Spark Foundry, established in 2017, is an advertising agency that provides media selection services.
It is based in
Chicago, with offices also in
Detroit,
New York City,
Seattle,
Los Angeles,
San Francisco as well as other locations world wide.
The agency currently has over 2,000 employees.
Spark Foundry, part of the Publicis Media operating system, is a subsidiary of
Publicis Groupe, a Paris-based holding company which is the world’s third largest communications group, the world’s second largest media counsel and
media buying group, and active in
digital
Digital usually refers to something using discrete digits, often binary digits.
Technology and computing Hardware
*Digital electronics, electronic circuits which operate using digital signals
**Digital camera, which captures and stores digital i ...
and healthcare communications.
Spark Foundry’s sister agencies include
Digitas,
Starcom, Performics, and
Zenith.
History
Spark Foundry's roots began in 1929 with the foundation of
Benton & Bowles, the first agency to consolidate
media and programming in a single media management organization. Benton & Bowles became DMB&B (D’Arcy, Masius, Benton & Bowles) after a merger in 1986. TeleVest, a subsidiary of DMB&B, was created in late 1993 as the national
broadcast
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...
operation of the company. Then, in 1999, the
media planning
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.
...
division of D’Arcy consolidated with TeleVest to form MediaVest, one of the original unbundled, full-service media service companies.
In 2016, MediaVest merged with sister agency Spark to form Mediavest , Spark. In 2017, Mediavest , Spark was renamed Spark Foundry. In 2019, Spark Foundry announced a strategic alliance with sister agency Blue 449, consolidating a number of Blue 449's international branches under the Spark Foundry name while retaining the Blue 449 brand in the US, the UK, and France.
Capabilities
Spark Foundry specializes in:
*
Media planning
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.
...
*
Media buying(local and national)
*
Branded content/
product integration
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
*
Digital media
Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ' ...
*
Research,
data analytics
*Search (
SEO/
SEM)
*Multicultural media
*
Print
Printing is the process for reproducing text and images using a master form or template
Print or printing may also refer to:
Publishing
* Canvas print, the result of an image printed onto canvas which is often stretched, or gallery-wrapped, o ...
investment
*
Out-Of-Home programs
*Advanced TV
*
Social media marketing
*Communications planning
*
Local & national TV
*
Consumer insights
*
Shopper marketing
'Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase o ...
*Cross Athletes (media buyers who are trained across media platforms)
Awards and recognition
Spark Foundry has received several industry awards and recognition for its work in the advertising/media space.
*2004: Media Agency of the Year award by ''
Adweek'' Magazine
*2005: Gold Medal Award from the IRTS Foundation, Inc.
*2007 and 2008: Media Agency of the Year by ''Media'' Magazine.
*2009: USA Agency of the Year 2009: Best Buying and Planning. by ''OMMA'' Magazine
*December 2009: AdWeekMedia Best of thedia Agency of the Decade by Adweek
Company mission
At the end of 2019, Blue 449 merged with Spark Foundry and the agency underwent a thorough workshop training scheme, in which employees were trained on Spark Foundry's planning process and approach to business. Their company motto is 'We bring heat to brands', with heat standing for 'Higher Engagement, Affininty and Transactions' Spark identify their heat framework as a holistic approach for clientele development as well as rich investment into data, measurement and optimisation.
References
{{Reflist
Advertising agencies of the United States