Slimcea was a British brand selling reduced calorie foods between 1959 and the mid-1990s. The brand was launched in 1959 by Procea Products, which became part of

Cavenham Foods Cavenham Foods was one of the United Kingdom's largest food processing businesses. History The company was founded by Sir James Goldsmith in 1965 when he bought up a series of bakeries. In 1971 Cavenham acquired the Bovril Company but then sold ...

in 1965. It was sold to

Spillers Spillers Ltd was a British company that owned flour milling operations, operated bakeries and also sold pet food and equine feeds. History The business originated in 1829 from the establishment of a flour mill in Bridgwater, Somerset, by Joel Sp ...

in 1975 which in turn was taken over by

Dalgety plc Dalgety plc—as Dalgety and Company—was for more than a century a major pastoral and agricultural company or stock and station agency in Australia and New Zealand. Controlled from London it was listed on the London Stock Exchange and Austr ...

in 1979. The brand's flagship product was its reduced calorie bread, which was advertised with the tagline "Show them you're a Slimcea girl". The "Slimcea girls" featured in the advertisements were usually winners of national Slimmer Of The Year competitions. A reduced calorie sweetener was also produced under the brand, along with a number of less successful products such as

UHT milk Ultra-high temperature processing (UHT), ultra-heat treatment, or ultra-pasteurization is a food processing technology that sterilizes liquid food by heating it above – the temperature required to kill bacterial endospores – for 2 to ...

References

Brand name diet products British brands {{Product-stub