tw Steel is a Dutch watchmaker known for its large oversized watches and chronographs. The company was established in 2005 by father and son team Jordy & Ton Cobelens in the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

History

The company was founded in 2005 by Jordy Cobelens along with his father Ton Cobelens and they celebrated their 5th anniversary on the 20th of June (2010) at The Bloomingdale Club at Bloemendaal,

North Holland North Holland ( nl, Noord-Holland, ) is a province of the Netherlands in the northwestern part of the country. It is located on the North Sea, north of South Holland and Utrecht, and west of Friesland and Flevoland. In November 2019, it had a ...

.
The father and son team has a history with watches which began in 1980 when Ton became a

Raymond Weil Raymond Weil Genève () is a Swiss luxury watchmaker, founded in 1976 in Geneva. It is a family company founded by Raymond Weil and Simone Bédat. Simone Bedat and her son left the company in 1996 to form Bedat_&_Co Bedat & Co is a Swiss watc ...

Maurice Lacroix Maurice Lacroix is a Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zurich. History Maurice Lacroix was founded as part of Desco von Schulthess of Zurich in 1975. Founded in 1889, Desco von Schulthess (Desco) is an old ...

distributor for the

Benelux The Benelux Union ( nl, Benelux Unie; french: Union Benelux; lb, Benelux-Unioun), also known as simply Benelux, is a politico-economic union and formal international intergovernmental cooperation of three neighboring states in western Europe: B ...

region, this being when Ton started designing private label watches for airlines such as

KLM KLM Royal Dutch Airlines, legally ''Koninklijke Luchtvaart Maatschappij N.V.'' (literal translation: Royal Aviation Company Plc.), is the flag carrier airline of the Netherlands. KLM is headquartered in Amstelveen, with its hub at nearby Amste ...

Martinair Martinair (legally ''Martinair Holland N.V.'') is a Dutch cargo airline headquartered and based at Amsterdam Airport Schiphol and a subsidiary of Air France–KLM. The airline was founded in 1958 by Martin Schröder. Since 2011, Martinair has op ...

. Ton went on to start a promotions and advertising company which created campaigns for the

Swatch Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which i ...

group in the

before selling this company to design and market a small Swiss-made watch which was popular in the

and other parts of Europe. In 2005 TW Steel was born with his son Jordy as the CEO.

Current models

TW Steel watches use Japanese automatic movements from Citizen Miyota and Swiss quartz movements from Ronda. TW Steel's range of watches come largely in 45 mm and 50 mm diameter variants made from stainless steel. The "Canteen" models feature a crown cap attached by a "hook" or "hinge" to the side of the watch case. At BASELWORLD 2011, TW Steel launched its new CEO (Collection ExtraOrdinary) Goliath collection, which is a more formal, dress-look for the brand. This also makes it perfect to be worn at the office grounds.Wearing TW Steel Watches For Work
Retrieved March 16, 2020 The collection also introduced

Swiss Made Swiss made is a label or marking used to indicate that a product was made on the territory of Switzerland. It is also a geographical indication protected under different Swiss and international laws and treaties. According to the Swiss Federal Ac ...

watches to the TW Steel line, with the CE3015, a Swiss-made watch with a Swiss Ronda 585 caliber movement.

Sponsorship

TW Steel has many brand ambassadors such as

Kelly Rowland Kelendria Trene Rowland (born February 11, 1981) is an American singer, actress, and television personality. She rose to fame in the late 1990s as a member of Destiny's Child, one of the world's List of best-selling girl groups, best-selling girl ...

David Coulthard David Marshall Coulthard (; born 27 March 1971) is a British former racing driver from Scotland, later turned presenter, commentator and journalist. Nicknamed 'DC', he competed in 15 seasons of Formula One between and , taking 13 Grand Prix vi ...

Mitchell Niemeyer Mitchell Niemeyer (born February 7, 1988 in Amsterdam, Netherlands) is a DJ/Producer. Working in house music he has played gigs in Las Vegas, Los Angeles, London, Miami, Brazil and Hong Kong. Biography Mitchell Niemeyer was raised in Amsterda ...

Mick Doohan Michael Sydney Doohan (born 4 June 1965) is an Australian former Grand Prix motorcycle road racing World Champion, who won five consecutive 500 cc World Championships. Biography Originally from the Gold Coast, Queensland, Doohan attended S ...

and

Dario Franchitti George Dario Marino Franchitti, MBE (born 19 May 1973) is a British former racing driver and current motorsport commentator from Scotland. He is a four time IndyCar Series champion ( 2007, 2009, 2010, 2011), a three-time winner of the Indiana ...

who are regularly seen wearing the watches on TV and taking part in various promotional activities. TW Steel also sponsors the 2010

Renault F1 The French automotive manufacturer Renault has been associated with Formula One as both team owner and engine manufacturer for various periods since 1977. In 1977, the company entered Formula One as a constructor, introducing the turbo engine ...

team, and has created several F1 special editions with

branding. They also sponsor the WTCC driver

Tom Coronel Tom Romeo Coronel (born 5 April 1972) is a Dutch professional racing driver. Tom's twin brother Tim is also a racer, just like their father Tom Coronel Sr. His most important results are winning the Marlboro Masters of Formula 3 race in 1997, th ...

. In 2011 and 2012 the allegiance moved on to the

Lotus F1 Lotus F1 Team was a British Formula One racing team. The team competed under the Lotus name from until , following the renaming of the former Renault team based at Enstone in Oxfordshire. The Lotus F1 Team was majority owned by Genii Capital. ...

team and its drivers can be seen sporting TW Steel watches whenever they achieve podium finishes. The TW Steel logo features on the drivers overalls and F1 car rearview mirrors. TW Steel sponsored the 2013 Sahara Force India F1 team,Article http://www.twsteel.com/en/tw-steel-corporate/news/Dynamic_New_Partnership_SFI/#/tw-steel-corporate/news/Dynamic_New_Partnership_SFI and its drivers can be seen sporting TW Steel watches whenever they achieve podium finishes. The TW Steel logo features on the drivers' overalls and F1 cars. Also in 2014, TW Steel sponsored the Daytona DMAX Championship, run by the Daytona Group / Daytona Motorsport.

References

External links

* {{official website, http://TWSteel.com/ Watch brands Manufacturing companies established in 2005 2005 establishments in the Netherlands Dutch brands Dutch companies established in 2005