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Stephen Edward Schmidt (born September 28, 1970) is an American political and corporate strategist. He is best known for working on Republican political campaigns, including those of President George W. Bush, California Governor
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
, and Arizona Senator
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American politician and United States Navy officer who served as a United States senator from Arizona from 1987 until his death in 2018. He previously served two terms ...
during his 2008 presidential campaign. He was a vice chair at the public relations firm
Edelman Edelman is a surname. Notable people with the surname include: * Abram Wolf Edelman (a.k.a. Abraham Edelman; 1832–1907), Polish-born American rabbi; the first rabbi in Los Angeles, California * Adam Edelman (born 1991), American-born four-time I ...
, where he advised CEOs and senior decision makers at Fortune 500 corporations, until he stepped down July 2018. He became a political analyst for MSNBC in 2011, and appeared on the third season of
Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global ...
's ''The Circus''. Schmidt has been extremely critical of former President Donald Trump, and of the GOP for supporting him. In June 2018, Schmidt renounced the Republican Party as "fully the party of Trump". In September 2020, Schmidt predicted that violence would erupt as a result of Trump's
election denial In the psychology of human behavior, denialism is a person's choice to deny reality as a way to avoid a psychologically uncomfortable truth. Denialism is an essentially irrational action that withholds the validation of a historical experienc ...
proclamations. In early December 2020, he stated: "The Republican Party is an organized conspiracy for the purposes of maintaining power for self-interest, and the self-interest of its donor class ... It's no longer dedicated to American democracy." Schmidt is a founder of The Lincoln Project, a group founded to campaign against former President Trump. It became the most financially successful Super-PAC in American history, raising almost $100 million to campaign against Trump's failed 2020 re-election bid. He left the group in 2021. In a podcast on December 14, 2020, Schmidt announced that he planned to register as a member of the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
.


Early life and education

The son of a schoolteacher and a telecommunications executive, Schmidt grew up in North Plainfield, New Jersey, where he became an Eagle Scout, a tight end on the high school football team, a two-year member of the
National Honor Society The National Honor Society (NHS) is a nationwide organization for high school students in the United States and outlying territories, which consists of many chapters in high schools. Selection is based on four criteria: scholarship (academic achi ...
, and senior class vice president. In 1988, he was one of two graduating seniors voted "most likely to succeed" by his classmates at North Plainfield High School. As a young boy, he distributed campaign materials for Democrat
Bill Bradley William Warren Bradley (born July 28, 1943) is an American politician and former professional basketball player. He served three terms as a Democratic U.S. senator from New Jersey (1979–1997). He ran for the Democratic Party's nomination f ...
's
1978 United States Senate election The 1978 United States Senate elections in the middle of Democratic President Jimmy Carter's term. Thirteen seats changed hands between parties, resulting in a net gain of three seats for the Republicans. Democrats nevertheless retained a 58&nd ...
in New Jersey. Schmidt attended the University of Delaware from 1988 through the spring of 1993, majoring in political science. During this time, he registered as a Republican. He left three credits short of graduation because he did not pass a math course; Schmidt has said that he has been diagnosed with a
learning disability Learning disability, learning disorder, or learning difficulty (British English) is a condition in the brain that causes difficulties comprehending or processing information and can be caused by several different factors. Given the "difficult ...
that makes higher math difficult for him. He joined the Delta Tau Delta fraternity, and worked on the 1992 gubernatorial campaign of Delaware Republican B. Gary Scott. Schmidt completed his final math course and received his degree in 2013.


Career


Early campaigns

In 1995, Schmidt managed the unsuccessful campaign for Kentucky
Attorney General In most common law jurisdictions, the attorney general or attorney-general (sometimes abbreviated AG or Atty.-Gen) is the main legal advisor to the government. The plural is attorneys general. In some jurisdictions, attorneys general also have exec ...
of
Will T. Scott William Thompson Scott (born July 20, 1947) is an American jurist who is a former Associate Justice of the Kentucky Supreme Court. He was elected in November 2004 to represent the 7th Supreme Court District, which consists of 22 counties in Easter ...
, who is formerly a Justice of the Kentucky Supreme Court. This Kentucky campaign's advertising strategy was featured in the second edition of ''
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''. From 1997 to 1998, Schmidt was communications director for California State Senator
Tim Leslie Robert Timothy Leslie (born February 4, 1942) is an American politician from California and a member of the Republican Party (United States), Republican Party in US. Early life and education Born in Ashland, Oregon, Leslie moved to California w ...
. In 1998, he was the communications director for California State Treasurer Matt Fong's unsuccessful campaign to unseat U.S. Senator
Barbara Boxer Barbara Sue Boxer (née Levy; born November 11, 1940) is an American politician and lobbyist who served in the United States Senate, representing California from 1993 to 2017. A member of the Democratic Party, she previously served as the U.S. ...
. In 1999, he was the communications director for Lamar Alexander's presidential run, leaving in June when the campaign reduced its senior staff.


Washington, D.C.

By late 2000, Schmidt was communications director of the House Committee on Energy and Commerce. In 2001, he became the communications director and chief communications strategist of the National Republican Congressional Committee. Schmidt joined the Bush administration as a deputy assistant to the president and counselor to Vice President
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
. In 2004, he was a member of the senior strategic planning group, led by White House adviser
Karl Rove Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on August 3 ...
, that ran President George W. Bush's re-election campaign; Schmidt oversaw the reelection "war room". In 2005 and 2006, he was the White House strategist responsible for the U.S. Supreme Court nominations of Chief Justice John Roberts and Justice
Samuel Alito Samuel Anthony Alito Jr. ( ; born April 1, 1950) is an American lawyer and jurist who serves as an associate justice of the Supreme Court of the United States. He was nominated by President George W. Bush on October 31, 2005, and has served ...
.


California

In 2006, Schmidt left the White House to become the campaign manager of the successful re-election campaign for California Governor
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
, following the firing of Mike Murphy, Rob Stutzman and Pat Clarey. Prior to Schmidt's involvement, the governor's approval rating was 39%. Schwarzenegger was predicted to lose the 2006 election, having lost four ballot measures in 2005. The media strategist for Schwarzenegger's opponent Phil Angelides said that Schmidt "was able to restore Arnold's original appeal." Countering a national anti-Republican wave, Schwarzenegger was re-elected with 57% of the vote in what was considered "a remarkable political turnaround." From there, he became a partner in Mercury Public Affairs in charge of Mercury's operations in California. In 2007, Schmidt was named "Campaign Manager of the Year" by the American Association of Political Consultants.


2008 McCain presidential campaign

John McCain called Steve Schmidt in 2007 as his campaign was faltering and a majority of campaign staff had resigned. McCain had gone from the Republican frontrunner on New Year's Day 2007 to last place and bankruptcy by July 2007 under the leadership of John Weaver and Rick Davis. After Schmidt joined the campaign as a volunteer, the McCain campaign moved from last place in the Republican primaries to win New Hampshire in January 2008, and then in South Carolina, Florida, California and other states, ultimately becoming the Republican nominee. McCain's comeback is regarded as among the greatest of the modern presidential era. After securing the nomination, the McCain campaign was viewed as "unfocused." On July 2, 2008, Schmidt was appointed to head up day-to-day operations of the McCain campaign in response to concerns that the campaign lacked coordination and a clear message. Rick Davis retained the formal title of "campaign manager", and was in charge of the vice presidential selection and vetting process, alongside attorney A.B. Culvahouse, resulting in the selection of Alaska governor
Sarah Palin Sarah Louise Palin (; Heath; born February 11, 1964) is an American politician, commentator, author, and reality television personality who served as the ninth governor of Alaska from 2006 until her resignation in 2009. She was the 2008 R ...
. He was dismayed after learning that Davis had promoted Palin as McCain's running mate, saying in an interview with '' Kyiv Post'' that "I thought she would bring down the entire campaign." Schmidt's relationship with Palin was tumultuous, with Schmidt confronting her on multiple occasions. He personally took charge of her debate preparations in the fall of 2008. On election night, Schmidt refused Palin's demands that she give a concession speech and reminded her that vice presidential candidates do not traditionally speak on election night, out of concern that her speaking would debase the peaceful transition of power. In 2008, Schmidt worked to handle accusations that McCain was having an affair with a lobbyist. According to Schmidt, McCain afterwards revealed to him that the accusation was true. In a 2022 article posted on ''The Warning'', Schmidt wrote that "John McCain's lie became mine." In 2022, Schmidt revealed he was deeply disillusioned with McCain by the end of the campaign and did not vote for him, and instead left his presidential vote blank. He describes the entire campaign as "an insane asylum, a cauldron of chaos all the way through."


Press commentary

'' The New York Times'' described Schmidt's management as having transformed the McCain campaign into "an elbows-out, risk-taking, disciplined machine", crediting him with aggressive responses to press criticism and creative methods of manipulating the news cycle. ''Time'''s Michael Scherer, in an opinion piece from September 15, 2008, relating to Schmidt's involvement with John McCain's presidential campaign, stated that Schmidt, the "lord of outrage, has a long and prosperous career ahead of him". On September 22, 2008, Schmidt accused '' The New York Times'' of bias against McCain in favor of his opponent, Barack Obama, calling the ''Times'' "a pro-Obama advocacy organization that every day impugns the McCain campaign, attacks Senator McCain, attacks Governor (Sarah Palin)" and saying "Whatever The New York Times once was, it is today not by any standard a journalistic organization."


Stance on gay rights

Schmidt turned down all public appearances during the 2008 Republican convention as a protest against the party's stance on gay marriage. His only appearance was before the Log Cabin Republicans, a gay Republican group, during which he voiced his support for
gay rights Rights affecting lesbian, gay, bisexual, and transgender (LGBT) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the death penalty for homosexuality. Notably, , 3 ...
. He said: "I just wanted to take a second to come by and pay my respect and the campaign's respect to your organization and to your group. Your organization is an important one in the fabric of our party" and "I admire your group and your organization and I encourage you to keep fighting for what you believe in because the day is going to come." Schmidt said about his sister and her (
lesbian A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...
) life partner: "On a personal level, my sister and her partner are an important part of my life and our children's life." While leading the 2008 John McCain presidential campaign, the McCain campaign stated that " gay adoption is a state issue and does not endorse any federal legislation." In February 2013, Schmidt, along with 74 other Republicans, co-signed an '' amicus'' brief to the
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
in support of overturning Proposition 8. "The die is cast on this issue when you look at the percentage of younger voters who support gay marriage", he was quoted as saying. "As
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
said years ago, 'Freedom means freedom for everybody. Schmidt was hired by the American Civil Liberties Union (ACLU) in June 2013 to help spearhead the campaign to strike down state-based laws prohibiting same-sex marriage.


Departure from the Republican Party

In May 2018, when President Donald Trump moved the U.S. embassy in Israel from Tel Aviv to Jerusalem, sparking violent Gaza border protests, Schmidt said Trump "has blood on his hands". The Embassy's opening coincided with the bloodiest day of the
2018 Gaza border protests Eighteen or 18 may refer to: * 18 (number), the natural number following 17 and preceding 19 * one of the years 18 BC, AD 18, 1918, 2018 Film, television and entertainment * ''18'' (film), a 1993 Taiwanese experimental film based on the sho ...
, with more than 57 Palestinians killed. Despite initial violence after the decision, the United States under President Joe Biden has decided to keep the embassy in Jerusalem. On June 19, 2018, Schmidt formally withdrew from the GOP over Trump's policy of separating immigrant families at the U.S. border with Mexico. He also cited Republican leadership for their failure to challenge the policy. Schmidt said of Trump, "We have in Americaright now, at this hourto understand that you have a lawless president, a vile president, a corrupt president, a mean, cruel president, who is seeking to remake the world order." In June 2018, he tweeted: "the Republican Party ... is fully the party of Trump. It is corrupt, indecent and immoral. With the exception of a few Governors like
Baker A baker is a tradesperson who bakes and sometimes sells breads and other products made of flour by using an oven or other concentrated heat source. The place where a baker works is called a bakery. History Ancient history Since grains ha ...
, Hogan and Kasich it is filled with feckless cowards who disgrace and dishonor the legacies of the party's greatest leaders ... Today the GOP has become a danger to our democracy and our values." During an August 2018 television appearance, he characterized Trumpism as follows: Describing his new political orientation, he stated: On December 14, 2020, Schmidt announced he was joining the Democratic Party on his podcast, ''Battleground''.


Other campaigns

On January 28, 2019, it was reported that Schmidt, along with Democratic consultant Bill Burton, had been hired to help shape a potential presidential run by former
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
CEO Howard Schultz. After Schultz decided to withdraw from the race, Schmidt returned to MSNBC. Schmidt helped advise Democratic Congressman
Dean Phillips Dean Benson Phillips (born January 20, 1969) is an American businessman and politician who has served as the U.S. Representative from Minnesota's 3rd congressional district since 2019. The district encompasses the western suburbs of the Twin Citi ...
on the launch of Phillips' 2024 presidential bid, but was not a part of the campaign.


Other professional activities


Just Capital

Schmidt serves on the board of the nonprofit research organization Just Capital alongside Arianna Huffington,
Deepak Chopra Deepak Chopra (; ; born October 22, 1946) is an Indian-American author and alternative medicine advocate. A prominent figure in the New Age movement, his books and videos have made him one of the best-known and wealthiest figures in alternati ...
, and others.


Words Matter Media

In August 2018, Schmidt launched a podcast with
Elise Jordan Michael Mahon Hastings (January 28, 1980 – June 18, 2013) was an American journalist, author, contributing editor to ''Rolling Stone'' and reporter for BuzzFeed. He was raised in New York, Canada, and Vermont, and he attended New York Un ...
focused on the Trump presidency. Schmidt parted ways with the podcast when Jordan and executive producer
Adam Levine Adam Noah Levine (; born March 18, 1979) is an American singer and songwriter. He serves as the lead vocalist and rhythm guitarist of the pop rock band Maroon 5. Levine began his musical career in 1994 with the band Kara's Flowers, of which ...
questioned Schmidt about his role as adviser to potential 2020 presidential candidate Howard Schultz.


The Lincoln Project

Schmidt is a founding member of The Lincoln Project, a Super PAC organized in 2019 by former Republican operatives opposed to Donald Trump's 2020 campaign for re-election. He instead supported the 2020 campaign of Democratic nominee Joe Biden. As of 2020, the organization had raised over $100 million, making it one of the most successful Super-PACs in history. Schmidt and members of The Lincoln Project guest starred on Showtime's '' The Circus: Inside the Greatest Political Show on Earth'' in 2020, giving viewers an insight to their strategies. In January 2020, an employee of Lincoln Project executive Ron Steslow's advertising company Tusk informed Steslow that John Weaver had allegedly engaged in sexual harassment. Steslow subsequently informed fellow board members Reed Galen and Mike Madrid, and attorney Matt Sanderson. In response to a ''New York Times'' article detailing Weaver's contact with a 14-year-old boy while working as chief advisor to John Kasich in 2016, Schmidt stated that the incidents of harassment involving Weaver had taken place "before The Lincoln Project" existed. Schmidt, who maintained that he had been unaware of the allegations before they became public, released a statement on January 31, 2021, "No Lincoln Project employee, intern, or contractors ever made an allegation of inappropriate communication about John Weaver that would have triggered an investigation by HR or by an outside employment counsel. In other words, no human being ever made an allegation about any inappropriate sexualized communications about John Weaver ever." In February 2021, Schmidt stepped down from his position on The Lincoln Project board, which he had begun serving on following the departure of Steslow and Madrid only three weeks earlier, and released a statement in which he disclosed he was sexually molested as a teen and apologized to another co-founder, Jennifer Horn, for tweeting her private correspondence with a reporter. He also stated he was stepping down from the board in order to make room for the appointment of a female board member as the first step to "reform and professionalize" The Lincoln Project. Since then, Schmidt has criticized the media's coverage of the story, and the conduct of Galen, Steslow, Madrid, and Horn.


Media appearances

In 2018, Schmidt appeared on the third season of
Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global ...
's '' The Circus: Inside the Greatest Political Show on Earth''.


''The Warning'' newsletter

In 2022, Schmidt established a Substack newsletter entitled, ''The Warning''. Using that platform, on May 8, 2022, he published the article, ''No Books. No Money. Just the Truth.'' In it, he discussed the 2008 campaign to elect John McCain and revealed that, after Schmidt and the campaign personnel had effectively overcome coverage of a reported affair with a lobbyist, McCain told him that the report was correct, and that Schmidt wanted to acknowledge his participation in "public lying".


In popular culture

Schmidt was portrayed by Woody Harrelson in the 2012
HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
film '' Game Change''. The film, based on chapters of the book of the same title by political journalists John Heilemann and Mark Halperin, focuses on the choice of Sarah Palin as John McCain's running mate in the
2008 United States presidential election The 2008 United States presidential election was the 56th quadrennial presidential election, held on Tuesday, November 4, 2008. The Democratic ticket of Barack Obama, the junior senator from Illinois, and Joe Biden, the senior senator from ...
. The film depicts Schmidt's inner turmoil over the conflict between his political values and Palin's impact on both McCain's campaign and Republican politics as a whole. Schmidt himself voiced his approval of the film, saying that "it tells the truth of the campaign" and that watching the film was tantamount to "an out-of-body experience".


Personal life

Schmidt has three children with his former wife Angela Schmidt. In a 2023 interview he said that he is in the process of a reform conversion to Judaism.


References


External links

* Romano, Lois (August 21, 2008)
The Silver Bullet: Steve Schmidt Makes Sure His Candidate Knows Exactly What He Is Shooting For
. ''Washington Post''
Steve Schmidt: Renowned Political Strategist and MSNBC Political Analyst
Speaker Bio at Leading Authorities. Retrieved March 30, 2018. * Nagourney, Adam (July 3, 2008)

'' The New York Times''. * {{DEFAULTSORT:Schmidt, Steve Living people 1970 births American campaign managers American founders John McCain 2008 presidential campaign American LGBTQ rights activists New Jersey Republicans Neoconservatism Never Trump movement North Plainfield High School alumni People associated with the 2008 United States presidential election People from North Plainfield, New Jersey Criticism of Donald Trump American political commentators MSNBC people Utah Independents Utah Democrats