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Super Bowl XL was an
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wit ...
game between the
National Football Conference The National Football Conference (NFC) is one of the two conferences of the National Football League (NFL), the highest professional level of American football in the United States. The NFC and its counterpart, the American Football Conference ...
(NFC) champion
Seattle Seahawks The Seattle Seahawks are a professional American football team based in Seattle. The Seahawks compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) West, which they rejoined in 2002 a ...
and the American Football Conference (AFC) champion
Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) North division. Founded in , the Stee ...
to decide the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ma ...
(NFL) champion for the 2005 season. The Steelers defeated the Seahawks by the score of 21–10. The game was played on February 5, 2006, at Ford Field in
Detroit, Michigan Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at ...
. It is currently the most recent Super Bowl broadcast on ABC (until Super Bowl LXI in 2027), and the first where all aspects of the game itself were aired in HD. This was the last of 10 straight Super Bowls to feature a team seeking its first win. With the win, the Steelers tied the
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
and the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divis ...
with the then-record five Super Bowl victories (a record the Steelers themselves would break three years later). The Steelers' victory was their first Super Bowl victory since Super Bowl XIV. Pittsburgh, who finished the regular season with an 11–5 record, also became the fourth wild card team, the third in nine years, and the first ever number 6 seed in the
NFL playoffs The National Football League (NFL) playoffs are a single-elimination tournament held after the regular season to determine the NFL champion. Currently, seven teams from each of the league's two conferences qualify for the playoffs. A tie-breaki ...
, to win a Super Bowl. The Seahawks, on the other hand, in their 30th season, were making their first ever Super Bowl appearance after posting an NFC-best 13–3 regular season record. Pittsburgh capitalized on two big plays that were converted into touchdowns. The Steelers jumped to a 14–3 lead early in the third quarter with running back Willie Parker's Super Bowl record 75-yard touchdown run. Seahawks defensive back Kelly Herndon's then-Super Bowl record 76-yard interception return set up a Seattle touchdown to cut the lead 14–10. But Pittsburgh responded with Antwaan Randle El's 43-yard touchdown pass to Hines Ward, the first time a wide receiver threw a touchdown pass in a Super Bowl, to clinch the game in the fourth quarter. Ward, who caught 5 passes for 123 yards and a touchdown, while also rushing for 18 yards, was named
Super Bowl MVP The Super Bowl Most Valuable Player Award, or Super Bowl MVP, is presented annually to the most valuable player of the Super Bowl, the National Football League's (NFL) championship game. The winner is chosen by a panel of 16 football writers ...
. The officiating in Super Bowl XL was met with criticism from members of the media soon after the game, leading
NFL Films NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as ...
to rank it as one of the top ten controversial calls of all time.


Background

Ford Field was selected to host Super Bowl XL on November 1, 2000, at the owners meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the
Pontiac Silverdome The Pontiac Silverdome (also known simply as the Silverdome) was a stadium in Pontiac, Michigan. It opened in 1975 and sat on 199 acres (51 ha) of land. When the stadium opened, it featured a fiberglass fabric roof held up by air pressur ...
in 1982 (also between teams from the
AFC North The American Football Conference – Northern Division or AFC North is one of the four divisions of the American Football Conference (AFC) in the National Football League (NFL). The division was adopted after the restructuring of the 2002 NFL ...
and
NFC West The National Football Conference - Western Division or NFC West is one of the four divisions of the National Football Conference (NFC) in the National Football League (NFL). It currently has four members: the Arizona Cardinals, the Los Ange ...
divisions he Cincinnati Bengals and
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of the U.S.
automotive industry The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % su ...
. In a related note, Roger Penske, owner of a
car dealership A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive maint ...
, racing team, and other related companies, headed the Super Bowl XL host committee. This was the first Super Bowl to be played on the newer FieldTurf surface; each of the previous Super Bowls had been played either on natural grass or on the first-generation
AstroTurf AstroTurf is an American subsidiary of SportGroup that produces artificial turf for playing surfaces in sports. The original AstroTurf product was a short-pile synthetic turf invented in 1965 by Monsanto. Since the early 2000s, AstroTurf has ...
. The Seahawks became the first team to have their full team name painted in their end zone for a Super Bowl, as their geographic location name (Seattle) was painted above the team nickname (Seahawks). In
Super Bowl XLIII Super Bowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference (NFC) champions Arizona Cardinals to decide the National Football League (NFL) cham ...
, the
Arizona Cardinals The Arizona Cardinals are a professional American football team based in the Phoenix metropolitan area. The Cardinals compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West division, an ...
became the second team to have their full team name painted in their end zone, as their geographic location name (Arizona) was painted above the team nickname (Cardinals). For all other Super Bowl teams, end zones have featured only the team nickname.


Teams


Seattle Seahawks

The Seahawks entered Super Bowl XL after finishing the regular season with an NFC-best 13–3 record. After a rocky 2–2 start, they won 11 consecutive games before losing to the
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the th ...
to finish the season. The 13–3 record and 11-game winning streak set new team records. This was Seattle's first Super Bowl appearance in the team's 30-year history. The Seahawks had been mediocre for much of the 1990s, recording eight consecutive non-winning seasons from
1991 File:1991 Events Collage.png, From left, clockwise: Boris Yeltsin, elected as Russia's first president, waves the new flag of Russia after the 1991 Soviet coup d'état attempt, orchestrated by Soviet hardliners; Mount Pinatubo erupts in the ...
through
1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The ''Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for frozen water, in soil in permanently s ...
. The team hit a low point in
1996 File:1996 Events Collage.png, From left, clockwise: A bomb explodes at Centennial Olympic Park in Atlanta, set off by a radical anti-abortionist; The center fuel tank explodes on TWA Flight 800, causing the plane to crash and killing everyone on b ...
, when then-owner
Ken Behring Kenneth Eugene Behring (June 13, 1928 – June 25, 2019) was an American real estate developer, and former owner of the National Football League's Seattle Seahawks. Early years Born in Freeport, Illinois, Behring was the son of Mae (Priewe) and ...
announced his intention to move the team to the Los Angeles area. The team's fortunes began to turn in
1997 File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; ''Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of ...
, when
Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
co-founder Paul Allen bought the team and brokered a deal to build a new football stadium, Qwest Field (now Lumen Field), to replace the aging Kingdome. Mike Holmgren, who had led the
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the th ...
to Super Bowls XXXI and XXXII, became head coach in 1999. He became the fifth coach to take two franchises to the Super Bowl.
Joe Jurevicius Joseph Michael Jurevicius (born December 23, 1974) is a retired American football wide receiver. He was drafted by the New York Giants in the second round of the 1998 NFL Draft. He played college football at Penn State. Jurevicius played for t ...
became the sixth player to play in a Super Bowl with three teams. Behind running back Shaun Alexander, Seattle finished the 2005 season as the league's top offense, scoring 452 points. Meanwhile, quarterback Matt Hasselbeck completed 65.5 percent of his passes for 3,455 yards and 24 touchdowns (against just nine interceptions) and added 124 yards and one touchdown on the ground. Alexander, who had scored at least 16 touchdowns in each of the previous four seasons, had the best campaign of his career, leading the league with 1,880 rushing yards and scoring an NFL-record 28 touchdowns, for which he was rewarded with the NFL Most Valuable Player Award. Although the Seahawks suffered injuries to starting wide receivers Darrell Jackson and Bobby Engram throughout the season, the passing game proved potent, as Engram managed 67 receptions for 778 yards.
Joe Jurevicius Joseph Michael Jurevicius (born December 23, 1974) is a retired American football wide receiver. He was drafted by the New York Giants in the second round of the 1998 NFL Draft. He played college football at Penn State. Jurevicius played for t ...
, a backup when the season began, started eleven games and caught 55 passes for 694 yards and 10 touchdowns; tight end Jerramy Stevens also emerged as a Hasselbeck target, catching 45 passes for 554 yards and scoring five touchdowns. Hasselbeck was protected and Alexander was given time to run by a stout offensive line, led by Pro Bowl offensive tackle Walter Jones, guard Steve Hutchinson, and center Robbie Tobeck, and by bruising Pro Bowl fullback Mack Strong. Though unheralded rookie middle linebacker
Lofa Tatupu Mosiula Mea'alofa "Lofa" Tatupu (born November 15, 1982) is a former American football linebacker who played six seasons in the National Football League (NFL). He was an assistant linebackers coach with the Seattle Seahawks. He played colleg ...
was the Seahawks' only defensive Pro Bowl selection, the Seahawks' defense recorded 50 quarterback sacks, leading the NFL in that category;
defensive end Defensive end (DE) is a defensive position in the sport of gridiron football. This position has designated the players at each end of the defensive line, but changes in formations over the years have substantially changed how the position is p ...
Bryce Fisher Bryce Alexander Fisher (born May 12, 1977) is a former American football defensive lineman. He was drafted by the Buffalo Bills in the 7th round of the 1999 NFL Draft. He played college football at Air Force Falcons football, Air Force. High sc ...
led the Seahawks with nine sacks, while defensive tackle
Rocky Bernard Robert "Rocky" Eugene Bernard, Jr. (born April 19, 1979) is a former American football defensive tackle who was drafted by the Seattle Seahawks in the fifth round of the 2002 NFL Draft. He played college football at Texas A&M. Professional car ...
added 8.5 and veteran defensive end Grant Wistrom recorded four. Despite starting two rookies at linebacker for most of the year, the Seattle linebacking corps played well, led by Tatupu, who topped the team with 104 tackles and added four sacks, three interceptions, and one fumble recovery. From his strong safety position,
Michael Boulware Michael Boulware (born September 17, 1981) is a former American football safety in the National Football League (NFL). He was drafted by the Seattle Seahawks in the second round of the 2004 NFL Draft and also played for the Houston Texans. He p ...
led the team with four interceptions and also tallied two sacks and one fumble recovery. The Seattle secondary suffered injuries throughout the year, notably to free safety Ken Hamlin; second-year
cornerback A cornerback (CB) is a member of the defensive backfield or secondary in gridiron football. Cornerbacks cover receivers most of the time, but also blitz and defend against such offensive running plays as sweeps and reverses. They create turnove ...
Jordan Babineaux Jordan Jude Babineaux (born August 31, 1982) is a former American football safety. He was signed by the Seattle Seahawks as an undrafted free agent in 2004 out of Southern Arkansas University. Babineaux is most notable for his game-saving e ...
played well as he appeared in all sixteen games for Seattle, intercepting three passes and making 61 tackles. For the year, the defense surrendered just 271 points, 181 fewer than the Seahawks offense scored.


Pittsburgh Steelers

After stumbling to a 7–5 start, the Steelers rebounded and entered Super Bowl XL finishing the regular season with an 11–5 record. (Although the team finished tied with the
Cincinnati Bengals The Cincinnati Bengals are a professional American football team based in Cincinnati. The Bengals compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) North division. The club's home ...
for the division lead, the Bengals won the tiebreaker for the
AFC North The American Football Conference – Northern Division or AFC North is one of the four divisions of the American Football Conference (AFC) in the National Football League (NFL). The division was adopted after the restructuring of the 2002 NFL ...
championship based on better divisional record.) They also became the first team ever to defeat the top three seeded teams on the road in the playoffs (#3 Cincinnati, #1 Indianapolis and #2 Denver). In addition, the team became the first sixth-seeded team to reach both a conference championship game and the Super Bowl since the NFL expanded to a 12-team playoff format in 1990. Under Bill Cowher's reign as head coach since
1992 File:1992 Events Collage V1.png, From left, clockwise: Riots break out across Los Angeles, California after the police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment building in Amsterdam after two of its engines ...
, the Steelers had been one of the top teams in the NFL, making the playoffs in 10 out of his 14 seasons, advancing to the AFC Championship Game six times, and making an appearance in Super Bowl XXX, losing to the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divis ...
27–17. After having finished the 2003 season with a 6–10 record and after splitting its first two games to open
2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 60 ...
, Pittsburgh lost starting
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
Tommy Maddox to injury. Maddox was replaced by rookie quarterback
Ben Roethlisberger Benjamin Todd Roethlisberger Sr. (; born March 2, 1982), nicknamed "Big Ben", is an American former football quarterback who played in the National Football League (NFL) for 18 seasons with the Pittsburgh Steelers. He played college footbal ...
, who was drafted with the 11th pick in the 2004 NFL Draft but was not expected to play during his rookie season. Nevertheless, Roethlisberger led the Steelers to victory in all of the team's 14 remaining regular season games, giving Pittsburgh a 15–1 record and making the Steelers the first AFC team ever to win 15 games. However, the Steelers lost to eventual Super Bowl champion
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...
in the AFC Championship Game. Pittsburgh began the 2005 season by winning seven of its first nine games, but suffered a major setback when both Roethlisberger and his backup, Charlie Batch, went down with injuries. With Maddox back as the starter, the team was upset by
Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
and dropped two more games after Roethlisberger's return, falling to then-undefeated Indianapolis, and division rival
Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state lin ...
. The postseason hopes of the Steelers were in peril, but the team recovered to win its final four regular season games and to claim the sixth—and final—seed in the AFC playoffs. Roethlisberger was efficient in his 12 regular season games, throwing for 2,385 yards and seventeen touchdowns with nine interceptions, while adding three rushing touchdowns. The Steelers' main receiving threat was wide receiver Hines Ward, who led the team with 69 receptions for 975 yards and eleven touchdowns. His 69 catches gave him a career total of 574, surpassing a franchise record for receptions previously held by Hall of Famer John Stallworth. On the other side of the field, speedy wide receiver Antwaan Randle El was a constant breakaway threat, catching 35 passes for 558 yards, while gaining 448 yards and two touchdowns on punt returns. Rookie
tight end The tight end (TE) is a position in American football, arena football, and Canadian football, on the offense (sports), offense. The tight end is often a hybrid position with the characteristics and roles of both an offensive lineman and a wide ...
Heath Miller also recorded 39 receptions for 459 yards and six touchdowns. Pittsburgh's main strength on offense, however, was its running game.
Running back A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive handoffs from the quarterback to rush the ball, to line up as a receiver to catch the ball, and block. The ...
Willie Parker was the team's leading rusher with 1,202 yards, while also recording 18 catches for 218 yards and scoring five touchdowns. In short-yardage situations, the team relied on 255-pound running back
Jerome Bettis Jerome Abram Bettis Sr. (born February 16, 1972) is a former American football running back who played in the National Football League (NFL) for 13 seasons, primarily with the Pittsburgh Steelers. Nicknamed "the Bus" for his large size and run ...
, who rushed for 368 yards and scored nine touchdowns. The 33-year-old Bettis finished his 13th NFL season as the league's fifth all-time leading rusher (13,662 yards and 91 touchdowns), but until this point he had never played in a Super Bowl. The Steelers rushing attack was powered by an offensive line led by
Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (starting in 2023) is an annual event held by the National Football League (NFL) featuring the league's star players. The format has changed thro ...
guard Alan Faneca and Pro Bowl reserve center Jeff Hartings. The Steelers defense ranked fourth in the NFL, giving up 284.0 total yards per game. The Pittsburgh defense was led by its linebacking corps: Joey Porter,
James Farrior James Alfred Farrior (born January 6, 1975) is a former American football linebacker who played fifteen seasons in the National Football League (NFL). He played college football for the University of Virginia. He played with the New York Je ...
, Clark Haggans, and Larry Foote. Porter led all NFL linebackers with 10.5
quarterback sack In gridiron football, a sack occurs when the quarterback (or another offensive player acting as a passer) is tackled behind the line of scrimmage before throwing a forward pass, when the quarterback is tackled behind the line of scrimmage in t ...
s and also recorded two interceptions and a fumble recovery. Haggans tallied nine sacks and 40 tackles, while Farrior added a team-high 119 tackles to go with his two sacks and one fumble recovery. In the secondary, free safety Chris Hope led the team with three interceptions, while Pro Bowl safety Troy Polamalu, the team's top threat in the defensive backfield, notched 91 tackles, three sacks, two fumble recoveries, and two interceptions. The Steelers became just the third team to win the Super Bowl despite not playing a single home game in the playoffs. The
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the th ...
, who won
Super Bowl I The first AFL–NFL World Championship Game (known retroactively as Super BowlI and referred to in contemporaneous reports, including the game's radio broadcast, as the Super Bowl) was an American football game played on January 15, 1967, at the ...
(against the
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The t ...
), and the
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The t ...
, who won
Super Bowl IV Super Bowl IV was an American football game played on January 11, 1970 at Tulane Stadium in New Orleans, Louisiana. It was the fourth and final AFL–NFL World Championship Game in professional football prior to the AFL–NFL merger taking eff ...
(against the
Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. They compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. Founded in 1960 as an expansio ...
), also accomplished the feat. The Steelers, however, had to win four games to accomplish the feat, while the Chiefs won three and Packers won only two games. Of a "bridging the eras" moment, Steelers
cornerback A cornerback (CB) is a member of the defensive backfield or secondary in gridiron football. Cornerbacks cover receivers most of the time, but also blitz and defend against such offensive running plays as sweeps and reverses. They create turnove ...
Willie Williams was the last remaining player to have been on the Steelers last Super Bowl team, their Super Bowl XXX loss to the Dallas Cowboys following the 1995 season. (Defensive backs coach Darren Perry was also a player on the Super Bowl XXX team. Both were starters in that game.) Ironically, Williams, who was in his second stint with the Steelers at the time, played with Seattle from 1997 to 2003. He was inactive for Super Bowl XL, which, like Bettis, turned out to be his final NFL game before retiring that offseason.


Statistical comparison

The chart below provides a comparison of regular season statistics in key categories (overall rank amongst 32 teams in parentheses).


Playoffs

The Seahawks became the first team to advance to the Super Bowl without playing a division champion in the playoffs (later matched by the Colts in 2009, Steelers in 2010, and the Seahawks again in 2013, with the 2013 Seahawks being the only one of the four to win the Super Bowl). Off a first-round bye, Seattle defeated the sixth-seeded
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) ...
, 20–10, before eliminating the fifth-seeded
Carolina Panthers The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL), as a member club of the league's National Football Conference (NFC) South division. ...
, 34–14, in the
NFC Championship Game The NFC Championship Game is the annual championship game of the National Football Conference (NFC) and one of the two semi-final playoff games of the National Football League (NFL), the largest professional American football league in the world ...
. These were Seattle's first playoff victories since the 1984 season when they defeated the Los Angeles Raiders 13–7, when the team was still in the AFC (the Seahawks were in that conference from 1977 to 2001). The Steelers became the second team after the
1985 New England Patriots The 1985 New England Patriots season was the franchise's 16th season in the National Football League (NFL) and 26th overall. The Patriots had a record of eleven wins and five losses and finished tied for second in the AFC East Division. They t ...
to win three road playoff games to reach the Super Bowl. Pittsburgh defeated the third-seeded
Cincinnati Bengals The Cincinnati Bengals are a professional American football team based in Cincinnati. The Bengals compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) North division. The club's home ...
, 31–17; the top-seeded
Indianapolis Colts The Indianapolis Colts are a professional American football team based in Indianapolis. The Colts compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) South division. Since the 20 ...
, 21–18 in the '' Immaculate Redemption/Tackle II'' game; and the second-seeded
Denver Broncos The Denver Broncos are a professional American football franchise based in Denver. The Broncos compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The team is headquar ...
, 34–17, in the AFC Championship Game. The Steelers also became the eighth wild-card team to go to the Super Bowl and the fourth in nine seasons. The Steelers' catchphrase for the playoffs was "One for the Thumb", a phrase originally made popular by Joe Greene as an allusion to a fifth Super Bowl ring.


Practice venues


Seahawks

The Seahawks practiced at the
Detroit Lions The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) North Division. The team play their home games at For ...
' practice facility in
Allen Park Allen Park is a city in Wayne County in the U.S. state of Michigan. As of the 2020 Census, the population was 28,638. Ford Motor Company is an integral part of the community. Many of the company's offices and facilities lie within the city lim ...
.


Steelers

The Steelers practiced at the
Silverdome The Pontiac Silverdome (also known simply as the Silverdome) was a stadium in Pontiac, Michigan. It opened in 1975 and sat on 199 acres (51 ha) of land. When the stadium opened, it featured a fiberglass fabric roof held up by air pressure, ...
in Pontiac (site of Super Bowl XVI). Since the Silverdome featured
Astroturf AstroTurf is an American subsidiary of SportGroup that produces artificial turf for playing surfaces in sports. The original AstroTurf product was a short-pile synthetic turf invented in 1965 by Monsanto. Since the early 2000s, AstroTurf has ...
, a FieldTurf surface was temporarily installed at the venue specifically for these practices. After the Super Bowl the playing surface used for these practices was donated by the manufacturers of FieldTurf for use at
Wisner Stadium Wisner Memorial Stadium is an athletic facility located in Pontiac, Michigan. History Wisner Memorial Stadium was built in 1941 and named for Moses Wisner, the 12th Governor of the State of Michigan. Wisner, a resident of Pontiac, was a lawye ...
, a public sports stadium in Pontiac.


Broadcasting


Television


ABC Sports

With the expiration of the television contracts among ABC, CBS,
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
, and
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelv ...
following the 2005 season, Super Bowl XL ended up being ABC's final NFL broadcast as a regular NFL broadcaster. Following the game, ''
Monday Night Football ''ESPN Monday Night Football'' (abbreviated as ''MNF'' and also known as ''ESPN Monday Night Football on ABC'' for simulcasts) is an American live television broadcast of weekly National Football League (NFL) games currently airing on ESPN, A ...
'' moved to corporate sibling
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
under the new deal, which also saw ESPN/ABC being removed from the Super Bowl rotation. ABC would later simulcast all future ESPN-produced playoff games starting in January 2016, and select Monday Night games starting in 2020. ABC would be reinstated to the Super Bowl rotation in 2021, where they gained rights to two Super Bowls in 2027 and 2031. Although the Super Bowl had largely been presented in
high definition High definition or HD may refer to: Visual technologies *HD DVD, discontinued optical disc format *HD Photo, former name for the JPEG XR image file format *HDV, format for recording high-definition video onto magnetic tape * HiDef, 24 frames-pe ...
since
Super Bowl XXXIV Super Bowl XXXIV was an American football game played at the Georgia Dome in Atlanta on January 30, 2000, to determine the National Football League (NFL) champion for the 1999 season. The National Football Conference (NFC) champion St. Louis Ra ...
, Super Bowl XL was the first Super Bowl where all aspects of the game itself were aired in HD. The telecast featured play-by-play announcer Al Michaels,
color commentator A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The phrase "colour commentator" is primarily used in Canadian English and th ...
John Madden John Earl Madden (April 10, 1936 – December 28, 2021) was an American football coach and sports commentator in the National Football League (NFL). He served as the head coach of the Oakland Raiders from 1969 to 1978, who he led to eight pla ...
, who was named the day before to the Class of 2006 by the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coac ...
, and sideline reporters Michele Tafoya (Steelers sideline) and
Suzy Kolber Suzy Kolber (; born ) is an American football sideline reporter, co-producer, and sportscaster for ESPN. She was one of the original anchors of ESPN2 when it launched in 1993. Three years later, she left ESPN2 to join Fox Sports, and rejoine ...
(Seahawks sideline). This was the sixth Super Bowl telecast for Michaels, and the tenth for Madden (whose first was Super Bowl XVI, also played in Michigan). The opening theme was sung by
Hank Williams Jr Randall Hank Williams (born May 26, 1949), known professionally as Hank Williams Jr. or Bocephus, is an American singer-songwriter and musician. His musical style is often considered a blend of southern rock, blues, and country. He is the son o ...
., who was later spotted in the stands wearing Steelers regalia. This game was the second Super Bowl broadcast for the Michaels-Madden pairing after they had called
Super Bowl XXXVII Super Bowl XXXVII was an American football game between the American Football Conference (AFC) champion Oakland Raiders and the National Football Conference (NFC) champion Tampa Bay Buccaneers to decide the National Football League (NFL) cham ...
for ABC three years earlier. Madden had already signed with NBC to broadcast games for them beginning in the 2006 season; several days later Michaels, who was still under contract to ABC and ESPN, joined him in exchange for ESPN gaining partial coverage of the
Ryder Cup The Ryder Cup is a biennial men's golf competition between teams from Europe and the United States. The competition is contested every two years with the venue alternating between courses in the United States and Europe. The Ryder Cup is named af ...
golf tournament and
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
, ABC's parent, gaining all intellectual property rights to
Oswald the Lucky Rabbit Oswald the Lucky Rabbit (also known as Oswald the Rabbit or Oswald Rabbit) is a cartoon character created in 1927 by Walt Disney and Ub Iwerks for Universal Pictures. He starred in several animated short films released to theaters from 1927 to ...
, a cartoon character that
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
had created for
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...
(NBC's corporate sibling) in the 1920s. Michaels and Madden would go on to call one more Super Bowl together,
Super Bowl XLIII Super Bowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference (NFC) champions Arizona Cardinals to decide the National Football League (NFL) cham ...
, after which Madden retired from broadcasting altogether. With the Steelers win, they became the fourth team to win Super Bowls on three networks (NBC- IX and XIII, CBSX and XIV, and ABC) joining the
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the th ...
(NBC- I, CBS- II, Fox- XXXI and XLV),
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
(NBC- XXIII, CBS-
XVI 16 (sixteen) is the natural number following 15 and preceding 17. 16 is a composite number, and a square number, being 42 = 4 × 4. It is the smallest number with exactly five divisors, its proper divisors being , , and . In English speech, ...
, and XXIV, ABC- XIX and XXIX), and
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) ...
(NBC- XVII, ABC- XXII, CBS- XXVI). These teams have since been joined by the
New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisio ...
, who also surpassed them by winning a Super Bowl on each of the networks that carried the game; their win in Super Bowl XXI was carried by CBS, their win in Super Bowl XXV was carried by ABC, their win in
Super Bowl XLII Super Bowl XLII was an American football game between the National Football Conference (NFC) champion 2007 New York Giants season, New York Giants and the American Football Conference (AFC) champion 2007 New England Patriots season, New England ...
was carried by Fox, and their win in Super Bowl XLVI was carried by NBC, and later by the
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...
, who had two Super Bowl wins on Fox (
XXXVI 36 (thirty-six) is the natural number following 35 and preceding 37. In mathematics 36 is both the square of six and a triangular number, making it a square triangular number. It is the smallest square triangular number other than one, and it ...
and XXXIX), one Super Bowl win on CBS ( XXXVIII), and a Super Bowl win on NBC ( XLIX). Before this game, the NFC was 6–0 in Super Bowls broadcast on ABC.


Studio show

Chris Berman, from
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
-owned corporate sibling ESPN, returned to host ABC's pregame show, as he had done for the network's coverage of Super Bowls XXXIV and XXXVII. Berman was joined by his fellow analysts from ESPN's ''Sunday NFL Countdown'' pregame show:
Michael Irvin Michael Jerome Irvin (born March 5, 1966) is an American sports commentator and former professional football wide receiver for the Dallas Cowboys of the National Football League (NFL). In 2007, he was inducted into the Pro Football Hall of Fam ...
,
Tom Jackson Tom or TOM may refer to: * Tom (given name), a diminutive of Thomas or Tomás or an independent Aramaic given name (and a list of people with the name) Characters * Tom Anderson, a character in ''Beavis and Butt-Head'' * Tom Beck, a character ...
, and Steve Young, along with co-host Mike Tirico and
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...
head coach (and three-time Super Bowl winner) Bill Belichick. Also contributing to the pre-game show were Tafoya, Kolber, Sam Ryan, Andrea Kremer,
Kenny Mayne Kenny Mayne (born ) is an American sports media personality who is best known for his work on ESPN from 1994 to 2021. He appeared as host of ''Kenny Mayne's Wider World of Sports'' on ESPN.com, and he appeared as a weekly contributor to ''Sund ...
and Chris Mortensen.


International

Since the game was being played close to the U.S.-Canada border, Canadian television rights holders
Global Global means of or referring to a globe and may also refer to: Entertainment * ''Global'' (Paul van Dyk album), 2003 * ''Global'' (Bunji Garlin album), 2007 * ''Global'' (Humanoid album), 1989 * ''Global'' (Todd Rundgren album), 2015 * Bruno ...
broadcast portions of an NFL-sponsored "Passport To The Super Bowl" event in nearby
Windsor, Ontario Windsor is a city in southwestern Ontario, Canada, on the south bank of the Detroit River directly across from Detroit, Michigan, United States. Geographically located within but administratively independent of Essex County, it is the southe ...
, featuring a performance by the newly revived 1980s rock group
INXS INXS (a phonetic play on "in excess") were an Australian rock band, formed as The Farriss Brothers in 1977 in Sydney, New South Wales. The band's founding members were bassist Garry Gary Beers, main composer and keyboardist Andrew Farris ...
with Canadian native lead singer J.D. Fortune, though the network limited coverage of the Windsor event to short segments immediately prior to commercial breaks. The game was also televised in Australia ( SBS), Austria (
ORF ORF or Orf may refer to: * Norfolk International Airport, IATA airport code ORF * Observer Research Foundation, an Indian research institute * One Race Films, a film production company founded by Vin Diesel * Open reading frame, a portion of t ...
and TW1), Brazil (ESPN International), Denmark ( TV 2), Finland ( MTV3), France (
France 2 France 2 () is a French public national television channel. It is part of the state-owned France Télévisions group, along with France 3, France 4 and France 5. France Télévisions also participates in Arte and Euronews. Since 3:20 CET on ...
), Germany ( ARD), Hungary ( Sport 1),
Iceland Iceland ( is, Ísland; ) is a Nordic island country in the North Atlantic Ocean and in the Arctic Ocean. Iceland is the most sparsely populated country in Europe. Iceland's capital and largest city is Reykjavík, which (along with its ...
( SÝN), Ireland (
Sky Sports Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It h ...
), Italy (
Sky Sports Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It h ...
3 and
Italia 1 Italia 1 (Italian pronunciation ) is an Italian free-to-air television channel on the Mediaset network, owned by MFE - MediaForEurope. It is oriented at both young and adult people. Italia 1 was launched on 3 January 1982 and, originally, was ...
), Japan ( NHK BS-1, NTV), Mexico (
TV Azteca TV Azteca, S.A.B. de C.V. is a Mexican multimedia conglomerate owned by Grupo Salinas. It is the second-largest mass media company in Mexico after Televisa. It primarily competes with Televisa as well as some local operators. It owns two nation ...
), Netherlands ( SBS6), New Zealand (ESPN International/ SKY TV), Portugal (SportTV),
Slovenia Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, and ...
( Prva TV), Spain ( Canal +), Sweden ( ZTV), and UK and Ireland ( ITV/
Sky Sports Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It h ...
). According to the NFL, the game was available worldwide in 32 languages. The main NFL international feed of the game featured
FOX Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelv ...
broadcasters Dick Stockton and Daryl Johnston providing commentary tailored to those largely unfamiliar with the rules of American football.


Radio

Westwood One Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...
/
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broa ...
provided radio coverage in the United States, with the broadcasting team of Marv Albert and Boomer Esiason.
Sirius Satellite Radio Sirius Satellite Radio was a satellite radio (SDARS) and online radio service operating in North America, owned by Sirius XM Holdings. Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Tennessee, Memphis, Sirius ...
and NFL.com carried international local-language broadcasts from the United Kingdom ( BBC Radio Five Live), Spain ( Canal Plus Spain), Russia ( NTV), Belgium ( BeTV, in French), China ( SMG), and Japan ( NTV), in addition to the press box intercom and the public address announcer feeds.


Entertainment


Pre-game ceremonies

During the pre-game ceremonies,
Stevie Wonder Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, pop, sou ...
, along with
Joss Stone Joscelyn Eve Stoker (born 11 April 1987), known professionally as Joss Stone, is an English singer, songwriter and actress. She rose to prominence in late 2003 with her multi-platinum debut album, '' The Soul Sessions'', which made the 2004 Mer ...
, India.Arie, and
John Legend John Roger Stephens (born December 28, 1978), known professionally as John Legend, is an American singer, songwriter, pianist, and record producer. He began his musical career by working behind the scenes, playing piano on Lauryn Hill's " Eve ...
, performed a medley of Wonder's hits.
The Four Tops ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in ...
also performed during the pregame ceremonies, though the performance was not televised. In honor of the fortieth Super Bowl, the pre-game ceremony featured the on-field introduction of 30 of the previous 34 Super Bowl Most Valuable Players (with the exception of
Joe Montana Joseph Clifford Montana Jr. (born June 11, 1956) is an American former football quarterback who played in the National Football League (NFL) for 16 seasons, primarily with the San Francisco 49ers. Nicknamed "Joe Cool" and "the Comeback Kid ...
, Terry Bradshaw,
Jake Scott Jacob E. Scott III (July 20, 1945 – November 19, 2020) was an American professional football player who was a free safety and punt returner from 1970 to 1978 for the Miami Dolphins and Washington Redskins of the National Football League (NF ...
, and the late Harvey Martin). The absences of Montana and Bradshaw were originally reported to have been due to disagreements over appearance funds to be paid by the NFL, but each later rebutted such reports, suggesting that they had prior family commitments; Scott was reported to have been traveling through Australia. This ceremony continued a ten-year tradition (starting with Super Bowl XX and then repeated in Super Bowl XXX) in which past Super Bowl MVPs were honored before the game. A
moment of silence A moment of silence (also referred to as a minute's silence or a one-minute silence) is a period of silent contemplation, prayer, reflection, or meditation. Similar to flying a flag at half-mast, a moment of silence is often a gesture of ...
was observed in memory of the two civil rights activists who had died during the months prior to the game: Coretta Scott King (six days earlier) and
Rosa Parks Rosa Louise McCauley Parks (February 4, 1913 – October 24, 2005) was an American activist in the civil rights movement best known for her pivotal role in the Montgomery bus boycott. The United States Congress has honored her as "th ...
(on October 24, 2005), the latter a long-time Detroit resident. The Steelers became the first AFC club, and only the third franchise overall, to wear white jerseys despite being the "home" team. The first two clubs, the Cowboys ( Super Bowls XIII and
XXVII 27 (twenty-seven; Roman numeral XXVII) is the natural number following 26 and preceding 28. In mathematics * Twenty-seven is a cube of 3: 3^3=3\times 3\times 3. 27 is also 23 (see tetration). There are exactly 27 straight lines on a smooth c ...
) and the Redskins ( Super Bowl XVII), traditionally wore white at home. The
Denver Broncos The Denver Broncos are a professional American football franchise based in Denver. The Broncos compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The team is headquar ...
later became the second AFC team and fourth club overall to wear white jerseys in a Super Bowl despite being the home team in
Super Bowl 50 Super Bowl 50 was an American football game to determine the champion of the National Football League (NFL) for the 2015 season. The American Football Conference (AFC) champion Denver Broncos defeated the National Football Conference (NFC) ...
. Bill Cowher stated that the Steelers were playing in Detroit, not Pittsburgh, and therefore it was not a "home" game (although 10 years earlier Cowher's Steelers did wear their black home jerseys as the designated "home" team in Super Bowl XXX at
Tempe, Arizona , settlement_type = City , named_for = Vale of Tempe , image_skyline = Tempeskyline3.jpg , imagesize = 260px , image_caption = Tempe skyline as s ...
away from
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
, where they had won both their playoff games to reach that Super Bowl). Having been the Cowboys' opponent in Super Bowl XIII, Pittsburgh also became the first team to have worn white jerseys for a "home" Super Bowl and colored jerseys for an "away" one. The teams took the field while flanked on either side by flags bearing the names of all previous Super Bowl MVPs. Although the participating teams each entered as a team for their introduction, the Steelers insisted on sending
Jerome Bettis Jerome Abram Bettis Sr. (born February 16, 1972) is a former American football running back who played in the National Football League (NFL) for 13 seasons, primarily with the Pittsburgh Steelers. Nicknamed "the Bus" for his large size and run ...
out ahead of the rest of the team in front of his hometown crowd. Singers
Aretha Franklin Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Referred to as the "Queen of Soul", she has twice been placed ninth in ''Rolling Stone''s "100 Greatest Artists of All Time". With ...
and Aaron Neville, along with pianist Dr. John and a 150-member choir, performed the national anthem as part of a pre-game tribute to
New Orleans New Orleans ( , ,New Orleans
Hurricane Katrina. The national anthem was performed in
American Sign Language American Sign Language (ASL) is a natural language that serves as the predominant sign language of Deaf communities in the United States of America and most of Anglophone Canada. ASL is a complete and organized visual language that is express ...
by Angela LaGuardia, a teacher at Michigan School for the Deaf.
Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the Tampa Bay Buccaneers of the National Football League (NFL). He spent his first 20 seasons with the New England Patriots organization, with whic ...
, MVP of Super Bowls
XXXVI 36 (thirty-six) is the natural number following 35 and preceding 37. In mathematics 36 is both the square of six and a triangular number, making it a square triangular number. It is the smallest square triangular number other than one, and it ...
and XXXVIII, became the first active player to participate in a Super Bowl coin toss, the result of which toss was tails, as selected by Seattle.


Halftime show

The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
performed during the halftime show, which was sponsored by the American telecommunications company
Sprint Sprint may refer to: Aerospace *Spring WS202 Sprint, a Canadian aircraft design *Sprint (missile), an anti-ballistic missile Automotive and motorcycle *Alfa Romeo Sprint, automobile produced by Alfa Romeo between 1976 and 1989 *Chevrolet Sprint, ...
. The group performed three songs: " Start Me Up", " Rough Justice", and " (I Can't Get No) Satisfaction" (where
Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...
wryly quipped at the song introduction, "Here's one we could have done at
Super Bowl I The first AFL–NFL World Championship Game (known retroactively as Super BowlI and referred to in contemporaneous reports, including the game's radio broadcast, as the Super Bowl) was an American football game played on January 15, 1967, at the ...
"). In the wake of the Super Bowl XXXVIII halftime show controversy with
Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...
two years earlier, ABC and the NFL were keen to avoid controversy.Stones Decry 'Ridiculous' Super Bowl Censorship
Reuters (February 7, 2006).
However, the choice of the Rolling Stones sparked controversy in the Detroit community because the band did not represent the music of Detroit and no other artist from the area was included. The NFL took issue with some of the language used in the lyrics of the songs that were in the Rolling Stones setlist, Particularly, with specific lyrics in "Start Me Up" and "Rough Justice". In addition to the lyrics the NFL took issue with, there was worry that Jagger might ad-lib explicitly as well. Conflict between the NFL and the band over these lyrics continued into the days just before the performance, with NFL Chief Operating Officer Roger Goodell even threatening to cancel the Rolling Stones performance and find a last-minute replacement. Ultimately, ABC and the NFL imposed a five-second delay and censored lyrics considered too sexually explicit in the first two songs by briefly turning off Jagger's microphone, with the group having agreed to the censoring. During the development of the show, there had been another disagreement between the Rolling Stones and the NFL. The Rolling Stones wanted to perform material from their new album, while the NFL wanted them to play well-known hits from their back catalog. Ultimately, the only new song included was "Rough Justice". The halftime show was viewed by 89.9 million people. The 28-piece stage was shaped as the group's iconic tongue logo, and was assembled by a 600-member volunteer stage crew.


Post-game ceremonies

The post-game presentation saw Bart Starr, the MVP of Super Bowls I and II, take the Vince Lombardi Trophy to the podium, whence it was presented to Steelers owner Dan Rooney.


Game summary


First quarter

After the first four possessions of the Super Bowl XL ended with punts, Seahawks punt returner
Peter Warrick Peter L. Warrick (born June 19, 1977) is an American former college and professional football player who was a wide receiver in National Football League (NFL) for six seasons. He played college football at Florida State University, and was r ...
gave his team good field position by returning Chris Gardocki's 37-yard punt 12 yards to Seattle's 49-yard line. Quarterback Matt Hasselbeck then started off the drive with a pair of completions to receivers Darrell Jackson and
Joe Jurevicius Joseph Michael Jurevicius (born December 23, 1974) is a retired American football wide receiver. He was drafted by the New York Giants in the second round of the 1998 NFL Draft. He played college football at Penn State. Jurevicius played for t ...
for gains of 20 and 11 yards, respectively. On the third play of the drive, Jackson caught a pass in the end-zone, apparently for a touchdown, but the play was nullified as Jackson was called for pass interference. Running back Shaun Alexander ran the ball the next two plays, but gained only three yards. Hasselbeck's third-down pass attempt fell incomplete, and the Seahawks were forced to settle for a 47-yard field goal by kicker Josh Brown, which was successful. By the end of the first quarter, the Steelers had failed to gain a first down, and quarterback
Ben Roethlisberger Benjamin Todd Roethlisberger Sr. (; born March 2, 1982), nicknamed "Big Ben", is an American former football quarterback who played in the National Football League (NFL) for 18 seasons with the Pittsburgh Steelers. He played college footbal ...
had completed one of five pass attempts for one yard.


Second quarter

On their first second-quarter possession, Pittsburgh once more was forced to punt after three plays, but benefited from another Seahawks penalty, a holding call that nullified Warrick's 34-yard punt return. The Steelers forced a Seattle punt, but Seattle safety
Michael Boulware Michael Boulware (born September 17, 1981) is a former American football safety in the National Football League (NFL). He was drafted by the Seattle Seahawks in the second round of the 2004 NFL Draft and also played for the Houston Texans. He p ...
intercepted a Roethlisberger pass at the Seattle 17-yard line on the ensuing drive. The Seahawks, though, were once more forced to punt after three plays, and Pittsburgh drove into Seattle territory on the following drive. An offensive pass interference call against tight end Heath Miller and a sack for an eight-yard loss by Seahawks defensive end Grant Wistrom, though, backed the Steelers to the 40-yard line, and left the team facing a third-down-and-28. However, Roethlisberger hit receiver Hines Ward out of a scramble and extremely unorthodox, against the grain pass for a 37-yard gain to give the team the longest third down conversion in Super Bowl history.
Jerome Bettis Jerome Abram Bettis Sr. (born February 16, 1972) is a former American football running back who played in the National Football League (NFL) for 13 seasons, primarily with the Pittsburgh Steelers. Nicknamed "the Bus" for his large size and run ...
carried the ball on the next two plays, taking his team to the one-yard line but not into the end-zone. On the third-down play, after the two-minute warning, Roethlisberger faked a hand-off and dove into the end-zone himself. There was some confusion as to whether or not he had scored, since the referee hesitated for a bit after the play ended, but he eventually signaled a touchdown, and it was upheld after a replay challenge. On the strength of a 19-yard Jurevicius reception, Seattle advanced the ball to the Pittsburgh 36-yard line, but, after the drive stalled, Brown missed a 54-yard field goal attempt to the right and the Steelers ran out the clock to end the first half.


Third quarter

The Steelers took the ball to begin the second half, and just two plays in, running back Willie Parker broke through for a 75-yard touchdown run, giving his team a 14–3 lead and setting a record for the longest run in Super Bowl history, beating Marcus Allen's
Super Bowl XVIII Super Bowl XVIII was an American football game played on January 22, 1984, at Tampa Stadium between the National Football Conference (NFC) champion and defending Super Bowl XVII champion Washington Redskins and the American Football Conferen ...
mark by one yard. The Seahawks drove into Pittsburgh territory on the next drive, sparked by a 21-yard run by Alexander, but Brown again missed a field-goal attempt, this one from 50 yards, as Seattle was unable to close the 11-point deficit. Pittsburgh drove 54 yards to the Seattle six-yard line to put themselves in position to take a large lead, but Seahawks defensive back Kelly Herndon intercepted a pass from Roethlisberger and returned it a Super Bowl record 76 yards to the Steelers 20-yard line. From there, the Seahawks required just two plays to score on Hasselbeck's 16-yard touchdown pass to tight end Jerramy Stevens, cutting their deficit to 14–10. The teams exchanged punts (two from Pittsburgh, one from Seattle) to fill out most of the third quarter, but the Seahawks ended the quarter having driven from their own two-yard line to near midfield.


Fourth quarter

The drive continued in the fourth quarter, as the Seahawks reached the Pittsburgh 19-yard line. An 18-yard pass to Stevens, though, was negated on a penalty call against Seattle tackle Sean Locklear for holding, denying the Seahawks an opportunity for a first-down-and-goal from the 1-yard-line. Three plays later, Pittsburgh defensive back Ike Taylor intercepted a Hasselbeck pass at the 5-yard line and returned it 24 yards. While tackling Taylor, Hasselbeck dove low and was flagged for blocking below the waist. The penalty added 15 yards to the return and gave the Steelers the ball on their own 44-yard line. Four plays later, Pittsburgh ran a wide receiver reverse, but the play turned out to be a pass play by wide receiver Antwaan Randle El, who played quarterback while in college. Parker took a pitch from Roethlisberger and handed off to Randle El, who was running in the opposite direction. Randle El then pulled up and threw a 43-yard touchdown pass to a wide-open Ward, giving the Steelers a 21–10 lead and also marking the first time a wide receiver threw a touchdown pass in a Super Bowl. On the ensuing possession, Hasselbeck ran the ball for eighteen yards and was briefly touched by Steelers linebacker Larry Foote as the former fell to the ground. Though the play was initially ruled a fumble, with the ball recovered by the Steelers, a Seahawks challenge proved successful, as officials ruled Hasselbeck to have been down prior to his having lost the ball, Seattle, aided by a 13-yard Jurevicius reception, drove to the Pittsburgh 48-yard line but could go no further; a
Tom Rouen Thomas Francis Rouen (born June 9, 1968) is a former American football punter who was the long-time punter for the Denver Broncos of the National Football League. Early life Rouen attended Heritage High School in Littleton, Colorado, whe ...
punt entered the end zone, giving the Steelers possession on their own 20-yard line. Pittsburgh possessed the ball for nearly four-and-one-half minutes on the ensuing drive, as Bettis carried seven times, Seattle was forced to use all of its three timeouts to stop the clock, but nevertheless had only 1:51 left when it took the ball from its own 20-yard line following a Gardocki punt. A 35-yard reception by Jurevicius took the Seahawks into Pittsburgh territory, and a 13-yard Bobby Engram reception took the team to within field-goal range, but dubious clock-management and play-calling left the team with just 35 seconds remaining; an incompletion and a three-yard pass to Stevens over the middle of the field consumed 26 seconds, and Hasselbeck threw incomplete near Stevens on fourth down, giving the Steelers the ball on downs with just three seconds remaining, after which a Roethlisberger kneel-down ended the game.


Box score


Statistical overview

The Steelers became just the third team to win the Super Bowl despite not playing a home game in the playoffs. The
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the th ...
, who won
Super Bowl I The first AFL–NFL World Championship Game (known retroactively as Super BowlI and referred to in contemporaneous reports, including the game's radio broadcast, as the Super Bowl) was an American football game played on January 15, 1967, at the ...
, and the
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The t ...
, who won
Super Bowl IV Super Bowl IV was an American football game played on January 11, 1970 at Tulane Stadium in New Orleans, Louisiana. It was the fourth and final AFL–NFL World Championship Game in professional football prior to the AFL–NFL merger taking eff ...
, also accomplished the feat. The Steelers, however, had to win four games to accomplish the feat, while the Chiefs won three and Packers won only two games. Roethlisberger finished the game having completed just 9 of 21 passes for 123 yards and having also thrown two interceptions; his 22.6 quarterback rating was the lowest ever by a Super Bowl winning quarterback. He also rushed for 25 yards and a touchdown. He became the second youngest
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
to start in a Super Bowl and the youngest quarterback ever to win a Super Bowl at 23 years, 11 months. The Steelers rushing game was paced by Willie Parker, who gained 93 yards and one touchdown on ten carries, Bettis rushed 14 times for 43 yards, converted a key first down, and allowed his team to run time off the clock late in the fourth quarter. Ward caught five passes for 123 yards and a touchdown. In addition to his 43-yard touchdown pass, Randle El caught three passes for 22 yards and returned two punts for 32 yards. In defeat for the Seahawks, Hasselbeck completed 26 of 49 pass attempts for 273 yards and a touchdown, with one interception. Jurevicius caught 5 passes for 93 yards. Engram and Jackson also played roles, combining to gain 120 yards on eleven receptions. Alexander led all rushers in the game, accumulating 95 yards on 20 carries while also catching two passes for two yards. The Steelers were the third team to lose the turnover battle and win the game, after the Baltimore Colts in
Super Bowl V Super Bowl V was an American football game played between the American Football Conference (AFC) champion Baltimore Colts and the National Football Conference (NFC) champion Dallas Cowboys to determine the National Football League (NFL) champi ...
and the Steelers in Super Bowl XIV. Defensively, Taylor led the Steelers, making seven tackles, defensing two passes, and intercepting Hasselbeck; for the Seahawks, linebacker Lofa Tatupu recorded nine tackles.


Final statistics

Sources
NFL.com Super Bowl XLSuper Bowl XL Play Finder PitSuper Bowl XL Play Finder Sea


Statistical comparison


Individual leaders

1Completions/attempts 2Carries 3Long gain 4Receptions 5Times targeted


Starting lineups

Source:


Officials

* Referee: Bill Leavy #127 second Super Bowl (XXXIV as back judge) * Umpire: Garth DeFelice #53 first Super Bowl on field (alternate for XXXIX) * Head Linesman:
Mark Hittner Mark Hittner is an American football official in the National Football League (NFL) since the beginning of the 1997 NFL season. He works as a head linesman and wears the uniform number 28. He is most notable for officiating in three Super Bowls ...
#28 third Super Bowl (XXXVI and XXXVIII) * Line Judge: Mark Perlman #9 first Super Bowl * Side Judge: Tom Hill #97 first Super Bowl * Field Judge: Steve Zimmer #33 first Super Bowl * Back Judge: Bob Waggoner #25 first Super Bowl * Replay Official: Bob Boylston * Video Operator: David Coleman


Reaction to officiating

The officiating in Super Bowl XL was met with criticism from members of the media soon after the game. One call that was complained about was an offensive pass interference on Seahawks wide receiver Darrell Jackson for a push-off against Steelers safety Chris Hope that nullified his 16-yard touchdown reception in the first quarter. However, according to the NFL's Director of Officiating at the time, Mike Pereira, the call was indeed correct as Jackson had pushed off. Another complaint had to do with a penalty in the fourth quarter against Seattle right tackle Sean Locklear for holding Steelers linebacker Clark Haggans that nullified a deep pass. Pereira later stated that Locklear was definitively holding and the call was correct. Also disputed was the penalty on Hasselbeck for an illegal block below the waist while making a tackle during Ike Taylor's interception return. In addition, many Seahawks fans were outraged by an incomplete pass call early in the game from Hasselbeck to Jerramy Stevens. Stevens appeared to have possession and then fumble, only for the officials to rule he never had complete possession. The Steelers also were upset about a call on a play that appeared to give them possession of the football when Matt Hasselbeck fumbled while scrambling. It was ruled however that Hasselbeck had been touched before losing control of the football, thus negating the fumble. ''
Kansas City Star ''The Kansas City Star'' is a newspaper based in Kansas City, Missouri. Published since 1880, the paper is the recipient of eight Pulitzer Prizes. ''The Star'' is most notable for its influence on the career of President Harry S. Truman and ...
'' writer
Jason Whitlock Jason Lee Whitlock (born April 27, 1967) is an American sports journalist, columnist, and podcaster. He hosts a program for the media company Blaze Media, where he hosts the show ''Fearless with Jason Whitlock''. Whitlock is a former columnist ...
encapsulated some views when he wrote the day after the game, " Bill Leavy and his crew ruined Super Bowl XL. Am I the only one who would like to hear them defend their incompetence?" Initially, some fans reacted negatively as well. A February 7 online
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
poll found that, with 103,167 votes cast, 61.7% of those votes were cast for the choice of "officiating mistakes affected the outcome of Super Bowl XL." Seahawks head coach Mike Holmgren himself took issue with the officiating at a rally for his team on February 6 at Qwest Field, saying, "We knew it was going to be tough going against the Pittsburgh Steelers. I didn't know we were going to have to play the guys in the striped shirts as well." In response to the criticisms leveled at the officials, the NFL, just two days after the game, released a statement defending the officials' performance. "The game was properly officiated, including, as in most NFL games, some tight plays that produced disagreement about the calls made by the officials", NFL spokesman Greg Aiello said in a statement. High-profile referee Ed Hochuli said "The Super Bowl was one of those games where it seemed the big calls went against Seattle. And that was just fortuitous—bad fortuitous for Seattle." Hochuli went on to say that "The league felt, actually, that the Super Bowl was well officiated. Now, that doesn't mean there were no mistakes. There are always mistakes, but it was a well-officiated game." On August 6, 2010, while visiting the Seahawks' preseason training camp for an annual rules interpretation session with the Seattle media, Leavy brought up Super Bowl XL without being asked, and said: The Super Bowl XL officiating controversy was later listed as number 8 on the NFL's list of the top ten controversial calls of all time. Commentators Boomer Esiason,
Steve Raible Steven Carl Raible (born June 2, 1954) is the play-by-play radio commentator for the Seattle Seahawks of the National Football League, and was a weeknight news anchor for KIRO 7 in Seattle, Washington, until his retirement in 2020. He was a wid ...
, and Tom Curran were critical of the officiating, while former Steelers wide receiver Hines Ward and commentator Ed Bouchette defended the calls, and commentators Howard Balzer and Bill Hillgrove and former Steelers defensive coordinator Dick LeBeau felt that the officiating did not impact the outcome of the game.


Commercials

As usual, the American television broadcast of the Super Bowl showcased top commercials and commanded high prices, estimated at $2.6 million ( US) for a 30-second spot. According to ''
Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mu ...
'',
Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple ...
was the top advertiser during the game, having purchased ten 30-second spots. The magazine reported that other companies having purchased multiple commercial segments included
Ameriquest Ameriquest was one of the largest United States sub-prime mortgage lenders until its dissolution in September 2007. Among the first mortgage companies employing computers to solicit prospective borrowers and hasten the loan application process, ...
(two),
CareerBuilder.com CareerBuilder is an employment website founded in 1995 with offices in the United States, Canada, Europe, and Asia. In 2008, it had the largest market share among online employment websites in the United States, where it was founded. CareerBuil ...
(two),
Pepsi-Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi wa ...
(four), Pizza Hut (ten, though most ran prior to kickoff),
Sprint Sprint may refer to: Aerospace *Spring WS202 Sprint, a Canadian aircraft design *Sprint (missile), an anti-ballistic missile Automotive and motorcycle *Alfa Romeo Sprint, automobile produced by Alfa Romeo between 1976 and 1989 *Chevrolet Sprint, ...
(three),
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
(four, three for Gillette's new Fusion razor), Warner Bros. (three),
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
(two) and GoDaddy.com (two). Three companies aired 60-second advertisements: General Motors (for the
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed ...
brand),
Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant c ...
, and Mobile ESPN (the Sports Heaven ad). Agency BBDO was the biggest single producer of commercials, creating 19. ABC also aired several 60-second commercials for some of its shows, including '' Lost'', ''
Desperate Housewives ''Desperate Housewives'' is an American comedy-drama soap opera television series created by Marc Cherry and produced by ABC Studios and Cherry Productions. It aired for eight seasons on ABC from October 3, 2004, until May 13, 2012, for a to ...
'', and ''
Grey's Anatomy ''Grey's Anatomy'' is an American medical drama television series that premiered on March 27, 2005, on ABC as a mid-season replacement. The series focuses on the lives of surgical interns, residents, and attendings as they develop into ...
''. Notably, this was the first Super Bowl during which commercials, in addition to the game itself, were broadcast in
HDTV High-definition television (HD or HDTV) describes a television system which provides a substantially higher image resolution than the previous generation of technologies. The term has been used since 1936; in more recent times, it refers to the ...
. During typical HDTV broadcasts at the time, commercials themselves were broadcast in standard definition. Google Video and
America Online AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017 ...
each catalogued ads for later viewing. The '' USA Today Super Bowl Ad Meter'' and ADBOWL, which both measure viewer online reaction to all Super Bowl ads, found the
Bud Light Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in ot ...
"Magic refrigerator" spot ranked as the top spot.


Gambling

* According to
Las Vegas Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...
oddsmakers, the Steelers opened betting as a four-point
favorite A favourite (British English) or favorite (American English) was the intimate companion of a ruler or other important person. In post-classical and early-modern Europe, among other times and places, the term was used of individuals delegated si ...
. As the Steelers won by eleven points, they covered this spread. * The over-under, or expected points total, for the game, opened at 47. As the total combined score of this game was only 31 points, the under bet won. * The money line was set at roughly +160 for the Seahawks and −180 for the Steelers. This was just the fifth time in Super Bowl history when a lower-seeded team opened as the favorite to win; the previous occurrences were Super Bowls XXXIX (AFC second-seeded
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...
were favored by seven points over NFC top-seed
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team play ...
), XXXV (AFC fourth-seeded
Baltimore Ravens The Baltimore Ravens are a professional American football team based in Baltimore, Maryland. The Ravens compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) North division. The team plays it ...
were favored by three points over NFC top-seed
New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisio ...
), XXIII (NFC second-seeded
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
were favored by seven points over AFC first-seed
Cincinnati Bengals The Cincinnati Bengals are a professional American football team based in Cincinnati. The Bengals compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) North division. The club's home ...
), and XVII (AFC second-seeded
Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. They compete in the National Football League (NFL) as a member team of the league's American Football Conference (AFC) East division. The team pl ...
were favored by three points over NFC top-seed
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) ...
). In each but the last iteration, the lower-seeded and favored team won. This was also the second time in Super Bowl history when the favorite was a wild card team, the first was before Super Bowl XXXV, when the Ravens were favored. It also marked the first time since that game the favorite won against the spread. Members of the winning team each received a payment of $73,000 for playing in the game, while players on the losing team were paid $38,000. The Green Bay Packers received $15,000 each for winning
Super Bowl I The first AFL–NFL World Championship Game (known retroactively as Super BowlI and referred to in contemporaneous reports, including the game's radio broadcast, as the Super Bowl) was an American football game played on January 15, 1967, at the ...
in 1967;
adjusted for inflation In economics, nominal value is measured in terms of money, whereas real value is measured against goods or services. A real value is one which has been adjusted for inflation, enabling comparison of quantities as if the prices of goods had ...
in 2006 dollars, that sum is roughly $86,000. After having held constant at $600 for three years, the face value of the costliest Super Bowl ticket rose to $700 for the game. On
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
, the least-desirable seats—those behind each end zone in the upper level—fetched more than $2000 each, while top seats around the 50-yard line sold for more than $6000.


Ring

The ring for the Pittsburgh Steelers was designed by Steelers owner Dan Rooney with Jerome Bettis and Ben Roethlisberger.Bouchette, Ed
"The One for the Thumb"
June 5, 2006, ''Pittsburgh Post-Gazette''
It is crowned by five Vince Lombardi trophies, all topped with football-shaped
diamond Diamond is a solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Another solid form of carbon known as graphite is the chemically stable form of carbon at room temperature and pressure, ...
settings to represent their five Super Bowl victories. Rooney would have preferred the ring to focus exclusively on this team's win, but Bettis and Roethlisberger, cognizant of a tradition of which they couldn't help but be reminded, insisted that it acknowledge the legacy of all those teams (indeed, during the pre-game MVP introductions, Franco Harris, winner of the award in the Steelers' first Super Bowl IX victory 31 years earlier on January 12, 1975, had waved a Terrible Towel as he walked onto the field). The base of each trophy has the Roman numeral for their victories, with Super Bowl XL front and center. In front of the trophies is the Steelers logo set with colored jewels to mimic the colors of the logo. On the top of the crown is "PITTSBURGH", and on the bottom is "WORLD CHAMPIONS". Each side of the crown has 10 square cut diamonds channel set along the edge. The left side of the ring has the player's name and number with the NFL logo in between, while the right side has the score of the game (Steelers 21 Seahawks 10) above the Super Bowl XL logo over 2005. The year on the ring is for the NFL season, and not the year the game was played. The Super Bowl XL rings were produced by the Minneapolis-based jewelry company Jostens, which is the primary supplier of Super Bowl champion rings and has made 31 rings in the Super Bowl's 50-year history through 2017. The National Football League covers the cost of 150 rings, paying up to $5,000 for each (three quarters of a million dollars).10 High-Priced Super Bowl Rings
/ref> If a team wants a fancier look, such as player names, more gems or detailed designs, or more than 150 rings, then the team owner has to foot the bill for the extra cost.


References


External links


Official NFL web site
includes recaps, scores and statistics of the games and teams throughout the season.
Official Super Bowl web site
*
Super Bowl XL
at ''ESPN'' {{DEFAULTSORT:Super Bowl 040 2005 National Football League season Super Bowl 040 2006 in American football Pittsburgh Steelers postseason Seattle Seahawks postseason American football in Detroit Events in Detroit 2006 in sports in Michigan 2006 in Detroit February 2006 sports events in the United States Sports competitions in Detroit National Football League controversies