Sticky content refers to
content
Content or contents may refer to:
Media
* Content (media), information or experience provided to audience or end-users by publishers or media producers
** Content industry, an umbrella term that encompasses companies owning and providing mas ...
published on a website, which has the purpose of getting users to return to that particular website or
hold their attention and get them to spend longer periods of time on this site.
[Kominers, Scott Duke]
"Sticky content and the structure of the commercial web."
In 2009 Workshop on the Economics of Networks. 2009. Webmasters
A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers.
The duties of ...
use this method to build up a community of returning visitors to a website.
Examples are
chat room
The term chat room, or chatroom (and sometimes group chat; abbreviated as GC), is primarily used to describe any form of synchronous conferencing, occasionally even asynchronous conferencing. The term can thus mean any technology, ranging from ...
s,
online forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...
s,
webmail
Webmail (or web-based email) is an email service that can be accessed using a standard web browser. It contrasts with email service accessible through a specialised email client software. Examples of webmail providers are 1&1 Ionos, AOL Mail, G ...
,
Internet games
An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, and s ...
, weather, news and horoscopes.
Sticky content is also sometimes called sticky tools or sticky gear, and websites featuring sticky content are often referred to as sticky sites.
See also
*
Attention economy
Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. According to Matthew Crawford, "Attention is a r ...
*
Clickbait
Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misl ...
References
Internet terminology
News media manipulation
Neologisms
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