Saltrock Surfwear is a British

surfwear Surf culture includes the people, language, fashion, and lifestyle surrounding the sport of surfing. The history of surfing began with the ancient Polynesians. That initial culture directly influenced modern surfing, which began to flourish and ...

company based in

Devon Devon ( , historically known as Devonshire , ) is a ceremonial and non-metropolitan county in South West England. The most populous settlement in Devon is the city of Plymouth, followed by Devon's county town, the city of Exeter. Devo ...

. Created by brothers Ross and Angus Thomson in 1988, the idea was fostered in order to generate money to fund their passion of surfing. The brothers moved the company from Penzance,

Cornwall Cornwall (; kw, Kernow ) is a historic county and ceremonial county in South West England. It is recognised as one of the Celtic nations, and is the homeland of the Cornish people. Cornwall is bordered to the north and west by the Atlantic ...

in 1992, after which surfer Carl Priscott joined the board.

History

Angus and Ross Thomson are two

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...

n natives who decided to travel the world in the eighties and experience the best places to surf. They ended up in

after taking a train from

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

to check out the waves in Penzance. After spending most of their days on the beach and their nights in a pub they began to run low on cash and had to figure out a way to make money. In 1988 they decided to create T-shirts since they both needed a creative outlet. They named the brand Saltrock after the South African town

Salt Rock Salt rock or Salt Rock may refer to: *Rock salt Halite (), commonly known as rock salt, is a type of salt, the mineral (natural) form of sodium chloride ( Na Cl). Halite forms isometric crystals. The mineral is typically colorless or white, ...

situated 40 minutes outside of

Durban Durban ( ) ( zu, eThekwini, from meaning 'the port' also called zu, eZibubulungwini for the mountain range that terminates in the area), nicknamed ''Durbs'',Ishani ChettyCity nicknames in SA and across the worldArticle on ''news24.com'' from ...

. This was their favourite place to surf back in their home-country South Africa and they wanted to carry that with them. With their own designs inspired by surfing, they self-printed T-shirts. They created their own blackout system made from tape, nails, and a Salvation Army rug. They sold these T-shirts out of the back of their

Austin Allegro The Austin Allegro is a small family car that was manufactured by the Austin-Morris division of British Leyland from 1973 until 1982. The same vehicle was built in Italy by Innocenti between 1974 and 1975 and sold as the Innocenti Regent. The Al ...

until the shirts became so popular that they were actually interfering with their surfing. The surfers who lived in Cornwall loved the shirts and the brothers could not keep up with the demand of products. This demand led the brothers to pack up from Penzance and move up the coast to

Croyde Croyde is a village on the west-facing coastline of North Devon, England. The village lies on the South West Coast Path near to Baggy Point, which is owned by the National Trust. It lies within the North Devon Coast Area of Outstanding Natura ...

. They moved to this new coastal town, and on their first night there they met a group of surfers at The Thatch Pub who are still a part of Saltrock. In Croyde, North Devon the brand took off, branching outside of the surf community and growing immense popularity. After gaining many new fans, Angus and Ross teamed up with Carl Priscott, four years after their humble beginning in 1988. With Priscott on board the enthusiasm within Saltrock exploded and the brand expanded to nearby

Braunton Braunton is a large village, civil parish, ecclesiastical parish and former manor in Devon. The village is situated west of Barnstaple. It is one of the largest villages in Devon with a population at the 2021 census of 10,217 people. There ...

. This expansion led to Saltrock becoming established in the heart of the UK surfing community. From there the brand expanded nationally, gaining popularity throughout the nation before spreading internationally. On 17 August 2018, Saltrock went into administration with multiple stores subsequently closing. The company the became managed by SRS REALISATIONS 2017 LIMITED. Soon after entering administration yachting company 'Crew Clothing Co Group' agreed to buy Saltrock out of administration. 25 stores across the South West and their online store remain open.

Shop locations

The Saltrock brand is found in 300 stores in the UK, Ireland and Europe. There are also over 50 Saltrock retail stores and a website with an online store. Most of the stores are located in the south and south west of England. The Saltrock retail stores are located in: Cornwall *

Bude Bude (; kw, Porthbud) is a seaside town in north east Cornwall, England, in the civil parish of Bude-Stratton and at the mouth of the River Neet (also known locally as the River Strat). It was sometimes formerly known as Bude Haven.''Corn ...

Falmouth, Cornwall Falmouth ( ; kw, Aberfala) is a town, civil parish and port on the River Fal on the south coast of Cornwall, England, United Kingdom. It has a total resident population of 21,797 (2011 census). Etymology The name Falmouth is of English ...

* Fowey *

Looe Looe (; kw, Logh, ) is a coastal town and civil parish in south-east Cornwall, England, with a population of 5,280 at the 2011 census. Looe is west of Plymouth and south of Liskeard, divided in two by the River Looe, East Looe ( kw, links ...

Newquay Newquay ( ; kw, Tewynblustri) is a town on the north coast in Cornwall, in the south west of England. It is a civil parish, seaside resort, regional centre for aerospace industries, spaceport and a fishing port on the North Atlantic coast of ...

Padstow Padstow (; kw, Lannwedhenek) is a town, civil parish and fishing port on the north coast of Cornwall, England. The town is situated on the west bank of the River Camel estuary approximately northwest of Wadebridge, northwest of Bodmin and ...

* Penzance * St Austell (Cornwall Services) * St Ives, Cornwall *

Truro Truro (; kw, Truru) is a cathedral city and civil parish in Cornwall, England. It is Cornwall's county town, sole city and centre for administration, leisure and retail trading. Its population was 18,766 in the 2011 census. People of Truro ...

Cumbria * Kendal Devon * Barnstaple *

Bideford Bideford ( ) is a historic port town on the estuary of the River Torridge in north Devon, south-west England. It is the main town of the Torridge local government district. Toponymy In ancient records Bideford is recorded as ''Bedeford'', ''By ...

( Atlantic Village) *

* Brixham *

* Dartmouth * Exeter *

Exmouth Exmouth is a port town, civil parish and seaside resort, sited on the east bank of the mouth of the River Exe and southeast of Exeter. In 2011 it had a population of 34,432, making Exmouth the 5th most populous settlement in Devon. Histo ...

* Plymouth (closed) *

Salcombe Salcombe is a popular resort town in the South Hams district of Devon, south west England. The town is close to the mouth of the Kingsbridge Estuary, mostly built on the steep west side of the estuary. It lies within the South Devon Area o ...

Sidmouth Sidmouth () is a town on the English Channel in Devon, South West England, southeast of Exeter. With a population of 12,569 in 2011, it is a tourist resort and a gateway to the Jurassic Coast World Heritage Site. A large part of the town h ...

Teignmouth Teignmouth ( ) is a seaside town, fishing port and civil parish in the English county of Devon. It is situated on the north bank of the estuary mouth of the River Teign, about 12 miles south of Exeter. The town had a population of 14,749 at th ...

Torquay Torquay ( ) is a seaside town in Devon, England, part of the unitary authority area of Torbay. It lies south of the county town of Exeter and east-north-east of Plymouth, on the north of Tor Bay, adjoining the neighbouring town of Paig ...

Totnes Totnes ( or ) is a market town and civil parish at the head of the estuary of the River Dart in Devon, England, within the South Devon Area of Outstanding Natural Beauty. It is about west of Paignton, about west-southwest of Torquay and abo ...

Woolacombe Woolacombe is a seaside resort on the coast of North Devon, England, which lies at the mouth of a valley (or "combe") in the parish of Mortehoe. The beach is long, sandy, gently sloping and faces the Atlantic Ocean near the western limit of th ...

Dorset * Bournemouth * Dorchester (closed) *

Lyme Regis Lyme Regis is a town in west Dorset, England, west of Dorchester and east of Exeter. Sometimes dubbed the "Pearl of Dorset", it lies by the English Channel at the Dorset–Devon border. It has noted fossils in cliffs and beaches on the Heri ...

* Swanage * Poole * Weymouth Essex *

Saffron Walden Saffron Walden is a market town in the Uttlesford district of Essex, England, north of Bishop's Stortford, south of Cambridge and north of London. It retains a rural appearance and some buildings of the medieval period. The population was 15, ...

Southend-on-Sea Southend-on-Sea (), commonly referred to as Southend (), is a coastal city and unitary authority area with borough status in southeastern Essex, England. It lies on the north side of the Thames Estuary, east of central London. It is bordered ...

Gloucestershire *

Gloucester Gloucester ( ) is a cathedral city and the county town of Gloucestershire in the South West of England. Gloucester lies on the River Severn, between the Cotswolds to the east and the Forest of Dean to the west, east of Monmouth and east ...

Hampshire * Fareham (closed) *

Lymington Lymington is a port town on the west bank of the Lymington River on the Solent, in the New Forest district of Hampshire, England. It faces Yarmouth, Isle of Wight, to which there is a car ferry service operated by Wightlink. It is within the ...

Southampton Southampton () is a port city in the ceremonial county of Hampshire in southern England. It is located approximately south-west of London and west of Portsmouth. The city forms part of the South Hampshire built-up area, which also covers Po ...

(closed) *

Southsea Southsea is a seaside resort and a geographic area of Portsmouth, Portsea Island in England. Southsea is located 1.8 miles (2.8 km) to the south of Portsmouth's inner city-centre. Southsea is not a separate town as all of Portsea Island's s ...

Kent *

Chatham Chatham may refer to: Places and jurisdictions Canada * Chatham Islands (British Columbia) * Chatham Sound, British Columbia * Chatham, New Brunswick, a former town, now a neighbourhood of Miramichi * Chatham (electoral district), New Brunswic ...

Whitstable Whitstable () is a town on the north coast of Kent adjoining the convergence of the Swale Estuary and the Greater Thames Estuary in southeastern England, north of Canterbury and west of Herne Bay. The 2011 Census reported a population of ...

Lancashire *

Fleetwood Fleetwood is a coastal town in the Borough of Wyre in Lancashire, England, at the northwest corner of the Fylde. It had a population of 25,939 at the 2011 census. Fleetwood acquired its modern character in the 1830s, when the principal lando ...

Northern Ireland * Newcastle, County Down Somerset *

Street, Somerset Street is a large village and civil parish in Somerset, England, with a population of 11,805 in 2011. On a dry spot in the Somerset Levels, at the end of the Polden Hills, it is south-west of Glastonbury. There is evidence of Roman occupation ...

Taunton Taunton () is the county town of Somerset, England, with a 2011 population of 69,570. Its thousand-year history includes a 10th-century monastic foundation, Taunton Castle, which later became a priory. The Normans built a castle owned by the ...

(closed) * Minehead *

Weston-super-Mare Weston-super-Mare, also known simply as Weston, is a seaside town in North Somerset, England. It lies by the Bristol Channel south-west of Bristol between Worlebury Hill and Bleadon Hill. It includes the suburbs of Mead Vale, Milton, Oldmix ...

(closed) Staffordshire * Stoke-on-Trent *

Cannock Cannock () is a town in the Cannock Chase district in the county of Staffordshire, England. It had a population of 29,018. Cannock is not far from the nearby towns of Walsall, Burntwood, Stafford and Telford. The cities of Lichfield and Wolv ...

* Sussex *

Worthing Worthing () is a seaside town in West Sussex, England, at the foot of the South Downs, west of Brighton, and east of Chichester. With a population of 111,400 and an area of , the borough is the second largest component of the Brighton and Ho ...

Eastbourne Eastbourne () is a town and seaside resort in East Sussex, on the south coast of England, east of Brighton and south of London. Eastbourne is immediately east of Beachy Head, the highest chalk sea cliff in Great Britain and part of the la ...

Wales * Aberystwyth *

Bridgend Bridgend (; cy, Pen-y-bont ar Ogwr or just , meaning "the end of the bridge on the Ogmore") is a town in Bridgend County Borough in Wales, west of Cardiff and east of Swansea. The town is named after the medieval bridge over the River Og ...

* Cardigan *

Conwy Conwy (, ), previously known in English as Conway, is a walled market town, community and the administrative centre of Conwy County Borough in North Wales. The walled town and castle stand on the west bank of the River Conwy, facing Deganwy on ...

* Llandudno *

Mumbles Mumbles ( cy, Mwmbwls) is a headland sited on the western edge of Swansea Bay on the southern coast of Wales. Toponym Mumbles has been noted for its unusual place name. The headland is thought by some to have been named by French sailors, ...

Saundersfoot Saundersfoot ( cy, Llanusyllt; Old Welsh: ''Llanussyllt'') is a large village and community (and former electoral ward) in Pembrokeshire, Wales. It is near Tenby, both being holiday destinations. Saundersfoot lies in the Pembrokeshire Coast Natio ...

* Swansea *

Tenby Tenby ( cy, Dinbych-y-pysgod, lit=fortlet of the fish) is both a walled seaside town in Pembrokeshire, Wales, on the western side of Carmarthen Bay, and a local government community. Notable features include of sandy beaches and the Pembroke ...

Wiltshire * Swindon ( Swindon Designer Outlet) (closed) Worcestershire * Evesham

Mascot

The mascot of Saltrock is a crazy haired surfer boy called Tok. Tok is named after the

Tokoloshe In Zulu mythology, Tikoloshe, Tikolosh, Tokoloshe, Tokolotshe, Thokolosi or Hili is a dwarf-like water sprite. It is a mischievous and evil spirit that can become invisible by drinking water or swallowing a stone. Tokoloshes are called upon ...

. The Tokoloshe is a South African Legend about a dwarf-like water sprite who is evil and mischievous. The idea of Tok was brought by Angus and Ross from Salt Rock, South Africa. Tok embodies the Saltrock brand and is featured on many of their products. The Saltrock brand portrays a love of fun and waywardness which is personified in Tok. Tok is a prankster who causes trouble and mischief to no end. Tok appears in all guises from a cheeky sprite to evil spirit. Tok is mostly known for being the red logo of Saltrock but he is also featured in many of their other products. He is most often used as the graphic printed on the clothing products of Boys and Men. Tok is also the star of 'See No Surf, Hear No Surf, Pray For Surf’ and ‘Stamp', some of Saltrock's most popular prints.

References

{{Portal, Devon, Cornwall British companies established in 1988 Companies based in Devon Surfwear brands Companies that have entered administration in the United Kingdom