Three Lions Inc. was an American photo agency founded in 1937 by its president Max Georg Löwenherz (May 28, 1909 – September 13, 2003), and which by the 1980s held offices in Fifth Avenue, then at East 32nd St.

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. It also operated a London outlet.

Founding

Son of German Jews David and Clara Löwenherz, Löwenherz created the business name as a play on his own, which means 'lion-heart' in German, and in honour of three brothers; himself, Heinz and Walter, who were the sons of the

Coburg Coburg () is a town located on the Itz river in the Upper Franconia region of Bavaria, Germany. Long part of one of the Thuringian states of the Wettin line, it joined Bavaria by popular vote only in 1920. Until the revolution of 1918, it was ...

businessman. In 1933 Max was one of few who were released from mass arrests of Coburg Jews by the

Nazis Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Na ...

, and he fled with brother Walter to join Heinz in a picture agency in

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...

. Max set up a similar business after migrating to

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

in 1937, and was later joined by Walter. After the

Nazi takeover Adolf Hitler's rise to power began in the newly established Weimar Republic in September 1919 when Hitler joined the '' Deutsche Arbeiterpartei'' (DAP; German Workers' Party). He rose to a place of prominence in the early years of the party. Be ...

of the Netherlands, Heinz and his family were transported to Germany where they were killed in the

Holocaust The Holocaust, also known as the Shoah, was the genocide of European Jews during World War II. Between 1941 and 1945, Nazi Germany and its collaborators systematically murdered some six million Jews across German-occupied Europe; a ...

. Löwenherz became a donor-member of The Warburg Society. Max Löwenherz also made a notable collection of letters and

autograph An autograph is a person's own handwriting or signature. The word ''autograph'' comes from Ancient Greek (, ''autós'', "self" and , ''gráphō'', "write"), and can mean more specifically: Gove, Philip B. (ed.), 1981. ''Webster's Third New Inter ...

s, Lion Heart Autographs, an interest inherited by his son David (b.1951)

Photographers

The agency commissioned international photographers, including

Kurt Severin Kurt Severin (July 31, 1902 – March 1984) was a German-born American photographer, journalist and adventurer active from the 1930s to 1970s. Early life Kurt Severin was born in 1902 in Hanover, Germany. While still in school he took up photogra ...

Stefan Lorant Stefan Lorant ( hu, Lóránt István; February 22, 1901 in Budapest, Austria-Hungary – November 14, 1997 in Rochester, Minnesota) was a pioneering Hungarian-American filmmaker, photojournalist, and author. Early work He was born on February 22 ...

, Orlando Suero and

George Pickow George Pickow (February 11, 1922 – December 10, 2010) was an American photographer and filmmaker who chronicled the folk and jazz music scenes in the United States, United Kingdom, and other countries. He was married to the well-known Kentucky f ...

, marketing their illustrations and photojournalism for books, calendars, advertisements and magazine, newspaper articles and covers for diverse recording companies, ranging from

Tops Total Operations Processing System (TOPS) is a computer system for managing railway locomotives and rolling stock, known for many years of use in the United Kingdom. TOPS was originally developed between the Southern Pacific Railroad (SP), S ...

and

Crown A crown is a traditional form of head adornment, or hat, worn by monarchs as a symbol of their power and dignity. A crown is often, by extension, a symbol of the monarch's government or items endorsed by it. The word itself is used, partic ...

Atlantic The Atlantic Ocean is the second-largest of the world's five oceans, with an area of about . It covers approximately 20% of Earth's surface and about 29% of its water surface area. It is known to separate the " Old World" of Africa, Europe an ...

and

RCA The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Comp ...

, under the slogan "our cover pictures are known everywhere'.

Subjects

Celebrities portrayed for the agency include

John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination i ...

, actors

Brigitte Bardot Brigitte Anne-Marie Bardot ( ; ; born 28 September 1934), often referred to by her initials B.B., is a former French actress, singer and model. Famous for portraying sexually emancipated characters with hedonistic lifestyles, she was one of the ...

Sharon Tate Sharon Marie Tate Polanski (January 24, 1943 – August 9, 1969) was an American actress and model. During the 1960s, she played small television roles before appearing in films and was regularly featured in fashion magazines as a model and cover ...

Diana Ross Diana Ross (born March 26, 1944) is an American singer and actress. She rose to fame as the lead singer of the vocal group the Supremes, who became Motown's most successful act during the 1960s and one of the world's best-selling girl groups o ...

Julie Andrews Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over seven decades, including an Academy Award, a British Academy Fi ...

Paul Newman Paul Leonard Newman (January 26, 1925 – September 26, 2008) was an American actor, film director, race car driver, philanthropist, and entrepreneur. He was the recipient of numerous awards, including an Academy Award, a BAFTA Award, three ...

Robert Redford Charles Robert Redford Jr. (born August 18, 1936) is an American actor and filmmaker. He is the List of awards and nominations received by Robert Redford, recipient of various accolades, including an Academy Awards, Academy Award from four nomi ...

Steve McQueen Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of the counterculture of the 1960s, made him a top box-office draw for his films of the late 1950s, 1960s, and 1 ...

Jack Nicholson John Joseph Nicholson (born April 22, 1937) is an American retired actor and filmmaker. He is widely regarded as one of the greatest actors of all time. In many of his films, he played rebels against the social structure. He received numerous ...

, musicians

Louis Armstrong Louis Daniel Armstrong (August 4, 1901 – July 6, 1971), nicknamed "Satchmo", "Satch", and "Pops", was an American trumpeter and vocalist. He was among the most influential figures in jazz. His career spanned five decades and several era ...

Little Richard Richard Wayne Penniman (December 5, 1932 – May 9, 2020), known professionally as Little Richard, was an American musician, singer, and songwriter. He was an influential figure in popular music and culture for seven decades. Described as the " ...

Theodore Bikel Theodore Meir Bikel ( ; May 2, 1924 – July 21, 2015) was an Austrian-American actor, folk singer, musician, composer, unionist, and political activist. He appeared in films, including '' The African Queen'' (1951), ''Moulin Rouge'' (1952), ' ...

Pete Seeger Peter Seeger (May 3, 1919 – January 27, 2014) was an American folk singer and social activist. A fixture on nationwide radio in the 1940s, Seeger also had a string of hit records during the early 1950s as a member of the Weavers, notably ...

Judy Collins Judith Marjorie Collins (born May 1, 1939) is an American singer-songwriter and musician with a career spanning seven decades. An Academy Award-nominated documentary director and a Grammy Award-winning recording artist, she is known for her ec ...

and

Lee Marvin Lee Marvin (born Lamont Waltman Marvin Jr.; February 19, 1924August 29, 1987) was an American film and television actor. Known for his bass voice and premature white hair, he is best remembered for playing hardboiled "tough guy" characters. Alth ...

, artists

Eugen Spiro Eugene Spiro, born Eugen Spiro (April 18, 1874 in Breslau, Silesia – September 26, 1972 in New York City) was a German and American painter. He was born to a Jewish family in Breslau. In 1904 Spiro was briefly married to the famous actre ...

whose portrait of Löwenherz is in the Leo Baeck Institute,

Ivan Meštrović Ivan Meštrović (; 15 August 1883 – 16 January 1962) was a Croatian sculptor, architect, and writer. He was the most prominent modern Croatian sculptor and a leading artistic personality in contemporary Zagreb. He studied at Pavle Bilinić's ...

Edward Hopper Edward Hopper (July 22, 1882 – May 15, 1967) was an American realist painter and printmaker. While he is widely known for his oil paintings, he was equally proficient as a watercolorist and printmaker in etching. Hopper created subdued drama ...

, and model

Pamela Green Phyllis Pamela Green (28 March 1929 – 7 May 2010) was an English glamour model and actress, best known at the end of the 1950s and early 1960s. She modeled for Zoltán Glass and his brother Stephen, Horace Roye, Jean Straker, Bill Brandt, ...

Closure

The agency was sold in 1983 and Löwenherz donated 600 of the company's archive of

Kennedy Kennedy may refer to: People * John F. Kennedy (1917–1963), 35th president of the United States * John Kennedy (Louisiana politician), (born 1951), US Senator from Louisiana * Kennedy (surname), a family name (including a list of persons with t ...

photographs and negatives, most taken by Suero in May 1954, to the

Peabody Institute The Peabody Institute of The Johns Hopkins University is a private conservatory and preparatory school in Baltimore, Maryland. It was founded in 1857 and opened in 1866 by merchant/financier and philanthropist George Peabody (1795–1869) ...

Johns Hopkins University Johns Hopkins University (Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland. Founded in 1876, Johns Hopkins is the oldest research university in the United States and in the western hem ...

References

{{reflist Photo agencies Photography in the United States Mass media in New York City