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Slurpee is the brand name for carbonated slushies sold by
7-Eleven 7-Eleven, Inc., stylized as 7-ELEVE, is a multinational chain of retail convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946. A ...
and its subsidiaries A-Plus and Speedway. The brand first originated in 1966 when 7-Eleven made a licensing deal with
The Icee Company The Icee Company (previously Western Icee and Icee USA) is an American beverage company located in La Vergne, Tennessee, United States. Its flagship product is the Icee (stylized as ICEE), which is a frozen carbonated beverage available in frui ...
to sell slushies in 7-Eleven stores.


History

Omar Knedlik Omar S. Knedlik (December 21, 1916 – March 14, 1989) was an American inventor and businessman. He was best known as the inventor of the ICEE frozen drink. He was born and raised a poor farm boy in Barnes, Kansas in 1916. Knedlik was a World Wa ...
invented machines to make frozen beverages in the late 1950s. The idea for a slushed ice drink came when Knedlik's soda fountain broke down, forcing him to put his sodas in a freezer to stay cool, which caused them to become slushy. The result was popular with customers, which gave him the idea to make a machine to help make a "slushy" from carbonated beverages. When it became popular, Knedlik hired an artist named Ruth E. Taylor to create a name and a logo for his invention. She created the Icee name and designed the original logo, which is still used today. Early prototypes for the machine made use of an automobile air conditioning unit. After a successful trial of Icee machines in 100 stores, 7-Eleven made a licensing deal with
The Icee Company The Icee Company (previously Western Icee and Icee USA) is an American beverage company located in La Vergne, Tennessee, United States. Its flagship product is the Icee (stylized as ICEE), which is a frozen carbonated beverage available in frui ...
to sell the product under certain conditions in 1965. Two of these were that 7-Eleven must use a different name for the product, and that the company was allowed to sell the product only in 7-Eleven locations in the US, a non-compete clause ensuring the two drinks never went head to head for distribution rights. 7-Eleven then sold the product that in 1966 became known as the "Slurpee" (for the sound made when drinking them). The term was coined by Bob Stanford, a 7-Eleven advertisement agency director. The Slurpee machine has a separate spout, or spigot, for each flavor at the front of a tumbler or freezer. When Slurpees were first introduced, the dispensing machine was located behind the counter, and the clerk dispensed the product. Common Slurpee flavors are frozen Cherry,
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlan ...
, and
Mountain Dew Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Br ...
, but new flavors are introduced regularly. In the Slurpee's early history, flavors rotated much more frequently than today. Slurpee flavors were given novelty names such as Pink Fink, Adults Only, Moonshine, Kissin' Cousin, Gully Washer, Sticky Icky, and Redeye. In 1990, Dallas-based Southland Corporation, 7-Eleven's founder and US operator, went bankrupt, but 7-Eleven Japan, and its parent Ito-Yokado, bought 70% of Southland in 1991 for $430 million and quickly launched renovations of the US stores. As a result, the US chains became more efficient, although 1,218 stores are closed. Following the Japanese model, the new 7-Eleven stores set up a weekly system to monitor inventories to ensure popular items are always in stock. Following their respective acquisitions by 7-Eleven, A-Plus and Speedway both started selling Slurpee-branded drinks prior to their conversion to 7-Eleven. Many fans of Speedway's own frozen drink, Speedy Freeze, complained on social media about the drink being replaced by Slurpee-branded products, though other frozen drink fans have said the two drinks are identical.


Worldwide consumption

More than 11.6 million drinks are consumed around the world each day. Forty percent of Slurpees are sold during June, July and August. Enough drinks are sold each year to fill 12 Olympic-sized swimming pools. Canadians purchase an average of 30 million Slurpee drinks per year. Winnipeg was crowned the Slurpee Capital of the World for the twentieth year in a row in 2019. 7-Eleven stores across Winnipeg sell an average of 188,833 Slurpee drinks per month. The rest of Canada sells an average of 179,700 per month, which makes Winnipeggers the world leader of Slurpee sales. Unlike their counterparts in America, Canadian Slurpees do not contain yucca extract which gives it the airy consistency American Slurpees are known for. 6.6 million Slurpee drinks are sold in Australia each year.


Kosher status

The Diet Pepsi flavor uses
sodium caseinate Casein ( , from Latin ''caseus'' "cheese") is a family of related phosphoproteins ( αS1, aS2, β, κ) that are commonly found in mammalian milk, comprising about 80% of the proteins in cow's milk and between 20% and 60% of the proteins in human ...
as an anti-freezing agent (sugar is a natural antifreeze in other flavors) which gives it the status of kosher dairy. The Piña Colada, Twizzler Strawberry, Tropicana Grape Wild Strawberry, and Monster Black flavors are not kosher. The
Chicago Rabbinical Council The Chicago Rabbinical Council (or cRc) is the largest regional Orthodox rabbinical organization in America, located in Chicago, Illinois. The cRc is a non-profit offering a wide variety of Jewish services, including kosher product supervision an ...
keeps an updated list of kosher flavors on its website.


Promotions

In 1965–66, Icee transitioned to Slurpee in 7-Eleven stores and sales. By the spring of 1967, Slurpee machines were in all 7-Eleven stores. In 1967, Top 40 AM radio stations were losing market share to FM stations. DJs were desperate to gain audience attention. Slurpee was a kid / teen / young adult product, the main AM radio audience. The Stanford Agency created a "media blitz" to launch Slurpee and flew agency staff to all Top 40 markets with 7-Eleven stores to introduce Slurpee and the comedy commercials with funny voices and sound effects that told stories about the ''Strange Things That Happened To People Who Slurp''. The agency backed the Slurpee launch with a very large media budget. DJs used "drops" or snippets from the "crazy" commercials in their programs to gain audience share. The campaign became an AM radio sensation. The Stanford Agency followed the ''Strange Things'' launch with a campaign that threw away product names like lemon-lime, cola or what have you, and instead created 26-weeks of :60 second commercials about Slurpees with ''Funny Names'' like Sticky Icky, Redeye, Moon Shine, Pink Fink, Adults Only, Kissin Cousin, and Gully Washer. These commercials were even more popular. Each flavor had a pin associated with it. There were pins made for the flavors. There was also a generic pin that simply stated "I have Slurped". In 1968, the Official Slurp Hat was offered. In 1970, 7-Eleven released a 45 RPM 7" single record entitled "Dance the Slurp" that was given away with Slurpee purchases. The dance side was written by Tom Merriman, one of the fathers of radio jungle production. The B-side was a comedy bit detailing "strange things" that happen to people who "slurp" at 7-Eleven. The record is considered highly collectible today. In 1999, "Dance the Slurp" was sampled by
DJ Shadow Joshua Paul Davis (born June 29, 1972), better known by his stage name DJ Shadow, is an American DJ, songwriter and record producer. His debut studio album, '' Endtroducing.....'' was released in 1996. Biography Early years (1989–1995) DJ Sha ...
and
Cut Chemist Lucas MacFadden (born October 4, 1972), better known as Cut Chemist, is an American DJ and record producer. He is a former member of Jurassic 5 and Ozomatli. He has collaborated with DJ Shadow on a number of projects. Early life Cut Chemist gra ...
for their mix album '' Brainfreeze''. Slurpee became the top selling 7-Eleven product and kids / teens / young adults came in regularly for the latest "flavor" with less and less promotional expense. After ''Funny Names,'' the next innovation was ''Slurpee Cups.'' In 1972, ''Baseball Slurpee Cups,'' plastic cups with illustrations of favorite players including Johnny Bench, Pete Rose and others. In 1973, Baseball Slurpee Cups, with illustrations of current stars and early players like Honus Wagner. In 1973, the DC Comics Super Hero Cups, a 60 cup series. ''1973 Endangered Species Cups'' – Congress passed the Endangered Species Act (ESA) on December 14, 1973. This triggered 7-Eleven making an advanced of $250,000 representing 1-cent from the sale of more than 2-million ''Endangered Species Cups'' to the National Wildlife Federation (NWF) who purchased Bald Eagle habitat. The transfer of land to the U.S. Government and U.S. Fish and Wildlife Service took place on December 19, 1974 and came to be known as the Carl E. Mundt National Wildlife Refuge. 1975, the Marvel Series, a 60 cup series. 1977, the Marvel "Panoramic" Super Hero series. In 1994, 7-Eleven sought to remake Slurpee's "brain freeze" campaign targeted to the adolescent MTV audience. The creative directors assigned the task of creating four new commercials to the Brothers Quay, and Boston-based Olive Jar Animation. Known for their bizarre aesthetic and influence in the stop-motion animations industry, the Quays based their "brain freeze" ad on a late 19th-century photograph of a female contortionist. In the commercial, a curtain reveals the contortionist balancing on two chairs, bending over backward to sip a Slurpee. She falls victim to "brain freeze" and turns into an ice cube. Starting in 1995, free Slurpee coupons have been made available through "Operation Chill" for US police officers to distribute to children. In 1998, 7-Eleven launched Slurpee lip balm to the market. Other "Slurpee-flavored" products have included Slurpee gum, which had a liquid candy center. In 2002, The World Wrestling Federation launched promotional cups featuring The Rock,
Rob Van Dam Robert Alexander Szatkowski (born December 18, 1970) is an American professional wrestler and actor better known by his ring name Rob Van Dam (frequently abbreviated to RVD). He is best known for his tenures in Extreme Championship Wrestling ...
, Lita with
The Hardy Boyz The Hardys, also known as The Hardy Boyz, are an American professional wrestling tag team consisting of real-life brothers Matt and Jeff Hardy, who are currently appearing in All Elite Wrestling (AEW). The team is currently inactive due to J ...
, Stone Cold Steve Austin, Kurt Angle, Undertaker and Trish Stratus. The designs were on 40-ounce Slurpee cups and 34-ounce thermal mugs. In 2004, 7-Eleven created an edible Slurpee straw. In 2005, 7-Eleven promoted the film '' Star Wars Episode III: Revenge of the Sith'', by making a Mountain Dew Pitch Black "Dark Side" Slurpee which came in a cup shaped like Darth Vader's helmet. In 2007, as part of the Kwik-E-Mart promotion for the feature film ''
The Simpsons Movie ''The Simpsons Movie'' is a 2007 American animated comedy film based on the long-running animated sitcom ''The Simpsons''. The film was directed by the show's supervising director David Silverman and stars the show's regular cast of Dan Caste ...
'', Slurpees at 7-Elevens were renamed "Squishees" (the analog in the ''Simpsons'' universe) and sold in special collector cups. Starting on November 4, 2008, 7-Eleven worked with Nexon to promote Slurpees to gamers that play on Nexon.net. The Slurpee cups had images printed on them from certain Nexon games, and a code printed on them that could be redeemed on a website for special in-game items. Also for professional wrestling WWE's Summerslam 2010 7-Eleven offered collectible Slurpee cups of Rey Mysterio, John Cena, The Undertaker, Triple H, and
Kelly Kelly Barbara Blank Coba (born Barbara Jean Blank; January 15, 1987), known professionally as Barbie Blank and by her ring name Kelly Kelly, is an American professional wrestler and model. Blank has a background in gymnastics and cheerleading, a ...
. They also came with collectible straws with figures of each wrestler on them. The flavor used for the promotion was Barq's Root Beer. As well as for the 2011 SummerSlam, which again featured Cena,
The Miz Michael Gregory Mizanin (born October 8, 1980) is an American professional wrestler, actor, and television personality. He is currently signed to WWE, where he performs on the Raw brand under the ring name The Miz. Mizanin first gained fame ...
, 2009
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously i ...
r
"Stone Cold" Steve Austin Steve Austin (born Steven James Anderson; December 18, 1964), better known by his ring name "Stone Cold" Steve Austin, is an American media personality, actor, and retired professional wrestler. Widely regarded as one of the greatest and most ...
, and The Rock. The flavor used for the promotion was Fanta's Berry Citrus Slam. Every year on 11 July (7/11, month/day), 7-Eleven offered a free 7.11 fluid ounce (210 ml) Slurpee in the US and Canada thru 2014. From 2015 to 2019 & since 2021, the size increased to a 12-fluid ounce (355 ml) size. 7 Rewards members are given a free medium Slurpee loaded into their app in 2020, with the COVID-19 pandemic causing 7-11 Day's cancellation that year. In Australia, free Slurpees are given on November 7 (7/11, day/month) to coincide with 7-Eleven day. In 2010, 7-Eleven teamed up with
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
to create limited edition promotion cups for the PlayStation 3 games ''
LittleBigPlanet 2 ''LittleBigPlanet 2'' is a puzzle-platform game that features user-generated content. The game is developed by Media Molecule, published by Sony Computer Entertainment for PlayStation 3. It was released in January 2011. The game was released ...
'' and ''
Killzone 3 ''Killzone 3'' is a 2011 first-person shooter video game for the PlayStation 3, developed by Guerrilla Games and published by Sony Computer Entertainment. It is the fourth installment in the ''Killzone'' series, the first game in the series to ...
''. In 2011, a Slurpee themed t-shirt was added as DLC to ''LittleBigPlanet 2''. Since July 7, 2011, 7-Eleven has partnered with
Cinemark Theatres Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
marking the first time Slurpees are sold outside its parent franchise. 32 theatres were chosen in Houston, Texas; Dallas, Texas; and Portland, Oregon. This marks the first reappearance of the Slurpee brand in the Houston metro area since 1990 (all 7-Elevens in the Houston area were sold to National Convenience Stores that owned Stop-n-Go; all Houston-area 7-Elevens were rebranded as Stop-n-Gos until
Diamond Shamrock Diamond Shamrock Corp. or Diamond Shamrock Refining and Marketing was an oil refinery and gas station company in the United States, headquartered in San Antonio, Texas. Since 2001, it operates as a brand of Valero and has withdrawn the brand f ...
acquired the franchise in the late 1990s, now part of the Valero conglomerate of crude oil refineries and retail convenience stores most commonly operated under the Valero brand with generic names, though some Texas-area stores retained Corner Store branding held over from the Valero purchase of Ultramar Diamond Shamrock in 2001). 2012 has the Slurpee being sold at the Six Flags
amusement parks An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
chain in a marketing agreement to promote the product in 10 states. In Australia on 21 September 2011, customers could bring in their own cups (or container, regardless of size) and fill it full of Slurpee for only $2.60 (a portion of the price of a Super Slurpee) as long as it would fit through a cutout hole limiting the size. This did not stop people from receiving up to and above 5 liters of Slurpee for less than the price of a Super Slurpee. This event was known as Bring Your Own Cup Day. Since 11 April 2015, Bring Your Own Cup Day in U.S locations originally occurred once annually since 2022; semi-annually from 2016 to 2017. Slurpee fans could come in and enjoy any size cup, that fit through the cutout hole, for only $1.49 the first 2 years. This promotion occurred again on 19–20 August 2016 in honor of the Slurpee's 50th anniversary. It returned on 19–20 May 2017, but the price was $1.50 plus tax, and returned once more on 18–19 August. Late August 2022 saw its return, but is priced at $1.99 plus tax. There was no Bring Your Own Cup Day promotion in 2020-21. On 7 November 2015, 7-Eleven stores in the USA celebrated the giving season with Name Your Own Price Day for Small Slurpee drinks. Net proceeds from all Large Slurpee purchases were donated to Feeding America to support local food banks. Since May 2018, as a result of the 7-Eleven - Sunoco LP agreement, existing Stripes Convenience Stores (now part of the 7-Eleven business portfolio) rebranded its Slush Monkey frozen beverage to the Slurpee brand. Since the rebranding, the 40 ounce Slurpee cup usually sold at 7-Eleven locations is absent from Stripes since the cup dispensers were designed for three sizes - S, M, and L.


See also

* Slurpee Flavor Tie-Ins * Freezee *
Froster Froster is a brand of iced frozen carbonated beverage (however, not pressurized, still carbonated in Canada) sold at Circle K in the United States, Canada, Ireland, Lithuania Marketing In 2006, a Froster advertising campaign was run that fea ...
*
Frozen carbonated beverage A slushy (also spelled slushie and less commonly slushee) is a type of beverage made of flavored ice and a drink, similar to granitas but with a more liquid composition. It is also commonly called a slush, a slurpee, frozen beverage, or frozen d ...
* Italian ice *
List of frozen dessert brands This is a list of frozen dessert brands. Frozen dessert is the generic name for desserts made by freezing liquids, semi-solids, and sometimes even solids. They may be based on flavored water ( shave ice, sorbet, snow cones, etc.), fruit purées (su ...
*
Pumpable ice technology Pumpable ice technology (PIT) uses thin liquids, with the cooling capacity of ice. Pumpable ice is typically a slurry of ice crystals or particles ranging from 5 micrometers to 1 cm in diameter and transported in brine, seawater, food liquid ...
*
Slush Puppie Slush Puppie (stylized as SLUSH PUPPiE) is a slush beverage created in 1970, and marketed both directly by the Slush Puppie division of J&J Snack Foods, and through its Slush Puppie distributors in the United States. A Slush Puppie has two major ...


References


External links


7-Eleven's Official Slurpee website"The Slurpee at 40: Has it grown up?"
by David Amsden,
Slate.com ''Slate'' is an online magazine that covers current affairs, politics, and culture in the United States. It was created in 1996 by former '' New Republic'' editor Michael Kinsley, initially under the ownership of Microsoft as part of MSN. In 20 ...
, Sept. 14, 2005
Kosher Slurpee ListSlurpee Button GalleryThe Slurpee Foundation
{{Frozen beverages Non-alcoholic drinks 7-Eleven Brand name frozen desserts Products introduced in 1966 Frozen drinks Cuisine of Manitoba