TATV (Tout Acheter Tout Vendre), previously known as Télé-Annonces, was a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

French language cable television channel and website owned by Astral Media broadcasting 24 hours a day classified ads from individuals and merchants. It was offered exclusively in

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

by the cable companies

Vidéotron Vidéotron is a Canadian integrated telecommunications company active in cable television, interactive multimedia development, video on demand, cable telephony, wireless communication and Internet access services. Owned by Quebecor, it primarily ...

and Cogeco. TATV was an illustrated classified advertising service, offering individuals and businesses the means to sell goods and services via television and the Internet. TATV was primarily a regionalised service, covering 16 different regions in Quebec, each being served by a local TATV channel. The regions were: * West of Montreal * East of Montreal * Laval *

South Shore of Montreal South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþaz ...

Montérégie Montérégie () is an administrative region in the southwest part of Quebec. It includes the cities of Boucherville, Brossard, Châteauguay, Longueuil, Saint-Hyacinthe, Saint-Jean-sur-Richelieu, Salaberry-de-Valleyfield and Vaudreuil-Dorion. ...

* North Shore of Montreal *

Laurentides The Laurentides () is a region of Quebec. While it is often called the Laurentians in English, the region includes only part of the Laurentian mountains. It has a total land area of and its population was 589,400 inhabitants as of the 2016 Cens ...

Lanaudière Lanaudière (, ) is one of the seventeen administrative regions of Quebec, Canada, situated immediately to the northeast of Montreal. It has a total population ( 2016 Census) of 494,796 inhabitants, an increase of 4.9% over the 2011 census. Geog ...

Sherbrooke Sherbrooke ( ; ) is a city in southern Quebec, Canada. It is at the confluence of the Saint-François and Magog rivers in the heart of the Estrie administrative region. Sherbrooke is also the name of a territory equivalent to a regional cou ...

Quebec City Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the metropolitan area had a population of 839,311. It is t ...

* Saguenay–Lac-Saint-Jean * Granby * Mauricie * Drummond/ Yamaska * Gaspésie *

Outaouais Outaouais (, ; also commonly called The Outaouais) is a region of western Quebec, Canada. It includes the city of Gatineau, the municipality of Val-des-Monts and the Papineau region. Geographically, it is located on the north side of the Ottaw ...

Beauce Beauce may refer to: * Beauce, France, a natural region in northern France * Beaucé, a commune in the Ille-et-Vilaine department, Brittany, France * Beauce, Quebec, an historical and cultural region of Canada ** Beauce (electoral district), a fed ...

Victoriaville Victoriaville is a town in central Quebec, Canada, on the Nicolet River. Victoriaville is the seat of Arthabaska Regional County Municipality and a part of the Centre-du-Québec (Bois-Francs) region. It is formed by the 1993 merger of Arthabaska, ...

Thetford Mines Thetford Mines (Canada 2021 Census population 26,072) is a city in south-central Quebec, Canada. It is the seat of Les Appalaches Regional County Municipality. The city is located in the Appalachian Mountains, 141 miles northeast of Montreal and ...

Rivière-du-Loup Rivière-du-Loup (; 2021 population 20,118) is a small city on the south shore of the Saint Lawrence River in Quebec. The city is the seat for the Rivière-du-Loup Regional County Municipality and the judicial district of Kamouraska. Its one of ...

TATV was classified as a shopping television service by the Canadian Radio-television and Telecommunications Commission (CRTC) and, thus, was exempt from requiring a CRTC-issued licence to operate and most other CRTC requirements that pay TV and specialty channels are subject to.

History

In 1982, Vidéotron launched Les Annonces Illustrées de Vidéotron, a specialty TV channel in illustrated classified advertising service, for individuals. In 1987, a specialty TV channel in real estate classified advertising was launched under the name of Immeubles Télé-Vidéo, then rebranded Télé-Immeubles. In August 1996, Télé-Immeubles TV channel was added to Les Annonces Illustrées de Vidéotron TV channel. Following the combination of Télé-Immeubles and Les Annonces Illustrées de Vidéotron on a single TV channel, the channel was rebranded Télé-Classée. Télé-Annonces logo

In 1997, Télé-Classée was rebranded Télé-Annonces. In November 1998, Télé-Annonces, ownership of Vidéotron, became the ownership of Radiomutuel. In January 2000, Radiomutuel was bought by Astral Media. In response to growing popularity of online classified ad services, Télé-Annonces was rebranded TATV on June 6, 2006, repositioning itself primarily as an online service, supported by a television channel. On August 19, 2008, Astral Media announced the immediate closure of TATV. The company stated the growing market share of classified ads using the free Internet model, coupled with the fact that classified ads are not one of the company's core businesses, were the reasons for the closure of TATV.Closure of classified ad service, TATV
CNW, 08-19-08

References

External links

Télé-Annonces official website
(from the

Internet Archive Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see ...

)
TATV official website
{{in lang, fr (from the

) Shopping networks in Canada Astral Media Analog cable television networks in Canada Defunct television networks in Canada Television channels and stations established in 1982 Television channels and stations disestablished in 2008