Smart (alternative name: ''Smart Export'') is an

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

n brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s, currently owned and manufactured by ''Austria Tabak GmbH'' (''Austria Tobacco Company'').

History

''Smart'' was created on September 7, 1959, as a filter cigarette in Austria. By mid-1962 it became the second most popular cigarette brand in Austria and finally in 1968 it ousted the brand Austria 3 (also known as ''A3'') from square one in terms of popularity. The ''"export"'' was itself banned in 1975 from the market.

Packaging

The design of Smart Export was created in 1959 in Austria and is attributed to tobacco plants. The black box with the white and golden strokes, the globe and the maxim ''"semper et ubique - always and everywhere"'' designed on behalf of the

graphic artist A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, p ...

Heimo Lauth. His design is based on that of Emanuela Delignon (née Waha) for the precursor brand "Smart" from 1955 onwards.

Dissemination

Smart still is quite a popular brand on the Austrian market, because it is relatively inexpensive. A 20-pack of the varieties ''"Smart Export"'', ''"Smart Export White"'' and ''"Smart American Blend 100"'' cost €4.70 (As of April 2017).

Artist name

The avantgardist artist

Valie Export Valie Export (often stylized as 'VALIE EXPORT'; born 17 May 1940) is an avant-garde Austrian artist. She is best known for provocative public performances and expanded cinema work. Her artistic work also includes video installations, computer an ...

chose her stage name very early in terms of the graphically represented ''Weltbekanntheit'' of the brand. In 2017, Valie opensedher let-out archive in the former

Linz Linz ( , ; cs, Linec) is the capital of Upper Austria and third-largest city in Austria. In the north of the country, it is on the Danube south of the Czech border. In 2018, the population was 204,846. In 2009, it was a European Capital of ...

Tobacco Factory export center.

Markets

Smart cigarettes are sold in the following countries:

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

Slovakia Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...

Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...

and

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...

References

External links

What Is An Electronic Cigarette?Health Effects Of Vaping - How Safe Is It?
Cigarette brands {{product-stub