The company P is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and ...

that creates participant based pervasive and transmedia

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

. The company P is known for its Emmy Award-winning production ''

The Truth About Marika ''The Truth About Marika'' (Swedish title: ''Sanningen om Marika''), is a transmedia production by Sveriges Television (SVT) and The company P in cooperation with SICS and Interactive Institute. It is an alternate reality game and a TV-series, cr ...

'' and Emmy Award nominee '' The Conspiracy For Good''. Marika is known as the first fully immersive TV tie-in.

Television and transmedia credits

*''

'' (2007) *''Dollplay'' (2009) *'' The Conspiracy For Good'' (2011)

Dollplay

On February 9, 2009, Fox launched ''Dollplay,'' a participation drama centered on ''Dollhouse''. As an interactive webisodes and forum, Dollplay is more content to the canons of the show, as well as a viral marketing campaign. The campaign asked users on the Fox ''Dollhouse'' website to "Save Hazel!" Hazel is a character trapped inside the Dollhouse in real-time. The campaign is called "Dollplay" according to the official FOX press release. Dollplay is created by The company P "a radical production outfit from Sweden". Five videos released in a four-hour span show Hazel entering a room, turning on the light, and messing with a computer. That's when the room locks her in and it starts to move. She approaches the camera and yells for help and the transmission cuts off. On February 12, 2009, Fox opened the website up to further exploration, and interaction with the main character is now possible via Webcam. It is not yet clear how the character in the viral marketing campaign relates to the TV show ''Dollhouse'', but both deal with science fiction and mind control. On February 28, 2009, the ''Dollplay'' alternate-reality game ended with players saving the fictional Hazel. After Hazel is saved, she tells people that there are "Dollhouses" all over the world that imprint them and change them; these include schools, parents, religion and government. She essentially tells people to think for themselves and then leaves the container she is trapped in and the game ends.

Awards and recognition

In 2007 The company P together with

Swedish Television Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

created

that won an International Interactive

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

for Best Interactive TV-service in April 2008. In 2011 The Conspiracy For Good was nominated for an International Digital

in the category Digital program: Fiction. In 2011 the project also won the Banff World Media Awards for Best Cross Platform and Best In Interactive. The Conspiracy For Good was also a

South by Southwest South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in m ...

Award finalist and Webby Award Honoree.

References

External links

The company P
- Official site {{DEFAULTSORT:The Company P Television production companies of Sweden