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Sunshine 1530 (formerly Sunshine Gold, Sunshine Radio, Classic Hits 954 & 1530, Classic Gold 954/1530 AM, Wyvern AM and Radio Wyvern) was a radio station which broadcast to
Herefordshire Herefordshire () is a county in the West Midlands of England, governed by Herefordshire Council. It is bordered by Shropshire to the north, Worcestershire to the east, Gloucestershire to the south-east, and the Welsh counties of Monmouthshire ...
and
Worcestershire Worcestershire ( , ; written abbreviation: Worcs) is a county in the West Midlands of England. The area that is now Worcestershire was absorbed into the unified Kingdom of England in 927, at which time it was constituted as a county (see His ...
on 1530 and 954 kHz
Medium Wave Medium wave (MW) is the part of the medium frequency (MF) radio band used mainly for AM radio broadcasting. The spectrum provides about 120 channels with more limited sound quality than FM stations on the FM broadcast band. During the daytime ...
from studios in
Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Englan ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
.


History

The station started life as
Radio Wyvern Radio Wyvern, formerly 106.7 Youthcomm Radio, is a community radio station, licensed by Ofcom, broadcasting to Worcester, England, on 106.7FM, DAB Digital Radio in Herefordshire and Worcestershire, and online. Youthcomm Radio was establish ...
on both FM and AM in 1982. On 5 February 1996 the station split into Wyvern FM, playing newer music, and Wyvern AM which was essentially a gold service. The AM station was then rebranded as
Classic Gold Classic Gold was a network of three "Gold" music formatted stations which broadcast on AM in Bradford, Hull and Sheffield. They were the sister stations of Pennine Radio, Viking Radio and Radio Hallam respectively and they were part of the Yo ...
to fit in with the rest of the group's AM stations. Soon afterwards, it was sold to Muff Murfin of Murfin Music International as the station overlapped with neighbouring
Classic Gold 774 A classic is an outstanding example of a particular style; something of lasting worth or with a timeless quality; of the first or highest quality, class, or rank – something that exemplifies its class. The word can be an adjective (a ''c ...
in
Gloucestershire Gloucestershire ( abbreviated Glos) is a county in South West England. The county comprises part of the Cotswold Hills, part of the flat fertile valley of the River Severn and the entire Forest of Dean. The county town is the city of Gl ...
. Some time later, it was rebranded as Classic Hits, and became a full-fledged local service with no links to either Wyvern FM or the Classic Gold network. In 2007,
Laser Broadcasting Laser Broadcasting was a commercial radio operator based in Darlington in County Durham, England, which was active between 2002 and 2008. History The group was founded in 2002 by Nigel Reeveā€”one of the launch directors of Classic FM and one-t ...
relaunched the station as Sunshine Radio. After Laser went bust, it was purchased by Murfin Media. On 6 April 2010, it was announced that the station would close following a failed transfer of ownership details. Presenters at the time of closure included: Steve Heywood, Nigel Snow, Dave Webb, Paul Masters and Liam Cash. The studios still remain in operation at the original site in Cotheridge, Worcester, serving as backup studios for the remaining Sunshine Radio stations on 855 kHz for Shropshire and Herefordshire and Monmouthshire stations. The original transmission mast has recently been demolished. The Transmitter building itself still stands adjacent to the studio building, however the transmitter has since been sold and removed.


See also

*
Sunshine Radio (FM) Sunshine Radio is a British radio station which broadcasts to Herefordshire and Monmouthshire, areas of the West Midlands and South Wales respectively from its studios in Hereford. It is operated by Murfin Media Ltd, and previously by Laser ...
*
Sunshine 855 Sunshine Radio is a local radio station, based in Ludlow, Shropshire. The station currently serves south Shropshire, north Herefordshire and north Worcestershire. History Sunshine Radio in Ludlow dates back to the late-1970s. In the summer of ...


References


External links


Sunshine Radio websiteSunshine 1530 temporary websiteSunshine 1530's Media UK entry
{{DEFAULTSORT:Sunshine 1530 Former British radio networks Radio stations established in 1982 Radio stations in Worcestershire Radio stations in Herefordshire Defunct radio stations in the United Kingdom 1982 establishments in England