Tomorrow's Modern Boxes

''Tomorrow's Modern Boxes'' is the second studio album by the English musician Thom Yorke, released on 26 September 2014. It was produced by Nigel Godrich, with artwork by Stanley Donwood, both of whom have long collaborated with Yorke and his band Radiohead. The album blends Yorke's vocals and piano playing with electronic beats and textures.

Yorke released ''Tomorrow's Modern Boxes'' independently via a paid-for BitTorrent bundle. Yorke and Godrich criticised the streaming service Spotify, saying it did not fairly compensate new artists, and expressed their wish to give "control of internet commerce back to people who are creating the work". The album was downloaded over a million times within six days, and became the most downloaded legal torrent of 2014. By February 2015, it had been downloaded more than 4.5 million times.

A vinyl edition was also sold from the official site. In December 2014, Yorke released ''Tomorrow's Modern Boxes'' on the online music shop Bandcamp alongside a new song, "Youwouldn'tlikemewhenI'mangry". A CD edition was released in Japan in 2015 by Hostess Entertainment. In 2017, it was added to streaming services including Spotify and retail editions were released worldwide by XL Recordings. ''Tomorrow's Modern Boxes'' received generally positive reviews and ''Rolling Stone'' named it one of the best albums of 2014.

Background

In 2013, Yorke contributed music to ''The UK Gold'', a documentary about tax avoidance, including an early version of the ''Tomorrow's Modern Boxes ''track "A Brain in a Bottle". Before the album was announced, elements of ''Tomorrow's Modern Boxes ''were used in the soundtrack for the second version of the ''Polyfauna ''app, released on 1 September 2014. The app, for Android and iOS, is an "experimental collaboration" between Yorke's band Radiohead and the British digital arts studio Universal Everything.

Music

''Tomorrow's Modern Boxes'' blends Yorke's vocals and piano playing with electronic beats and textures. Critics described it as "eerie" and "neurotic", with "a quiet, restrained sense of dread". '' The A.V. Club ''likened its music to the Radiohead tracks " Like Spinning Plates" (2001) and " The Gloaming" (2003).

The opening track, "A Brain in a Bottle", combines Yorke's falsetto with a stuttering beat and "old-school" oscillator effects. The Radiohead bassist Colin Greenwood contributed beat programming to "Guess Again!",''Tomorrow's Modern Boxes'' vinyl packaging which features "decaying" piano and "crunchy" backbeats. "Interference" is a minimal "mumbled love song" with "chilly" synth pads. ''Slant Magazine ''described "The Mother Lode" as melodic and dubstep-inspired, with an "intoxicating" house beat.

The album's second half features a ten-minute ambient suite led by the "percussive" techno looping track "There Is No Ice (For My Drink)". The final track, "Nose Grows Some", is "a glorious embrace of borderline synth-pop". ''Rolling Stone'' described it as a "dread-soaked hymn of emotional defeat", likening it to Radiohead finales such as " Motion Picture Soundtrack" from '' Kid A'' (2000).

Release

In 2013, Yorke and his longtime producer Nigel Godrich expressed concern about how the internet had affected the music business, and accused the music streaming service Spotify of not compensating new artists fairly. Godrich stated: " treamingcannot work as a way of supporting new artists' work. Spotify and the like either have to address that fact and change the model for new releases or else all new music producers should be bold and vote with their feet."

In 2007, Yorke's band Radiohead self-released their album '' In Rainbows'' as a pay-what-you want download. Matt Mason, the chief content officer at BitTorrent Inc, felt the release set a "gold standard for how to do something direct-to-fan on the internet", and began talks with Radiohead's managers about the future of online music distribution. He told ''The Guardian'' that ''Tomorrow's Modern Boxes'' was "born out of these conversations we had on how the internet should work for artists: the vision we both share, which is that at present we don't have a sustainable business model for artists on the internet". MBA students at Saïd Business School at the University of Oxford worked in secret with Yorke's management for the release, analysing fan and market data.

In September 2014, Yorke posted a photo of an unidentified vinyl record on Tumblr, prompting media speculation about a new release. Yorke and Godrich announced ''Tomorrow's Modern Boxes'' on 26 September. It was released the same day via the peer-to-peer file sharing protocol BitTorrent using BitTorrent Inc's "bundles" initiative, whereby creators distribute their work in packaged torrent files. It was the first album to use BitTorrent's "pay-gate" feature; customers paid US$6 (£3.69) to download the ''Tomorrow's Modern Boxes'' torrent bundle containing eight MP3 files, cover artwork by Stanley Donwood, and a music video for "A Brain in a Bottle" featuring Yorke in boxing gloves. Users could also download a free torrent bundle containing only the "Brain in a Bottle" MP3 and video, or order a "deluxe" vinyl edition of the album packaged in a bespoke antistatic bag.

In a press release, Yorke and Godrich wrote:

Other formats

On 26 December 2014, Yorke released ''Tomorrow's Modern Boxes ''in MP3 and FLAC formats for £3.86 on the online music shop Bandcamp. He also released a free new song, "Youwouldn'tlikemewhenI'mangry", described by Godrich as a "complimentary addendum" to the album. On 30 June 2015, ''Tomorrow's Modern Boxes'' was made available to stream with the launch of Apple Music. A CD version was released in Japan by Hostess Entertainment in August 2015. On 8 December 2017, it was reissued on CD and vinyl by XL Recordings and added to further streaming services, including Spotify, along with Yorke's other solo work.

Sales

''Tomorrow's Modern Boxes'' was downloaded over 100,000 times in the first 24 hours of release and over a million times in its first six days. Excluding internet piracy, it'' ''was the most torrented album of 2014. By February 2015, it had been downloaded more than 4.5 million times. These figures include downloads of the free torrent bundle containing only the "Brain in a Bottle" MP3 and music video; separate figures for the album bundle were not released.

''Stereogum'' and Gigaom estimated that Yorke may have made $20 million from the release, more than he would likely have made through a traditional release. ''Stereogum'' wrote that "this sort of album-release strategy only works for artists who are already astronomically famous, but salute Thom Yorke for figuring out ways to keep stacking cash while keeping his artistic autonomy". However, ''Billboard'''' ''argued that, assuming the ratio of people who paid for the full album was comparable to subscription numbers of Spotify and Pandora, earnings between $1 and 6 million were more likely: "Not bad showing for a self-released, direct-to-fan album that allowed Yorke to circumvent major download stores and gather customer information — but it's no Hollywood starring role, either."

In November 2015, asked if the BitTorrent release had been a success, Yorke said: "No, not exactly. But I wanted it to be an experiment ... I wanted to show that, in theory, today one could follow the entire chain of record production, from start to finish, on his own. But in practice it is very different. We cannot be burdened with all of the responsibilities of the record label. But I'm glad I did it, for having tried to."

Reception

At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, ''Tomorrow's Modern Boxes'' has an average score of 72 based on 29 reviews, indicating "generally favourable reviews".

The AllMusic critic Stephen Thomas Erlewine described ''Tomorrow's Modern Boxes'' as "deliberately underwhelming, an old-fashioned grower that doesn't startle upon first listen but rather slowly unfolds ... Instead of wallowing in alienation, Yorke has found comfort within it on ''Tomorrow's Modern Boxes'' and the difference is palpable." Rob Sheffield of ''Rolling Stone ''wrote that it "demands deep listening" and praised "Nose Grows Some" as the strongest track. ''Rolling Stone'' named the album the 30th-best of 2014. The ''Slant Magazine'' critic Franklin Jones wrote: "This is paranoia with a soul, and occasionally a heart ... ''Tomorrow's Modern Boxes'' maintains the trademark elements of a Thom Yorke release while injecting subtle moments of fresh invention." Barry Nicholson of the ''NME'' wrote: "It's hardly love at first listen … Yet across repeat plays, the album's charms begin to unfurl."

'' The A.V. Club'' gave the album a positive review, but wrote: "Flashes of brilliance aside, the result sounds an awful lot like something Yorke dashed off to pass the time before delving into the new Radiohead album." Mark Beaumont of the ''Guardian'' called it "deviously understated", but found that its unconventional release was "more impactful than the product". Larry Fitzmaurice of ''Pitchfork'' wrote: "There's precious little to grab on to in terms of melody and feeling, and you won't find yourself humming along to anything here. That said, certain elements of ''Tomorrow's Modern Boxes'', if given the right amount of attention, can be enjoyable to luxuriate in." Chris Barton of the ''Los Angeles Times'' found it too similar to Yorke's 2006 solo album '' The Eraser'' and his work with Atoms for Peace, writing that "Yorke's path seems short on new directions".

Track listing

Personnel

Adapted from the ''Tomorrow's Modern Boxes'' packaging.
* Thom Yorke – music, vocals; artwork advice (credited as Tchocky)
* Nigel Godrich – production, editing
* Colin Greenwood – beat programming on "Guess Again!"
* Bob Ludwig – mastering
* Stanley Donwood – artwork ("holes dug & filled in")

Charts

Notes and references

External links

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2014 albums
Albums produced by Nigel Godrich
Self-released albums
Thom Yorke albums