The Perspective is a library displaying two sides of current events, historic conflicts and classic debates. The site's main goal is to allow its readers direct access to news and information, unfiltered by their usual personalized browsing preferences.
History
The Perspective was founded by CEO
Daniel Ravner
Daniel Ravner ( Hebrew name: , born April 1, 1976) is an Israeli writer, speaker, and cross media creator. He is known for his work on Israeli television and blogging on crossmedia and internet trends. In March 2017, Ravner launched his startup n ...
in 2016. An article published on the site in early 2017 defined the
startup's objectives:
After initial planning, a $1,292,000
seed investment
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...
was raised in late 2016. Following a
beta test
A software release life cycle is the sum of the stages of development and maturity for a piece of computer software ranging from its initial development to its eventual release, and including updated versions of the released version to help impro ...
of the concept, a successful launch on
Product Hunt
Product Hunt is an American website to share and discover new products. It was founded by Ryan Hoover in November 2013.
Users submit products, which are listed in a linear format by day. The site includes a comments system and a voting system si ...
has followed in March 2017.
Awards
The Perspective has received 2 awards since its launch, and was nominated for 2 more in 2018. During its first year active, the site was the recipient of the 2017 "Best of" WebAward – News Category, a W3 awards Silver Winner and an
EPpy Awards
The EPPY Awards are a premier accolade for media-affiliated websites, presented by '' Editor & Publisher'' magazine. Designed in 1996 to honor newspaper companies that did an "outstanding job in creating online services," the awards were originall ...
winner for Best Innovation Project. In April 2018, it was announced that The Perspective is nominated for both the
Webby Award
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...
(News and Politics Category) and The Drum Award (Best Editorial Innovation).
Site features
The site's features are designed to persuade readers to consider ideas threatening to their worldview:
*The Big Debates – Original articles, presenting two sides of a classic debate, but researched and written in a way that appeals to the values of those who might be opposed to it.
*Subjective Timeline – Features the biggest ongoing conflicts on a timeline that shows how the same milestones are perceived by both sides who took part in it.
*Trending Perspectives – The editorial team scours the web to find worthwhile contradictory or enriching articles and videos on daily hot topics which are displayed side by side (with short summary). Users can read, vote, comment, and play.
*The Perspective Challenge – A gamified platform where users get to influence someone they know and "pay" by allowing their own point of view be influenced.
*My Perspective – UGC platform that allows people to share how issues relate to them in their daily lives.
Brand extensions
In September 2021, the Perspective launched its first book, titled ''What The Hell Are They Thinking?''
This book is a collection of 100 hotly debated topics that govern readers' lives and cover politics and government, economics, popular culture, sports, health, religion and more. The book features the website's most popular, most engaged-with
Big Debates, especially updated for this book, with 30 new debates added exclusively for the book's release. These debates were written in a way that tells both sides of every story.
References
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Israeli news websites
Internet properties established in 2017
English-language websites