HOME

TheInfoList



OR:

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
Jobs was also the founder of
NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
and chairman and majority shareholder of
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer, computer programmer, philanthropist, inventor, and technology entrepreneur. In 1976, with business partner Steve Jobs, he c ...
. Jobs was born in San Francisco in 1955 and adopted shortly afterwards. He attended
Reed College Reed College is a private liberal arts college in Portland, Oregon. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland neighborhood, with Tudor-Gothic style architecture, and a forested canyon nature preserve at ...
in 1972 before withdrawing that same year. In 1974, he traveled through India, seeking enlightenment before later studying
Zen Buddhism Zen ( zh, t=禪, p=Chán; ja, text= 禅, translit=zen; ko, text=선, translit=Seon; vi, text=Thiền) is a school of Mahayana Buddhism that originated in China during the Tang dynasty, known as the Chan School (''Chánzong'' 禪宗), and ...
. He and Wozniak co-founded Apple in 1976 to further develop and sell Wozniak's
Apple I The Apple Computer 1, originally released as the Apple Computer and known later as the Apple I or Apple-1, is an 8-bit desktop computer released by the Apple Computer Company (now Apple Inc.) in 1976. It was designed by Steve Wozniak. The idea ...
personal computer. Together, the duo gained fame and wealth a year later with production and sale of the
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
, one of the first highly successful mass-produced
microcomputer A microcomputer is a small, relatively inexpensive computer having a central processing unit (CPU) made out of a microprocessor. The computer also includes memory and input/output (I/O) circuitry together mounted on a printed circuit board (PC ...
s. Jobs saw the commercial potential of the
Xerox Alto The Xerox Alto is a computer designed from its inception to support an operating system based on a graphical user interface (GUI), later using the desktop metaphor. The first machines were introduced on 1 March 1973, a decade before mass-market G ...
in 1979, which was
mouse A mouse ( : mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus' ...
-driven and had a
graphical user interface The GUI ( "UI" by itself is still usually pronounced . or ), graphical user interface, is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, inste ...
(GUI). This led to the development of the unsuccessful
Apple Lisa Lisa is a desktop computer developed by Apple, released on January 19, 1983. It is one of the first personal computers to present a graphical user interface (GUI) in a machine aimed at individual business users. Its development began in 1978. ...
in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh launched the
desktop publishing Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online c ...
industry in 1985 with the addition of the Apple
LaserWriter The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker, ...
, the first
laser printer Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively-charged cylinder called a "drum" to d ...
to feature
vector graphics Vector graphics is a form of computer graphics in which visual images are created directly from geometric shapes defined on a Cartesian plane, such as points, lines, curves and polygons. The associated mechanisms may include vector display a ...
and
PostScript PostScript (PS) is a page description language in the electronic publishing and desktop publishing realm. It is a dynamically typed, concatenative programming language. It was created at Adobe Systems by John Warnock, Charles Geschke, Doug Br ...
. In 1985, Jobs departed Apple after a long power struggle with the company's board and its then-CEO,
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
. That same year, Jobs took some Apple employees with him to found NeXT, a
computer platform A computing platform or digital platform is an environment in which a piece of software is executed. It may be the hardware or the operating system (OS), even a web browser and associated application programming interfaces, or other underlying s ...
development company that specialized in computers for higher-education and business markets, serving as its CEO. In 1986, he helped develop the
visual effects Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action foota ...
industry by funding the computer graphics division of
Lucasfilm Lucasfilm Ltd. LLC is an American film and television production company and a subsidiary of Walt Disney Studios, which is a business segment of The Walt Disney Company. The studio is best known for creating and producing the ''Star Wars'' and ' ...
that eventually spun off independently as Pixar, which produced the first 3D
computer-animated Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes ( still images) and dynamic images (moving images), while computer animation refe ...
feature film ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'' (1995) and became a leading
animation studio An animation studio is a company producing animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales or rentals ...
, producing over 27 films since. In 1997, Jobs returned to Apple as CEO after the company's acquisition of NeXT. He was largely responsible for reviving Apple, which was on the verge of bankruptcy. He worked closely with British designer
Jony Ive Sir Jonathan Paul Ive (born 27 February 1967) is a British industrial and product designer, as well as businessman. Ive was the chief design officer (CDO) of Apple Inc. from 1997 until 2019 (known as senior vice principal of industrial desig ...
to develop a line of products and services that had larger cultural ramifications, beginning with the "
Think different "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a respon ...
" advertising campaign, and leading to the
iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...
,
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
,
Mac OS X macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac (computer), Mac computers. Within the market of ...
,
Apple Store The Apple Store is a chain of Retail, retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Macintosh, Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple ...
,
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...
,
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
, iPhone,
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...
, and
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
. In 2003, Jobs was diagnosed with a
pancreatic neuroendocrine tumor Pancreatic neuroendocrine tumours (PanNETs, PETs, or PNETs), often referred to as "islet cell tumours", or "pancreatic endocrine tumours" are neuroendocrine neoplasms that arise from cells of the endocrine (hormonal) and nervous system within t ...
. He died of
respiratory arrest Respiratory arrest is a sickness caused by apnea (cessation of breathing) or respiratory dysfunction severe enough it will not sustain the body (such as agonal breathing). Prolonged apnea refers to a patient who has stopped breathing for a long p ...
related to the tumor in 2011; in 2022, he was posthumously awarded the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, along with the Congressional Gold Medal. It is an award bestowed by the president of the United States to recognize people who have made "an especially merito ...
.


Early life


Family

Steven Paul Jobs was born in
San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, on February 24, 1955, to Joanne Carole Schieble and Abdulfattah "John" Jandali (). Abdulfattah Jandali was born in a
Muslim Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abrah ...
household to wealthy
Syrian Syrians ( ar, سُورِيُّون, ''Sūriyyīn'') are an Eastern Mediterranean ethnic group indigenous to the Levant. They share common Levantine Semitic roots. The cultural and linguistic heritage of the Syrian people is a blend of both indi ...
parents, the youngest of nine siblings. After obtaining his undergraduate degree at the
American University of Beirut The American University of Beirut (AUB) ( ar, الجامعة الأميركية في بيروت) is a private, non-sectarian, and independent university chartered in New York with its campus in Beirut, Lebanon. AUB is governed by a private, aut ...
, Jandali pursued a PhD in
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...
at the
University of Wisconsin A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, t ...
. There, he met Joanne Schieble, an American Catholic of Swiss-German descent whose parents owned a
mink farm Fur farming is the practice of breeding or raising certain types of animals for their fur. Most of the world's farmed fur is produced by European farmers. In 2018, there were 5,000 fur farms in the European Union, EU, all located across 22 co ...
and real estate in Green Bay. The two fell in love but faced opposition from Schieble's father due to Jandali's Muslim faith. When Schieble became pregnant, she arranged for a
closed adoption Closed adoption (also called "confidential" adoption and sometimes "secret" adoption) is a process by which an infant is adopted by another family, and the record of the biological parent(s) is kept sealed. Often, the biological father is not re ...
, and travelled to San Francisco to give birth. Schieble requested that her son be adopted by college graduates. A lawyer and his wife were selected, but they withdrew after discovering that the baby was a boy, so Jobs was instead adopted by Paul Reinhold and Clara (née Hagopian) Jobs. Paul Jobs, an American of German descent, was the son of a dairy farmer from
Washington County, Wisconsin Washington County is a county in the U.S. state of Wisconsin. As of the 2020 census, the population was 136,761. Its county seat is West Bend. The county was created from Wisconsin Territory in 1836 and organized in 1845. It was named after P ...
. After dropping out of high school, he worked as a
mechanic A mechanic is an artisan, skilled tradesperson, or technician who uses tools to build, maintain, or repair machinery, especially cars. Duties Most mechanics specialize in a particular field, such as auto body mechanics, air conditioning and r ...
, then joined the
US Coast Guard The United States Coast Guard (USCG) is the maritime security, search and rescue, and law enforcement service branch of the United States Armed Forces and one of the country's eight uniformed services. The service is a maritime, military, multi ...
. When his ship was decommissioned at San Francisco, he bet he could find a wife within 2 weeks. He then met Clara Hagopian, an American of
Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian Diaspora, Armenian communities across the ...
descent, and the two were engaged ten days later, in March 1946, and married that same year. The couple moved to Wisconsin, then Indiana, where Paul Jobs worked as a
machinist A machinist is a tradesperson or trained professional who not only operates machine tools, but also has the knowledge of tooling and materials required to create set ups on machine tools such as milling machines, grinders, lathes, and drilling ...
and later as a car salesman. Since Clara missed
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, she convinced Paul to move back. There, Paul worked as a
repossession Repossession, colloquially repo, is a "self-help" type of action, mainly in the United States, in which the party having right of ownership of the property in question takes the property back from the party having right of possession without in ...
agent, and Clara became a bookkeeper. In 1955, after having an
ectopic pregnancy Ectopic pregnancy is a complication of pregnancy in which the embryo attaches outside the uterus. Signs and symptoms classically include abdominal pain and vaginal bleeding, but fewer than 50 percent of affected women have both of these symptoms. ...
, the couple looked to adopt a child. Since they lacked a college education, Schieble initially refused to sign the adoption papers, and went to court to request that her son be removed from the Jobs household and placed with a different family, but changed her mind after Paul and Clara promised to pay for their son's college tuition.


Infancy

In his youth, Jobs's parents took him to a
Lutheran Lutheranism is one of the largest branches of Protestantism, identifying primarily with the theology of Martin Luther, the 16th-century German monk and reformer whose efforts to reform the theology and practice of the Catholic Church launched th ...
church. When Steve was in high school, Clara admitted to his girlfriend,
Chrisann Brennan Chrisann Brennan (born September 29, 1954) is an American painter and memoirist. She is the author of '' The Bite in the Apple'', an autobiography about her relationship with Apple co-founder Steve Jobs. They had one child, Lisa Brennan-Jobs. ...
, that she "was too frightened to love tevefor the first six months of his life ... I was scared they were going to take him away from me. Even after we won the case, Steve was so difficult a child that by the time he was two I felt we had made a mistake. I wanted to return him." When Chrisann shared this comment with Steve, he stated that he was already aware, and later said that he had been deeply loved and indulged by Paul and Clara. Many years later, Jobs's wife Laurene also noted that "he felt he had been really blessed by having the two of them as parents". Jobs would "bristle" when Paul and Clara were referred to as his "adoptive parents", and he regarded them as his parents "1,000%". Jobs referred to his biological parents as "my sperm and egg bank. That's not harsh, it's just the way it was, a sperm bank thing, nothing more."


Childhood

Paul Jobs worked in several jobs that included a try as a machinist, several other jobs, and then "back to work as a machinist". Paul and Clara adopted Jobs's sister Patricia in 1957, and by 1959 the family had moved to the Monta Loma neighborhood in
Mountain View, California Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376. Mountain View was integral to the early history and growth of Silicon Valley, and is the ...
. Paul built a workbench in his garage for his son in order to "pass along his love of mechanics". Jobs, meanwhile, admired his father's craftsmanship "because he knew how to build anything. If we needed a cabinet, he would build it. When he built our fence, he gave me a hammer so I could work with him ... I wasn't that into fixing cars ... but I was eager to hang out with my dad." By the time he was ten, Jobs was deeply involved in electronics and befriended many of the engineers who lived in the neighborhood. He had difficulty making friends with children his own age, however, and was seen by his classmates as a "loner". Jobs had difficulty functioning in a traditional classroom, tended to resist authority figures, frequently misbehaved, and was suspended a few times. Clara had taught him to read as a toddler, and Jobs stated that he was "pretty bored in school and adturned into a little terror... you should have seen us in the third grade, we basically destroyed the teacher". He frequently played pranks on others at Monta Loma Elementary School in Mountain View. His father Paul (who was abused as a child) never reprimanded him, however, and instead blamed the school for not challenging his brilliant son. Jobs would later credit his fourth grade teacher, Imogene "Teddy" Hill, with turning him around: "She taught an advanced fourth grade class, and it took her about a month to get hip to my situation. She bribed me into learning. She would say, 'I really want you to finish this workbook. I'll give you five bucks if you finish it.' That really kindled a passion in me for learning things! I learned more that year than I think I learned in any other year in school. They wanted me to skip the next two years in grade school and go straight to junior high to learn a foreign language, but my parents very wisely wouldn't let it happen." Jobs skipped the 5th grade and transferred to the 6th grade at Crittenden Middle School in Mountain View, where he became a "socially awkward loner". Jobs was often "bullied" at Crittenden Middle, and in the middle of 7th grade, he gave his parents an ultimatum: either they would take him out of Crittenden or he would drop out of school. The Jobs family was not affluent, and only by expending all their savings were they able to buy a new home in 1967, allowing Steve to change schools. The new house (a three-bedroom home on Crist Drive in
Los Altos, California Los Altos (; Spanish for "The Heights") is a city in Santa Clara County, California, in the San Francisco Bay Area. The population was 31,625 according to the 2020 census. Most of the city's growth occurred between 1950 and 1980. Originally a ...
) was in the better Cupertino School District,
Cupertino, California Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
, and was embedded in an environment even more heavily populated with engineering families than the Mountain View area was. The house was declared a historic site in 2013, as the first site of Apple Computer. , it was owned by Jobs's sister, Patty, and occupied by his stepmother, Marilyn. When he was 13, in 1968, Jobs was given a summer job by
Bill Hewlett William Redington Hewlett ( ; May 20, 1913 – January 12, 2001) was an American engineer and the co-founder, with David Packard, of the Hewlett-Packard Company (HP). Early life and education Hewlett was born in Ann Arbor, Michigan, where his ...
(of
Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...
) after Jobs cold-called him to ask for parts for an electronics project.


Homestead High

The location of the Los Altos home meant that Jobs would be able to attend nearby Homestead High School, which had strong ties to
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
. He began his first year there in late 1968 along with
Bill Fernandez Bill Fernandez is a user-interface architect and innovator who was Apple Computer's first full time employee when they incorporated in 1977 and was issued badge number 4. He is the son of Jeryy Fernandez and Bambi Fernandez (both Stanford Univ ...
, who introduced Jobs to Steve Wozniak, and would become Apple's first employee. Neither Jobs nor Fernandez (whose father was a lawyer) came from engineering households and thus decided to enroll in John McCollum's Electronics I class. Jobs had grown his hair long and become involved in the growing counterculture, and the rebellious youth eventually clashed with McCollum and lost interest in the class. Jobs underwent a change during mid-1970: "I got stoned for the first time; I discovered Shakespeare,
Dylan Thomas Dylan Marlais Thomas (27 October 1914 – 9 November 1953) was a Welsh poet and writer whose works include the poems "Do not go gentle into that good night" and "And death shall have no dominion", as well as the "play for voices" ''Under ...
, and all that classic stuff. I read ''
Moby Dick ''Moby-Dick; or, The Whale'' is an 1851 novel by American writer Herman Melville. The book is the sailor Ishmael's narrative of the obsessive quest of Ahab, captain of the whaling ship ''Pequod'', for revenge against Moby Dick, the giant whit ...
'' and went back as a junior taking creative writing classes." Jobs later noted to his official biographer that "I started to listen to music a whole lot, and I started to read more outside of just science and technology —
Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
,
Plato Plato ( ; grc-gre, Πλάτων ; 428/427 or 424/423 – 348/347 BC) was a Greek philosopher born in Athens during the Classical period in Ancient Greece. He founded the Platonist school of thought and the Academy, the first institution ...
. I loved ''
King Lear ''King Lear'' is a tragedy written by William Shakespeare. It is based on the mythological Leir of Britain. King Lear, in preparation for his old age, divides his power and land between two of his daughters. He becomes destitute and insane an ...
'' ... when I was a senior I had this phenomenal AP English class. The teacher was this guy who looked like
Ernest Hemingway Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, and journalist. His economical and understated style—which he termed the iceberg theory—had a strong influence on 20th-century fic ...
. He took a bunch of us snowshoeing in Yosemite." During his last two years at Homestead High, Jobs developed two different interests: electronics and literature. These dual interests were particularly reflected during Jobs's senior year, as his best friends were Wozniak and his first girlfriend, the artistic Homestead junior
Chrisann Brennan Chrisann Brennan (born September 29, 1954) is an American painter and memoirist. She is the author of '' The Bite in the Apple'', an autobiography about her relationship with Apple co-founder Steve Jobs. They had one child, Lisa Brennan-Jobs. ...
. In 1971, after Wozniak began attending
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
, Jobs would visit him there a few times a week. This experience led him to study in nearby
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
's student union. Instead of joining the electronics club, Jobs put on light shows with a friend for Homestead's
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
program. He was described by a Homestead classmate as "kind of brain and kind of hippie ... but he never fit into either group. He was smart enough to be a nerd, but wasn't nerdy. And he was too intellectual for the hippies, who just wanted to get wasted all the time. He was kind of an outsider. In high school everything revolved around what group you were in, and if you weren't in a carefully defined group, you weren't anybody. He was an individual, in a world where individuality was suspect." By his senior year in late 1971, he was taking a freshman English class at Stanford and working on a Homestead underground film project with Chrisann Brennan. Around that time, Wozniak designed a low-cost digital "
blue box A blue box is an electronic device that produces tones used to generate the in-band signaling tones formerly used within the North American long-distance telephone network to send line status and called number information over voice circuits. ...
" to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. He was inspired by an article titled "Secrets of the Little Blue Box" from the October 1971 issue of ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...
''. Jobs decided then to sell them and split the profit with Wozniak. The clandestine sales of the illegal blue boxes went well and perhaps planted the seed in Jobs's mind that electronics could be both fun and profitable. In a 1994 interview, he recalled that it took six months for him and Wozniak to design the blue boxes. Jobs later reflected that had it not been for Wozniak's blue boxes, "there wouldn't have been an Apple". He states it showed them that they could take on large companies and beat them. By his senior year of high school, Jobs began using
LSD Lysergic acid diethylamide (LSD), also known colloquially as acid, is a potent psychedelic drug. Effects typically include intensified thoughts, emotions, and sensory perception. At sufficiently high dosages LSD manifests primarily mental, vi ...
. He later recalled that on one occasion he consumed it in a wheat field outside Sunnyvale, and experienced "the most wonderful feeling of my life up to that point". In mid-1972, after graduation and before leaving for
Reed College Reed College is a private liberal arts college in Portland, Oregon. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland neighborhood, with Tudor-Gothic style architecture, and a forested canyon nature preserve at ...
, Jobs and Brennan rented a house from their other roommate, Al.


Reed College

In September 1972, Jobs enrolled at
Reed College Reed College is a private liberal arts college in Portland, Oregon. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland neighborhood, with Tudor-Gothic style architecture, and a forested canyon nature preserve at ...
in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
. He insisted on applying only to Reed, although it was an expensive school that Paul and Clara could ill afford. Jobs soon befriended
Robert Friedland Robert Martin Friedland (August 18, 1950) is an American/Canadian billionaire financier in the mining industry. Since the early 1980s, he has specialized in securing funding for the exploration and development of mineral and energy resources and ...
, who was Reed's
student body president The student government president (sometimes called "student ''body'' president," "student ''council'' president" or "''school'' president") is generally the highest-ranking officer of a student union. While a student government group and a class p ...
at that time. Brennan remained involved with Jobs while he was at Reed. After just one semester, Jobs dropped out of Reed College without telling his parents. Jobs later explained this was because he did not want to spend his parents' money on an education that seemed meaningless to him. He continued to attend by auditing his classes, including a course on
calligraphy Calligraphy (from el, link=y, καλλιγραφία) is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. Contemporary calligraphic practice can be defined as "t ...
that was taught by Robert Palladino. In a 2005 commencement speech at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
, Jobs stated that during this period, he slept on the floor in friends' dorm rooms, returned Coke bottles for food money, and got weekly free meals at the local
Hare Krishna Hare Krishna may refer to: * International Society for Krishna Consciousness The International Society for Krishna Consciousness (ISKCON), known Colloquialism, colloquially as the Hare Krishna movement or Hare Krishnas, is a Gaudiya Vaishnav ...
temple. In that same speech, Jobs said: "If I had never dropped in on that single
calligraphy Calligraphy (from el, link=y, καλλιγραφία) is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. Contemporary calligraphic practice can be defined as "t ...
course in college, the Mac would have never had multiple
typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of type ...
s or proportionally spaced fonts".


1974–1985


Pre-Apple

In February 1974, Jobs returned to his parents' home in Los Altos and began looking for a job. He was soon hired by
Atari, Inc. Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Atari was a key player in the formation of the video arcade and video game industry. Based primarily around the Sunny ...
in
Los Gatos, California Los Gatos (, ; ) is an incorporated town in Santa Clara County, California, United States. The population is 33,529 according to the 2020 census. It is located in the San Francisco Bay Area just southwest of San Jose in the foothills of the ...
, as a
computer technician A computer repair technician is a person who repairs and maintains computers and servers. The technician's responsibilities may extend to include building or configuring new hardware, installing and updating software packages, and creating and ...
. Back in 1973,
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer, computer programmer, philanthropist, inventor, and technology entrepreneur. In 1976, with business partner Steve Jobs, he c ...
designed his own version of the classic video game ''
Pong ''Pong'' is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released in 1972. It was one of the earliest arcade video games; it was created by Allan Alcor ...
'' and gave its electronics board to Jobs. According to Wozniak, Atari only hired Jobs because he took the board down to the company, and they thought that he had built it himself. Atari's cofounder
Nolan Bushnell Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consume ...
later described him as "difficult but valuable", pointing out that "he was very often the smartest guy in the room, and he would let people know that". Jobs traveled to India in mid-1974 to visit
Neem Karoli Baba Neem Karoli Baba () or Neeb Karori Baba () ( – 11 September 1973), known to his followers as Maharaj-ji, was a Hindu guru and a devotee of the Hindu deity Hanuman. He is known outside India for being the spiritual master of a number of Ameri ...
at his Kainchi
ashram An ashram ( sa, आश्रम, ) is a spiritual hermitage or a monastery A monastery is a building or complex of buildings comprising the domestic quarters and workplaces of monastics, monks or nuns, whether living in communities or a ...
with his Reed College friend and eventual Apple employee
Daniel Kottke Daniel Kottke () is an American businessman known for being a college friend of Steve Jobs and one of the first employees of Apple Inc. Early life and education Kottke was born on April 4, 1954, in Bronxville, New York. Kottke first met Steve ...
, searching for spiritual teachings. When they got to the Neem Karoli ashram, it was almost deserted because Neem Karoli Baba had died in September 1973. Then they made a long trek up a dry riverbed to an ashram of
Haidakhan Babaji Haidakhan Babaji, simply called Babaji by his students and devotees, was a religious teacher who appeared near the village of Haidakhan in northern India (Uttarakhand) and taught publicly from 1970 until his death in 1984. He has a following in ...
. After seven months, Jobs left India and returned to the US ahead of Daniel Kottke. Jobs had changed his appearance; his head was shaved, and he wore traditional
Indian clothing Clothing in India is dependent upon the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, male and female clothing has evolved from simple garments like kaupina, langota, achka ...
. During this time, Jobs experimented with
psychedelics Psychedelics are a subclass of hallucinogenic drugs whose primary effect is to trigger non-ordinary states of consciousness (known as psychedelic experiences or "trips").Pollan, Michael (2018). ''How to Change Your Mind: What the New Science of ...
, later calling his
LSD Lysergic acid diethylamide (LSD), also known colloquially as acid, is a potent psychedelic drug. Effects typically include intensified thoughts, emotions, and sensory perception. At sufficiently high dosages LSD manifests primarily mental, vi ...
experiences "one of the two or three most important things
e had E, or e, is the fifth letter and the second vowel letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''e'' (pronounced ); plur ...
done in islife". He spent a period at the All One Farm, a
commune A commune is an alternative term for an intentional community. Commune or comună or comune or other derivations may also refer to: Administrative-territorial entities * Commune (administrative division), a municipality or township ** Communes of ...
in
Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...
that was owned by
Robert Friedland Robert Martin Friedland (August 18, 1950) is an American/Canadian billionaire financier in the mining industry. Since the early 1980s, he has specialized in securing funding for the exploration and development of mineral and energy resources and ...
. During this time period, Jobs and Brennan both became practitioners of
Zen Zen ( zh, t=禪, p=Chán; ja, text= 禅, translit=zen; ko, text=선, translit=Seon; vi, text=Thiền) is a school of Mahayana Buddhism that originated in China during the Tang dynasty, known as the Chan School (''Chánzong'' 禪宗), and ...
Buddhism Buddhism ( , ), also known as Buddha Dharma and Dharmavinaya (), is an Indian religion or philosophical tradition based on teachings attributed to the Buddha. It originated in northern India as a -movement in the 5th century BCE, and gra ...
through the Zen master
Kōbun Chino Otogawa (February 1, 1938 – July 26, 2002) was an American Sōtō Zen priest. Biography Otogawa, who preferred to be called by his first name, rather than by either of the Japanese Zen honorifics: ''sensei'' (teacher) or ''roshi'' (master), came ...
. Jobs engaged in lengthy meditation retreats at the
Tassajara Zen Mountain Center The Tassajara Zen Mountain Center is the oldest Buddhism in Japan, Japanese Buddhist Sōtō Zen monastery in the United States. It is on the border of the Ventana Wilderness and within the Los Padres National Forest, southeast of Carmel-by-the-S ...
, the oldest
Sōtō Zen Sōtō Zen or is the largest of the three traditional sects of Zen in Japanese Buddhism (the others being Rinzai and Ōbaku). It is the Japanese line of the Chinese Cáodòng school, which was founded during the Tang dynasty by Dòngshān ...
monastery in the US. He considered taking up monastic residence at
Eihei-ji 250px is one of two main temples of the Sōtō school of Zen Buddhism, the largest single religious denomination in Japan (by number of temples in a single legal entity). Eihei-ji is located about east of Fukui in Fukui Prefecture, Japan. In E ...
in
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
, and maintained a lifelong appreciation for Zen, Japanese cuisine, and artists such as
Hasui Kawase was an artist, one of modern Japan's most important and prolific printmakers. He was a prominent designer of the '' shin-hanga'' ("new prints") movement, whose artists depicted traditional subjects with a style influenced by Western art. Like ma ...
. Jobs returned to Atari in early 1975, and that summer, Bushnell assigned him to create a
circuit board A printed circuit board (PCB; also printed wiring board or PWB) is a medium used in Electrical engineering, electrical and electronic engineering to connect electronic components to one another in a controlled manner. It takes the form of a L ...
for the
arcade Arcade most often refers to: * Arcade game, a coin-operated game machine ** Arcade cabinet, housing which holds an arcade game's hardware ** Arcade system board, a standardized printed circuit board * Amusement arcade, a place with arcade games * ...
video game '' Breakout'' in as few chips as possible, knowing that Jobs would recruit Wozniak for help. During his day job at HP, Wozniak drew sketches of the circuit design; at night, he joined Jobs at Atari and continued to refine the design, which Jobs implemented on a
breadboard A breadboard, solderless breadboard, or protoboard is a construction base used to build semi-permanent prototypes of electronic circuits. Unlike a perfboard or stripboard, breadboards do not require soldering or destruction of tracks and are ...
. According to Bushnell, Atari offered for each
TTL TTL may refer to: Photography * Through-the-lens metering, a camera feature * Zenit TTL, an SLR film camera named for its TTL metering capability Technology * Time to live, a computer data lifespan-limiting mechanism * Transistor–transistor lo ...
chip that was eliminated in the machine. Jobs made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, within four days Wozniak reduced the TTL count to 45, far below the usual 100, though Atari later re-engineered it to make it easier to test and add a few missing features. According to Wozniak, Jobs told him that Atari paid them only $750 (instead of the actual $5,000), and that Wozniak's share was thus $375. Wozniak did not learn about the actual bonus until ten years later but said that if Jobs had told him about it and explained that he needed the money, Wozniak would have given it to him. Jobs and Wozniak attended meetings of the
Homebrew Computer Club The Homebrew Computer Club was an early computer hobbyist group in Menlo Park, California, which met from March 1975 to December 1986. The club had an influential role in the development of the microcomputer revolution and the rise of that asp ...
in 1975, which was a stepping stone to the development and marketing of the first Apple computer. According to a document released by the DoD, circa 1975, Steve Jobs claims he was arrested in Eugene, Oregon, after being questioned for being a minor in possession of alcohol. Jobs alleges that he "didn't have any alcohol", but police questioned him, and subsequently determined that he had an outstanding arrest warrant for an unpaid speeding ticket. Jobs claims he then paid the approximately $50 fine. The arrest allegedly occurred "behind a store".


Apple (1976–1985)

By March 1976, Wozniak completed the basic design of the
Apple I The Apple Computer 1, originally released as the Apple Computer and known later as the Apple I or Apple-1, is an 8-bit desktop computer released by the Apple Computer Company (now Apple Inc.) in 1976. It was designed by Steve Wozniak. The idea ...
computer and showed it to Jobs, who suggested that they sell it; Wozniak was at first skeptical of the idea but later agreed. In April of that same year, Jobs, Wozniak, and administrative overseer
Ronald Wayne Ronald Gerald Wayne (born May 17, 1934) is a retired American electronics industry businessman. He co-founded Apple Computer Company (now Apple Inc.) as a partnership with Steve Wozniak and Steve Jobs on April 1, 1976, providing administrativ ...
founded Apple Computer Company (now called "
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
") as a
business partnership A partnership is an arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments o ...
in Jobs's parents' Crist Drive home on April 1, 1976. The operation originally started in Jobs's bedroom and later moved to the garage. Wayne stayed briefly, leaving Jobs and Wozniak as the active primary cofounders of the company. The two decided on the name "Apple" after Jobs returned from the All One Farm commune in Oregon and told Wozniak about his time in the farm's
apple orchard An orchard is an intentional plantation of trees or shrubs that is maintained for food production. Orchards comprise fruit- or nut-producing trees which are generally grown for commercial production. Orchards are also sometimes a feature of larg ...
. Jobs originally planned to produce bare
printed circuit board A printed circuit board (PCB; also printed wiring board or PWB) is a medium used in Electrical engineering, electrical and electronic engineering to connect electronic components to one another in a controlled manner. It takes the form of a L ...
s of the Apple I and sell them to computer hobbyists for each. To fund the first batch, Wozniak sold his HP scientific calculator and Jobs sold his Volkswagen van. Later that year, computer retailer
Paul Terrell Paul Terrell is an American businessman. In December 1975, he founded the first personal computer retailer shop. He helped popularize personal computing to the hobbyist and home computing markets, and was the first retailer to sell an Apple Compute ...
purchased 50 fully assembled Apple I units for $500 each. Eventually about 200 Apple I computers were produced in total. A neighbor on Crist Drive recalled Jobs as an odd individual who would greet his clients "with his underwear hanging out, barefoot and hippie-like". Another neighbor, Larry Waterland, who had just earned his PhD in chemical engineering at Stanford, recalled dismissing Jobs's budding business compared to the established industry of giant mainframe computers with big decks of punch cards: "Steve took me over to the garage. He had a circuit board with a chip on it, a DuMont TV set, a Panasonic cassette tape deck and a keyboard. He said, 'This is an Apple computer.' I said, 'You've got to be joking.' I dismissed the whole idea." Jobs's friend from Reed College and India,
Daniel Kottke Daniel Kottke () is an American businessman known for being a college friend of Steve Jobs and one of the first employees of Apple Inc. Early life and education Kottke was born on April 4, 1954, in Bronxville, New York. Kottke first met Steve ...
, recalled that as an early Apple employee, he "was the only person who worked in the garage ... Woz would show up once a week with his latest code. Steve Jobs didn't get his hands dirty in that sense." Kottke also stated that much of the early work took place in Jobs's kitchen, where he spent hours on the phone trying to find investors for the company. They received funding from a then-semi-retired
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
product marketing manager and engineer named
Mike Markkula Armas Clifford "Mike" Markkula Jr. (; born February 11, 1942) is an American electrical engineer, businessman and investor. He was the original angel investor, first chairman, and second CEO for Apple Computer, Inc., providing critical early fu ...
.
Scott McNealy Scott McNealy (born November 13, 1954) is an American businessman. He is most famous for co-founding the computer technology company Sun Microsystems in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim. In 2004, while still at Sun, ...
, one of the cofounders of
Sun Microsystems Sun Microsystems, Inc. (Sun for short) was an American technology company that sold computers, computer components, software, and information technology services and created the Java programming language, the Solaris operating system, ZFS, the ...
, said that Jobs broke a " glass age ceiling" in Silicon Valley because he'd created a very successful company at a young age. Markkula brought Apple to the attention of
Arthur Rock Arthur Rock (born August 19, 1926) is an American businessman and investor. Based in Silicon Valley, California, he was an early investor in major firms including Intel, Apple, Scientific Data Systems and Teledyne. Early life Rock was born and r ...
, which, after looking at the crowded Apple booth at the Home Brew Computer Show, started with a $60,000 investment and went on the Apple board. Jobs was not pleased when Markkula recruited Mike Scott from
National Semiconductor National Semiconductor was an American semiconductor manufacturer which specialized in analog devices and subsystems, formerly with headquarters in Santa Clara, California. The company produced power management integrated circuits, display drive ...
in February 1977 to serve as the first president and CEO of Apple. After Brennan returned from her own journey to India, she and Jobs fell in love again, as Brennan noted changes in him that she attributes to Kobun (whom she was also still following). It was also at this time that Jobs displayed a prototype Apple II computer for Brennan and his parents in their living room. Brennan notes a shift in this time period, where the two main influences on Jobs were Apple Inc. and Kobun. In April 1977, Jobs and Wozniak introduced the
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
at the
West Coast Computer Faire The West Coast Computer Faire was an annual computer industry conference and exposition most often associated with San Francisco, its first and most frequent venue. The first fair was held in 1977 and was organized by Jim Warren (computer spec ...
. It is the first consumer product to have been sold by Apple Computer. Primarily designed by Wozniak, Jobs oversaw the development of its unusual case and
Rod Holt Frederick Rodney Holt Moritz, Michael, ''The Little Kingdom,'' ebook (born 1934) is an American computer engineer and political activist. He is Apple employee #5, and developed the unique power supply for the 1977 Apple II. Actor Ron Eldard portr ...
developed the unique power supply. During the design stage, Jobs argued that the Apple II should have two
expansion slot Expansion may refer to: Arts, entertainment and media * ''L'Expansion'', a French monthly business magazine * ''Expansion'' (album), by American jazz pianist Dave Burrell, released in 2004 * ''Expansions'' (McCoy Tyner album), 1970 * ''Expansio ...
s, while Wozniak wanted eight. After a heated argument, Wozniak threatened that Jobs should "go get himself another computer". They later agreed on eight slots. The Apple II became one of the first highly successful mass-produced microcomputer products in the world. As Jobs became more successful with his new company, his relationship with Brennan grew more complex. In 1977, the success of Apple was now a part of their relationship, and Brennan,
Daniel Kottke Daniel Kottke () is an American businessman known for being a college friend of Steve Jobs and one of the first employees of Apple Inc. Early life and education Kottke was born on April 4, 1954, in Bronxville, New York. Kottke first met Steve ...
, and Jobs moved into a house near the Apple office in
Cupertino Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
. Brennan eventually took a position in the shipping department at Apple. Brennan's relationship with Jobs deteriorated as his position with Apple grew, and she began to consider ending the relationship. In October 1977, Brennan was approached by
Rod Holt Frederick Rodney Holt Moritz, Michael, ''The Little Kingdom,'' ebook (born 1934) is an American computer engineer and political activist. He is Apple employee #5, and developed the unique power supply for the 1977 Apple II. Actor Ron Eldard portr ...
, who asked her to take "a paid apprenticeship designing blueprints for the Apples". Both Holt and Jobs believed that it would be a good position for her, given her artistic abilities. Holt was particularly eager that she take the position and puzzled by her ambivalence toward it. Brennan's decision, however, was overshadowed by the fact that she realized she was pregnant, and that Jobs was the father. It took her a few days to tell Jobs, whose face, according to Brennan, "turned ugly" at the news. At the same time, according to Brennan, at the beginning of her third trimester, Jobs said to her: "I never wanted to ask that you get an abortion. I just didn't want to do that." He also refused to discuss the pregnancy with her. Brennan turned down the internship and decided to leave Apple. She stated that Jobs told her "If you give up this baby for adoption, you will be sorry" and "I am never going to help you". According to Brennan, Jobs "started to seed people with the notion that I slept around, and he was infertile, which meant that this could not be his child". A few weeks before she was due to give birth, Brennan was invited to deliver her baby at the All One Farm. She accepted the offer. When Jobs was 23 (the same age as his biological parents when they had him) Brennan gave birth to her baby, Lisa Brennan, on May 17, 1978. Jobs went there for the birth after he was contacted by
Robert Friedland Robert Martin Friedland (August 18, 1950) is an American/Canadian billionaire financier in the mining industry. Since the early 1980s, he has specialized in securing funding for the exploration and development of mineral and energy resources and ...
, their mutual friend and the farm owner. While distant, Jobs worked with her on a name for the baby, which they discussed while sitting in the fields on a blanket. Brennan suggested the name "Lisa" which Jobs also liked and notes that Jobs was very attached to the name "Lisa" while he "was also publicly denying paternity". She would discover later that during this time, Jobs was preparing to unveil a new kind of computer that he wanted to give a female name (his first choice was "Claire" after St. Clare). She stated that she never gave him permission to use the baby's name for a computer and he hid the plans from her. Jobs worked with his team to come up with the phrase, "Local Integrated Software Architecture" as an alternative explanation for the
Apple Lisa Lisa is a desktop computer developed by Apple, released on January 19, 1983. It is one of the first personal computers to present a graphical user interface (GUI) in a machine aimed at individual business users. Its development began in 1978. ...
. Decades later, however, Jobs admitted to his biographer
Walter Isaacson Walter Seff Isaacson (born May 20, 1952) is an American author, journalist, and professor. He has been the President and CEO of the Aspen Institute, a nonpartisan policy studies organization based in Washington, D.C., the chair and CEO of CNN, ...
that "obviously, it was named for my daughter". When Jobs denied paternity, a
DNA test Genetic testing, also known as DNA testing, is used to identify changes in DNA sequence or chromosome structure. Genetic testing can also include measuring the results of genetic changes, such as RNA analysis as an output of gene expression, or ...
established him as Lisa's father. It required him to pay Brennan monthly in addition to returning the welfare money she had received. Jobs paid her monthly at the time when Apple went public and made him a millionaire. Later, Brennan agreed to interview with
Michael Moritz Sir Michael Jonathan Moritz (born 12 September 1954) is a Welsh billionaire venture capitalist, philanthropist, author, and former journalist. Moritz works for Sequoia Capital, wrote the first history of Apple Inc., ''The Little Kingdom'', an ...
for ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine for its
Time Person of the Year Person of the Year (called Man of the Year or Woman of the Year until 1999) is an annual issue of the United States news magazine and website ''Time'' featuring a person, a group, an idea, or an object that "for better or for worse ... has ...
special, released on January 3, 1983, in which she discussed her relationship with Jobs. Rather than name Jobs the Person of the Year, the magazine named the generic
personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...
the "Machine of the Year". In the issue, Jobs questioned the reliability of the paternity test, which stated that the "probability of paternity for Jobs, Steven... is 94.1%".Cocks, Jay. Reported by Michael Moritz.
The Updated Book of Jobs
" in "Machine of the Year: The Computer Moves in". ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'', January 3, 1983:27.
He responded by arguing that "28% of the male population of the United States could be the father". ''Time'' also noted that "the baby girl and the machine on which Apple has placed so much hope for the future share the same name: Lisa". In 1978, at age 23, Jobs was worth over (equivalent to $ in ). By age 25, his net worth grew to an estimated (equivalent to $ in ). He was also one of the youngest "people ever to make the ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' list of the nation's richest people—and one of only a handful to have done it themselves, without inherited wealth". In 1982, Jobs bought an apartment on the top two floors of
The San Remo The San Remo is a cooperative apartment building at 145 and 146 Central Park West, between 74th and 75th Streets, adjacent to Central Park on the Upper West Side of Manhattan in New York City. It was constructed from 1929 to 1930 and was desi ...
, a Manhattan building with a politically progressive reputation. Although he never lived there, he spent years renovating it thanks to
I. M. Pei Ieoh Ming Pei
– website of Pei Cobb Freed & Partners
( ; ; April 26, 1917 – May 16, 2019) was ...
. In 1983, Jobs lured
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
away from
Pepsi-Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...
to serve as Apple's CEO, asking, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?". In 1984, Jobs bought the
Jackling House The Jackling House was a mansion in Woodside, California, designed and built for copper mining magnate Daniel Cowan Jackling and his family by noted California architect George Washington Smith in 1925. Though it was considered a historic home, i ...
and estate and resided there for a decade. Thereafter, he leased it out for several years until 2000 when he stopped maintaining the house, allowing weathering to degrade it. In 2004, Jobs received permission from the town of Woodside to demolish the house to build a smaller, contemporary styled one. After a few years in court, the house was finally demolished in 2011, a few months before he died. Jobs took over development of the
Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and ...
in 1981, from early Apple employee
Jef Raskin Jef Raskin (born Jeff Raskin; March 9, 1943 – February 26, 2005) was an American human–computer interface expert best known for conceiving and starting the Macintosh project at Apple in the late 1970s. Early life and education Jef Raskin ...
, who had conceived the project. Wozniak and Raskin had heavily influenced the early program, and Wozniak was on leave during this time due to an airplane crash earlier that year, making it easier for Jobs to take over the project. On January 22, 1984, Apple aired a
Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
television commercial titled "
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeast A ...
", which ended with the words: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like ''
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeast A ...
''." On January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience at Apple's annual shareholders meeting held in the Flint Auditorium at De Anza College. Macintosh engineer
Andy Hertzfeld Andrew Jay Hertzfeld (born April 6, 1953) is an American software engineer and innovator who was a member of the original Apple Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple ...
described the scene as "pandemonium". The Macintosh was inspired by the
Lisa Lisa or LISA may refer to: People People with the mononym * Lisa Lisa (born 1967), American actress and lead singer of the Cult Jam * Lisa (Japanese musician, born 1974), stylized "LISA", Japanese singer and producer * Lisa Komine (born 1978), J ...
(in turn inspired by Xerox PARC's
mouse A mouse ( : mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus' ...
-driven
graphical user interface The GUI ( "UI" by itself is still usually pronounced . or ), graphical user interface, is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, inste ...
), and it was widely acclaimed by the media with strong initial sales. However, its low performance and limited range of available software led to a rapid sales decline in the second half of 1984. Sculley's and Jobs's respective visions for the company greatly differed. Sculley favored
open architecture Open architecture is a type of computer architecture or software architecture intended to make adding, upgrading, and swapping components with other computers easy. For example, the IBM PC, Amiga 500 and Apple IIe have an open architecture support ...
computers like the Apple II, targeting education, small business, and home markets less vulnerable to IBM. Jobs wanted the company to focus on the
closed architecture Open architecture is a type of computer architecture or software architecture intended to make adding, upgrading, and swapping components with other computers easy. For example, the IBM PC, Amiga 500 and Apple IIe have an open architecture suppor ...
Macintosh as a business alternative to the IBM PC. President and CEO Sculley had little control over chairman of the board Jobs's Macintosh division; it and the Apple II division operated like separate companies, duplicating services. Although its products provided 85% of Apple's sales in early 1985, the company's January 1985 annual meeting did not mention the Apple II division or employees. Many left, including Wozniak, who stated that the company had "been going in the wrong direction for the last five years" and sold most of his stock. Though frustrated with the company's and Jobs's dismissal of the Apple II in favor of the Macintosh, Wozniak left amicably and remained an honorary employee of Apple, maintaining a lifelong friendship with Jobs. By early 1985, the Macintosh's failure to defeat the IBM PC became clear, and it strengthened Sculley's position in the company. In May 1985, Sculley—encouraged by Arthur Rock—decided to reorganize Apple, and proposed a plan to the board that would remove Jobs from the Macintosh group and put him in charge of "New Product Development". This move would effectively render Jobs powerless within Apple. In response, Jobs then developed a plan to get rid of Sculley and take over Apple. However, Jobs was confronted after the plan was leaked, and he said that he would leave Apple. The Board declined his resignation and asked him to reconsider. Sculley also told Jobs that he had all of the votes needed to go ahead with the reorganization. A few months later, on September 17, 1985, Jobs submitted a letter of resignation to the Apple Board. Five additional senior Apple employees also resigned and joined Jobs in his new venture,
NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
. The Macintosh's struggle continued after Jobs left Apple. Though marketed and received in fanfare, the expensive Macintosh was hard to sell.Swaine, Michael and Paul Freiberger. ''Fire in the Valley: The Birth and Death of the Personal Computer'', 3rd Edition, Dallas: Pragmatic Bookshelf, 2014 In 1985,
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
's then-developing company,
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
, threatened to stop developing Mac applications unless it was granted "a license for the Mac operating system software. Microsoft was developing its graphical user interface ... for DOS, which it was calling
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
and didn't want Apple to sue over the similarities between the Windows GUI and the Mac interface." Sculley granted Microsoft the license which later led to problems for Apple. In addition, cheap
IBM PC clones IBM PC compatible computers are similar to the original IBM PC, XT, and AT, all from computer giant IBM, that are able to use the same software and expansion cards. Such computers were referred to as PC clones, IBM clones or IBM PC clones. ...
that ran Microsoft software and had a graphical user interface began to appear. Although the Macintosh preceded the clones, it was far more expensive, so "through the late 1980s, the Windows user interface was getting better and better and was thus taking increasingly more share from Apple". Windows-based IBM-PC clones also led to the development of additional GUIs such as IBM's TopView or Digital Research's GEM, and thus "the graphical user interface was beginning to be taken for granted, undermining the most apparent advantage of the Mac...it seemed clear as the 1980s wound down that Apple couldn't go it alone indefinitely against the whole IBM-clone market".


1985–1997


NeXT computer

Following his resignation from Apple in 1985, Jobs founded NeXT Inc. with $7 million. A year later he was running out of money, and he sought venture capital with no product on the horizon. Eventually, Jobs attracted the attention of billionaire
Ross Perot Henry Ross Perot (; June 27, 1930 – July 9, 2019) was an American business magnate, billionaire, politician and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an inde ...
, who invested heavily in the company. The NeXT computer was shown to the world in what was considered Jobs's comeback event, a lavish invitation-only gala launch event that was described as a multimedia extravaganza. The celebration was held at the Louise M. Davies Symphony Hall, San Francisco, California, on Wednesday, October 12, 1988.
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer, computer programmer, philanthropist, inventor, and technology entrepreneur. In 1976, with business partner Steve Jobs, he c ...
said in a 2013 interview that while Jobs was at NeXT he was "really getting his head together". NeXT workstations were first released in 1990 and priced at . Like the
Apple Lisa Lisa is a desktop computer developed by Apple, released on January 19, 1983. It is one of the first personal computers to present a graphical user interface (GUI) in a machine aimed at individual business users. Its development began in 1978. ...
, the NeXT workstation was technologically advanced and designed for the education sector but was largely dismissed as cost prohibitive. The NeXT workstation was known for its technical strengths, chief among them its
object-oriented Object-oriented programming (OOP) is a programming paradigm based on the concept of "objects", which can contain data and code. The data is in the form of fields (often known as attributes or ''properties''), and the code is in the form of pro ...
software development system. Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the
Mach kernel Mach () is a kernel developed at Carnegie Mellon University by Richard Rashid and Avie Tevanian to support operating system research, primarily distributed and parallel computing. Mach is often considered one of the earliest examples of a microke ...
, the
digital signal processor A digital signal processor (DSP) is a specialized microprocessor chip, with its architecture optimized for the operational needs of digital signal processing. DSPs are fabricated on MOS integrated circuit chips. They are widely used in audio si ...
chip, and the built-in
Ethernet Ethernet () is a family of wired computer networking technologies commonly used in local area networks (LAN), metropolitan area networks (MAN) and wide area networks (WAN). It was commercially introduced in 1980 and first standardized in 198 ...
port. Making use of a NeXT computer, English computer scientist
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a profess ...
invented the
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...
in 1990 at
CERN The European Organization for Nuclear Research, known as CERN (; ; ), is an intergovernmental organization that operates the largest particle physics laboratory in the world. Established in 1954, it is based in a northwestern suburb of Gene ...
in Switzerland. The revised, second generation
NeXTcube The NeXTcube is a high-end workstation computer developed, manufactured, and sold by NeXT from 1990 until 1993. It superseded the original NeXT Computer workstation and is housed in a similar cube-shaped magnesium enclosure, designed by frog desig ...
was released in 1990. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative
NeXTMail Apple Mail (officially known as Mail) is an email client included by Apple Inc. with its operating systems macOS, iOS, iPadOS and watchOS. Apple Mail grew out of NeXTMail, which was originally developed by NeXT as part of its NeXTSTEP operatin ...
multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionize human communications and groupwork", Jobs told reporters. Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of
NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT Computer in the late 1980s and early 1990s and was initially used for its range of proprieta ...
/
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
.O'Grady, J. (2008). ''Apple Inc.'' Greenwood Press. . The company reported its first yearly profit of $1.03 million in 1994. In 1996, NeXT Software, Inc. released
WebObjects WebObjects was a Java web application server and a server-based web application framework originally developed by NeXT Software, Inc. WebObject's hallmark features are its object-orientation, database connectivity, and prototyping tools. Ap ...
, a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used to build and run the
Apple Store The Apple Store is a chain of Retail, retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Macintosh, Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple ...
, MobileMe services, and the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
.


Pixar and Disney

In 1986, Jobs funded the spinout of The Graphics Group (later renamed
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
) from
Lucasfilm Lucasfilm Ltd. LLC is an American film and television production company and a subsidiary of Walt Disney Studios, which is a business segment of The Walt Disney Company. The studio is best known for creating and producing the ''Star Wars'' and ' ...
's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital and $5 million of which was paid to Lucasfilm for technology rights. The first film produced by Pixar with its The Walt Disney Company, Disney partnership, ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'' (1995), with Jobs credited as executive producer, brought financial success and critical acclaim to the studio when it was released. Over the course of Jobs's life, under Pixar's creative chief John Lasseter, the company produced box-office hits ''A Bug's Life'' (1998), ''Toy Story 2'' (1999), ''Monsters, Inc.'' (2001), ''Finding Nemo'' (2003), ''The Incredibles'' (2004), ''Cars (film), Cars'' (2006), ''Ratatouille (film), Ratatouille'' (2007), ''WALL-E'' (2008), ''Up (2009 film), Up'' (2009), ''Toy Story 3'' (2010), and ''Cars 2'' (2011). ''Brave (2012 film), Brave'' (2012), Pixar's first film to be produced since Jobs's death, honored him with a tribute for his contributions to the studio. ''Finding Nemo'', ''The Incredibles'', ''Ratatouille'', ''WALL-E'', ''Up'', ''Toy Story 3'', and ''Brave'' each received the Academy Award for Best Animated Feature, an award introduced in 2001. In 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership, and in January 2004, Jobs announced that he would never deal with Disney again. Pixar sought a new partner to distribute its films after its contract expired. In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to mend relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock.January 25, 2006 , rediff.com Jobs's holdings in Disney far exceeded those of Eisner, who holds 1.7%, and of Disney family member Roy E. Disney, who until his 2009 death held about 1% of the company's stock and whose criticisms of Eisner—especially that he soured Disney's relationship with Pixar—accelerated Eisner's ousting. Upon completion of the merger, Jobs received 7% of Disney shares, and joined the board of directors as the largest individual shareholder. Upon Jobs's death his shares in Disney were transferred to the Steven P. Jobs Trust led by Laurene Jobs. After Jobs's death, Iger recalled in 2019 that many warned him about Jobs, "that he would bully me and everyone else". Iger wrote, "Who wouldn't want Steve Jobs to have influence over how a company is run?", and that as an active Disney board member "he rarely created trouble for me. Not never but rarely." He speculated that they would have seriously considered merging Disney and Apple had Jobs lived. Floyd Norman, of Pixar, described Jobs as a "mature, mellow individual" who never interfered with the creative process of the filmmakers. In early June 2014, Pixar cofounder and Walt Disney Animation Studios President Edwin Catmull revealed that Jobs once advised him to "just explain it to them until they understand" in disagreements. Catmull released the book ''Creativity, Inc.'' in 2014, in which he recounts numerous experiences of working with Jobs. Regarding his own manner of dealing with Jobs, Catmull writes:


1997–2011


Return to Apple

In 1996, Jobs's former company Apple was struggling and its survival depended on completing its next operating system. After failed negotiations to purchase Be Inc., Apple eventually came to a deal with
NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
in December for $400 million; the deal was finalized in February 1997, bringing Jobs back to the company he had cofounded. Jobs became ''de facto'' chief after then-CEO Gil Amelio was ousted in July 1997. He was formally named interim chief executive on September 16. In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated several projects, such as Newton (platform), Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's summary executions were rare, but a handful of victims was enough to terrorize a whole company." Jobs changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines. With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably
NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT Computer in the late 1980s and early 1990s and was initially used for its range of proprieta ...
, which evolved into Mac OS X. Under Jobs's guidance, the company increased sales significantly with the introduction of the
iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...
and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title "iCEO". The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...
portable music player, iTunes digital music software, and the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
, the company made forays into consumer electronics and music distribution. On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While nurturing open-ended innovation, Jobs also reminded his employees that "real artists ship". Jobs had a public war of words with Dell, Inc., Dell Computer CEO Michael Dell, starting in 1987, when Jobs first criticized Dell for making "un-innovative beige boxes". On October 6, 1997, at a Gartner Symposium, when Dell was asked what he would do if he ran the then-troubled Apple Computer company, he said: "I'd shut it down and give the money back to the shareholders". Then, in 2006, Jobs emailed all employees when Apple's market capitalization rose above Dell's. It read: Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Conference & Expo, Macworld Expos and at Apple Worldwide Developers Conferences. Jobs usually went to work wearing a black long-sleeved mock turtleneck made by Issey Miyake, Levi's 501 blue jeans, and New Balance 991 sneakers. Jobs told his biographer Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style". Jobs was a board member at Gap Inc. from 1999 to 2002. In 2001, Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30. It was alleged that the options had been backdating, backdated, and that the exercise price should have been $21.10. It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount. As a result, Jobs potentially faced a number of criminal charges and civil penalties. The case was the subject of active criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003. In 2005, Jobs responded to criticism of Apple's poor recycling programs for e-waste in the US by lashing out at environmental and other advocates at Apple's annual meeting in Cupertino in April. A few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer recycling#Takeback, Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve, don't be a mini-player—recycle all e-waste". In 2006, he further expanded Apple's recycling programs to any US customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems. The success of Apple's unique products and services provided several years of stable financial returns, propelling Apple to become the world's most valuable publicly traded company in 2011. Jobs was perceived as a demanding perfectionist who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting innovation and style trends. He summed up this self-concept at the end of his keynote speech at the Macworld Conference & Expo#2007, Macworld Conference and Expo in January 2007, by quoting ice hockey player Wayne Gretzky: On July 1, 2008, a class action suit was filed against several members of the Apple board of directors for revenue lost because of alleged securities fraud. In a 2011 interview with biographer Walter Isaacson, Jobs revealed that he had met with US President Barack Obama, complained about the nation's shortage of software engineers, and told Obama that he was "headed for a one-term presidency". Jobs proposed that any foreign student who got an engineering degree at a US university should automatically be offered a green card. After the meeting, Jobs commented, "The president is very smart, but he kept explaining to us reasons why things can't get done . . . . It infuriates me".


Health problems

In October 2003, Jobs was diagnosed with cancer. In mid-2004, he announced to his employees that he had a cancerous tumor in his pancreas. The prognosis for pancreatic cancer is usually very poor; Jobs stated that he had a rare, much less aggressive type, known as pancreatic neuroendocrine tumor, islet cell neuroendocrine tumor. Jobs resisted his doctors' recommendations for medical intervention for nine months, in favor of alternative medicine. Other doctors agree that Jobs's diet was insufficient to address his disease. However, cancer researcher and alternative medicine critic David Gorski wrote that "it's impossible to know whether and by how much he might have decreased his chances of surviving his cancer through his flirtation with woo. My best guess was that Jobs probably only modestly decreased his chances of survival, if that." Barrie R. Cassileth, the chief of Memorial Sloan Kettering Cancer Center's integrative medicine department, on the other hand, said, "Jobs's faith in alternative medicine likely cost him his life ... He had the only kind of pancreatic cancer that is treatable and curable ... He essentially committed suicide." According to biographer Walter Isaacson, "for nine months he refused to undergo surgery for his pancreatic cancer – a decision he later regretted as his health declined". "Instead, he tried a vegan diet, acupuncture, herbal remedies, and other treatments he found online, and even consulted a psychic. He was also influenced by a doctor who ran a clinic that advised juice fasts, bowel cleansings and other unproven approaches, before finally having surgery in July 2004." He underwent a pancreaticoduodenectomy (or "Whipple procedure") that appeared to remove the tumor successfully. Jobs did not receive chemotherapy or radiation therapy. During Jobs's absence, Tim Cook, head of worldwide sales and operations at Apple, ran the company. In January 2006, only Jobs's wife, his doctors, and Bob Iger, Iger knew that his cancer had returned. Jobs told Iger privately that he hoped to live to see his own son Reed's high school graduation in 2010. In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference. His "thin, almost gaunt" appearance and unusually "listless" delivery, together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and internet speculation about the state of his health. In contrast, according to an ''Ars Technica'' journal report, Worldwide Developers Conference (WWDC) attendees who saw Jobs in person said he "looked fine". Following the keynote, an Apple spokesperson said that "Steve's health is robust". Two years later, similar concerns followed Jobs's 2008 WWDC keynote address. Apple officials stated that Jobs was victim to a "common bug" and was taking antibiotics, while others surmised his cachexia, cachectic appearance was due to the Whipple procedure. During a July conference call discussing Apple earnings, participants responded to repeated questions about Jobs's health by insisting that it was a "private matter". Others said that shareholders had a right to know more, given Jobs's hands-on approach to running his company. Based on an off-the-record phone conversation with Jobs, ''The New York Times'' reported, "While his health problems amounted to a good deal more than 'a common bug', they weren't life-threatening and he doesn't have a recurrence of cancer". On August 28, 2008, Bloomberg News, Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service, containing blank spaces for his age and cause of death. News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's death. Although the error was promptly rectified, many news carriers and blogs reported on it, intensifying rumors concerning Jobs's health. Jobs responded at Apple's September 2008 ''Let's Rock'' keynote by paraphrasing Mark Twain: "The reports of my death are greatly exaggerated." At a subsequent media event, Jobs concluded his presentation with a slide reading "110/70", referring to his blood pressure, stating he would not address further questions about his health. On December 16, 2008, Apple announced that marketing vice-president Philip W. Schiller, Phil Schiller would deliver the company's final keynote address at the Macworld Conference and Expo 2009, again reviving questions about Jobs's health. In a statement given on January 5, 2009, on Apple.com, Jobs said that he had been suffering from a "hormone imbalance" for several months. On January 14, 2009, Jobs wrote in an internal Apple memo that in the previous week he had "learned that my health-related issues are more complex than I originally thought". He announced a six-month leave of absence until the end of June 2009, to allow him to better focus on his health. Tim Cook, who previously acted as CEO in Jobs's 2004 absence, became acting CEO of Apple, with Jobs still involved with "major strategic decisions". In 2009, Tim Cook offered a portion of his liver to Jobs, since both share a rare blood type, and the donor liver can regenerate tissue after such an operation. Jobs yelled, "I'll never let you do that. I'll never do that." In April 2009, Jobs underwent a liver transplantation at Methodist University Hospital Transplant Institute in Memphis, Tennessee. Jobs's prognosis was described as "excellent".


Resignation

On January 17, 2011, a year and a half after Jobs returned to work following the liver transplant, Apple announced that he had been granted a medical leave of absence. Jobs announced his leave in a letter to employees, stating his decision was made "so he could focus on his health". As it did at the time of his 2009 medical leave, Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company. While on leave, Jobs appeared at the iPad 2 launch event on March 2, the WWDC keynote introducing iCloud on June 6, and before the Cupertino City Council on June 7. On August 24, 2011, Jobs announced his resignation as Apple's CEO, writing to the board, "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come." Jobs became chairman of the board and named Tim Cook as his successor as CEO. Jobs continued to work for Apple until the day before his death six weeks later.


Death

Jobs died at his home in Palo Alto, California, around 3 p.m. (Pacific Time Zone, PDT) on October 5, 2011, due to complications from a relapse of his previously treated islet-cell
pancreatic neuroendocrine tumor Pancreatic neuroendocrine tumours (PanNETs, PETs, or PNETs), often referred to as "islet cell tumours", or "pancreatic endocrine tumours" are neuroendocrine neoplasms that arise from cells of the endocrine (hormonal) and nervous system within t ...
, which resulted in
respiratory arrest Respiratory arrest is a sickness caused by apnea (cessation of breathing) or respiratory dysfunction severe enough it will not sustain the body (such as agonal breathing). Prolonged apnea refers to a patient who has stopped breathing for a long p ...
. He had lost consciousness the day before and died with his wife, children, and sisters at his side. His sister, Mona Simpson, described his death thus: "Steve's final words, hours earlier, were monosyllables, repeated three times. Before embarking, he'd looked at his sister Patty, then for a long time at his children, then at his life's partner, Laurene, and then over their shoulders past them. Steve's final words were: 'Oh wow. Oh wow. Oh wow.' " He then lost consciousness and died several hours later. A small private funeral was held on October 7, 2011, the details of which, out of respect for Jobs's family, were not made public. Both Apple Inc., Apple and
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
issued announcements of his death. Apple announced on the same day that they had no plans for a public service, but were encouraging "well-wishers" to send their remembrance messages to an email address created to receive such messages. Apple and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
both flew their flags at half-staff throughout their respective headquarters and campuses. Bob Iger ordered all Disney properties, including Walt Disney World and Disneyland, to fly their flags at half-staff from October 6 to 12, 2011. For two weeks following his death, Apple displayed on its corporate Web site a simple page that showed Jobs's name and lifespan next to his portrait in grayscale. On October 19, 2011, Apple employees held a private memorial service for Jobs on the Apple campus in Cupertino. It was attended by Jobs's widow, Laurene, and by Tim Cook, William Campbell (business executive), Bill Campbell, Norah Jones, Al Gore, and Coldplay. Some of Apple's retail stores closed briefly so employees could attend the memorial. A video of the service was uploaded to Apple's website. California Governor Jerry Brown declared Sunday, October 16, 2011, to be "Steve Jobs Day". On that day, an invitation-only memorial was held at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
. Those in attendance included Apple and other tech company executives, members of the media, celebrities, politicians, and family and close friends of Jobs. Bono, Yo-Yo Ma, and Joan Baez performed at the service, which lasted longer than an hour. There was high security with guards at all of the university's gates, and a helicopter overhead from an area news station. Each attendee was given a small brown box as a "farewell gift" from Jobs, containing a copy of the ''Autobiography of a Yogi'' (1946) by Paramahansa Yogananda. Childhood friend and fellow Apple co-founder
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer, computer programmer, philanthropist, inventor, and technology entrepreneur. In 1976, with business partner Steve Jobs, he c ...
, former owner of what would become Pixar, George Lucas, his competitor Microsoft co-founder
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
, and President Barack Obama all made statements in response to his death. At his request, Jobs was buried in an unmarked grave at Alta Mesa Memorial Park, the only nonsectarian cemetery in Palo Alto.


Innovations and designs

Jobs's design aesthetic was influenced by philosophies of Zen and Buddhism. In India, he experienced Buddhism while on his seven-month spiritual journey, and his sense of intuition was influenced by the spiritual people with whom he studied. Jobs gained insights regarding industrial designs from Richard Sapper. According to Apple co-founder Steve Wozniak, "Steve didn't ever code. He wasn't an engineer and he didn't do any original design...".
Daniel Kottke Daniel Kottke () is an American businessman known for being a college friend of Steve Jobs and one of the first employees of Apple Inc. Early life and education Kottke was born on April 4, 1954, in Bronxville, New York. Kottke first met Steve ...
, one of Apple's earliest employees and a college friend of Jobs, stated: "Between Woz and Jobs, Woz was the innovator, the inventor. Steve Jobs was the marketing person." He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards, and packages. His contributions to most of his patents were to "the look and feel of the product". He and his industrial design chief Jonathan Ive are named for 200 of the patents. Most of these are design patents as opposed to utility patents or inventions; they are specific product designs such as both original and lamp-style
iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...
s, and PowerBook G4, PowerBook G4 Titanium. He holds 43 issued US patents on inventions. The patent on the Mac OS X Dock (macOS), Dock user interface with "magnification" feature was issued the day before he died. Although Jobs had little involvement in the engineering and technical side of the original Apple computers, Jobs later used his CEO position to directly involve himself with product design. Involved in many projects throughout his career was his long-time marketing executive and confidant Joanna Hoffman, known as one of the few employees at Apple and NeXT who could successfully stand up to Jobs while also engaging with him. Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed. He despised the oxygen monitor on his finger, and suggested ways to revise the design for simplicity. Since his death, he has won 141 patents. He holds over 450 patents in total.


Apple I

The
Apple I The Apple Computer 1, originally released as the Apple Computer and known later as the Apple I or Apple-1, is an 8-bit desktop computer released by the Apple Computer Company (now Apple Inc.) in 1976. It was designed by Steve Wozniak. The idea ...
was designed entirely by Steve Wozniak, but Steve Jobs had the idea of selling the computer, which led to the founding of Apple Computer in 1976. Jobs and Wozniak constructed several of the Apple I prototypes by hand, funded by selling some of their belongings. Eventually, 200 units were produced.


Apple II

The
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
is an 8-bit home computer, one of the world's first highly successful mass-produced
microcomputer A microcomputer is a small, relatively inexpensive computer having a central processing unit (CPU) made out of a microprocessor. The computer also includes memory and input/output (I/O) circuitry together mounted on a printed circuit board (PC ...
products, designed primarily by Wozniak. Jobs oversaw the development of the Apple II's unusual case and
Rod Holt Frederick Rodney Holt Moritz, Michael, ''The Little Kingdom,'' ebook (born 1934) is an American computer engineer and political activist. He is Apple employee #5, and developed the unique power supply for the 1977 Apple II. Actor Ron Eldard portr ...
developed the unique power supply. It was introduced in 1977 at the
West Coast Computer Faire The West Coast Computer Faire was an annual computer industry conference and exposition most often associated with San Francisco, its first and most frequent venue. The first fair was held in 1977 and was organized by Jim Warren (computer spec ...
by Jobs and Wozniak as the first consumer product sold by Apple.


Lisa

The Lisa is a personal computer developed by Apple from 1978 and sold in the early 1980s to business users. It is the first personal computer with a
graphical user interface The GUI ( "UI" by itself is still usually pronounced . or ), graphical user interface, is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, inste ...
. The Lisa sold poorly at 100,000 units. In 1982, after Jobs was forced out of the Lisa project, he took over the
Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and ...
project, adding inspiration from Lisa. The final Lisa 2/10 was modified and sold as the Macintosh XL.


Macintosh

Once he joined the Macintosh 128K, Macintosh team, Jobs took over the project after Wozniak had experienced a traumatic airplane accident and temporarily left the company. Jobs launched the Macintosh on January 24, 1984, as the first mass-market personal computer featuring an integral
graphical user interface The GUI ( "UI" by itself is still usually pronounced . or ), graphical user interface, is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, inste ...
and Computer mouse, mouse. This first model was later renamed to Macintosh 128k among the prolific series. Since 1998, Apple has phased out the Macintosh name in favor of "Mac", though the product family has been nicknamed "Mac" or "the Mac" since inception. The Macintosh was introduced by a Ridley Scott television commercial, "1984 (advertisement), 1984". It aired during the third quarter of Super Bowl XVIII on January 22, 1984, received as a "watershed event" and a "masterpiece". Regis McKenna called the ad "more successful than the Mac itself". It uses an unnamed heroine to represent the coming of the Macintosh (indicated by a Pablo Picasso, Picasso-style picture of the computer on her white sleeveless shirt, tank top) to save humanity from the conformity of IBM's domination of the computer industry. The ad allusion, alludes to George Orwell's novel ''Nineteen Eighty-Four'', which describes a dystopia, dystopian future ruled by a televised "Big Brother (1984), Big Brother". The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, and the IBM Personal Computer and its accompanying IBM PC compatible, clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade.


NeXT Computer

After Jobs was forced out of Apple in 1985, he started
NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
, a workstation computer company. The NeXT Computer was introduced in 1988 at a NeXT Introduction, lavish launch event. Using the NeXT Computer,
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a profess ...
created the world's first web browser, the WorldWideWeb. The NeXT Computer's operating system, named
NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT Computer in the late 1980s and early 1990s and was initially used for its range of proprieta ...
, begat Darwin (operating system), Darwin, which is now the foundation of most of Apple's operating systems such as Macintosh's macOS and iPhone's iOS.


iMac

Apple's iMac G3 was introduced in 1998 and its innovative design is directly the result of Jobs's return to Apple. Apple boasted "the back of our computer looks better than the front of anyone else's". Described as "cartoonlike", the first iMac, clad in Bondi Blue plastic, was unlike any personal computer that came before. In 1999, Apple introduced the Graphite gray Apple iMac and since has varied the shape, color and size considerably while maintaining the All-in-one PC, all-in-one design. Design ideas were intended to create a connection with the user such as the handle and a "breathing" light effect when the computer went to sleep. The Apple iMac sold for $1,299 at that time. The iMac's forward-thinking changes include eschewing the Floppy disk, floppy disk drive and moving exclusively to USB for connecting peripherals. Through the iMac's success, USB was popularized among third-party peripheral makers—as evidenced by the fact that many early USB peripherals were made of translucent plastic to match the iMac design.


iTunes

iTunes is a media player software, media player, media library, online radio broadcaster, and mobile device management application developed by Apple. It is used to play, download, and organize digital Sound recording and reproduction, audio and video on personal computers running the macOS and Microsoft Windows operating systems. The
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
is also available on the iPod Touch, iPhone, and
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
. Through the iTunes Store, users can purchase and download music, music videos, television shows, audiobooks, podcasts, movies, and movie rentals in some countries, and ringtones, available on the iPhone and iPod Touch (fourth generation onward). Application software for the iPhone, iPad and iPod Touch can be downloaded from the
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...
.


iPod

The iPod Classic#1st generation, first generation of iPod was released October 23, 2001. The major innovation of the iPod was its small size achieved by using a 1.8" hard drive compared to the 2.5" drives common to players at that time. The capacity of the first-generation iPod ranged from 5 GB to 10 GB. The iPod sold for US$399 and more than 100,000 iPods were sold before the end of 2001. The introduction of the iPod resulted in Apple becoming a major player in the music industry. Also, the iPod's success prepared the way for the iTunes music store and the iPhone. After the first few generations of iPod, Apple released the touchscreen iPod Touch, the reduced-size iPod Mini and iPod Nano, and the screenless iPod Shuffle in the following years.


iPhone

Apple began work on the iPhone (1st generation), first iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indicated six out of ten Americans were aware of its release. ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' declared it "Invention of the Year" for 2007 and included it in the All-TIME 100 Gadgets list in 2010, in the category of Communication. The completed iPhone had multimedia capabilities and functioned as a quad-band touch screen smartphone. A year later, the iPhone 3G was released in July 2008 with three key features: support for GPS, 3G data and tri-band UMTS/HSDPA. In June 2009, the iPhone 3GS, whose improvements included voice control, a better camera, and a faster processor, was introduced by Phil Schiller. The iPhone 4 was thinner than previous models, had a five megapixel camera capable of recording video in 720p HD, and added a secondary front-facing camera for video calls. A major feature of the iPhone 4s, introduced in October 2011, was Siri, a virtual assistant capable of voice recognition.


iPad

The iPad is an iOS-based line of tablet computers designed and marketed by Apple. The iPad (1st generation), first iPad was released on April 3, 2010. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPad includes built-in Wi-Fi and cellular connectivity on select models. , more than 250 million iPads have been sold.


Personal life


Marriage

In 1989, Jobs first met his future wife, Laurene Powell Jobs, Laurene Powell, when he gave a lecture at the Stanford Graduate School of Business, where she was a student. Soon after the event, he stated that Laurene "was right there in the front row in the lecture hall, and I couldn't take my eyes off of her ... kept losing my train of thought, and started feeling a little giddy". After the lecture, he met her in the parking lot and invited her out to dinner. From that point forward, they were together, with a few minor exceptions, for the rest of his life. Jobs proposed on New Year's Day 1990 with "a fistful of freshly picked wildflowers". They married on March 18, 1991, in a Buddhist ceremony at the Ahwahnee Hotel in Yosemite National Park. Fifty people, including Jobs's father, Paul, and his sister Mona, attended. The ceremony was conducted by Jobs's guru, Kobun Chino Otogawa. The vegan wedding cake was in the shape of Yosemite's Half Dome, and the wedding ended with a hike and Laurene's brothers' snowball fight. Jobs reportedly said to Mona: "You see, Mona [...], Laurene is descended from Joe Namath, and we're descended from John Muir". Jobs's and Powell's first child, a son named Reed Jobs, Reed, was born in 1991. Jobs's father, Paul, died a year and a half later, on March 5, 1993. Jobs's childhood home remains a tourist attraction and is currently owned by his stepmother (Paul's second wife), Marilyn Jobs. Jobs and Powell had two more children, daughters Erin (b. 1995) and Eve Jobs (b. 1998), who is a fashion model. The family lived in Palo Alto, California. Although a billionaire, Jobs made it known that, like Bill Gates, he had stipulated that most of his monetary fortune would not be left to his children. Both men had limited their children's access, age appropriate, to social media, computer games, and the Internet.


Family

Chrisann Brennan Chrisann Brennan (born September 29, 1954) is an American painter and memoirist. She is the author of '' The Bite in the Apple'', an autobiography about her relationship with Apple co-founder Steve Jobs. They had one child, Lisa Brennan-Jobs. ...
notes that after Jobs was forced out of Apple, "he apologized many times over for his behavior" towards her and Lisa. She said Jobs "said that he never took responsibility when he should have, and that he was sorry". By this time, Jobs had developed a strong relationship with Lisa and when she was nine, Jobs had her name on her birth certificate changed from "Lisa Brennan" to "Lisa Brennan-Jobs". Jobs and Brennan developed a working relationship to co-parent Lisa, a change which Brennan credits to the influence of his newly found biological sister, Mona Simpson, who worked to repair the relationship between Lisa and Jobs. Jobs had found Mona after first finding his birth mother, Joanne Schieble Simpson, shortly after he left Apple. Jobs did not contact his birth family during his adoptive mother Clara's lifetime, however. He would later tell his official biographer
Walter Isaacson Walter Seff Isaacson (born May 20, 1952) is an American author, journalist, and professor. He has been the President and CEO of the Aspen Institute, a nonpartisan policy studies organization based in Washington, D.C., the chair and CEO of CNN, ...
: "I never wanted [Paul and Clara] to feel like I didn't consider them my parents, because they were totally my parents [...] I loved them so much that I never wanted them to know of my search, and I even had reporters keep it quiet when any of them found out". However, in 1986, when Jobs was 31, Clara was diagnosed with lung cancer. He began to spend a great deal of time with her and learned more details about her background and his adoption, information that motivated him to find his biological mother. Jobs found on his birth certificate the name of the San Francisco doctor to whom Schieble had turned when she was pregnant. Although the doctor did not help Jobs while he was alive, he left a letter for Jobs to be opened upon his death. As he died soon afterwards, Jobs was given the letter which stated that "his mother had been an unmarried graduate student from Wisconsin named Joanne Schieble". Jobs only contacted Schieble after Clara died in early 1986 and after he received permission from his father, Paul. In addition, out of respect for Paul, he asked the media not to report on his search. Jobs stated that he was motivated to find his birth mother out of both curiosity and a need "to see if she was okay and to thank her, because I'm glad I didn't end up as an abortion. She was twenty-three and she went through a lot to have me." Schieble was emotional during their first meeting (though she wasn't familiar with the history of Apple or Jobs's role in it) and told him that she had been pressured into signing the adoption papers. She said that she regretted giving him up and repeatedly apologized to him for it. Jobs and Schieble would develop a friendly relationship throughout the rest of his life and would spend Christmas together. During this first visit, Schieble told Jobs that he had a sister, Mona, who was not aware that she had a brother. Schieble then arranged for them to meet in New York where Mona worked. Her first impression of Jobs was that "he was totally straightforward and lovely, just a normal and sweet guy". Simpson and Jobs then went for a long walk to get to know each other. Jobs later told his biographer that "Mona was not completely thrilled at first to have me in her life and have her mother so emotionally affectionate toward me... As we got to know each other, we became really good friends, and she is my family. I don't know what I'd do without her. I can't imagine a better sister. My adopted sister, Patty, and I were never close." Jobs then learned his family history. Six months after he was given up for adoption, Schieble's father died, she wed Jandali, and they had a daughter, Mona. Jandali states that after finishing his PhD he returned to Syria to work, and then Schieble left him. They divorced in 1962 and he said then he lost contact with Mona for a time: A few years later, Schieble married an ice-skating teacher, George Simpson. Mona Jandali took her stepfather's last name, as Mona Simpson. In 1970, after divorcing her second husband, Schieble took Mona to Los Angeles and raised her alone. When Simpson found that their father, Abdulfattah Jandali, was living in Sacramento, California, Jobs had no interest in meeting him as he believed Jandali did not treat his children well and according to the ''San Francisco Chronicle'', this was because of finding a ''Seattle Times'' article about Jandali's abandonment of his students on a trip to Egypt in 1974. Simpson went to Sacramento alone and met Jandali, who worked in a small restaurant. They spoke for several hours, and he told her that he had left teaching for the restaurant business. He said he and Schieble had given another child away for adoption but that "we'll never see that baby again. That baby's gone." He said he once managed a Mediterranean restaurant near San Jose, California, San Jose and that "all of the successful technology people used to come there. Even Steve Jobs ... oh yeah, he used to come in, and he was a sweet guy and a big tipper". At the request of Jobs, Simpson did not reveal to Jandali that his own story meant that he had actually already met his son. After hearing about the visit, Jobs recalled that "it was amazing ... I had been to that restaurant a few times, and I remember meeting the owner. He was Syrian. Balding. We shook hands." However, Jobs still did not want to meet Jandali because "I was a wealthy man by then, and I didn't trust him not to try to blackmail me or go to the press about it ... I asked Mona not to tell him about me". Jandali later discovered his relationship to Jobs through an online blog. He then contacted Simpson and asked, "what is this thing about Steve Jobs?". Simpson told him that it was true and later commented, "My father is thoughtful and a beautiful storyteller, but he is very, very passive ... He never contacted Steve". Because Simpson herself researched her Syrian roots and began to meet the family, she assumed that Jobs would eventually want to meet their father, but he never did. Jobs also never showed an interest in his Syrian heritage or the Middle East. Simpson fictionalized the search for their father in her 1992 novel ''The Lost Father''. Malek Jandali is their cousin.


Philanthropy

Jobs's views and actions on philanthropy and charity are a public mystery. He maintained privacy even over what few of these actions were publicly known. He has been a key figure in public discussions about societal obligations of the wealthy and powerful. Through his career, the media investigated and criticized him and Apple as unusually and inexplicably mysterious or absent among powerful leaders and especially billionaires. His name is absent from the Million Dollar List of all large global philanthropy. Some have speculated about his possible secret role in large anonymous donations. Mark Vermilion, former charitable leader for Joan Baez, Apple, and Jobs, attributed Jobs's lifelong minimization of direct charity to his perfectionism and limited time. Jobs, Vermilion, and supporters said over the years that corporate products were Jobs's superior contributions to culture and society instead of direct charity. In 1985, Jobs said, "You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me." Shortly after leaving Apple, he formed the charitable Steven P. Jobs Foundation, led by Mark Vermilion, hired away from Apple's community leadership. Jobs wanted a focus on nutrition and vegetarianism, but Vermilion wanted social entrepreneurship. That year, Jobs soon launched NeXT and closed the foundation with no results. Upon his 1997 return to Apple, Jobs optimized the failing company to the core, such as eliminating all philanthropic programs, never to be restored. In 2007, ''Stanford Social Innovation Review'' magazine listed Apple among "America's least philanthropic companies". A few months after another unflattering news report, Apple started a program to match employees' charitable gifts. Jobs declined to sign The Giving Pledge, launched in 2010 by Warren Buffett and
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
for fellow billionaires. He donated $50 million to Stanford hospital and contributed to efforts to cure AIDS. Bono reported "tens of millions of dollars" given by Apple while Jobs was CEO, to AIDS and HIV relief programs in Africa, which inspired other companies to join.


Honors and awards

* 1985: awarded National Medal of Technology (with
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer, computer programmer, philanthropist, inventor, and technology entrepreneur. In 1976, with business partner Steve Jobs, he c ...
) by US President Ronald Reagan, the country's highest honor for technological achievements * 1987: Jefferson Awards for Public Service, Jefferson Award for Public Service * 1989: ''Entrepreneur of the Decade'' by ''Inc. (magazine), Inc.'' * 1991: Howard Vollum Award from
Reed College Reed College is a private liberal arts college in Portland, Oregon. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland neighborhood, with Tudor-Gothic style architecture, and a forested canyon nature preserve at ...
*2004–2010: listed among the Time 100, ''Time'' 100 Most Influential People in the World on five separate occasions * 2007: named the most powerful person in business by ''Fortune (magazine), Fortune'' magazine * 2007: inducted into the California Hall of Fame, located at The California Museum for History, Women and the Arts * 2012: Grammy Trustees Award, an award for those who have influenced the music industry in areas unrelated to performance * 2012: posthumously honored with an Edison Awards, Edison Achievement Award for his commitment to innovation throughout his career * 2013: posthumously inducted as a Disney Legend * 2017: Steve Jobs Theater opens at Apple Park * 2022: posthumously awarded the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, along with the Congressional Gold Medal. It is an award bestowed by the president of the United States to recognize people who have made "an especially merito ...
by US President Joe Biden, the country's highest civilian honor


In popular culture


See also

* Seva Foundation * Timeline of Steve Jobs media


References


Bibliography

* * * * *


External links

* official memorial page at Apple Inc., Apple * *
Steve Jobs
profile at
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

Steven Paul Jobs
''The Vault'' at FBI Records
Steve Jobs
at
Andy Hertzfeld Andrew Jay Hertzfeld (born April 6, 1953) is an American software engineer and innovator who was a member of the original Apple Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple ...
's ''The Original Macintosh'' (folklore.org)
Steve Jobs
at
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer, computer programmer, philanthropist, inventor, and technology entrepreneur. In 1976, with business partner Steve Jobs, he c ...
's woz.org * 2011:
Steve Jobs: From Garage to World's Most Valuable Company
" Computer History Museum * 2005
Steve Jobs commencement speech
at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
* 1995
Steve Jobs
Founder, NeXT Computer, excerpts from an Oral History Interview at Smithsonian Institution, April 20, 1995 * 1994
Steve Jobs
in 1994: The Rolling Stone Interview in ''Rolling Stone'' * 1990
Steve Jobs
– memory and imagination "What a computer is to me is it's the most remarkable tool that we've ever come up with, and it's the equivalent of a bicycle for our minds" * 1983
The "Lost" Steve Jobs Speech from 1983
Foreshadowing Wireless Networking, the iPad, and the App Store (audio clip) * {{DEFAULTSORT:Jobs, Steve Steve Jobs, 1955 births 2011 deaths 20th-century American businesspeople 21st-century American businesspeople American adoptees American billionaires American Buddhists American computer businesspeople American film producers American film studio executives American financiers American industrial designers American inventors American investors American people of German descent American people of Swiss descent American people of Syrian descent American philanthropists American psychedelic drug advocates American technology chief executives American technology company founders American Zen Buddhists Atari people Burials in California Businesspeople from San Francisco Businesspeople in software Computer designers Deaths from pancreatic cancer in California Directors of Apple Inc. Disney executives Homestead High School (California) alumni Internet pioneers Liver transplant recipients National Medal of Technology recipients NeXT People from Cupertino, California People from Los Altos, California People from Mountain View, California Businesspeople from Palo Alto, California Personal computing Pixar people Presidential Medal of Freedom recipients Spokespersons Technicians