MediaCorp TV TVMobile (

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of ...

: 流动电视) was a subsidiary of

MediaCorp Mediacorp Pte. Ltd., doing business as Mediacorp and stylised as mediacorp, is a media conglomerate in Singapore. Owned by Temasek Holdings—the holding company of the Government of Singapore—it owns television, radio, and digital media prope ...

Singapore and was the first channel in the world to pioneer the use of

Digital Video Digital video is an electronic representation of moving visual images (video) in the form of encoded digital data. This is in contrast to analog video, which represents moving visual images in the form of analog signals. Digital video comprises ...

Broadcast (DVB) technology to deliver television programmes to commuters. With 89.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, TVMobile provided the latest infotainment, entertainment programmes and real-time news; keeping travellers informed while travelling. TVMobile had outdoor-

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

platforms at shopping mall food courts, ferries, academic institutions, taxis and selected

SBS Transit SBS Transit Limited (SBST or just SBS) () is a multi-modal public transport operator in Singapore operating bus and rail services. With a majority of its shares owned by Singaporean multinational transport conglomerate ComfortDelGro Corporation ...

buses. Broadcasting from 6:00AM to 12:00 midnight (Singapore/Hong Kong time) daily, TVMobile provided an outdoor-advertising medium that scheduled programming according to viewers’ profile and their travelling patterns. However, it could only be received with a digital set-top box by home viewers. TV Mobile is discontinued with effect from 1 January 2010.

History

MediaCorp has decided to terminate TVMobile upon expiry of its current agreement with SBS Transit on 1 January 2010. The company said the discontinuation comes from a careful evaluation of the viability of the service, as resources required to operate and maintain TVMobile are substantial.

Programmes

It featured

re-run A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the word ...

s and

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

s of shows both in Mandarin and English from its sister channels and occasionally features original content; for instance,

shorts Shorts are a garment worn over the human pelvis, pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" b ...

produced in collaboration with

Nanyang Polytechnic Nanyang Polytechnic (NYP) is a post-secondary education institution and statutory board under the purview of the Ministry of Education in Singapore. History Nanyang Polytechnic (NYP) was established on 1 April 1992, and enrolled its first ba ...

Infrastructure

The network had one main transmitting site, nine filler transmitting sites and two transposers located island-wide. The digital signal was carried via ATM and microwave transmitting medium to the main transmitting site before being re-transmitted to the filler sites.

Receiving the Channel

TV mobile was available on SBS Transit Air-con Buses, Bintan Resort Ferries, the Tasty corner & delight corner in

Suntec Suntec may refer to: * Suntec City, a multi-use development in Singapore ** Suntec Singapore Convention and Exhibition Centre * SUNTECH Tower, a business tower in Penang, Malaysia * Suntech Power Suntech Power Holdings Co., Ltd. () is a Chinese p ...

(Carrefour) and a few SmartCab Taxis. In addition, an audio simulcast of the channel was available by tuning-in to 89.3 MHz on the FM band.

Similar systems in Singapore

Stellar Ace

Stellar Ace, the advertising arm of

SMRT Corporation SMRT Corporation is a multi-modal public transport operator in Singapore operating bus and rail services. A subsidiary of the Government of Singapore's Temasek Holdings, it was established on 6 August 1987 and listed on the Singapore Exchange ...

, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of

liquid-crystal display A liquid-crystal display (LCD) is a flat-panel display A flat-panel display (FPD) is an electronic display used to display visual content such as text or images. It is present in consumer, medical, transportation, and industrial equipmen ...

(LCD) monitors, has been installed on SMRT's newest fleet of trains (currently suspended as of 2007) and all trains plying the Bukit Panjang LRT.

Moove Media

Moove Media, the advertising arm of

ComfortDelGro ComfortDelGro Corporation is a multi-national land transport company listed on the Singapore Exchange, operating about 35,000 vehicles in seven countries. It was formed on 29 March 2003 through a merger of Singapore-based land transport compa ...

, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of LCD monitors, has been installed on all trains plying the North East Line, Sengkang LRT & Punggol LRT.

Reception and feedback

As of 2005, TVMobile had been installed in most of

's buses. TVMobile was an outdoor digital television station, broadcasting live news and entertainment programmes throughout the buses' operating hours.

was the only bus operator to have installed TVMobile in its buses as of 2006. From time to time, SBS Transit's use of TVMobile had frequently attracted flak in the

Straits Times ''The Straits Times'' is an English-language daily broadsheet newspaper based in Singapore and currently owned by SPH Media Trust (previously Singapore Press Holdings). ''The Sunday Times'' is its Sunday edition. The newspaper was establishe ...

' Forum pages. Some commuters hold the impression that the installation of TVMobile was the reason for increases in bus fares, even after announcements that this was not the cause. There were also feedback about TVMobile's suitability and the repetitiveness of the programs broadcast.Teo K.S., ''TVMobile is boring. Take off old shows and replace them with new ones'',

The Straits Times ''The Straits Times'' is an English-language daily broadsheet newspaper based in Singapore and currently owned by SPH Media Trust (previously Singapore Press Holdings). ''The Sunday Times'' is its Sunday edition. The newspaper was established ...

, August 28, 2006. This was despite the fact that the infrastructure and equipment of TVMobile was not managed by

at all, but rather, by

TV Holdings.

buses were just a medium on which TVMobile was installed. TVMobile also provided an extra source of

revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive reven ...

for

. This was due to the

royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset o ...

paid by MediaCorp.

References

External links

TVMobile Official Website

MediaCorp
{{Chinese language television in Southeast Asia 2001 establishments in Singapore 2010 disestablishments in Singapore Broadcasting in Singapore Mediacorp Television channels and stations established in 2001 Television channels and stations disestablished in 2010 Television networks Television stations in Singapore