Tooheys Extra Dry, commonly referred to as a TED (Tooheys Extra Dry), is a dry style
lager
Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storag ...
brewed by
Lion in the
Tooheys Brewery
Tooheys is a brewery in the suburb of Lidcombe, in Sydney, Australia. It produces beers and ciders under the ''Tooheys'' and ''Hahn Brewery'' trademarks, and is part of the Lion beverages group which was acquired by the Japanese Kirin Company in ...
at
Lidcombe
Lidcombe is a suburb in western Sydney, in the state of New South Wales, Australia. Lidcombe is located west of the Sydney central business district, in the local government area of Cumberland Council, with a small industrial part in the north ...
,
New South Wales
)
, nickname =
, image_map = New South Wales in Australia.svg
, map_caption = Location of New South Wales in AustraliaCoordinates:
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, es ...
,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
. Lion has been owned by Japanese conglomerate
Kirin Holdings Company Limited since 2009.
History
Tooheys Extra Dry is sold throughout Australia, though only available in bottles (345ml and 696ml) until late 2005 when it began to be sold on tap.
It is the 5th most popular beer in Australia, by volume sold.
In May 2006, Tooheys Extra Dry Platinum, a beer with increased alcohol content of 6.5% (later reduced to 5.2%), was launched, with the first shipment selling out in days. It is sold in 8-packs as opposed to the traditional 6-packs most bottled beers are packaged in.
Advertising
Tooheys Extra Dry is well known throughout Australia due to obscure television advertisements which include a walking tongue, fighting whitegoods, a farmer who clones himself, some cool-cats chasing a box of TED's, and the nocturnal migration of the Tooheys stag.
In 2013, Tooheys Extra Dry launched Repay Your Mouth, a campaign encouraging drinkers to repay their mouth for prior abuses, highlighting the ‘Crisp Clean Taste’ of TED. Examples of ‘mouth abuse’ include kissing a dog, lying to your girlfriend, laughing at your boss’ unfunny jokes, and ignoring the 3 second rule.
Sponsorships
Continuing TED's history of sponsoring major events, it has been confirmed that in 2014, TED will be sponsoring events around Australia, including
Surfest Surfest is an annual surfing competition held in Newcastle, New South Wales, Australia
Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmani ...
,
Byron Bay Bluesfest
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,
Rip Curl Pro
The Rip Curl Pro, formerly the Bells Beach Surf Classic, is a WSL (formerly ASP) World Tour surfing competition held in and around Torquay, Victoria and sponsored by surf company Rip Curl. The event is based at Bells Beach, Victoria, Austra ...
,
Nitro Circus
''Nitro Circus'' is an "action sport collective" led by Travis Pastrana, featuring his friends and him traveling around the world riding dirtbikes, BASE jumping, and performing stunts. Co-founded in 2003 by Pastrana, Nitro Circus has become a m ...
,
Spartan Race
Spartan Race is a series of obstacle races of varying distance and difficulty ranging from 3 miles to marathon distances. These races are held in the United States and have been franchised to 30 countries, including Canada, South Korea, Austra ...
, and
Tough Mudder
Tough Mudder is an endurance event series in which participants attempt obstacle courses. It was co-founded by Will Dean and Guy Livingstone. The obstacles often play on common human fears, such as fire, water, electricity and heights.
The fi ...
.
See also
*
Australian pub
An Australian pub or hotel is a public house or pub for short, in Australia, and is an establishment licensed to serve alcoholic drinks for consumption on the premises. They may also provide other services, such as entertainment, meals and ...
*
Beer in Australia
Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year;
*
List of breweries in Australia
Beer production in Australia has traditionally been dominated by regional producers. Since the 1980s, there have been a steady stream of takeovers and amalgamations, and now the two major producers (who were once Australian-owned) are Carlton & U ...
References
External links
Official site
Kirin Group
Australian beer brands
Dry beer
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