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The Spicy Effect, commonly referred to as Spicy or Spicy Music, is a
Greek Greek may refer to: Greece Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group. *Greek language, a branch of the Indo-European language family. **Proto-Greek language, the assumed last common ancestor ...
independent record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small- to medium-sized enterprise, or SME. The labels and artists are often represented ...
founded in 2009 by songwriter and record producer
Phoebus Apollo, grc, Ἀπόλλωνος, Apóllōnos, label=genitive , ; , grc-dor, Ἀπέλλων, Apéllōn, ; grc, Ἀπείλων, Apeílōn, label=Arcadocypriot Greek, ; grc-aeo, Ἄπλουν, Áploun, la, Apollō, la, Apollinis, label= ...
, in association with the investment arm of Nea Tileorasi.


Overview

After eight years under an exclusive songwriting and record production collaboration with independent record label
Heaven Music Heaven Music is an independent record label in Athens, Greece, founded in 2001 by ANT1 Group. It is known for signing new and young artists. Overview During its first five years of operation under the control of George Levendis, Heaven Music was ...
of
ANT1 Group Antenna Group, formerly known as ANT1 Group, is a media company in Greece and currently the largest Greek media company. It was established on 2 August 1989 by Minos Kyriakou. Today, his son, Theodore Kyriakou, heads up a media empire whose opera ...
, Phoebus announced on 21 October 2009 via his website that he had left the label, without providing further details. This news was followed by a statement from
Despina Vandi Despina Vandi - ΣΤΑ 'ΔΩΣΑ ΟΛΑΑ ( el, Δέσποινα Βανδή, ), born as Despina Malea () on 22 July 1969, is a Greek singer. Born in Tübingen near Stuttgart, Germany, Vandi's family returned to Kavala, Greece when she was six ye ...
that she had also left Heaven Music. The fate of the other artists under Heaven Music's roster with whom Phoebus exclusively collaborated were not disclosed by any of the concerned parties. By December 2009, Phoebus announced that he was starting his own record label, with Vandi being the first artist to sign. Thereafter more artist signings to Phoebus' company were announced, including a five-year contract with
Elli Kokkinou Elli Kokkinou (; el, Έλλη Κοκκίνου) (born 24 July 1970) is a Greek singer. Sony BMG Greece. Retrieved on February 20, 2008 She is among the most popular singers in Greece today and has performed together with many notable Greek nam ...
following her departure from Sony Music Entertainment Greece, with whom Phoebus had worked with on two studio albums while both were under contract at Heaven Music. Nino and
Thanos Petrelis Athanasios (Thanos) Petrelis (Greek: Θάνος Πετρέλης, born September 27, 1975) is a Greek singer. He has released four albums and several singles. Career ''Fame Story'' Petrelis was born in Athens, Greece. He finished third in the ...
, both of whom were also with Heaven Music, signed with the company. The company's trade name – The Spicy Effect – was also revealed following these signings. In April 2010, The Spicy Effect obtained a
digital distribution Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content (media), content such as Sound recording and reproductio ...
deal under a licensing agreement with Universal Music Greece, which grants access to popular services such as
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
. ''
C'est La Vie C'est la vie may refer to: * ''C'est la vie'' (phrase), a French phrase, translated as "That's life" Books * ''C'est la Vie'' (comic strip), an English-language comic strip by Jennifer Babcock * ''C'est la Vie'', a 2004 memoir by Suzy Gershman ...
'' by Vandi marks the first studio album released by the label. In July 2011, The Spicy Effect announced a collaboration with the record label My Group, founded by Manos Theofilos. The label focuses on dance music and is credited with a number of hits since its inception.


Charity

In December 2010, a remake of Vandi's
Christmas song Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...
"Christougenna" (Christmas), titled "Christougenna 2010", was released featuring vocals by the entire Spicy Effect roster of artists- Kokkinou, Nino, Panos Kalidis, Elissavet Spanou, Ioakeim Fokas, and Stella Kalli, with the exception of Vandi. The song also features the well-known Spiros Lambrou's children choir. Vandi could not participate in the remake as a clause from her previous recording contract prohibited her from re-recording the song on a different label, however she does appear in the music video. The remake was brought into fruition after Nino held a benefit concert in
Agrinio Agrinio (Greek: Αγρίνιο, , Latin: ''Agrinium'') is the largest city of the Aetolia-Acarnania regional unit of Greece and its largest municipality, with 106,053 inhabitants. It is the economical center of Aetolia-Acarnania, although its capi ...
in the summer to raise funds for the
rehabilitation Rehabilitation or Rehab may refer to: Health * Rehabilitation (neuropsychology), therapy to regain or improve neurocognitive function that has been lost or diminished * Rehabilitation (wildlife), treatment of injured wildlife so they can be retur ...
of 23-year-old
paraplegic Paraplegia, or paraparesis, is an impairment in motor or sensory function of the lower extremities. The word comes from Ionic Greek () "half-stricken". It is usually caused by spinal cord injury or a congenital condition that affects the neural ...
Petros Zaferis. Proceeds from the sale of the digital release also went toward his rehabilitation.


Spicy Entertainment

In early 2011, The Spicy Effect launched Spicy Entertainment, a concert promoting division dealing across Greece and
Cyprus Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is geo ...
, servicing foreign acts.


The Spicy Labels

"The Spicy Effect" has also three labels under this label: a) "Loca Records by Spicy" was created by Christodoulos Siganos and Valentino, with artists such as DJ Valentino, Constantinos Pantzis, Christina Koletsa and Hrispa (http://www.loca-records.com) b) "Nuke Records by Spicy / The Urban music label" with artists, such as REC and FlyByWire and c) "Noize The Label" (née Legend Music) with artists such as Giorgos Giasemis, Nikos Apergis, Dimitris Giotis, Thelxi, Andreas Stamos, Angelos Andreatos. This label is specialized in Laïko music.


References


External links


The Spicy Effect

Spicy Entertainment
{{DEFAULTSORT:Spicy Effect Greek independent record labels Greek brands Pop record labels Record labels established in 2009