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The Big Texan Steak Ranch is a
steakhouse A steakhouse, steak house, or chophouse refers to a restaurant that specializes in steaks and chops, found mainly in North America. Modern steakhouses may also carry other cuts of meat including poultry, roast prime rib, and veal, as well as f ...
restaurant A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearan ...
and
motel A motel, also known as a motor hotel, motor inn or motor lodge, is a hotel designed for motorists, usually having each room entered directly from the parking area for motor vehicles rather than through a central lobby. Entering dictionaries ...
located in
Amarillo Amarillo ( ; Spanish language, Spanish for "yellow") is a city in the U.S. state of Texas and the county seat, seat of Potter County, Texas, Potter County. It is the List of cities in Texas by population, 14th-most populous city in Texas and th ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, which opened on the previous
U.S. Route 66 U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year. The h ...
in the 4500 block of East Amarillo Boulevard in 1960. It relocated to its present location on
Interstate 40 Interstate 40 (I-40) is a major east–west Interstate Highway running through the south-central portion of the United States. At a length of , it is the third-longest Interstate Highway in the country, after I-90 and I-80. From west to ea ...
in 1970. Fire gutted the west wing of the restaurant in 1976 and destroyed $100,000 in
antiques An antique ( la, antiquus; 'old', 'ancient') is an item perceived as having value because of its aesthetic or historical significance, and often defined as at least 100 years old (or some other limit), although the term is often used loosely ...
. The restaurant reopened as a larger facility in 1977. The building is painted a bright yellow, with blue trim. A large bull statue advertises their "free" 72 oz. steak (see below). The now-closed Texas Tornado Museum resided off in a far corner of the parking lot on the property.


72oz Steak Challenge

The Big Texan is best known for its 72
ounce The ounce () is any of several different units of mass, weight or volume and is derived almost unchanged from the , an Ancient Roman units of measurement, Ancient Roman unit of measurement. The #International avoirdupois ounce, avoirdupois ounce ...
(4.5 pounds or 2.04 kg)
steak A steak is a thick cut of meat generally sliced across the muscle fibers, sometimes including a bone. It is normally grilled or fried. Steak can be diced, cooked in sauce, such as in steak and kidney pie, or minced and formed into patties, ...
. The steak is free to anyone who, in one hour or less, can eat the entire
meal A meal is an eating occasion that takes place at a certain time and includes consumption of food. The names used for specific meals in English vary, depending on the speaker's culture, the time of day, or the size of the meal. Although they ca ...
, consisting of the steak itself, a bread roll with butter, a baked potato, shrimp cocktail, and a salad; otherwise, the meal costs $72. Those who have successfully consumed the 72oz steak challenge have their names recorded and posted at the restaurant. To date, over 10,000 people out of about 70,000 people who attempted this challenge have accomplished this feat. According to the restaurant, when featured on the TV show ''Man v. Food'', the challenge started in 1960, when founder Bob Lee decided to hold a contest over which of the cowboys working in the stockyards could eat the most steaks in one hour, with a prize of $5 () at stake. One cowboy ate four and a half 1-pound steaks, a shrimp cocktail, a baked potato, a dinner roll, and a salad in the hour's time to win the $5. Lee was so impressed with the achievement that he declared, "Whoever eats that much again in my restaurant, he gets it for free." Those who take on the 72oz steak challenge are required to pay for the meal in advance and, if they are successful, their money is refunded. The steak is cooked to the participant's preference, and the challenge takes place at a table for six on a raised platform in the middle of the main dining room. The record for the shortest time to finish the entire 72oz steak challenge had been held by
competitive eating Competitive eating, or speed eating, is an activity in which participants compete against each other to eat large quantities of food, usually in a short time period. Contests are typically eight to ten minutes long, although some competitions c ...
champion
Joey Chestnut Joseph Christian Chestnut (born November 25, 1983) is an American competitive eater. As of 2022, he is ranked first in the world by Major League Eating. He is a California native and resides in Westfield, Indiana. Chestnut's height is ; his weigh ...
(at 8 minutes and 52 seconds), breaking
Frank Pastore Frank Enrico Pastore (; August 21, 1957 – December 17, 2012) was an American Major League Baseball player and radio host. He pitcher, pitched for the Cincinnati Reds from 1979 until 1985 and for the Minnesota Twins in 1986, and was in the ...
's 1987 record (of 9 minutes 30 seconds, which stood for 21 years) on his March 24, 2008 visit. On May 26, 2014, he was bested by 125-pound competitive eater
Molly Schuyler Molly Schuyler is an American competitive eater. In 2013, she signed with the competitive eating organization All Pro Eating. She has stated that she "usually swallows her food whole." Career In August 2012, she became the first woman to comple ...
, who polished off the meal in just 4 minutes 58 seconds, and came back for seconds (14 minutes and 57 seconds for two meals). She did not, however, eat a third steak meal in the same hour. Schuyler returned on April 19, 2015 and would finish her first meal in 4 minutes 18 seconds, beating her own record by 40 seconds. She had defeated four other teams of competitors in the challenge, devouring two more meals in twenty minutes. The unofficial record (for all animals, including humans) was held by a 500-pound
Siberian tiger The Siberian tiger or Amur tiger is a population of the tiger subspecies ''Panthera tigris tigris'' native to the Russian Far East, Northeast China and possibly North Korea. It once ranged throughout the Korean Peninsula, but currently inhabit ...
who ate the steak in 90 seconds in 1999, until bested by a lioness in 2012 clocking in at 80 seconds.


In media

The 72oz Steak Challenge meal is shown in the movie '' Waking Up in Reno'', with
Billy Bob Thornton Billy Bob Thornton (born August 4, 1955) is an American actor, filmmaker and musician. He had his first break when he co-wrote and starred in the 1992 thriller ''One False Move'', and received international attention after writing, directing, a ...
taking the challenge. It is also shown on the
Travel Channel Travel Channel (stylized as Trvl Channel since 2018) is an American pay television channel owned by Warner Bros. Discovery, which had previously owned the channel from 1997 to 2007. The channel is headquartered in New York, New York, United S ...
's ''
Man v. Food ''Man v. Food'' is an American food reality television series. It premiered on December 3, 2008 on the Travel Channel. The program was originally hosted by actor and food enthusiast Adam Richman. In each episode, Richman explores the "big food" o ...
'', where host
Adam Richman Adam Montgomery Richman is an American actor and television host. He has hosted various dining and eating-challenge programs on the Travel Channel and History Channel. Early life and education Richman, an only child, was born into a Jewish fa ...
completes the challenge and in '' Anthony Bourdain: No Reservations'', where Bourdain declines to compete but his cameraman takes part and fails. The Big Texan Steak Ranch is known for its Cadillac white stretch limos with longhorn hood ornaments, one of which appears in the 2006 animated film ''
Cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as t ...
'' as Texas oil baron
Tex Dinoco ''Cars'' is a media franchise including the 2006 film ''Cars'', the 2011 film '' Cars 2'', the 2017 film ''Cars 3'', the 2013 film '' Planes'' and the 2014 film '' Planes: Fire & Rescue''. Characters in the fictional universe include: Piston ...
. Becky Ransom and the Big Texan Steak Ranch ("free 72-ounce steak if consumed in 60 minutes") are acknowledged in the film's credits. In the Season 3 episode of ''
King of the Hill ''King of the Hill'' is an American animated sitcom created by Mike Judge and Greg Daniels for the Fox Broadcasting Company. It aired its original non-syndicated run from January 12, 1997, to September 13, 2009, and centers on the Hills, an Am ...
'' "
And They Call It Bobby Love "And They Call It Bobby Love" is the second episode in the third season of the Fox Broadcasting Company, Fox animated series ''King of the Hill'' and the 37th episode overall, which aired on Fox on September 22, 1998. The episode's plot follows pr ...
", the Steak Ranch was parodied with a similar restaurant called the "Panhandler Steakhouse." Bobby Hill accepts the challenge only to spite the girl that spurned his affections (who was also a vegetarian). He completes the challenge but upon returning home subsequently vomits. A
billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
advertising the restaurant appears in a panel in
George Takei George Takei (; ja, ジョージ・タケイ; born Hosato Takei (武井 穂郷), April 20, 1937) is an American actor, author and activist known for his role as Hikaru Sulu, helmsman of the fictional starship USS ''Enterprise'' in the televi ...
's autobiographical graphic novel ''They Called us Enemy''.


Big Texan Motel

Located adjacent to the restaurant on The Big Texan Steak Ranch property is the 54-unit Big Texan Motel. The cinder-block construction motel is designed to resemble a main street in an old west town, and features Texas-themed decor and a Texas-shaped pool. In 2004, a 20-stall stable was added behind the main motel building.


See also

*
List of motels This is a list of motels. A motel is lodging designed for motorists, and usually has a parking area for motor vehicles. Entering dictionaries after World War II, the word motel, coined in 1925 as a portmanteau of ''motor'' and ''hotel'' or ''mot ...
*
List of steakhouses The following are lists of notable steakhouses. Chain restaurant steakhouses North America * Black Angus * Bonanza Steakhouse * The Capital Grille * Charlie Brown's Steakhouse * Claim Jumper * Clyde's Prime Rib, Portland, Oregon * Del Fri ...


References


External links

* {{DEFAULTSORT:Big Texan Steak Ranch Buildings and structures in Amarillo, Texas Culture of Amarillo, Texas Steakhouses in the United States U.S. Route 66 in Texas Roadside attractions in Texas Landmarks in Amarillo, Texas Restaurants in Texas Tourist attractions along U.S. Route 66 Interstate 40 Tourist attractions in Amarillo, Texas Restaurants established in 1960 Motels in the United States 1960 establishments in Texas