''Ski Canada'' is a special-interest consumer

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

published for alpine (downhill)

ski A ski is a narrow strip of semi-rigid material worn underfoot to glide over snow. Substantially longer than wide and characteristically employed in pairs, skis are attached to ski boots with ski bindings, with either a free, lockable, or partial ...

enthusiasts. The magazine is published by Solstice Publishing Inc. based in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

, Ontario. It was launched in 1972 in a newspaper format as ''Ski Canada Journal'' and changed to its present name and magazine format in 1974 (ISSN 0702-701X). It was launched by Col. Terry Whelpton with a focus on

ski racing Ski racing may refer to: ;Winter Olympic sports: * Alpine skiing * Part of the biathlon ** Military patrol, the biathlon's predecessor sport * Cross-country skiing (sport) * Some of the freestyle skiing events, such as: ** Mogul skiing, where s ...

. In 1979, the magazine was purchased by Maclean Hunter Ltd. Editorial focus evolved to include all aspects of

alpine skiing Alpine skiing, or downhill skiing, is the pastime of sliding down snow-covered slopes on skis with fixed-heel bindings, unlike other types of skiing ( cross-country, Telemark, or ski jumping), which use skis with free-heel bindings. Whether for ...

including gear reviews and ski tests, ski resort reports, instruction and commentary. In 1990, Maclean Hunter sold the magazine to Solstice Publishing Inc. The magazine covers resorts, parks, competitive and adventure skiing, interviews, and equipment reviews. Featured photographs of skiers preparing themselves at mountain peaks, skiing down near-vertical slopes and plunging into deep powdery snow have been described by sociologist Mark Stoddart as the skiing equivalent of soft-core pornography. In a study of North American skiing magazines, Stoddart found that ''Ski Canada'' contributed toward the perception of elite skiing country being a gendered space for "athletic, risk-seeking masculinity".

References

External links

* Sports magazines published in Canada Magazines established in 1972 Magazines published in Toronto 1972 establishments in Ontario {{canada-sport-stub