The IdeaFirst Company (TIFC) is a Philippine film

production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and ...

and

talent agency Talent has two principal meanings: * Talent (measurement), an ancient unit of mass and value * Talent (skill), a group of aptitudes useful for some activities; talents may refer to aptitudes themselves or to possessors of those talents Talent may ...

founded in 2014 by filmmakers

Jun Robles Lana Rodolfo R. Lana Jr. (born October 10, 1972), known professionally as Jun Robles Lana, is a Filipino filmmaker. The winner of 11 Palanca Awards for Literature, he became the youngest member of the Palanca Hall of Fame in 2006. In 2015, he direc ...

and Perci Intalan. The company focuses on

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

and

television production A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed betw ...

, as well as artist management. The company is best known for producing ''

Bwakaw ''Bwakaw'' is a 2012 Philippine comedy drama film written and directed by Jun Lana. Eddie Garcia stars as a lonely gay man in his 70s who cares for a stray dog he named ''bwakaw''. The film was first screened as part of the 2012 Cinemalaya Philippi ...

'' (2012), ''

Die Beautiful ''Die Beautiful'' is a Filipino LGBT comedy-drama film directed by Jun Robles Lana and produced by Jun Robles Lana, Ferdinand Lapuz and Perci M. Intalan, from a story by Jun Lana and screenplay by Rody Vera. It stars Paolo Ballesteros as Trish ...

'' (2016), ''Kalel, 15'' (2019), and ''

Gameboys ''Gameboys'' is a 2020 Philippine boys' love web series directed by Ivan Andrew Payawal and written by Ash M. Malanum, with Perci Intalan and Jun Lana serving as executive producers under the creative production outfit, The IdeaFirst Company. P ...

'' (2020).

Background

The IdeaFirst Company was founded in April 2014 by filmmakers

and Perci Intalan. Lana formerly served as the Creative Director for

GMA Network GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. Its first broadcast on television was on October 29, 1961. GMA Network (f ...

, while Intalan was an Executive Producer for

Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...

and the former first Vice President for Entertainment for TV5. The two filmmakers left their prior positions to co-found the company. The company has engaged in partnerships with mainstream Philippine film studios such as

Viva Films Viva Films is a Philippine film production company established under Viva Communications. It was founded on November 11, 1981, by Vic del Rosario Jr. History Veering away from the Sharon Cuneta-Gabby Concepcion tandem, Viva became home to qual ...

Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...

Regal Films Regal Entertainment, Inc. (formerly and more commonly known as Regal Films) is a Philippine film production company based in Pasig. It was founded by Lily Monteverde on August 19, 1962. It has produced movies of all genres; and is the oldest s ...

as well as internationally with

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

. The company is atypical in that it signs directors as well as actors. Creatives under IdeaFirst include

Sigrid Andrea Bernardo Sigrid Andrea Bernardo is a Filipinos, Filipino film director, screenwriter, producer, and actress best known for directing the highest-grossing Philippine independent film ''Kita Kita'' (2017). In 2023, she is set to direct the cross-country film ...

Christian Bables Christian Mercurio Bables (born December 6, 1992), is a Filipino actor. He was declared Best Leading Actor at the 5th Hanoi International Film Festival for his character "Intoy" in the movie ''Signal Rock''. He was also given a Best Supporting ...

, and Prime Cruz.

Filmography

Film

Television

Web series

References

{{Philippine production companies and film studios Film production companies of the Philippines Philippine film studios Companies established in 2014