''The Ruby'' is the sixth

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

by South Korean girl group

April April is the fourth month of the year in the Gregorian and Julian calendars. It is the first of four months to have a length of 30 days, and the second of five months to have a length of less than 31 days. April is commonly associated with ...

. It was released on October 16, 2018, by

DSP Media DSP Media (Hangul: DSP 미디어) is a South Korean entertainment company established in 1991 by Lee Ho-yeon. The company operates as a record label, talent agency, music production company, event management and concert production company, and ...

. The EP was supported by the "retro" lead single "Oh! My Mistake". ''The Ruby'' debuted and peaked at number 10 on the

Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Korea based on their Record sales, pure sales. It is a part of the Circle Chart, pr ...

Background and release

announced the band's comeback for October 16, 2018 on October 4. Being in black and white, Osen noted that the promotional poster differed from April's previous imagery as it lacked any primary colors, and noted that the band had evolved and matured with each release, "adding a variety of changes to every album". Several other publications also noted the change in style. "Oh! My Mistake" was released along with the EP on October 16, with ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

'' calling it a "revitalizing dance track that adds a new side to April's artistry", as well as "unconventional" and describing it as having a "rollicking '80s-esque scattered beat and quirky, cloying lo-fi vocals over vibrant synths". The magazine also said the video "takes the audience back to the yesteryears of VHS tapes, corded phones, and RAZRs".

Music

The EP opens with "Oh-e-Oh", an upbeat tropical song, followed by the lead single "Oh! My Mistake", an "unconventional" retro dance track. "Story", the third song, was called a "whimsical, retro synth-pop tune", and the last original song on the album, "Love Clock", is a pop rock track about the passage of time.

Commercial performance

''The Ruby'' debuted at number 10 on South Korea's

, while Oh! My Mistake did not enter the

Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...

but entered the component Download Chart at 71. The EP has sold 7,070 physical copies as of November 2018.

Track listing

Charts

References

2018 EPs April (girl group) albums {{ep-stub