Studio Viva, formerly Viva Television Corporation is a Philippine television production company owned by Viva Communications. It was founded in 1986.

History

Viva Communications ventured into television production in 1986 with ''

The Sharon Cuneta Show ''The Sharon Cuneta Show'' (also known as ''"Sharon"'' and ''"TSCS"'') was a Philippine musical variety show hosted by the Philippines' megastar Sharon Cuneta. It aired on Sunday night from September 14, 1986, to June 15, 1997. Broadcast Histor ...

''. Cuneta's big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until mid-1997 (when she semi-retired). Since then, Viva's television unit branched out into drama anthologies, action features and comedy for teens and yuppies. It became a significant player among free TV blocktimers and had successfully spun-off theatrical versions of its more popular youth-oriented shows. In 2000, Viva Television acquired Vintage Enterprises (including the Vintage Television on IBC primetime block), making the Velez group being part of the Viva Entertainment group and changed its name to Viva TV as the primetime sports and entertainment block on

IBC IBC is an initialism that can stand for: Broadcasting *Intercontinental Broadcasting Corporation, Channel 13, Philippines * International Beacon Project, Worldwide network of radio propagation beacons *International Broadcast Centre *International ...

, at this time it also known as Viva-Vintage until 2003. At the same time, Viva TV launched the Philippine editions of '' Who Wants to Be a Millionaire?'', hosted by

Christopher de Leon Christopher Strauss de León (born October 31, 1956) is a Philippine film actor and politician. He is recognized as the “''King of Philippine Drama''” has appeared in over 120 films since the early 1970s. Regarded as an "acting genius" and ...

, and ''

The Weakest Link ''Weakest Link'' (also known as ''The Weakest Link'') is a television game show which The Weakest Link (British game show), first appeared in the United Kingdom on BBC Two on 14 August 2000 and originally ended on 31 March 2012 when its host ...

'', hosted by Edu Manzano. In 2002, Viva Television further enhanced its reputation as a star-maker and a trendsetter by producing and launching the highly successful talent search show: '' Star for a Night'' on IBC. The weekly program hosted by Regine Velasquez showcased the best among the young Filipino singing talents dressed up in a professional setting. This highly rated show led to the discovery of

Sarah Geronimo Sarah Asher Tua Geronimo-Guidicelli (, , born July 25, 1988) is a Filipino singer, performer and actress. Geronimo rose to prominence after winning the television singing contest '' Star for a Night'' earning her a recording contract with Vi ...

and

Mark Bautista Mark Arazo Bautista (born August 10, 1983) is a Filipino singer, actor and commercial model. Bautista received his career break when he became a grand finalist on the Philippine reality TV talent search ''Star for a Night'' where he placed third ...

, who are now established recording artists and TV/movie stars. In 2003, Viva decided to not renew their blocktime agreement with IBC due to high blocktime costs and low ratings. In the same year, Viva co-produced with

GMA Network GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. Its first broadcast on television was on October 29, 1961. GMA Network (f ...

another highly successful TV talent search program ''

Search for a Star ''Search for a Star'' is a Philippine television singing talent show broadcast by GMA Network. Hosted by Regine Velasquez, it premiered on June 21, 2003. The show concluded on March 13, 2004 with a total of 39 episodes. It was replaced by ''Star ...

''. This talent search program led to the discovery of

Rachelle Ann Go Rachelle Ann Villalobos Go-Spies (born August 31, 1986) is a Filipina singer and actress. She began her career by participating in and winning several singing competitions, the first of which was in the long-running Philippine variety show ''E ...

and Raymond Manalo. Both are now established singing artists. Viva's talent search success also spawned similar program formats from the two major free TV stations in the country. In 2005, Viva became a co-producer of

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...

's weekly talent search program ''

Search for the Star in a Million ''Search for the Star in a Million'' (formerly ''Star in a Million'' after two seasons) is a Philippine television program in ABS-CBN. The shows premise is almost the same to that of ''American Idol'', although the format is derived from GMA's ' ...

''. The program was envisioned to produce and discover another major singing star from among the country's best and brightest aspiring and young talents. In 2006, Viva Television entered into a joint venture agreement with Prime Channel owner Apollo Global Corporation and became Viva Prime Channel. It lasted until 2011 when Viva sold back its stake in the joint-venture channel; Viva Prime was relaunched by Apollo Global as the Pinoy Xtreme channel. In May 2011, Viva Television made a comeback to produce Viva classic blockbuster films to television with a Sunday afternoon series the 1980's remake of the film franchise ''

Bagets ''Bagets'' () is a 1984 two-part Filipino youth-oriented comedy film directed by Maryo J. de los Reyes under the production of Viva Films. Plot The movie focuses on the lives of five young boys - boy next door Adie, "overstaying" Tonton, the g ...

'' with the teen-oriented show entitled '' Bagets: Just Got Lucky'' which replaced its teen romance anthology ''Luv Crazy'' on the revamped TV5 which showcases new television dramas competing with top Philippine broadcasting pioneers

and GMA Network. On the third quarter lineup of TV5 introduced the 1991 film franchise turned Primetime TV series ''

Ang Utol Kong Hoodlum ''Ang Utol Kong Hoodlum'' () is a Philippine drama series developed for TV5 created by Deo J. Fajardo. It stars JC de Vera and Jasmine Curtis-Smith. It is a remake of the original movie where Robin Padilla played the role of Ben, a hoodlum, and V ...

'', which was pushed back due to shooting arrangements, which was supposed to be released on July 18, 2011 replacing the primetime series '' Babaeng Hampaslupa'' but was replaced by its first HD primetime drama ''

Rod Santiago's The Sisters ''Rod Santiago's The Sisters'' is the first TV adaptation of the classic Pinoy comic series written by Rod Santiago, which is the third dramaserye aired in Philippines by TV5 which was aired from July 18 to September 9, 2011, replacing ''Babaen ...

'' the series ended on September 13, 2011, ''Ang Utol Kung Hoodlum'' was released on September 16, 2011, currently airing it starred Robin Padilla and Vina Morales in the original film and sequel, but now played by

JC de Vera John Carlo de Vera (born March 10, 1986), better known by his screen name JC de Vera, is a Filipino actor, host and model. Personal life De Vera was offered a basketball scholarship in Colegio de San Juan de Letran after he graduated from high ...

and

Jasmine Curtis-Smith Jasmine Cassandra Curtis-Smith (; born April 6, 1994) is a Filipino-Australian actress, host, dancer, endorser, writer, and model. She is known internationally for her critically acclaimed performance in Hannah Espia's 2013 film ''Transit (2013 ...

. An upcoming project to be produced by VIVA Television is '' P. S. I Love You'' a 1981 blockbuster film which starred Real to Reel life sweethearts Gabby Concepcion and Sharon Cuneta which tackles issues surrounding two young lovers, played by ''Bagets'' cast mates AJ Muhlach and Nadine Lustre, Gabby Concepcion will also be part of the cast and Dina Bonnevie it is confirmed to be under production and filming. On July 16, 2012, Viva Television revived Viva TV after a 9-year hiatus, the channel was relaunched as the new 24 hour all-Filipino general Entertainment channel on cable and satellite, along with the launch of new programming except '' Popstar Diaries'', which is the only Viva-produced program from Pinoy Box Office.Stars unite for VIVA Channel
retrieved via www.viva.com.ph March 8, 2012 Since late 2015, Viva Television has made intermittent partnerships with TV5 for programs for its blocktime line up after the dissolution of the latter's in-house entertainment department. In 2023, Viva Television was renamed as Studio Viva.

Shows produced

References

{{Viva Entertainment Viva Entertainment subsidiaries Television production companies of the Philippines Mass media companies established in 1986 Companies based in Pasig 1986 establishments in the Philippines