"Sum Bout U" is a single by Atlanta-based rapper

645AR Austin Alan Rochez (born September 2, 1997), known professionally as 645AR, is an American rapper based in Atlanta, Georgia. Best known for his use of a high-pitched voice, a hallmark of the Hip hop music, hip hop style dubbed "#Style and receptio ...

featuring English singer FKA Twigs, released August 4, 2020, by

Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...

. The song was primarily produced by SenseiATL, with co-production from El Guincho, and came with a music video directed by Aidan Zamiri.

Promotion

Twigs teased the cover art for the single on August 1.

Style and reception

'' Pitchfork''s Alphonse Pierre notes that while the two artists seem very different, Twigs' distinct

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and 645AR's signature squeaky rap style are surprisingly similar. Calling their respective vocals "the highbrow and lowbrow versions of similar styles" and the song an "unhinged duet", Pierre praises the two as "angelic and sweet" and "bizarre, but somehow kind of gentle" respectively. He compares their romantic back-and-forth to that of

Usher Usher may refer to: Several jobs which originally involved directing people and ensuring people are in the correct place: * Usher (occupation) ** Church usher ** Wedding usher, one of the male attendants to the groom in a wedding ceremony ** Fiel ...

and Alicia Keys on the chorus of their 2004 duet " My Boo", with "the most romantic squeaks you'll come across" and SenseiATL's colorful '90s R&B-influenced production elevating the lovestruck mood. '' Consequence of Sound''s Lake Schatz notes 645AR as bringing his typical squeak rap style to the song, but with "a more steady R&B vibe" than his other hit songs.

Music video

The music video, directed by Aidan Zamiri, features 645AR at a computer watching videos on a fictional OnlyFans-styled website called Onlycamzzz, where Twigs dances and poses suggestively while dressed in various anime-inspired costumes, high-end fashion outfits, and a rabbit mask. The video is said to explore digital intimacy and demonstrate the artistic nature of sex work. The video concept was conceived by Twigs and its release coincided with her launching a charitable fundraiser for sex workers. ''Pitchfork'' called the video the fourth-best of August 2020 and among the 20 best of the whole year. Twigs' look in the video was frequently noted for involving very thin eyebrows, part of an ongoing fashion trend that had been revived around the time after having been popular in the late 1990s and early 2000s.

Personnel

– vocals, songwriter * FKA Twigs – vocals, songwriter * SenseiATL – producer, songwriter, recording engineer, mastering engineer * El Guincho – co-producer, songwriter * Alex Tumay – mixing engineer * Christal Jerez and Nathan Miller – assistant engineers

References

{{FKA Twigs 2020 songs 2020 singles FKA Twigs songs Songs written by el Guincho Song recordings produced by el Guincho Columbia Records singles American hip hop songs American contemporary R&B songs