''Syrup'' is a 2013 American
comedy drama
Comedy drama, also known by the portmanteau ''dramedy'', is a genre of dramatic works that combines elements of comedy and Drama (film and television), drama. The modern, scripted-television examples tend to have more humorous bits than simple co ...
film directed by Aram Rappaport and based on the 1999
novel of the same name by
Max Barry
Max Barry (born 18 March 1973) is an Australian author. He also maintains a blog on various topics, including politics. When he published his first novel, ''Syrup'', he spelled his name "Maxx", but subsequently has used "Max".
Barry is also the ...
. Its
video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
release date was May 1, 2013, and its US theater release date was June 7, 2013. This was Christopher Evan Welch's final film role before his death 6 months later.
Plot
A young man named Scat comes up with a new idea for a drink after he drops his drink and swears, calling it 'FUKK'. He goes to Addison Cola Company where he maneuvers a meeting with a formidable marketing executive, Six, by triggering the fire alarm. While mediocre, she tells him that she and her team will polish it before it is presented to the board. During the meeting, the board shows some resistance but Six informs them that Scat is willing to give up trademark provisions for a mere two million. Scat then realizes he has not reserved the trademark and scrambles to the
Patent and Trademark Office only to find out that his roommate, Sneaky Pete, stole his idea and registered it earlier that morning.
Success befalls Pete as 'FUKK' becomes the highest selling energy drink in the nation. Embittered, Scat goes back to his ordinary life but is later recruited by Six to help her come up with a new ad campaign after she is booted off the 'FUKK' campaign and relegated to Addy Classics. Instructed to come up with a brilliant idea by Friday (only five days away), Scat moves in with Six and is unable to think of anything until only moments before the deadline. After shaking a vending machine in frustration and Six telling him that twelve people have died by being crushed by vending machines, he comes up with the idea of 'Wouldn't you die for a Fukk' advertising a cartoon where people die by being crushed by vending machines because they want the drink so badly. The ad is accepted and aired but a young teenager dies by being crushed by a vending machine and the ad is now considered insensitive and taken off air. Scat and Six attend the funeral and when Scat makes a speech, Six points out that all the mourners are actors that she recognizes from ads. Scat quickly realizes that Sneaky Pete created this fake death to get their ad to fail, and he quickly pulls out the fake body from the coffin and holds it up for all to see.
Scat is fired while believing that Six remains at the company. In reality, Six quit when Addison refused to keep Scat, now working at a shoe store. After a brief stint as a rickshaw driver, Scat is hired by a rival company and Six is also poached. As Scat and Six are being hired Six drops a name tag from her work, possibly revealing a glimpse of her real name (appearing to be Elizabeth), before she quickly covers and retrieves the name tag. The two must come up with a new drink idea and after talking about their attraction for each other, Scat comes up with the idea of 'Average KOK'. He presents this as a drink to the board and also thinks of a different drink just called 'KOK' that they give to celebrities. The normal 'KOK's are numbered up to 100 and each number represents a celebrity and the celebrity deems who can drink their numbered drink. After the frenzy for the drink that they can't have, Scat and the company decide to make the drink go public but not before the suicide of a teenager who killed himself after not being 'cool' enough to drink his lucky number 17's corresponding drink. After confirming that this time the death is real, Scat goes on TV to apologize but ends up pointing out that drink sales have never been higher even after the death and that people, like him, 'have a dream'.
Scat walks along watching himself on the TV displays and Six finds him. Scat tells her his real name is 'Michael' and asks for her real name. They kiss, but Six insists that "Six" is her name. Scat says, "It's been a pleasure doing business with you, Six," and walks away.
Cast
*
Amber Heard
Amber Laura Heard (born April 22, 1986) is an American actress. She had her first leading role in the horror film ''All the Boys Love Mandy Lane'' (2006), and went on to star in films such as '' The Ward'' (2010) and ''Drive Angry'' (2011). Sh ...
as Six, the Addy marketing executive.
*
Shiloh Fernandez
Shiloh Thomas Fernandez (born February 26, 1985) is an American actor. He is known for his roles in the television series ''Jericho (2006 TV series), Jericho'' and ''United States of Tara'', and the films ''Deadgirl (2008 film), Deadgirl'', ''Red ...
as Scat, the protagonist.
*
Kellan Lutz
Kellan Christopher Lutz (born March 15, 1985) is an American actor and model. He made his film debut in ''Stick It'' (2006), and is best known for playing Emmett Cullen in ''The Twilight Saga'' film series (2008–2012). He has since played Pos ...
as Sneaky Pete, Scat's former roommate and company rival.
*
Brittany Snow
Brittany Anne Snow (born March 9, 1986) is an American actress. She rose to prominence after appearing in the CBS soap opera ''Guiding Light'' (1998–2001), for which she won a Young Artist Award for Best Young Actress and was nominated for two ...
as Three, Pete's assistant.
*
Josh Pais
Joshua Atwill Pais (born June 21, 1958) is an American actor and acting coach. He has appeared in the films ''Teenage Mutant Ninja Turtles'' (1990), ''Music of the Heart'' (1999), '' Assassination of a High School President'' (2008), '' I Saw the ...
as Davidson.
*
Kate Nash
Kate Marie Nash (born 6 July 1987) is an English singer-songwriter and actress.
Nash launched her music career in 2005. Her 2007 single " Foundations" became a hit and brought her to public attention in the UK. Her debut album, '' Made of Bricks ...
as Beth.
*
Rachel Dratch
Rachel Susan Dratch (born February 22, 1966) is an American actress, comedian, and writer. After she graduated from Dartmouth College she moved to Chicago to study improvisational theatre at The Second City and ImprovOlympic.
Her breakthrough ro ...
as Clerk
*
Adam LeFevre
Adam LeFevre (born August 11, 1950) is an American character actor, poet, and playwright who works in cinema, television, theater and commercials.
Biography
LeFevre was born in Albany, New York, the son of Helen (née Rhodes), a hospital patient ...
as Priest
*
Christopher Evan Welch
Christopher Evan Welch (September 28, 1965 – December 2, 2013) was an American TV, film, and stage actor. He is best known as the narrator in Woody Allen's ''Vicky Cristina Barcelona'' and his role as Peter Gregory in the HBO series ''Silicon ...
as Davies
*
Zachary Booth
Zachary Booth (born 1983) is an American actor. He appeared in several productions with the Peterborough Players in Peterborough, New Hampshire, before starring in The N's ''What Goes On'' and on FX's ''Damages''. Booth is a 2004 BFA graduate of ...
as Chet
Reception
Rotten Tomatoes gives the film a critic score of 25% based on reviews from 8 critics, with an average rating of 4/10.
References
External links
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* {{Box Office Mojo, syrup
2013 comedy-drama films
American comedy-drama films
2010s English-language films
Films based on Australian novels
2013 films
2010s American films