|
Infomercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adult Swim
Adult Swim (AS; stylized as dult swim'' and often abbreviated as s'') is an American adult-oriented night-time cable television channel that shares channel space with the basic cable network Cartoon Network and is programmed by its in-house production studio, Williams Street. It is part of American media conglomerate Warner Bros. Discovery. Adult Swim runs nightly from 9 p.m. – 6 a.m. ET/ PT. Debuting in 2001, Adult Swim served as the nighttime identity of Cartoon Network, and it was established as alternative programming during late night hours when Cartoon Network's primary target audience would normally be sleeping. By 2005, Adult Swim would be granted its own separate Nielsen ratings report from Cartoon Network due to its targeting a different audience. The block features stylistically varied animated and live-action shows, including original programming, syndicated series, anime, and short films with generally minimal or no editing for content. Adult Swim has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response Television
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most common ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compilation Album
A compilation album comprises tracks, which may be previously released or unreleased, usually from several separate recordings by either one or several performers. If by one artist, then generally the tracks were not originally intended for release together as a single work, but may be collected together as a greatest hits album or box set. If from several performers, there may be a theme, topic, time period, or genre which links the tracks, or they may have been intended for release as a single work—such as a tribute album. When the tracks are by the same recording artist, the album may be referred to as a retrospective album or an anthology. Content and scope Songs included on a compilation album may be previously released or unreleased, usually from several separate recordings by either one or several performers. If by one artist, then generally the tracks were not originally intended for release together as a single work, but may be collected together as a greatest h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memory Improvement
Memory improvement is the act of enhancing one's memory. Memory deficits, age-related memory loss, and people's want to improve their own memory have led to research on how to best help people to improve their memory. Research has also worked to determine what factors influence memory and cognition. Many different techniques to improve memory have been found, including cognitive training, psychopharmacology, diet, stress management, and exercise. Each technique has the ability to influence memory in different ways. Memory function factors Neuroplasticity Neuroplasticity is the mechanism by which the brain encodes experience, learns new behaviours and relearns lost behaviour if the brain has been damaged.Kleim, JA., & Jones, TA. (2008)Principles of experience-dependent neural plasticity: implications for rehabilitation after brain damage Journal of Speech, Language, and Hearing Research, 51, S225-S239. Experience-dependent neuroplasticity suggests that the brain changes in r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alternative Health
Alternative medicine is any practice that aims to achieve the healing effects of medicine despite lacking biological plausibility, testability, repeatability, or evidence from clinical trials. Complementary medicine (CM), complementary and alternative medicine (CAM), integrated medicine or integrative medicine (IM), and holistic medicine attempt to combine alternative practices with those of mainstream medicine. Alternative therapies share in common that they reside outside of medical science and instead rely on pseudoscience. Traditional practices become "alternative" when used outside their original settings and without proper scientific explanation and evidence. Frequently used derogatory terms for relevant practices are ''new age'' or ''pseudo-'' medicine, with little distinction from quackery. Some alternative practices are based on theories that contradict the established science of how the human body works; others resort to the supernatural or superstitious to expla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Call To Action (marketing)
Call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way. Definition In marketing, a ''call to action'' (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today". Other types of calls to action might provide consumers with strong reasons for purchasing immediately, such an offer that is only available for a limited time (e.g. 'Offer must expire soon'; 'Limited stocks available') or a special deal usually accompanied by a time constraint (e.g. 'Order before midnight to receive a gift with your order'; 'Two for the price of one for first 50 callers only'). The key to a powerful call to action is to provide consumers w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Not Sold In Stores
Not sold in stores or not available in stores, also known as "TV only", is a marketing strategy whereby goods are heavily advertised on television or online and purchased directly from the supplier or manufacturer. The order is usually placed through a 1-800 number call center and the payment by credit card (formerly C.O.D). The selling point of this approach is that the item is too "cutting edge" for a store. Conversely, the "not sold in stores" label can be interpreted to be a detriment, if one takes it to mean that no established retailers are willing to give their imprimatur to the merchandise. In the last ten years, products "not sold in stores" have expanded from advertising on television almost exclusively to advertising on the Internet. Selling on the Internet also has reduced both the transaction costs of the selling through the automation of check-out and payment (no more paid phone operators) and the cost of the products themselves due to exemption from sales taxes. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Association r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
