Cannella Media, LLC, formerly Cannella Response Television LLC is a

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

company based in

Burlington, Wisconsin Burlington is a city in Racine and Walworth counties in the U.S. state of Wisconsin, with the majority of the city located in Racine County. The population of the city was 11,047 as of the 2020 census. History Prior to the arrival of Europea ...

, United States. It is the largest creator of long-form direct television. Rob Medved is the incumbent

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...

of the company. Cannella is known for hit videos such as ''Tae Bo'' exercise videos in the 1990s.

History

Cannella Media was founded by Frank Cannella in 1985. He received ''Bravo! Entrepreneur Award'' in 2006 for his contributions to the

media industry Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informatio ...

. In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime. In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners. In May 2011, Cannella moved to the new headquarters in Burlington. In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.

Operations

Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for clients, and has even created their own OTA television "networks" that serve as another outlet for sales. The "networks" exist on digital sub-channels, especially with

Innovate Corp. Innovate Corp. (formerly known as HC2 Holdings, Inc. and Primus Telecommunications Group, Inc.) is an American public financial services company founded in 1994. History Beginning (1994–1997) Primus commenced operations in 1994 intent on b ...

stations (HC2 and DTV Americas). Media Properties already had the REVShare network of sub-channels, and has since created Timeless TV and

Magnificent Movies Network Cannella Media, LLC, formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television. Rob Medved is the incumbent chief executive officer of the co ...

. ''Timeless TV'' broadcasts classic TV programming, as well as

infomercials An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...

on a network of low-power television stations' sub-channels. ''Magnificent Movies Network'' broadcasts old or classic movies in addition to the infomercials.

References

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External Links

Cannella Media websiteMagnificent Movies NetworkTimeless TV
Companies established in 1985 Mass media companies established in 1985 Telecommunications companies established in 1985 Television broadcasting companies of the United States