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TAG Recordings was an
imprint Imprint or imprinting may refer to: Entertainment * ''Imprint'' (TV series), Canadian television series * "Imprint" (''Masters of Horror''), episode of TV show ''Masters of Horror'' * ''Imprint'' (film), a 2007 independent drama/thriller film ...
of
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
, created in
1994 File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which Sinking of the MS Estonia, sank in ...
to host Atlantic's stable of
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
artists and capitalize on the genre's popularity at that time. The roster consisted of artists already signed to Atlantic, such as
The Lemonheads The Lemonheads are an American alternative rock band formed in Boston, Massachusetts, in 1986 by Evan Dando, Ben Deily, and Jesse Peretz. Dando has remained the band's only constant member. After their initial punk-influenced releases and tour ...
and
Jawbox Jawbox is an American alternative rock band from Washington, D.C., formed in 1989 by J. Robbins (vocals/guitar), Kim Coletta (bass), and Adam Wade (drums). After the trio released the album ''Grippe'' in 1991, Bill Barbot (guitar/vocals) join ...
, and bolstered with new signings like
Fountains of Wayne Fountains of Wayne was an American rock band that formed in New York City in 1995. The band included founding members Chris Collingwood, Adam Schlesinger, Jody Porter, and Brian Young. They released five albums from 1996 to 2011 before effec ...
,
Dinosaur Jr. Dinosaur Jr. is an American rock band formed in Amherst, Massachusetts, in 1984, originally simply called Dinosaur until legal issues forced a change in name. The band was founded by J Mascis (guitar, vocals, primary songwriter), Lou Barlow ( ...
bassist Mike Johnson, and
The Bottle Rockets The Bottle Rockets were an American rock band formed in Festus, Missouri in 1992, and was based in St. Louis, Missouri. Its founding members were Brian Henneman (guitar, vocals), Mark Ortmann (drums), Tom Parr (1992–2002, guitar, vocals) and To ...
. TAG also released
soundtrack A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrack o ...
CDs for two movies, ''
White Man's Burden "The White Man's Burden" (1899), by Rudyard Kipling, is a poem about the Philippine–American War (1899–1902) that exhorts the United States to assume colonial control of the Filipino people and their country.Hitchens, Christopher. ''Bloo ...
'' (1995) and ''
I Shot Andy Warhol ''I Shot Andy Warhol'' is a 1996 biographical drama film about the life of Valerie Solanas and her relationship with the artist Andy Warhol. The film marked the feature film directorial debut of Canadian director Mary Harron. The film stars ...
'' (1996). Despite wide acclaim for many of their releases, like Fountains of Wayne's self-titled debut or their
reissue In the music industry, a reissue (also re-release, repackage or re-edition) is the release of an album or Single (music), single which has been released at least once before, sometimes with alterations or additions. Reasons for reissue New aud ...
of The Bottle Rockets' ''
The Brooklyn Side ''The Brooklyn Side'' is the second studio album by St. Louis, Missouri-based roots rock band the Bottle Rockets. It was originally released on East Side Digital in 1994, and was produced by Eric Ambel. It soon received many favorable reviews from ...
'', the imprint fared poorly in terms of sales. Jawbox's self-titled album, released in July 1996, was particularly disappointing, both critically and commercially. Within months, a corporate shakeup had occurred at Atlantic, and the TAG imprint was shut down by the end of the year. Only The Bottle Rockets and Fountains of Wayne were retained by Atlantic, and both bands went on to have problematic relationships with their parent label, each only releasing one further album before moving on to other labels.


Former artists

*
The Bottle Rockets The Bottle Rockets were an American rock band formed in Festus, Missouri in 1992, and was based in St. Louis, Missouri. Its founding members were Brian Henneman (guitar, vocals), Mark Ortmann (drums), Tom Parr (1992–2002, guitar, vocals) and To ...
*
Dead Hot Workshop Dead Hot Workshop is an American Rock music, rock band (music), band based in Tempe, Arizona, Tempe, Arizona. The band was a popular fixture of the Tempe, Arizona, Tempe music scene in the 1990s in music, 1990s, when Tempe was being dubbed as "Th ...
*
Fountains of Wayne Fountains of Wayne was an American rock band that formed in New York City in 1995. The band included founding members Chris Collingwood, Adam Schlesinger, Jody Porter, and Brian Young. They released five albums from 1996 to 2011 before effec ...
*
Fuzzy Fuzzy or Fuzzies may refer to: Music * Fuzzy (band), a 1990s Boston indie pop band * Fuzzy (composer) (born 1939), Danish composer Jens Vilhelm Pedersen * ''Fuzzy'' (album), 1993 debut album by the Los Angeles rock group Grant Lee Buffalo * "Fuz ...
* Chris Holmes *
The Inbreds The Inbreds were a Canadian alternative rock band formed in 1992. Originally from Kingston, Ontario,"Kingston's Inbreds don't need guitars". ''Toronto Star'', July 8, 1993. the band relocated to Halifax, Nova Scotia in 1996 and remained based ther ...
*
Jawbox Jawbox is an American alternative rock band from Washington, D.C., formed in 1989 by J. Robbins (vocals/guitar), Kim Coletta (bass), and Adam Wade (drums). After the trio released the album ''Grippe'' in 1991, Bill Barbot (guitar/vocals) join ...
* Mike Johnson *
The Lemonheads The Lemonheads are an American alternative rock band formed in Boston, Massachusetts, in 1986 by Evan Dando, Ben Deily, and Jesse Peretz. Dando has remained the band's only constant member. After their initial punk-influenced releases and tour ...
* Pet *
Rusty Rusty may refer to something covered with rust or with a rust (color). Rusty is also a nickname for people who have red hair, have a rust-hued skin tone, or have the given name Russell. Rusty may also refer to: People *Rusty Anderson (born 1959 ...
*
Solution A.D. Solution A.D. was an American rock band from East Stroudsburg, Pennsylvania. The band was initially named Solution, and appended the "A.D." after discovering that another group with the same name already existed. Solution A.D.at Allmusic The gro ...
* Yum-Yum


TAG Records

A company unrelated to TAG Recordings operated under the similar name TAG Records. It was a short-lived imprint of
Island Records Island Records is a multinational record label owned by Universal Music Group. It was founded in 1959 by Chris Blackwell, Graeme Goodall, and Leslie Kong in Jamaica, and was eventually sold to PolyGram in 1989. Island and A&M Records, anoth ...
, launched in
2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
by
Jermaine Dupri Jermaine Dupri Mauldin (born September 23, 1972) is an American rapper, songwriter, record producer, record executive, entrepreneur, and DJ. Early life Jermaine Dupri Mauldin was born on September 23, 1972, the son of Tina (Mosley) and Michael ...
(in his former position as Island's President of Urban Music) in partnership with
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
's
TAG Body Spray TAG Body Spray was manufactured by TAG Fragrance Company, a subsidiary of Procter & Gamble. It was first released in 2005. From 2005 to 2007, TAG Fragrance Company was part of Global Gillette, until Gillette was bought out by Procter & Gamble and ...
.
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
Q Da Kid was the first artist to be signed to the label, and his 2008
promo Promo or promos may refer to: Promotions and advertising *Promo (media), a form of commercial advertising used to promote television or radio programs *Promo (professional wrestling), a televised interview in which a wrestler's on-screen personali ...
-only single "On a Mission" was ultimately the label's only release before they quietly folded in 2009.


See also

*
List of record labels File:Alvinoreyguitarboogie.jpg File:AmMusicBunk78.jpg File:Bingola1011b.jpg Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, b ...


References


External links



American record labels Record labels established in 1996 Record labels disestablished in 1997 Vanity record labels {{US-record-label-stub