Ströer SE & Co. KGaA is a German

out-of-home advertising Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ...

, online advertising,

billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

s and street furniture company with headquarters in Cologne.

Markets

Ströer SE & Co. KGaA is a

, online advertising,

s and street furniture company with headquartered in Cologne. Aside from Germany, the company's core markets are Poland, Spain, Netherlands, Belgium and the United Kingdom. The publicly traded company is listed in the

SDAX The SDAX (German abbreviation for ''Small-Cap-deutsche Aktienindex'') is a stock market index composed of 70 small and medium-sized companies in Germany. These so-called ' small caps' rank directly below the MDAX (mid-cap) shares in terms of o ...

and the Prime Standard segment of the Frankfurter Börse. In 2019, the revenue was 1.6 billion euro. In 2016 Ströer operated around 4000 video screens in public places, which reached an estimated 30 million people each month.

Acquisitions

In November 2015, Ströer acquired T-Online's (Germany's biggest Internet service provider) online portal, and in December 2015, Ströer acquired a 78.8% stake in Statista for €57 million. Ströer acquired the remaining stake in Statista in 2019. In 2016, Ströer acquired StayFriends from United Online. StayFriends is now officially run by Ströer's T-Online.

Criticism

Advertising tobacco to children

Ströer has used loopholes in national legislation to advertise for tobacco, specifically targeting young people, despite European laws prohibiting

nicotine marketing Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco product ...

in public places. In German cities, as of 2019 notably Mainz and Hildesheim, the company has repeatedly placed advertising signs directly in front of schools, Kindergartens and

playground A playground, playpark, or play area is a place designed to provide an environment for children that facilitates play, typically outdoors. While a playground is usually designed for children, some are designed for other age groups, or people ...

s.Beckert, Heiko (2020)
''Ortsbeirat Mainz-Altstadt weist Ströer in die Schranken''
In: Mainzer Allgemeine Zeitung vom 24. Juni 2020 Scharnhorst Gymnasium Hildesheim

References

External links

* {{DEFAULTSORT:Ströer Companies based in Cologne Mass media companies of Germany Mass media companies established in 1990 2015 mergers and acquisitions 2016 mergers and acquisitions Companies in the MDAX