The Orchard is an American music and entertainment company, specializing in media distribution, marketing, and sales. It is a subsidiary of

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

, based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. In 2019, the company sold off its film and television division, which was renamed

1091 Media 1091 Pictures is an American film studio based in New York City and Los Angeles. The company was founded as the film and television division subsidiary of The Orchard in 2015. The company is best known for the Oscar-nominated films ''Life, Anim ...

History

Founding

The company was founded in 1997 by Scott Cohen and Richard Gottehrer in

Dimensional Associates Acquisition

In early 2003, The Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman, and Greg Scholl left management consulting firm McKinsey & Company to become The Orchard's CEO, changing its strategy and operating model and building a new management team. In 2009, The Orchard was named the 66th-fastest growing company in North America for the five-year period from 2004 to 2009. In 2009, Scholl accepted a position as president, Local Integrated Media at

NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...

and Brad Navin was appointed CEO. In 2012,

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...

acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million. In 2015, the remaining equity in the company was acquired by

Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

for over $200 million.

Clients

Its clients include independent artists and labels such as Johnny & Associates, JYP Entertainment,

Daptone Records Daptone Records is a funk and soul independent record label based in Brooklyn, New York. Best known as the home of Sharon Jones & The Dap-Kings and Charles Bradley, the label boasts a roster which includes Menahan Street Band, The Budos Band, T ...

Cleopatra Records Cleopatra Records is an American independent record label based in Los Angeles, California. It was founded in 1992 by Brian Perera. The record label has since grown into a family of labels, including Hypnotic Records, Purple Pyramid Records, Dea ...

, and Frenchkiss Records, who partnered with The Orchard in 2012 to create Frenchkiss Label Group in addition to their digital and physical deals with the company. In 2014, the partnership expanded even further when The Orchard acquired Frenchkiss Records outright. The company also licenses music for use in advertising, television and film. Heineken,

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

Southern Comfort Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur with fruit and spice accents. The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit. W ...

, and the LU family of brands have used songs from The Orchard's catalogue in their advertisements. The Black Angels' "Yellow Elevator #2" and The Raveonettes' "Aly, Walk With Me" were featured on '' True Blood'', Frankie Avalon's "Venus" was played on ''

Dexter Dexter may refer to: Arts and entertainment * Dexter, the main character of the American animated series ''Dexter's Laboratory'' that aired from 1996 to 2003 * Dexter, a fictional character in the British Diary of a Bad Man#Main, web series ''Diar ...

,'' the

Dum Dum Girls Dum Dum Girls was an American rock band, formed in 2008. It began as the bedroom recording project of singer and songwriter Dee Dee (née Kristin Gundred). She is currently based in Los Angeles. The name is a double homage to the Vaselines' albu ...

' "Coming Down" and

Kina Grannis Kina Kasuya Grannis (born August 4, 1985) is an American guitarist, singer and Internet personalities, YouTuber. Grannis was the winner of the 2008 Doritos Crash the Super Bowl contest, earning a recording contract with Interscope Records and ha ...

’ "The One You Say Goodnight To" were heard on season 5 of '' Gossip Girl'' and various artists from The Orchard's catalog were heard throughout Season 2 of

Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

. Songs distributed by The Orchard that have made it into film soundtracks include

Faye Adams Faye Adams (born Fanny Tuell, May 22, 1923) is an American singer who recorded and performed rhythm and blues and gospel from the late 1940s until the early 1960s. She had several chart hits in the early 1950s, before retiring from the music b ...

' "Hurts Me To My Heart" and

Mozart Wolfgang Amadeus Mozart (27 January 17565 December 1791), baptised as Joannes Chrysostomus Wolfgangus Theophilus Mozart, was a prolific and influential composer of the Classical period (music), Classical period. Despite his short life, his ra ...

's "Rondo No. 2 in C Major for Violin and Orchestra, K.373: Allegretto Grazioso" in Lee Daniels' ''

The Butler ''The Butler'' (full title ''Lee Daniels' The Butler'') is a 2013 American historical drama film directed and co-produced by Lee Daniels and with a screenplay by Danny Strong. It is inspired by Wil Haygood's ''Washington Post'' article "A Butle ...

'' The Red Army Choir of Alexandrov's "Soviet National Anthem" in '' X-Men: First Class'', Frankie Avalon's classic "Swingin' on a Rainbow" in ''

The Help ''The Help'' is a historical fiction novel by American author Kathryn Stockett and published by Penguin Books in 2009. The story is about African Americans working in white households in Jackson, Mississippi, during the early 1960s. A ''USA To ...

'' and Macon Greyson's "Black Light" in ''

The Wrestler The Wrestler may refer to: * ''The Wrestler'' (1974 film), an American film directed by James A. Westman * ''The Wrestler'' (2008 film), an American film directed by Darren Aronofsky * "The Wrestler" (song), a song from the 2008 film written and ...

.'' On June 1, 2017, Sony Music announced that it would merge RED Distribution and Red Essential into The Orchard, which would have a U.S. market share of 6% with $350 million in annual revenue.The Orchard and Red Essential Merge
theorchard.com June 1, 2017, Retrieved on June 12, 2017 In February 2019, co-founder Scott Cohen retired from The Orchard and joined the senior management team at

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

IODA

IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by

. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content. Founded in 2003, IODA provided various distribution, marketing, publishing and administrative services to selected independent record labels, physical distributors, video companies, recording artists, filmmakers, print media publishers and independent authors, including license negotiations, media encoding and metadata management, royalty payment administration and reporting, and marketing and promotional support. IODA had relationships with major mobile and online download retailers including

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

eMusic eMusic is an online music and audiobook store that operates by subscription. In exchange for a monthly subscription eMusic users can download a fixed number of MP3 tracks per month. eMusic was established in 1998, is headquartered in New York Ci ...

Rhapsody Rhapsody may refer to: * A work of epic poetry, or part of one, that is suitable for recitation at one time ** Rhapsode, a classical Greek professional performer of epic poetry Computer software * Rhapsody (online music service), an online m ...

and

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...

. On July 1, 2009,

and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders. On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard.

YouTube programming

The Orchard's YouTube multi-channel network has more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients. It was ranked 7th in the U.S. in July 2014. YouTube users have expressed concerns about The Orchard claiming copyright ownership of music used in user-generated content that may or may not belong to them. According to an article by The Orchard on their Daily Rind blog, if audio is matched to a particular copyright owner via YouTube's content identification system, then one or more links will be placed under the video in order to help promote the copyright owner's music, with the video remaining available. The article states that erroneous claims are removed by The Orchard Team after review upon email communication with their dispute department. However, they are not timely in their response, which leads some YouTube users (or copyright/original content owners/creators) to believe The Orchard is attempting to acquire AdSense revenue falsely from claims that go undisputed. The Orchard along with

Rumblefish Inc. Rumblefish Inc. is a music licensing company specializing in all forms of synchronization licensing with a focus on 'micro-licensing' and online network monetization such as with YouTube's Content ID. It covers over 1.8 million pieces of music and ...

was subject to a 2019

copyfraud A copyfraud is a false copyright claim by an individual or institution with respect to content that is in the public domain. Such claims are wrongful, at least under US and Australian copyright law, because material that is not copyrighted is f ...

dispute regarding a public domain performance by the United States Navy Band uploaded onto YouTube. A 2019 case study noted examples of The Orchard selling music works and digital ad revenue online without permission of the artists in the 2010 case ''Bryant v. Media Right Productions, Inc.''

Distributed labels

The Orchard owns the catalogues of

TVT Records TVT Records (Tee-Vee Tunes) was an American record label founded by Steve Gottlieb. Over the course of its 24-year history, the label released 25 Gold, Platinum and Multi-Platinum releases. Its roster included Nine Inch Nails, Ja Rule, Lil Jon, ...

, Premium Latin Music (home to Aventura), Blind Pig Records, ViiiZUALEYES MEDIA GROUP & RECORDINGS INC., Frenchkiss Records, Mexican label Discos Joey, JDub Records, Music of the World, Xanadu Records, and

Shrapnel Records Shrapnel Records is an American record label founded in 1980 by record producer Mike Varney. History Guitarist Marty Friedman (formerly of Megadeth and Cacophony), one of the label's most successful artists, first appeared on the album ''Unsu ...

. Some of the better known record labels distributed by The Orchard are Fat Possum Records, Murk Nature Records, Atypeek Music, Bindelari Music, Birthday Cake Media, Tilt Music Production, WhoMag,

Black River Entertainment Black River Entertainment is an independent record label in Nashville, Tennessee, specializing in country music. The company is a partially owned subsidiary of Pegula Sports and Entertainment, which otherwise specializes primarily in professiona ...

Smithsonian Folkways Smithsonian Folkways is the nonprofit record label of the Smithsonian Institution. It is a part of the Smithsonian's Smithsonian Center for Folklife and Cultural Heritage, located at Capital Gallery in downtown Washington, D.C. The label was fou ...

Eclipse Records Eclipse Records is an American independent record label based in Butler, New Jersey.Morley, Hugh R. (December 2, 2007). "Digital Blues: Small Labels Struggle to Survive", '' The Record'', p. B1. The label is best known for bringing the Cleveland b ...

, Electronic Arts Music,

Frontiers Records Frontiers Music – formerly Frontiers Records – is an Italian record label, predominantly producing hard rock. It was founded in 1996 by Serafino Perugino and is based in Naples. History In 1996, Serafino Perugino started working in the m ...

Heaven Music Heaven Music is an independent record label in Athens, Greece, founded in 2001 by ANT1 Group. It is known for signing new and young artists. Overview During its first five years of operation under the control of George Levendis, Heaven Music was ...

, Sunrise Music Label, Casanova Records, Castro Music,

Hope Music Group Hope Music Group (sometimes known plainly by the initials as, HMG) is a Cameroonian record label that mainly produces hip hop, urban & popular music. It is distributed by The Orchard, a subsidiary of Sony Music Entertainment. The label produces ...

InVogue Records InVogue Records is an American record company based in Findlay, Ohio. It was founded by Nick Moore, lead singer of Before Their Eyes, in 2009. In the fall of 2011 InVogue Records signed a distribution deal with Independent Label Group (owned by ...

Lakeshore Records Lakeshore Entertainment Group, LLC is an American independent film production, finance, and former international sales and distribution company founded in 1994 by Tom Rosenberg and Ted Tannebaum (1933–2002). Lakeshore Entertainment is headquart ...

, MCFL Entertainment, Lamon Records,

Lojinx Lojinx is a British independent record label and Music publisher (popular music), music publishing company established in 2004 in South London, United Kingdom, UK. It was voted as one of the top ten "Best Record Labels of 2010". Based in London ...

, LRC/ Groove Merchant, Mystic Records, Heavy Pen Entertainment, Hot Panda Media,

Napalm Records Napalm Records is an Austrian independent record label focused on heavy metal and hard rock. Originally, Napalm focused on black metal bands, such as Abigor and Summoning, and folk metal bands, such as Falkenbach and Vintersorg. The label later ...

, Pure Noise Records, Robbins Entertainment,

Relapse Records Relapse Records is an American independent record label based in Upper Darby, Pennsylvania. It was founded by Matthew F. Jacobson in 1990. The label features many grindcore, death metal, metalcore and sludge metal artists. History The label was ...

Southern Fried Records Southern Fried Records is a London-based independent electronic dance music record label founded and owned by Norman Cook, better known by his stage name, Fatboy Slim. The label was created by Cook in 1994 to publish and market his and other ...

, Ruby Recordings, Cain Empire Records,

The Spicy Effect The Spicy Effect, commonly referred to as Spicy or Spicy Music, is a Greek independent record label founded in 2009 by songwriter and record producer Phoebus, in association with the investment arm of Nea Tileorasi. Overview After eight years u ...

, Third Man Records, ARY Records,

Flo & Eddie inc ''Flo'' is an American sitcom television series and a spin-off of '' Alice'' that aired on CBS from March 24, 1980, to June 30, 1981. The series starred Polly Holliday reprising her role as sassy and street-smart waitress Florence Jean "Flo" Cas ...

J Storm is a Japanese music and film company owned by Johnny & Associates. It was established on November 12, 2001, initially as a label for the Johnny's group, Arashi, after which it was named. Aside from producing and releasing CDs and DVDs, the co ...

, and

Concore Entertainment Concore Entertainment is an American record label based in Los Angeles, California. Concore Entertainment was founded in 1998 by Charve Norris Aka Charve The Don, known for producing Freddie Jackson on the album Here It Is, Immature (band), Immatu ...

Film distribution

In 2019, the Orchard Film was sold and renamed

BalconyTV

BalconyTV is an online music channel launched in June 2006, featuring acoustic performances on balconies around the world. In 2007, it won Best Music Website at the Irish Digital Media Awards, and was nominated for Best Viral Video Content at the Webby Awards in 2008.(April 11, 2008). "BalconyTV nominated for Webby Award", ''

The Irish Times ''The Irish Times'' is an Irish daily broadsheet newspaper and online digital publication. It launched on 29 March 1859. The editor is Ruadhán Mac Cormaic. It is published every day except Sundays. ''The Irish Times'' is considered a newspaper ...

'', p. 7. Since then, the channel has expanded to hosting over 12,000 shows in over 50 cities, and more than 25 countries. The channel was acquired by The Orchard in 2014.

References

External links

* {{DEFAULTSORT:Orchard 1997 establishments in New York City American companies established in 1997 American record labels Digital audio distributors Record label distributors Record labels established in 1997 Sony Music Entertainment companies based in New York City 2003 mergers and acquisitions 2012 mergers and acquisitions