The Brandery was an urban

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

show, organized from 2009 to 2012 by

Fira de Barcelona Fira de Barcelona is Barcelona’s trade fair institution. Every year, it organises numerous trade shows and congresses. Information of interest It hosts over 150 trade shows, congresses and corporate events per year with 30,000 exhibitors, both ...

and held twice a year, in summer and winter.La Vanguardia, 22/06/2010
The Brandery cumple un año con nota y un futuro prometedor a pesar de la crisis
The first edition was held in July 2009 at the

Montjuïc Montjuïc () is a hill in Barcelona, Catalonia, Spain. Etymology Montjuïc translates to "Jewish Mountain" from medieval Latin and Catalan, and remains of a medieval Jewish cemetery have been found there. Some sources suggest that Montjuïc ...

exhibition site in

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

and was initially addressed exclusively to professional visitors.brandlandusa.com, April 4th, 2009
Barcelona Fashion Brand Show Set for July
/ref>

History

The first edition had 113 participating brands. The third edition, from June 28 to June 30, 2010, had 215 brands and 17.000 visitors, with 25% of them coming from outside Spain. The fourth edition, in January 2011, hosted buyers such as the department stores

El Corte Inglés El Corte Inglés S.A. (), headquartered in Madrid, is the biggest department store group in Europe and ranks third worldwide. Its primary source of sales is from department stores, followed by internet sales. It is a family business, with most s ...

John Lewis John Robert Lewis (February 21, 1940 – July 17, 2020) was an American politician and civil rights activist who served in the United States House of Representatives for from 1987 until his death in 2020. He participated in the 1960 Nashville ...

La Rinascente (La) Rinascente (; ) is a collection of high-end stores with Italian and international brands in fashion, accessories, beauty, homeware, design and food. It operates eleven stores in Italy, including its general headquarters in Milan and two fl ...

and

Galeries Lafayette The Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates in a number of other locations in France and othe ...

, and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.fashionandrunway.com, 25 January 2011
The Brandery kicks off the catwalk with premieres of international collections
/ref> The fifth edition, in July 2011, was inaugurated by

Xavier Trias Xavier Trias i Vidal de Llobatera (; born in Barcelona on 5 August 1946) is a Spanish politician, member of the Catalan European Democratic Party and was Mayor of Barcelona from July 2011 to June 2015. Among other responsibilities to the Governm ...

, mayor of Barcelona, and by Miquel Serrano, manager of the show.La Vanguardia, 2011-07-13
La semana de la moda de Barcelona se completa con la apertura de 'The Brandery'
This edition included a new section named Brandtown, which was open to non-professional visitors, and included a Fitting Room meeting inside the rooms of a hotel, with bloggers, trendsetters, specialized media and fashion and design lovers. In December 2012, The Brandery announced that it would be converted into an annual show held as part of the Mobile World Festival, a fashion, music and technology event to be launched in September 2013 by the

Mobile World Congress MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show organised by GSMA, dedicated primarily to the mobile communications industry. The event is held in Barcelona, Catalonia, Spain at the Fir ...

. In July 2013, the organizers postponed the launch of the Mobile World Festival to September 2014. Brands and designers who have participated at the show include

Desigual Desigual (); Catalan: ); meaning "unequal, uneven") is a Spanish fashion label. The company was founded by Thomas Meyer in 1984, and is headquartered in Barcelona, Spain. It has a presence in 109 countries, with different distribution channels a ...

Custo Barcelona Custo Dalmau (; born 1959 as Ángel Custodio Dalmau Salmons in Tremp, Spain) is a fashion designer. Career in fashion He spent his childhood and adolescence in Barcelona, where he studied architecture Architecture is the art and techniqu ...

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

, Armand Basi,

Buff Buff or BUFF may refer to: People * Buff (surname), a list of people * Buff (nickname), a list of people * Johnny Buff, ring name of American world champion boxer John Lisky (1888–1955) * Buff Bagwell, a ring name of American professional ...

Sita Murt Carmen "Sita" Murt (; 1946 – 1 December 2014) was a Catalan fashion designer and businesswoman. Her name, Sita, was a diminutive form of Carmencita, a diminutive of her legal first name, Carmen. Biography Murt was born in 1946 as the daughter ...

, Camper,

le Coq Sportif Le Coq Sportif (, "the athletic rooster") is a French manufacturing company of sports equipment. Founded in 1882 by Émile Camuset and located in Entzheim, the company first issued items branded with its now-famous rooster trademark in 1948. The ...

Kaporal João Chingando Manha (born 16 May 1994), commonly known as Kaporal, or Caporal, is an Angolan footballer A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are as ...

North Sail North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating direction or geography. Etymology The word ''north'' is ...

and

Lyle & Scott Lyle & Scott Limited (Scottish Gaelic: ''Lyle & Scott Earranta''), trading as Lyle & Scott, is a Scottish fashion and knitwear brand well known historically for its golfing knitwear. Based in Hawick, Scotland, the brand designs, manufactures and ...

. The summer 2011 edition presented proposals from

Stella McCartney Stella Nina McCartney (born 13 September 1971) is an English fashion designer. She is a daughter of British singer-songwriter Paul McCartney and the late American photographer and animals rights activist Linda McCartney. Like her parents, McCa ...

Vivienne Westwood Dame Vivienne Isabel Westwood (née Swire; born 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. Westwood came to public notice when she m ...

Blumarine Blufin S.p.A. is an Italian fashion house founded by Anna Molinari and her late husband Gianpaolo Tarabini. The core brand is Blumarine, which they started in 1977, followed by Miss Blumarine (1987, 8- to 14-year-old girls), Blugirl (1995, for te ...

Iceberg An iceberg is a piece of freshwater ice more than 15 m long that has broken off a glacier or an ice shelf and is floating freely in open (salt) water. Smaller chunks of floating glacially-derived ice are called "growlers" or "bergy bits". The ...

Alberta Ferretti Alberta Ferretti (; ) is an Italian fashion designer and dressmaker. She designs for her namesake brand Alberta Ferretti, and designed for Philosophy di Alberta Ferretti until 2014. Her showroom is in Milan, Italy but her studio is in her nati ...

Moschino Moschino () is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories. History Founding and 1990s Franco Mosc ...

, Frankie Morello,

Roberto Cavalli Roberto Cavalli (; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, perfu ...

and

Parah Parah ( he, פָּרָה) is the name of a treatise in the Mishnah and the Tosefta, included in the order Tohorot. The Pentateuchal law (Num. ) decrees that a red heifer, "wherein is no blemish, and upon which never came yoke," shall be burned an ...

.La Razón, 2011-07-11
El 080 Barcelona Fashion y The Brandery sacan la moda a la calle
Magazines such as

Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...

and

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

have also been present at the show. File:Desigual at The Brandery Winter Edition 2010.jpg,

, January 2010 File:Buff brand at The Brandery Winter Edition 2010.jpg, Buff (headgear), January 2010 File:Sita Murt at The Brandery show 2010.jpg,

, January 2010 File:MUNICH at The Brandery Winter Edition 2010.jpg, Munich (sport shoes), January 2010 File:Custo Barcelona at The Brandery Summer Edition 2010 -2.jpg,

and

Esther Cañadas Esther Cañadas (; born 1 March 1977, in Albacete) is a Spanish people, Spanish model (person), model and actress. Career Originally, Cañadas wanted to pursue a career as a criminologist, but her mother persuaded her to give modeling a try. In ...

catwalk model (June, 2010) File:Fotografos en la Pasarela The Brandery.jpg,

Catwalk A fashion show ( French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fa ...

photographers (January 2011)

References

External links

The Brandery
{{DEFAULTSORT:Brandery, the Fashion events in Spain Trade fairs in Spain Economy of Barcelona Tourist attractions in Barcelona Recurring events established in 2009 2009 establishments in Spain