Sèleco S.p.A. is an Italian manufacturer of
consumer electronics
Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...
.
History
Sèleco was born in 1965 as a spin-off from the
home appliance
A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation.
Appliances are divided into three ty ...
s maker
Zanussi
Zanussi () is an Italian producer of home appliances that was bought by Electrolux in 1984. Zanussi has been exporting products from Italy since 1946.
History
The Zanussi Company began as the small workshop of Antonio Zanussi in 1916. The 26 ...
.
In the first years of its life, Sèleco produced mostly black and white televisions with the Zanussi or Rex brand.
The company was put up for sale in 1984, and was acquired by
Gian Mario Rossignolo
Gian is a masculine Italian given name. It is a variant of Gianni and is likewise used as a diminutive of Giovanni, the Italian form of John.
In Italian, any name including Giovanni can be contracted to Gian, particularly in combination with othe ...
. He first became chairman and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer teams, such as
S.S. Lazio
Società Sportiva Lazio (; ; ''Lazio Sport Club''), commonly referred to as Lazio, is an Italian professional sports club based in Rome, most known for its football activity. The society, founded in 1900, plays in the Serie A and have spent ...
.
During the '90s, the company was mainly concentrated on the production of pay-TV decoders, but in 1993 suffered from a loss of competitiveness. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought
Brionvega
Brionvega is an Italian electronics company that is known for manufacturing futuristic televisions and audio equipment. The company was founded in 1939 by Giuseppe Brion and Leone Pajettain in Milan. Initially named B.P.M. Radio, the company w ...
from the Brion family, the founder.
This attempt went nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, and at the end it was overcome by the continuous changes in the
electronics
The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons using electronic devices. Electronics uses active devices to control electron flow by amplification ...
world.
After the melt-down, the company and all its interests were bought by the Formenti family. This gave rise to the
Sèleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of
CRT-TVs. In 2000, the company suffered a strong crisis, following the price dumping made by Turkish manufacturers. This led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2006, Trademark property were entrusted to
Super//Fluo except for the Brionvega brand (bought by
Sim2 Multimedia
Sim or SIM may refer to:
Computing and technology
*SIM card or Subscriber Identity Module, used by mobile telephones
*HP Systems Insight Manager, a system management tool
* Scientific instrument module in the Apollo command and service module
* ...
), up to the bankruptcy of company, after which Sèleco went to Selek Technology.
In December 2016, Sèleco was acquired by Twenty S.p.A., which successively changed its name to Sèleco S.p.A.,
[ It was revealed that the parent company of Sèleco S.p.A. was owned by Maria Mancini, a woman born in 1939.]
References
External links
* {{official website, http://www.seleco.it
Super//Fluo
Electronics companies of Italy
Electronics companies established in 1965
Italian brands
Italian companies established in 1965