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Think Different
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. As of 2020, "Think different" was still printed on the back of the box of the iMac, and possibly elsewhere. Development In 1984, Apple's "1984" Super Bowl advertisement was created by advertising agency Chiat\Day. In 1986, CEO John Sculley replaced Chiat\Day with BBDO. In 1997, under CEO Gil Amelio, BBDO pitched to an internal marketing meeting at the then struggling Apple, a new brand campaign with the slogan "We're back." Reportedly everyone in the meeting expressed approval with the exception of the recently returned Jobs who said "the slogan was stupid because Apple wasn't etback." Jobs t ...
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Apple Logo Think Different Vectorized
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ''Malus sieversii'', is still found today. Apples have been grown for thousands of years in Asia and Europe and were brought to North America by European colonists. Apples have religious and mythological significance in many cultures, including Norse, Greek, and European Christian tradition. Apples grown from seed tend to be very different from those of their parents, and the resultant fruit frequently lacks desired characteristics. Generally, apple cultivars are propagated by clonal grafting onto rootstocks. Apple trees grown without rootstocks tend to be larger and much slower to fruit after planting. Rootstocks are used to control the speed of growth and the size of the resulting tree, allowing for easier harvesting. There are more th ...
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Richard Dreyfuss
Richard Stephen Dreyfuss (; born Dreyfus; October 29, 1947) is an American actor. He is known for starring in popular films during the 1970s, 1980s, and 1990s, including ''American Graffiti'' (1973), ''Jaws'' (1975), ''Close Encounters of the Third Kind'' (1977), ''The Goodbye Girl'' (1977), '' The Competition'' (1980), '' Stand by Me'' (1986), '' Down and Out in Beverly Hills'' (1986), '' Stakeout'' (1987), ''Always'' (1989), ''What About Bob?'' (1991), and '' Mr. Holland's Opus'' (1995). Dreyfuss won the Academy Award for Best Actor in 1978 for ''The Goodbye Girl'' (at the time, the youngest-ever actor, at age 30, to win) and was nominated in 1995 for ''Mr. Holland's Opus''. He has also won a Golden Globe Award, a BAFTA Award, and was nominated in 2002 for two Screen Actor's Guild Awards for his portrayal of former Secretary of State Alexander Haig in the Showtime Networks ensemble film ''The Day Reagan Was Shot''. Early life Dreyfuss was born on October 29, 1947, in Brookl ...
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Maria Callas
Maria Callas . (born Sophie Cecilia Kalos; December 2, 1923 – September 16, 1977) was an American-born Greek soprano who was one of the most renowned and influential opera singers of the 20th century. Many critics praised her ''bel canto'' technique, wide-ranging voice and dramatic interpretations. Her repertoire ranged from classical ''opera seria'' to the ''bel canto'' operas of Gaetano Donizetti, Donizetti, Vincenzo Bellini, Bellini and Gioachino Rossini, Rossini and, further, to the works of Giuseppe Verdi, Verdi and Giacomo Puccini, Puccini; and, in her early career, to the music dramas of Richard Wagner, Wagner. Her musical and dramatic talents led to her being hailed as ''La Divina'' ("the Divine one"). Born in Manhattan, New York City, to Greek immigrant parents, she was raised by an overbearing mother who had wanted a son. Maria received her musical education in Greece at age 13 and later established her career in Italy. Forced to deal with the exigencies of 194 ...
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Ted Turner
Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour United States cable news, cable news channel. In addition, he founded WPCH-TV, WTBS, which pioneered the superstation concept in cable television, which later became TBS (U.S. TV channel), TBS. As a philanthropist, he gave $1 billion to create the United Nations Foundation, a public charity to broaden U.S. support for the UN. Turner serves as Chair (official), Chairman of the United Nations Foundation board of directors. Additionally, in 2001, Turner co-founded the Nuclear Threat Initiative with US Senator Sam Nunn (D-GA). NTI is a non-partisan organization dedicated to reducing global reliance on, and preventing the proliferation of nuclear, chemical, and biological weapons. He currently serves as Co-Chairman of the Board of Directors. Turner's media empire began with his fat ...
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Muhammad Ali
Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and activist. Nicknamed "The Greatest", he is regarded as one of the most significant sports figures of the 20th century, and is frequently ranked as the greatest heavyweight boxer of all time. In 1999, he was named Sportsman of the Century by ''Sports Illustrated'' and the Sports Personality of the Century by the BBC. Born and raised in Louisville, Kentucky, he began training as an amateur boxer at age 12. At 18, he won a gold medal in the light heavyweight division at the 1960 Summer Olympics and turned professional later that year. He became a Muslim after 1961. He won the world heavyweight championship, defeating Sonny Liston in a major upset on February 25, 1964, at age 22. During that year, he denounced his birth name as a "slave name" and formally changed his name to Muhammad Ali. In 1966, Ali refused to be drafted into the military owing to his r ...
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Thomas Edison
Thomas Alva Edison (February 11, 1847October 18, 1931) was an American inventor and businessman. He developed many devices in fields such as electric power generation, mass communication, sound recording, and motion pictures. These inventions, which include the phonograph, the motion picture camera, and early versions of the electric light bulb, have had a widespread impact on the modern industrialized world. He was one of the first inventors to apply the principles of organized science and teamwork to the process of invention, working with many researchers and employees. He established the first industrial research laboratory. Edison was raised in the American Midwest. Early in his career he worked as a telegraph operator, which inspired some of his earliest inventions. In 1876, he established his first laboratory facility in Menlo Park, New Jersey, where many of his early inventions were developed. He later established a botanical laboratory in Fort Myers, Florida, in co ...
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Buckminster Fuller
Richard Buckminster Fuller (; July 12, 1895 – July 1, 1983) was an American architect, systems theorist, writer, designer, inventor, philosopher, and futurist. He styled his name as R. Buckminster Fuller in his writings, publishing more than 30 books and coining or popularizing such terms as " Spaceship Earth", "Dymaxion" (e.g., Dymaxion house, Dymaxion car, Dymaxion map), "ephemeralization", " synergetics", and "tensegrity". Fuller developed numerous inventions, mainly architectural designs, and popularized the widely known geodesic dome; carbon molecules known as fullerenes were later named by scientists for their structural and mathematical resemblance to geodesic spheres. He also served as the second World President of Mensa International from 1974 to 1983. Fuller was awarded 28 United States patents and many honorary doctorates. In 1960, he was awarded the Frank P. Brown Medal from The Franklin Institute. He was elected an honorary member of Phi Beta Kappa in 1967, ...
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John Lennon
John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist who achieved worldwide fame as founder, co-songwriter, co-lead vocalist and rhythm guitarist of the Beatles. Lennon's work was characterised by the rebellious nature and acerbic wit of his music, writing and drawings, on film, and in interviews. His songwriting partnership with Paul McCartney remains the most successful in history. Born in Liverpool, Lennon became involved in the Skiffle#Revival in the United Kingdom, skiffle craze as a teenager. In 1956, he formed The Quarrymen, which evolved into the Beatles in 1960. Sometimes called "the smart Beatle", he was initially the group's de facto leader, a role gradually ceded to McCartney. Lennon soon expanded his work into other media by participating in numerous films, including ''How I Won the War'', and authoring ''In His Own Write'' and ''A Spaniard in the Works'', both collection ...
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Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed his desire to become an entrepreneur at a young age. His first business venture, at the age of 16, was a magazine called ''Student''. In 1970, he set up a mail-order record business. He opened a chain of record stores, Virgin Records—later known as Virgin Megastores—in 1972. Branson's Virgin brand grew rapidly during the 1980s, as he started Virgin Atlantic airline and expanded the Virgin Records music label. In 1997, Branson founded the Virgin Rail Group to bid for passenger rail franchises during the privatisation of British Rail. The Virgin Trains brand operated the InterCity West Coast franchise from 1997 to 2019, the InterCity CrossCountry franchise from 1997 to 2007, and the InterCity East Coast franchise from 2015 to 2018. In ...
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Martin Luther King Jr
Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968. An African American church leader and the son of early civil rights activist and minister Martin Luther King Sr., King advanced civil rights for people of color in the United States through nonviolence and civil disobedience. Inspired by his Christian beliefs and the nonviolent activism of Mahatma Gandhi, he led targeted, nonviolent resistance against Jim Crow laws and other forms of discrimination. King participated in and led marches for the right to vote, desegregation, labor rights, and other civil rights. He oversaw the 1955 Montgomery bus boycott and later became the first president of the Southern Christian Leadership Conference (SCLC). As president of the SCLC, he led the unsuccessful Albany Movement in Albany, ...
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Bob Dylan
Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career spanning more than 60 years. Much of his most celebrated work dates from the 1960s, when songs such as "Blowin' in the Wind" (1963) and " The Times They Are a-Changin' (1964) became anthems for the civil rights and antiwar movements. His lyrics during this period incorporated a range of political, social, philosophical, and literary influences, defying pop music conventions and appealing to the burgeoning counterculture. Following his self-titled debut album in 1962, which comprised mainly traditional folk songs, Dylan made his breakthrough as a songwriter with the release of ''The Freewheelin' Bob Dylan'' the following year. The album features "Blowin' in the Wind" and the thematically complex " A Hard Rain's a-Gonna Fall". Many of his s ...
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Albert Einstein
Albert Einstein ( ; ; 14 March 1879 – 18 April 1955) was a German-born theoretical physicist, widely acknowledged to be one of the greatest and most influential physicists of all time. Einstein is best known for developing the theory of relativity, but he also made important contributions to the development of the theory of quantum mechanics. Relativity and quantum mechanics are the two pillars of modern physics. His mass–energy equivalence formula , which arises from relativity theory, has been dubbed "the world's most famous equation". His work is also known for its influence on the philosophy of science. He received the 1921 Nobel Prize in Physics "for his services to theoretical physics, and especially for his discovery of the law of the photoelectric effect", a pivotal step in the development of quantum theory. His intellectual achievements and originality resulted in "Einstein" becoming synonymous with "genius". In 1905, a year sometimes described as his ' ...
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