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Syncro-Vox (sometimes spelled Synchro-Vox) is a filming method that combines static images with moving images, the most common use of which is to superimpose talking lips on a photograph of a celebrity or a cartoon drawing. It is one of the most extreme examples of the
cost-cutting Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or products, the strategies can vary. Every decision in the product development process affects cost: design i ...
strategy of
limited animation Limited animation is a process in the overall technique of traditional animation that reuses frames of character animation. Early history The use of budget-cutting and time-saving animation measures in animation dates back to the earliest commerci ...
. The method was developed by cameraman Edwin "Ted" Gillette in the 1950s in order to simulate talking animals in television commercials. Gillette filed the technique on February 4, 1952, and obtained patent #2,739,505 on March 27, 1956. Because animating a mouth in synchronization with sound was difficult, Syncro-Vox was soon used as a cheap animation technique. The 1959 cartoon '' Clutch Cargo'' produced by
Cambria Studios Cambria Productions was the West Hollywood, California animation production studio most famous for its wide usage of the Syncro-Vox technique of animation developed by Edwin Gillette, who was a co-partner in the studio. Owned by Clark S. Haas, ...
was the first to make use of the Syncro-Vox technique. ''Clutch Cargo'', along with fellow Cambria shows ''
Space Angel ''Space Angel'' is an animated science fiction television series produced in the United States from early 1962 through 1964. It used the same Synchro-Vox lip technique as ''Clutch Cargo'', the first cartoon produced by the same studio, Cambria ...
'', and ''
Captain Fathom ''Captain Fathom'' is an animated television series produced in 1965 by Cambria Studios. Like Cambria's other productions, ''Clutch Cargo'' and ''Space Angel'', it was produced in Synchro-Vox. At least 26 30-minute episodes, all in color, were fi ...
'', superimposed actors' lips voicing the scripted dialogue laid over the animated figures.


Comedic uses

The Syncro-Vox technique was short-lived in serious form. The three Cambria Studios cartoons listed above were some of the few examples of the technique being used straight, and the fourth and final Cambria Studios cartoon, ''
The New Three Stooges ''The New 3 Stooges'' is an American animated television series that ran during the 1965–66 television season starring the Three Stooges. The show follows the trio's antics both in live-action and animated segments. The cast consisted of Moe H ...
'', didn't use it. Although Syncro-Vox has long since fallen into disuse as a serious animation method (other than when a computerized version was used in the short-lived, and ultimately controversial, '' Mrs. Munger's Class'' shorts of the 1990s), it has survived sporadically in comedic form, most notably on '' Late Night with Conan O'Brien,'' where a celebrity's face is superimposed with live video of the moving lips of Conan's writer
Robert Smigel Robert Smigel (born February 7, 1960) is an American actor, comedian, writer, director, producer, and puppeteer, known for his ''Saturday Night Live'' " TV Funhouse" cartoon shorts and as the puppeteer and voice behind Triumph the Insult Comic D ...
. This comedy bit was reused on Conan O'Brien's 2010 talk-show, '' Conan'' and the "In Hot Water" podcast on Compound Media. A spoof of Cambria Studios' Syncro-Vox cartoons called '' Mr. Incredible and Pals'' was also included as a special feature on the 2005 DVD release of ''
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''. The technique was also used in the
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music video "Thanks, That Was Fun", which combined clips from previous videos with new mouth movements. Painty, the talking pirate painting that asks "Are you ready, kids?" in the introduction to '' SpongeBob SquarePants'' cartoons imitates the Syncro-Vox technique with modern animation technology. It was also featured in standard episodes of the series, including (but not limited to), "Karate Choppers", "Mermaid Man and Barnacle Boy VI: The Motion Picture", and "Moving Bubble Bass". A form of this technique was used in the 1996
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series '' Hallo aus Berlin'' for the mocapped animated characters Rolli and Rita. Syncro-Vox was used in the '' Courage the Cowardly Dog'' episodes "The Magic Tree of Nowhere" and "The House of Discontent". It was also featured in some '' That '70s Show'' episodes imitating
Farrah Fawcett Farrah Leni Fawcett (born Ferrah Leni Fawcett; February 2, 1947 – June 25, 2009) was an American actress. A four-time Primetime Emmy Award nominee and six-time Golden Globe Award nominee, Fawcett rose to international fame when she playe ...
and Richard Nixon. Syncro-Vox was again used in the December 20, 2010 episode of '' WWE Raw'' during a promo in which The Miz spoofed Charles Dickens' ''
A Christmas Carol ''A Christmas Carol. In Prose. Being a Ghost Story of Christmas'', commonly known as ''A Christmas Carol'', is a novella by Charles Dickens, first published in London by Chapman & Hall in 1843 and illustrated by John Leech. ''A Christmas C ...
''. In 2011, Syncro-Vox was used in the ''
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'' episode ''
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''. It was also used in the ''
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'' short '' Invasion of the Bunny Snatchers'' when a Daffy Duck
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tells Bugs Bunny he accepted duck season.https://www.youtube.com/watch?v=nLvttWXLLWk#t=406s a YouTube video showcasing the short Syncro-Vox is used for most of the characters in '' The Annoying Orange'' (which also syncs the actors' eyes),
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, and most of the characters in the toy parodies from '' The Adam and Joe Show'', and is common on ''
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''. A variation of the technique, animated mouths on actual toy action figures, is used on ''
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''. In the first ''Star Wars'' special of the aforementioned show, the segment ''Mid-Nite with Zuckuss'' (a parody of the aforementioned ''Late Night with Conan O'Brien'', whose host voiced the titular character) featured an actual use of the Synchro-Vox technique on an "interview" with Emperor Palpatine as a means to mock the latter; it was also used in the sketch "The Annoying Mjolnir", which spoofs both the aforementioned ''Annoying Orange'' and ''
The Avengers Avenger, Avengers, The Avenger, or The Avengers may refer to: Arts and entertainment In the Marvel Comics universe * Avengers (comics), a team of superheroes ** Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes o ...
''. The Smosh character Charlie the Drunk Guinea Pig is portrayed using the Synchro-Vox technique, superimposing actor Ian Hecox's lips onto live-action footage of the guinea pig; this also applied for archived footage used to portray Charlie as a ghost following the character's in-universe death. Director
Richard Elfman Richard Elfman (born March 6, 1949) is an American actor, musician, director, producer, screenwriter, journalist, author and magazine publisher. Early life Richard Elfman was born in the Watts district of inner-city Los Angeles. His mother, B ...
paid tribute to Syncro-Vox in a scene from his 1980 cult film '' Forbidden Zone'', during the scene wherein a character mimes to Machito and Miguelito Valdez' novelty dance song, "Bim Bam Boom;" the usage was necessary because the actor hired to lip sync the song suddenly developed stage fright and froze on-camera.


See also

* Chuckimation, another notoriously low-budget animation shortcut * Deepfake, a more elaborate adaptation of the same concept


References

{{Animation Animation techniques Audiovisual introductions in 1952