Soaky was the name of a brand of
bubble bath
A bubble bath is a filled bathtub with a layer of surfactant foam on the surface of the water and consequently also the surfactant product used to produce the foam or soap. Less commonly, aerated or carbonated baths are called ''bubble baths''.
...
produced by
Colgate-Palmolive
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...
. The product was referred to as “The Fun Bath” on its label and was targeted at young children.
Soaky’s major selling point was that the bottles the bubble bath came in could be reused as toy figures once the contents were used up. The brand’s mascot was a young boy named The Soaky Kid.
The product’s popularity peaked in the 1960s, during which time Colgate-Palmolive was able to secure licenses to use popular cartoon characters to sell Soaky. These included, but were not limited to,
Bugs Bunny
Bugs Bunny is an animated cartoon character created in the late 1930s by Leon Schlesinger Productions (later Warner Bros. Cartoons) and voiced originally by Mel Blanc. Bugs is best known for his starring roles in the '' Looney Tunes'' and '' ...
,
Casper the Friendly Ghost
Casper the Friendly Ghost is the protagonist of the Famous Studios theatrical animated cartoon series of the same name. He is a pleasant, personable and translucent ghost, but often criticized by his three wicked uncles, the Ghostly Trio.
T ...
,
Mickey Mouse
Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
,
Pluto
Pluto (minor-planet designation: 134340 Pluto) is a dwarf planet in the Kuiper belt, a ring of trans-Neptunian object, bodies beyond the orbit of Neptune. It is the ninth-largest and tenth-most-massive known object to directly orbit the S ...
,
Bullwinkle J. Moose, and
The Chipmunks
Alvin and the Chipmunks, originally David Seville and the Chipmunks or simply The Chipmunks, are an American animated virtual band and media franchise first created by Ross Bagdasarian for novelty records in 1958. The group consists of three s ...
. Colgate-Palmolive even went as far as to release a special promotional greeting card featuring the Chipmunks that doubled as a playable record. The combination of the promotional methods led the product to take a large share of the children's bath products market.
References
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External links
Commercial of Soaky toys - Donald Duck and Porky Pig
Colgate-Palmolive