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Superficial charm (or insincere charm) refers to the social act of saying or doing things because they are well received by others, rather than what one actually believes or wants to do. It is sometimes referred to as "telling people what they want to hear". Superficial charm is a generally effective way to ingratiate or
persuade Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasio ...
and it is one of the many elements of
impression management Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction.Sanaria, A. D. (2016). ...
/self-presention.Sanaria, A. D. (2016). A conceptual framework for understanding the impression management strategies used by women in indian organizations. South Asian Journal of Human Resources Management, 3(1), 25-39. https://doi.org/10.1177/2322093716631118 https://www.researchgate.net/publication/299373178_A_Conceptual_Framework_for_Understanding_the_Impression_Management_Strategies_Used_by_Women_in_Indian_Organizations
Flattery Flattery (also called adulation or blandishment) is the act of giving excessive compliments, generally for the purpose of ingratiating oneself with the subject. It is also used in pick-up lines when attempting to initiate sexual or romantic co ...
and
charm Charm may refer to: Social science * Charisma, a person or thing's pronounced ability to attract others * Superficial charm, flattery, telling people what they want to hear Science and technology * Charm quark, a type of elementary particle * Ch ...
accompanied by obvious ulterior motives is generally not socially appreciated, and most people consider themselves to be skilled at distinguishing sincere compliments from
superficial Superficial may refer to: * Superficial anatomy, is the study of the external features of the body *Superficiality, the discourses in philosophy regarding social relation * Superficial charm, the tendency to be smooth, engaging, charming, slick an ...
, however, researchers have demonstrated that even obviously manipulative charm can be effective. While expressed attitudes are negative or dismissive, implicit attitudes are often positively affected. The effectiveness of charm and flattery, in general, stems from the recipient’s natural desire to feel good about one's self. Superficial charm can be self damaging. The ability to be superficially charming often leads to success in areas like the theatre, salesmanship, or politics and diplomacy. In excess, being adept in
social intelligence Social intelligence is the capacity to know oneself and to know others. Social intelligence is learned and develops from experience with people and learning from success and failures in social settings. Social intelligence is the ability to underst ...
and endlessly taking social cues from other people, can lead to the sacrificing of one's motivations and sense of self. Superficial charm can be exploitative. Individuals with
antisocial personality disorder Antisocial personality disorder (ASPD or infrequently APD) is a personality disorder characterized by a long-term pattern of disregard of, or violation of, the rights of others as well as a difficulty sustaining long-term relationships. Lack ...
, for example, are known to have limited guilt or anxiety when it comes to exploiting others in harmful ways. While intimidation and violence are common means of exploitation, the use of superficial charm is not uncommon. Superficial charm is listed on the
Hare Psychopathy Checklist The Psychopathy Checklist or Hare Psychopathy Checklist-Revised, now the Psychopathy Checklist—revised (PCL-R), is a psychological assessment tool that is commonly used to assess the presence and extent of the personality trait psychopathy in ...
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