Tabu by Dana is a women's fragrance created by French

perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

Jean Carles Jean Carles (12 January 1892 – 8 July 1966) was a French perfumer who worked in Roure Bertrand Fils et Justin Duppont in Grasse (now part of Givaudan) in the early 20th century. He was the founder of the Roure Perfumery School (french: De L'é ...

in 1931.

Origins

The House of Dana was a

ry established in 1932 in

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

, Spain by lawyer

Javier Serra Javier may refer to: Arts, entertainment, and media * Javier, in video game '' Advance Wars: Dual Strike'' * Javier Rios, a character in the Monsters, Inc. franchise. * ''Javier'' (album), a 2003 album by the American singer Javier Colon, known a ...

. It was later headquartered in Paris. In 1940, it relocated to the US during the

German occupation of France during World War II The Military Administration in France (german: Militärverwaltung in Frankreich; french: Occupation de la France par l'Allemagne) was an interim occupation authority established by Nazi Germany during World War II to administer the occupied zo ...

. Carles worked for

Roure Bertrand Roure may refer to: People with the surname * David De Roure (born 1962), British professor * Luis Alvarez Roure (born 1976), Puerto Rican painter * Marta Roure (born 1981), Andorran singer and actress * Martine Roure (born 1948), French politici ...

, a company associated with fashion houses such as Nina Ricci,

Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses a ...

Elsa Schiaparelli Elsa Schiaparelli ( , also , ; 10 September 1890 – 13 November 1973) was a fashion designer from an Italian aristocratic background. She created the house of Schiaparelli in Paris in 1927, which she managed from the 1930s to the 1950s. ...

and

Cristóbal Balenciaga , birth_name = Cristóbal Balenciaga Eizaguirre , birth_date = , birth_place = Getaria, Spain , death_date = , death_place = Xàbia, Spain , resting_place = Getaria Cemetery , education = , label_name = Balenciaga , ...

Ingredients

Carles used an exceptionally high dose of patchouli (10%), which he combined with clove (carnation), oak moss and benzoin (vanilla effect). Other notes include Bergamot, Neroli, Orange, Coriander, Narcissus, Clover, Rose, Ylang Ylang, Jasmine, Cedar, Sandalwood, Vetiver, Civet, Amber, Musk. Supposedly Dana told Carles to "make a perfume a prostitute would wear". It was one of the first "oriental" scents created in the perfume world and one of the heaviest. It was the inspiration for the later orientals Tuvara (1948) and Youth Dew (1951).

Advertising

The long-running print advertisement of Dan's Tabu reproduced the 1901 painting ''

The Kreutzer Sonata ''The Kreutzer Sonata'' (russian: Крейцерова соната, ) is a novella by Leo Tolstoy, named after Beethoven's Violin Sonata No. 9 (Beethoven), Kreutzer Sonata. The novella was published in 1889, and was promptly censored by the Rus ...

'' by

René-Xavier Prinet René François Xavier Prinet (31 December 1861, Vitry-le-François – 26 January 1946, Bourbonne-les-Bains) was a French painter and illustrator who drew his subjects from middle-class society. Biography He was born to Henri Prinet, an Imper ...

, inspired by the novella of the same title by

Leo Tolstoy Count Lev Nikolayevich TolstoyTolstoy pronounced his first name as , which corresponds to the romanization ''Lyov''. () (; russian: link=no, Лев Николаевич Толстой,In Tolstoy's day, his name was written as in pre-refor ...

, showing a violinist, overcome with passion, breaking off his performance to embrace his female accompanist. The advertisement's tagline was "Tabu, the forbidden fragrance". People looked at the advertisement and linked the embracing couple with the fragrance.

Gallery

File:TabuPolvos.JPG File:TABU colonia Dana.JPG

References

{{Reflist Perfumes