Swanson is a brand of
TV dinner
A frozen meal (also called TV dinner (Canada and US), prepackaged meal, ready-made meal, ready meal (UK), frozen dinner, and microwave meal) is a packaged frozen meal that comes portioned for an individual. A frozen meal in the United States a ...
s,
broth
Broth, also known as bouillon (), is a savory liquid made of water in which meat, fish or vegetables have been simmered for a short period of time. It can be eaten alone, but it is most commonly used to prepare other dishes, such as soups, ...
s, and canned
poultry
Poultry () are domesticated birds kept by humans for their eggs, their meat or their feathers. These birds are most typically members of the superorder Galloanserae (fowl), especially the order Galliformes (which includes chickens, quails, a ...
made for the North American and
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
markets. The former "Swanson Company" was founded in
Omaha, Nebraska
Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...
, where it developed improvements of the frozen dinner. The TV dinner business is currently owned by
Conagra Brands
Conagra Brands, Inc. (formerly ConAgra Foods) is an American Fast-moving consumer goods, consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in ...
, while the broth business is currently owned by the
Campbell Soup Company
Campbell Soup Company, trade name, doing business as Campbell's, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has gro ...
. TV dinner products currently sold under the brand include Swanson's Classics TV dinners and
pot pie
Pot pie is the North American term for a type of meat pie with a top pie crust that is commonly used throughout the continent. consisting of flaky pastry. Pot pies may be made with a variety of fillings including poultry, beef, seafood, or plant- ...
s, and the current broth lineup includes chicken broth and
beef broth
Broth, also known as bouillon (), is a savory liquid made of water in which meat, fish or vegetables have been simmered for a short period of time. It can be eaten alone, but it is most commonly used to prepare other dishes, such as soups, ...
.
History
Carl A. Swanson (1879–1949) was a Swedish immigrant who worked on a farm in
Blair, Nebraska
Blair is a city in and the county seat of Washington County, Nebraska, United States. The population was 7,990 at the 2010 census.
History
Blair was platted in 1869 when the Sioux City and Pacific Railroad was extended to that point. It was n ...
, until he moved to Omaha. There, he worked in a grocery store where he came into contact with John O. Jerpe, who owned a small commission company, in which Swanson would become a partner in 1899.
[ Initially, the Jerpe Commission Company purchased eggs and cream from local farmers. In turn, they processed the eggs, made butter from the cream, and sold these products to distributors and charged a commission to the farmers. With Swanson as a partner in the company, it began to expand. The Jerpe Commission Company began to sell chicken, turkey, and other meat. Swanson would eventually buy the company from Jerpe and rename it C.A. Swanson and Sons, as his sons Gilbert and Clarke had joined the business.]
World War II
The frozen food industry began to dramatically change surrounding the time of World War II. As men were required on the battlefield, women became more needed in the workforce. This limited the amount of available time women could spend preparing meals for their children. Women began to rely on TV dinners post-war for greater convenience, and to save time.[
]
Frozen dinners
Carl Swanson died in 1949, and his sons Gilbert C. and W. Clarke took over the company. One year later, in 1950, the Swanson brothers initially began manufacturing frozen oven-ready chicken and turkey pot pies in aluminum trays.[ They branched into full meals after Swanson executive Gerry Thomas visited the distributor of a company that specialized in preparing food for airlines. The company packed the food in aluminum trays which could be heated in a conventional oven. Thomas proposed this idea to the Swanson brothers, suggesting they create an aluminum tray with three compartments: one compartment for frozen turkey slices and the other two for side dishes. The Swanson Company's first frozen dinner was a turkey dinner; eventually, the company added chicken and beef entrées.][ With over half of American households owning televisions by the 1950s, the Swanson brothers called their frozen meals "TV dinners," suitable for eating on a folding tray in one's living room while watching television.
]
TV dinner brand
The Swanson & Sons' TV dinner
A frozen meal (also called TV dinner (Canada and US), prepackaged meal, ready-made meal, ready meal (UK), frozen dinner, and microwave meal) is a packaged frozen meal that comes portioned for an individual. A frozen meal in the United States a ...
branded frozen meal sold 5,000 units when it was first introduced in 1953; just one year later, the company had sold over 10,000,000 TV dinners. The company discontinued its successful butter and margarine business to concentrate on a poultry-based line of canned and frozen products. In April 1955, Swanson's 4,000 employees and 20 plants were acquired by the Campbell Soup Company
Campbell Soup Company, trade name, doing business as Campbell's, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has gro ...
. By 1956, the Swanson brothers were selling 13 million TV dinners annually.[
For the majority of its run, Swanson sponsored the game show, '']The Name's the Same
''The Name's the Same'' is an American game show produced by Goodson- Todman for the ABC television network from December 5, 1951 to August 31, 1954, followed by a run from October 25, 1954 to October 7, 1955. The premise was for contestants ...
'', with Robert Q. Lewis
Robert Q. Lewis (born Robert Goldberg; April 25, 1921 – December 11, 1991) was an American radio and television personality, comedian, game show host, and actor. Lewis added the middle initial "Q" to his name accidentally on the air in 1942, ...
, alternating sponsorship with the Bendix Home Appliance division of Avco
Avco Corporation is a subsidiary of Textron which operates Textron Systems Corporation
and Lycoming.
History
The Aviation Corporation was formed on March 2, 1929, to prevent a takeover of CAM-24 airmail service operator Embry-Riddle Compa ...
, and then Johnson's Wax. In a few 1980s and 1990s commercials for the TV dinner, the announcer was Mason Adams
Mason Adams (February 26, 1919 – April 26, 2005) was an American character actor and voiceover artist. From the late 1940s until the early 1970s, he was heard in numerous radio programs and voiceovers for countless television commercials, t ...
.
1970s to present
When Swanson's TV dinners launched in the 1950s, the product competed primarily with home-cooked food, and was developed with a relatively low price point for the consumer. By the 1970s, the increasing number of two-income families and single working parents shifted competition to restaurant food, either eaten at the restaurant or ordered to take home. During this period, American consumers were increasingly exposed to a greater variety of international cuisines and more sophisticated flavors, and the consumer was also growing more nutrition-conscious and discerning. Competing in this new environment required more expensive ingredients, but Swanson was slow to change its traditional menus, and slow to recognize the increasing importance of the microwave oven in the heat-and-eat food market. It continued to use non-microwaveable foil trays long after competitors had adopted microwaveable paper and plastic trays. Swanson eventually introduced a new line of frozen dinners called "Le Menu" in the 1980s which featured more sophisticated menus on undivided plastic microwavable plates with lids. But by then, the company was competing with many other strong brands, such as Stouffer's
Stouffer's is a brand of frozen prepared foods currently owned by Nestlé. Its products are available in the United States and Canada. Stouffer's is known for such popular fare as lasagna, macaroni and cheese, meatloaf, ravioli, and salisbury ...
. Stouffer's had also begun targeting the diet market with its reduced-calorie Lean Cuisine
Lean Cuisine is a brand of frozen entrées and dinners sold in the United States and Canada by Nestlé, and in Australia by Vesco (under a licensing agreement with Nestlé). The brand began as low-fat, low-calorie versions of Stouffer's product ...
frozen meal line. Swanson trailed behind these developments.
In March 1998, Campbell Soup spun-off the Swanson frozen meal business along with several other brands, including Vlasic, to a company called Vlasic Foods International
Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018.
History
The company was fou ...
; the company was re-branded Pinnacle Foods
Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018.
History
The company was fou ...
in 2001. In the spin-off, Campbell Soup granted Pinnacle a ten-year license to use the Swanson name on frozen meals and pot pies. That agreement expired in mid-2009, just before Pinnacle purchased Birds Eye Foods. Pinnacle continued to produce frozen meals, but it discontinued the use of the Swanson name in favor of the Hungry-Man brand; however, it remained in use for pot pies. Swanson's frozen breakfast line was re-branded Aunt Jemima
Pearl Milling Company (formerly known as Aunt Jemima from 1889 to 2021) is an American breakfast brand for pancake mix, syrup, and other breakfast food products. The original version of the pancake mix for the brand was developed in 1888–188 ...
several years before. On June 27, 2018, Conagra Brands
Conagra Brands, Inc. (formerly ConAgra Foods) is an American Fast-moving consumer goods, consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in ...
announced the acquisition of Pinnacle Foods
Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018.
History
The company was fou ...
for $8.1 billion. The acquisition closed on October 26, 2018.
International operations
Adolf Ho Ping-yau, managing director for the Campbell Soup Company in Hong Kong, introduced the Swanson brand to Hong Kong in 1987. Ho introduced Swanson chicken broth to the Hong Kong market following a visit to a Campbell's factory in the United States, in which he saw excess chicken soup created during the production of TV dinners going to waste due to a lack of demand for chicken broth in the US. As of 2004, Swanson chicken broth is Campbell's best-selling product in Hong Kong, and the Swanson line of soup products have a market share of 90% in Hong Kong.
Tributes
A branch of the Omaha Public Library
Omaha Public Library is the public library system of the city of Omaha, Nebraska. A library association was founded in 1857, but the library board was not appointed until 1877. In 1895, the library became one of the first six in the nation to c ...
is named for W. Clarke Swanson.
See also
* Mrs. Wagner's Pies
Mrs. Wagner's Pies were single-serving pies sold in waxed paper, produced by the Wagner Baking Company, originally located in Ocean Grove, New Jersey, and later in Brooklyn, New York.
Bibliography
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References
External links
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{{Pinnacle Foods, Inc.
Frozen food brands
Conagra Brands brands
Campbell Soup Company brands
Brand name soups