Trevor Robinson, OBE is a creative director and founder of Quiet Storm, the London-based advertising agency and production company. A dedicated philanthropist, he heads a drive to encourage the UK's creative industries to embrace those, who like him, come from ethnic minority backgrounds. After studying art at

Chelsea College of Art Chelsea College of Arts is a constituent college of the University of the Arts London based in London, United Kingdom, and is a leading British art and design institution with an international reputation. It offers further and higher educat ...

and at Hounslow College, Robinson entered the field of advertising. At

HHCL HHCL (formally Howell Henry Chaldecott Lury and Partners) was an advertising agency based in London. The agency devised campaigns for Tango, including the '' Orange Man'' commercial in 1991, and ''St George'', for Blackcurrant Tango, in 1997. In ...

& Partners, Robinson created the award-winning Orange

Tango Tango is a partner dance and social dance that originated in the 1880s along the Río de la Plata, the natural border between Argentina and Uruguay. The tango was born in the impoverished port areas of these countries as the result of a combina ...

campaign (voted the UK's third most popular ad of all time by Channel 4 viewers). He followed this with campaigns for Apple Tango,

Martini Martini may refer to: * Martini (cocktail) * Martini (vermouth), a brand of vermouth * Martini (surname), an Italian surname * Martini (automobile company), a Swiss automobile company * Automobiles Martini, a French manufacturer of racing cars * M ...

and Golden Wonder Pots. During this time Robinson started directing TV commercials. In 1995 Robinson branched out on his own. He set up Quiet Storm, the UK's first and only joint creative agency and production company, being recognised members of both the

Institute of Practitioners in Advertising The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. History F ...

(IPA) and APA. The agency's client list includes COI, Kerry Foods,

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

VIVA Viva may refer to: Companies and organisations * Viva (network operator), a Dominican mobile network operator * Viva Air, a Spanish airline taken over by flag carrier Iberia * Viva Air Dominicana * VIVA Bahrain, a telecommunication company * ...

and

HMV Sunrise Records and Entertainment, trading as HMV (for His Master's Voice), is a British music and entertainment retailer, currently operating exclusively in the United Kingdom. The first HMV-branded store was opened by the Gramophone Company ...

, as well as campaigns for Operation Black Vote and Mayoral conferences for the Greater London Authority. Robinson is Chair of the IPA Ethnic Diversity Forum. Frustrated by the lack of opportunities open to young people from the kind of background he had, Robinson founded Create Not Hate in 2007. Aimed at kids affected by gang-related violence, the purpose of Create Not Hate is to give those who might never otherwise be exposed to the creative industries an opportunity to demonstrate their own creative solutions to the issue of gun and knife crime. Create Not Hate generated ''A Mother's Tear'', a short film written by two 15-year-old boys from Lambeth Academy, which was shown nationwide in cinemas, on the Community Channel TV station and on

. It also received extensive global press (from Sky News to news channels in Japan and Germany). In 2009, Robinson was awarded an OBE by the Queen for his services to UK advertising.

References

External links

Quiet Storm
official website
Create Not Hate
official website {{DEFAULTSORT:Robinson, Trevor Living people Officers of the Order of the British Empire Year of birth missing (living people)