The Promenade at Howard Hughes Center is a two-level outdoor mix-used center that features a blend of
entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...
,
dining
A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearanc ...
, and
shopping
Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...
venues
[Directory of The Promenade at Howard Hughes Center](_blank)
/ref> located at the Howard Hughes Center in Westchester and adjacent to Playa Vista
Playa Vista is a neighborhood in the Westside area of Los Angeles, California. The area was the headquarters of Hughes Aircraft Company from 1941 to 1985 and the site of the construction of the Hughes H-4 Hercules "Spruce Goose" aircraft. The ...
both Westside Los Angeles
The Los Angeles Westside is an urban region in western Los Angeles County, California. It has no official definition, but sources like ''LA Weekly'' and the Mapping L.A. survey of the ''Los Angeles Times'' place the region on the western side of t ...
districts in the city of Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
, California. It is also close to the Fox Hills district in Culver City
Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. Founded in 1917 as a "whites only" sundown town, it is now an ethnically diverse city with what was called the "third-most ...
.[Promenade at Howard Hughes Center]
/ref>
The mall is located on Sepulveda Boulevard
Sepulveda Boulevard is a major street and transportation corridor in the City of Los Angeles and several other cities in western Los Angeles County, California. The street parallels Interstate 405 for much of its route. Portions of Sepulveda Bou ...
beside the San Diego Freeway The San Diego Freeway is one of the named principal Southern California freeways. It consists of the following two segments:
* Interstate 5, from California State Route 94 in San Diego to Interstate 405 (El Toro Y) in Irvine
* Interstate 405, in ...
( Interstate 405), one of the major freeways in Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
with over 297,000 motorists passing daily.[
]
History
The Promenade at Howard Hughes Center opened in 2000. It originally featured The Bridge Cinema De Lux, a luxury movie theater with IMAX
IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating.
Graeme F ...
screens, several restaurants including Johnny Rockets
}
The Johnny Rockets Group Inc. is an American restaurant franchise whose themed decor is based upon 1950s diner-style restaurants. Décor includes Coca-Cola advertising, featuring nearly life-size cardboard illustrations of women in World War ...
, Islands
An island (or isle) is an isolated piece of habitat that is surrounded by a dramatically different habitat, such as water. Very small islands such as emergent land features on atolls can be called islets, skerries, cays or keys. An island ...
, On The Border
''On the Border'' is the third studio album by American rock group the Eagles, released in 1974. Apart from two songs produced by Glyn Johns, it was produced by Bill Szymczyk because the group wanted a more rock‑oriented sound instead of the c ...
, Subway and Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.
As of November 2021, the company had 33,833 stores in 80 c ...
, plus a Nordstrom Rack
Nordstrom Rack is an American off-price department store chain founded in 1973. It is a sister brand to the luxury department store chain Nordstrom.
As of 2021, Nordstrom Rack operates 352 stores in 41 U.S. states and three Canadian provinces ...
, and Borders Books and Music
A border is a geographical boundary.
Border, borders, The Border or The Borders may also refer to:
Arts, entertainment and media Film and television
* ''Border'' (1997 film), an Indian Hindi-language war film
* ''Border'' (2018 Swedish film), ...
. The movie theater was eventually purchased by Rave Cinemas
Rave Cinemas, formerly known as "Rave Motion Pictures", is a movie theater brand founded in 1999 and owned by Cinemark Theatres. It previously was headed by Thomas W. Stephenson, Jr., former CEO of Hollywood Theaters, and Rolando B. Rodriguez, fo ...
and operated under the Rave banner until the theater was one of the 32 locations that was purchased by Cinemark in 2012, but the theater still retained Rave logo until 2015 when it was renovated to be one of Cinemark's flagship theaters, featuring 18 screens, some featuring Cinemark XD. The center was popular around its opening but over the years lost popularity due to its proximity to Westfield Culver City
Westfield Culver City (formerly known as the Fox Hills Mall), is a shopping mall in Culver City, California, owned by the Westfield Group. Its anchor stores are JCPenney and Macy's. Junior anchors are Best Buy, Nordstrom Rack, Target, Forever 21 ...
, and it lost some of its big tenants including Borders which closed in 2011 due to the chains liquidation, and Nordstrom Rack which relocated to Westfield Culver City in 2013. On The Border closed and was replaced by Souplantation
Sweet Tomatoes, operating as Souplantation in southern California, was a United States–based chain of all-you-can-eat buffet-style restaurants. The first location opened in 1978 in San Diego, California, where the company was headquartered. ...
until it closed in 2017. It did however, manage to attract new tenants to fill some of the vacant space including Buffalo Wild Wings
Buffalo Wild Wings (originally Buffalo Wild Wings & Weck, hence the nickname BDubs, or BW3) is an American casual dining restaurant and sports bar franchise in the United States, Canada, India, Mexico, Panama, Philippines, Saudi Arabia, and Unit ...
, Dave & Busters
Dave & Buster's is an American restaurant and entertainment business headquartered in Dallas. Each Dave & Buster's has a full-service restaurant and a video arcade. As of October 2022, the company has 151 locations in the United States and two ...
, and Kabuki Japanese Restaurant. The Laurus Corp. acquired the Howard Hughes Center, including The Promenade, in 2015. Laurus announced plans for a large-scale residential expansion, remodeling, and overhaul designed by the Jerde Partnership
Jonathan Adams Jerde, (January 22, 1940 – February 9, 2015) was an American architect based in Venice, Los Angeles, California, founder and chairman of The Jerde Partnership, a design architecture and urban planning firm specializing in the des ...
.Los Angeles Times.com: "New owners plan $30-million face lift for Promenade at Howard Hughes Center "
18 June 2015.
The center is part of the Howard Hughes Center business campus, that includes buildings for mixed use office, retail, and health care tenants. Neighbors include a Pepperdine University
Pepperdine University () is a private research university affiliated with the Churches of Christ with its main campus in Los Angeles County, California. Pepperdine's main campus consists of 830 acres (340 ha) overlooking the Pacific Ocean and t ...
satellite campus
A satellite campus or branch campus or regional campus is a campus of a university or college that is physically at a distance from the original university or college area. This branch campus may be located in a different city, state, or countr ...
, and headquarter corporations such as Universal Studios
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
, Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
, and Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
.
See also
*
References
External links
*
{{DEFAULTSORT:Promenade at Howard Hughes Center, The
Shopping malls on the Westside, Los Angeles
Westchester, Los Angeles
Westside (Los Angeles County)
Sepulveda Boulevard
Shopping malls established in 2000
2000 establishments in California