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Spendrups Bryggeri AB is a Swedish brewery founded in 1897 as Grängesbergs Bryggeri AB. The company includes the following subsidiaries Spring Wine & Spirits, Gotlands Bryggeri and Hellefors Bryggeri. Spendrups Group has approximately 900 employees and sales revenue of approximately 3 billion Swedish kronor. The head office is located in Vårby (
Huddinge Huddinge Municipality ( sv, Huddinge kommun) is a municipalities of Sweden, municipality in Stockholm County, east central Sweden. Its seat is located in Huddinge (), which is a part of Stockholm urban area. The municipality is, with its approxima ...
Municipality) south of Stockholm. Three breweries are located in
Grängesberg Grängesberg () is a locality situated in Ludvika Municipality, Dalarna County Dalarna County ( sv, Dalarnas län) is a county or '' län'' in central Sweden (Svealand). It borders on the counties of Uppsala, Jämtland, Gävleborg, Västman ...
, Hällefors and
Visby Visby () is an urban area in Sweden and the seat of Gotland Municipality in Gotland County on the island of Gotland with 24,330 inhabitants . Visby is also the episcopal see for the Diocese of Visby. The Hanseatic city of Visby is arguably th ...
(the micro brewery Gotlands Bryggeri AB). The breweries are BRC certified (British Retailers Consortium). In May 2011, the company presented its plans with regard to the closure of the brewery and logistics centre in Vårby and Loviseberg in 2012–14 and concentrate its production to Grängesberg in the province of
Dalecarlia Dalarna () is a '' landskap'' (historical province) in central Sweden. English exonyms for it are Dalecarlia () and the Dales. Dalarna adjoins Härjedalen, Hälsingland, Gästrikland, Västmanland and Värmland. It is also bordered by Norway i ...
(Dalarna). Production at the brewery in Vårby was shut down in August 2013.


History

Spendrups history began in 1735 with the ancestor Mads Pedersen, who left the village
Spentrup Spentrup is a town in East Jutland, with a population of 2,351 (1 January 2022),Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
and became a distiller. 1855 Jens Fredrik Oscar Spendrup, the grandson of Mads Pedersen, moved to Sweden and settled in Halland. 1923 Louis Spendrup, the son of Jens Fredrik Oscar, acquired Grängesbergs brewery located in Grängesberg,
Dalecarlia Dalarna () is a '' landskap'' (historical province) in central Sweden. English exonyms for it are Dalecarlia () and the Dales. Dalarna adjoins Härjedalen, Hälsingland, Gästrikland, Västmanland and Värmland. It is also bordered by Norway i ...
for a sum of 65 000 SEK (Swedish krona). Louis Spendrup’s son, Jens Fredrik “PO” attained command of the brewery 1950 and doubled sales each year throughout the 1950s. In 1967 Mariestads brewery was acquired and in 1972 the business was relocated to Grängesberg. Jens and Ulf Spendrup, the sons of Jens Fredrik "PO" Spendrup, became chief executives of Grängesbergs Brewery 1976. The brewery's first
beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
using the brand Spendrup was launched at
Operakällaren Operakällaren is a classic and exclusive restaurant in Kungsträdgården, Stockholm.Operakällaren in Nordisk familjebok (second edition, 1914) It is owned through the Nobis corporation by Alessando Catenacci. Operakällaren opened in 1787, and ...
in Stockholm 1979. 1982 Grängesbergs Bryggeri AB changed its name to Spendrups Bryggeri AB and the brewery was listed in the stock market 1983 but chose to leave it in 2001. 1989 Spendrups purchased
Kooperativa Förbundet KF ( sv, Kooperativa Förbundet, "Co-operative Union") is a federation of consumer co-operatives in Sweden and a retail group, with groceries as its core business. History KF was founded in 1899 by 41 local consumer co-operatives in order to s ...
s brewing operations consisting of Wårby Bryggerier located on the outskirts of Stockholm and Sollefteå Bryggeri (presently Zeunerts brewery). Among others, the brand Norrlands Guld was included in the purchase. The brewery in Sollefteå, where Norrlands Guld was originally brewed was shut down and sold, whereas Vårby brewery was retained. The abolishment of the state
wine Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...
and
liquor Liquor (or a spirit) is an alcoholic drink produced by distillation of grains, fruits, vegetables, or sugar, that have already gone through alcoholic fermentation. Other terms for liquor include: spirit drink, distilled beverage or hard ...
monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...
occurred in 1995, as a result of Sweden's entry into the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
(EU), thus allowing Spendrups to import and distribute wine. 2001 the company started liquor distribution, as well as licensed production of
Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Febr ...
. In 2009, Spendrups included the brand
Schweppes Schweppes (, ) is a beverage brand that originated in the Republic of Geneva; it is made, bottled and distributed worldwide by multiple international conglomerates, depending on licensing and region, that manufacture and sell soft drinks. Schwep ...
in its product portfolio. Since May 2011 Fredrik Spendrup is the CEO. He succeeded his father, Jens Spendrup, who hence became chairman of the board.


Sales

In 2015, Spendrups was
Systembolaget (, "the System Company"), colloquially known as ("the system") or ("the company"), is a government-owned chain of liquor stores in Sweden. It is the only retail store allowed to sell alcoholic beverages that contain more than 3.5% alcohol by ...
's second largest supplier of beer, with 21.6% of deliveries (50,612,575 liters). During the same year Spendrups delivered 859,488 liters of cider and RTD’s ('Ready to drink') and 410,598 liters of non-alcoholic beverages to Systembolaget, making the company's total market share 12,5%. With regards to the restaurant market, there are no official figures.


Brands

Spendrups own brands include Spendrups,
Norrlands Guld Norrlands Guld (''Gold of Norrland'') is a lager beer introduced in 1965 by Sollefteå Bryggeri. It is now brewed by Spendrups as of 1989. It is known for its long-running ad campaign which feature a stereotyped view of Norrland. The principal c ...
, Mariestads, Loka and Nygårda. Brands manufactured under license include Heineken, Schweppes, El Coto and Cono Sur.


External links


Spendrups Bryggeri AB corporate website
{{Authority control Companies based in Stockholm County Breweries in Sweden Companies established in 1987 Purveyors to the Court of Sweden Swedish brands Articles containing video clips