''The Runaround'' is a 1931 comedy-drama film that was photographed entirely in Technicolor. It was directed by William James Craft, from a screenplay by Alfred Jackson and Barney Sarecky, based on a story by Zandah Owen. The film stars Mary Brian, Joseph Cawthorn, Marie Prevost,

Johnny Hines John F. Hines (July 25, 1895 – October 24, 1970) was an American actor who had numerous film roles during the silent era, including many starring ones. He appeared in more than 50 films and numerous film shorts. But he did not succeed in tran ...

, and

Geoffrey Kerr Geoffrey Kerr (born Geoffrey Kemble Grinham Keen; 26 January 1895 – 1 July 1971) was a British stage and film actor and writer during the middle of the 20th century. Early life Geoffrey Kemble Grinham Keen was born on 26 January 1895, in Lond ...

. Produced and directed by RKO Radio Pictures, it premiered in New York City on August 7, 1931, and was released national on August 22. It was the first film to be shot in a new Technicolor process which removed grain, resulting in a much improved color. The film was released in Great Britain as ''Waiting for the Bride''.

Plot

Millionaire playboy Fred White is attempting to make chorus girl Evelyn his latest conquest. Evelyn, on to Fred's scheming, has some scheming of her own, attempting to maneuver Fred into marriage. In a last ditch effort to get Evelyn into bed, Fred purchases a diamond bracelet, to which he has attached a key to the apartment he has leased as their potential love nest. When he shows the bracelet to his friend, Howard, the friend warns Fred that Evelyn is simply a gold-digger, only interested in getting him to marry her so that she can gain access to his money. The two make a bet. If Fred wins by getting her to be his kept woman, Howard has to pay for the bracelet and the cost of the apartment, and if Howard wins, by rejecting Fred's non-marital advances, Fred will owe Howard the same amount of money. When his plan to establish the love nest does not work out, Fred is dismayed, but Evelyn opens the door by inviting him to dinner the following night. She uses the dinner as a pretense to set to entrap Fred into marriage. Part of her plan involves her friend, Lou, to pose as her father. Not understanding that he is being entrapped, Fred realizes that he is really in love with Evelyn, and actually makes a real proposal of marriage. The night of his bachelor party, Howard is still distrustful of Evelyn's motives and gets Lou drunk, after which he reveals Evelyn's plot to entrap Fred. Fred is devastated, and agrees to a plan to embarrass Evelyn at the altar on the day of their wedding. Meanwhile, Evelyn realizes that she is no longer after Fred simply for his money, that she has actually fallen in love with him. She cannot bring herself to confess her underhanded scheming to Fred, and simply does not show up on the day of their wedding. Fred rushes from the church to her house, where he finds a letter she had written to him in which she confesses everything. He convinces her to come back to the church and go through with the wedding. They return to the church, where everything is explained to the guests, and the two of them are married.

Cast

* Mary Brian as Evelyn *

as Fred White * Marie Prevost as Margy * Joseph Cawthorn as Lou *

as Howard Source:

Production

The musical sequences originally in the film were recycled from an aborted Technicolor revue, which was to have been titled ''Radio Revels of 1930''. As a result of the quality of the color work in this film, Radio Pictures decided to produce three more pictures in the new process.''Los Angeles Times''; September 13, 1931; Page B13. The first of these, ''

Fanny Foley Herself ''Fanny Foley Herself'' is a 1931 American pre-Code comedy-drama film shot entirely in Technicolor. The film was the second feature to be filmed using a new Technicolor process, which removed grain and resulted in improved color. It was released ...

'' (1931), was the only one to be completed and released in Technicolor. The titles of the two other features were ''Marcheta'' and ''Bird of Paradise''. While ''Marcheta'' seems to have been abandoned, ''Bird of Paradise'' became a black-and-white production starring

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and released in 1932. Mary Brian was borrowed from

Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...

, to whom she was under contract, to make this picture. Noel Francis and Jack Mulhall were originally cast to be in this film, but were replaced. Mary Astor was originally cast in the part of Mary Brian.

Preservation status

Only an incomplete black-and-white copy of the cut version seems to have survived. It was released intact in countries outside the United States (under the title "Waiting for the Bride"), where a backlash against musicals never occurred, but it is unknown whether a copy of this version still exists.

Reception

The film recorded a loss of $160,000.Richard Jewell & Vernon Harbin, ''The RKO Story.'' New Rochelle, New York: Arlington House, 1982. p38

References

External links

* {{DEFAULTSORT:Runaround, The 1931 films 1930s musical comedy-drama films 1930s color films Films directed by William James Craft RKO Pictures films American musical comedy-drama films 1931 comedy films 1931 drama films Early color films 1930s English-language films 1930s American films