The Miller Group Advertising, Inc. is a digital

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

agency in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. It was founded in 1990 by Renee Miller, the agency's president and creative director. The Miller Group is headquartered in Los Angeles, California. The agency has won many creative awards over the years and has worked on a number of national brands, including

Kenwood Electronics is a Japanese brand of consumer electronics. It has been owned by JVCKenwood ever since October 2011, when Kenwood Corporation merged with JVC. Kenwood manufactures audio equipment such as cassette tape decks/recorders, amateur radio (ham) ...

, Goodwill,

RE/MAX RE/MAX, short for Real Estate Maximums, is an American international real estate company that operates through a franchise system. As of 2015, RE/MAX had more than 100,000 agents in 6,800 offices. RE/MAX operates in about 100 countries. Hi ...

General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...

and

Anthem An anthem is a musical composition of celebration, usually used as a symbol for a distinct group, particularly the national anthems of countries. Originally, and in music theory and religious contexts, it also refers more particularly to short ...

. More recently, the agency has worked with simple human, PSAV, Health Strategies Group, and Centra Credit Union.

History

Marketing specialist Renee Miller founded The Miller Group Advertising, Inc. in 1990. By 2004, Gary M. Bettman, enjoying a professional background in the movie industry, joined The Miller Group. As a producer of feature films, he worked with stars like Billy Bob Thornton, Lorenzo Lamas and Mark Cuban. In 2007, the agency expanded its presence to Dallas and New York.

Capabilities

The agency specializes in Brand Revitalization, Video Production, Strategy, Research, Digital, Creative, Media, Social Media, New Product Launches and Lead Generation. On top of the day-to-day business, the agency's executives offer seminars, judge creative work and give interviews to industry relevant magazines.

Awards and achievements

Over the years The Miller Group Advertising, Inc. has received many awards and recognitions: * Consumer Magazine 2nd Place Color Page for the client Wolf Range * One Show Award Silver for Consumer Magazine Color less than a Page for the client Wolf Range * One Show Award Finalist for Consumer Magazine Black and White One Page for the client Gay Men's Chorus of Los Angeles * The New York Festivals Silver Award for Newspaper Advertising for the client Woman to Woman Medical CenterThe New York Festivals - The World's Best Work: '' International Print, Radio & Television Advertising Awards'', Annual 2, The New Yorks Festival, New York 1993, p.249,

Literature

* Advertising Club of Los Angeles: ''The 30th Annual Belding Awards'', 1995, p. 98. * Communication Arts: ''Advertising Annual 41'', Volume 42, Number 7, Menlo Park 2000, p. 166, . * Communication Arts: ''Design Annual 50'', Volume 51, Number 5, Menlo Park 2009, p. 157, . * Michael R. Solomon: ''Consumer Behavior - Buying, Having, and Being'', 7th ed., Pearson, Upper Saddle River 2006, p. 98, . * The New York Festivals - The World's Best Work: '' International Print, Radio & Television Advertising Awards'', Annual2, The New Yorks Festival, New York 1993, p. 249, . * The One Show: '' Judged to be Advertising's best Print, Radio, TV'', Volume 16, RotoVision S.A., Mies 1994, p. 250, . * The One Show: '' Judged to be Advertising's best Print, Radio, TV'', Volume 18, RotoVision S.A., Crans-Pres-Celigny 1996, p. 28, .

References

External links

Adweek: Teddi Tests the Waters With Miller Group's B2B Ads

Adweek: Miller Group branding Centinela

Adweek: New Campaigns

Wolf Ranges, No place like home
{{DEFAULTSORT:Miller Group Advertising agencies of the United States Companies based in Los Angeles