Stephen Salvadore Rocco (born January 16, 1960) is an American businessperson and
skateboarder
Skateboarding is an action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. S ...
. He founded the skateboarding company
World Industries
World Industries is a skateboarding company that offers skateboarding products, accessories and clothing. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skater, Rodney Mullen, and then Mike Vallely in 1989. As of ...
with
Rodney Mullen
John Rodney Mullen (born August 17, 1966) is an American professional skateboarder who practices freestyle skateboarding and street skateboarding. He is considered one of the most influential skaters in the history of the sport, being credited fo ...
in 1987.
He has since sold the company and is currently retired.
Career
Rocco is an important figure in the early popularity of
street skateboarding
Street skateboarding is a skateboarding discipline which focuses on flat-ground tricks, grinds, slides and aerials within urban environments, and public spaces. Street skateboarders meet, skate, and hang out in and around urban areas refer ...
in the 1990s.
His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the cofounder of
Blind, 101,
Plan B
Plan B typically refers to a contingency plan, a plan devised for an outcome other than in the expected plan.
Plan B may also refer to:
* Plan B, a brand name of levonorgestrel, an emergency contraception drug
Film and television
* Plan B En ...
, and Duffs. In 1992, he founded the skateboarding magazine ''
Big Brother''.
Rocco is the subject of the theatrically released 2007 documentary ''The Man Who Souled the World''.
References
Further reading
*
External links
*
American skateboarders
Living people
1960 births
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