Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) was an English chemist, food manufacturer and

Conservative Party The Conservative Party is a name used by many political parties around the world. These political parties are generally right-wing though their exact ideologies can range from center-right to far-right. Political parties called The Conservative P ...

politician. He is best remembered as the proprietor of Alfred Bird & Sons, a company founded by his father

Alfred Bird Alfred Bird (1811 – 15 December 1878) was an English food manufacturer and chemist. He was born in Nympsfield, Gloucestershire, England in 1811Baptised 25 August 1811 in Nympsfield, Gloucester, England. Parents John and Mary. International Ge ...

, the inventor of

baking powder Baking powder is a dry chemical leavening agent, a mixture of a carbonate or bicarbonate and a weak acid. The base and acid are prevented from reacting prematurely by the inclusion of a buffer such as cornstarch. Baking powder is used to increase ...

and the powdered

custard Custard is a variety of culinary preparations based on sweetened milk, cheese, or cream cooked with egg or egg yolk to thicken it, and sometimes also flour, corn starch, or gelatin. Depending on the recipe, custard may vary in consistency fro ...

that bears his name.

Early life and career

Bird was born in

Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...

and educated at

King Edward's School, Birmingham King Edward's School (KES) is an independent school (UK), independent day school for boys in the British Public school (UK), public school tradition, located in Edgbaston, Birmingham. Founded by Edward VI of England, King Edward VI in 1552, it ...

. In 1867 he joined his father's company. In 1878 he took full control of the company following the death of his father, and began an ambitious programme of modernisation and expansion. Bird also continued to innovate with new products such as a powdered egg substitute, jelly crystals and tablet jellies. In 1900 Alfred Bird & Sons Ltd became a public limited company. Bird retired as chairman and managing director of the company in 1905. He stood unsuccessfully as the Unionist candidate on

Wednesbury Wednesbury () is a market town in Sandwell in the county of West Midlands, England. It is located near the source of the River Tame. Historically part of Staffordshire in the Hundred of Offlow, at the 2011 Census the town had a population of ...

at the 1906 general election, and at the January 1910 general election he was elected as the Member of Parliament (MP) for Wolverhampton West, a seat which he held until his death. He was

knighted A knight is a person granted an honorary title of knighthood by a head of state (including the Pope) or representative for service to the monarch, the Christian denomination, church or the country, especially in a military capacity. Knighthood ...

in the 1920 New Year Honours for his services to the reorganisation of Overseas Officers' Clubs and to discharged servicemen and old age pensioners and created a

baronet A baronet ( or ; abbreviated Bart or Bt) or the female equivalent, a baronetess (, , or ; abbreviation Btss), is the holder of a baronetcy, a hereditary title awarded by the British Crown. The title of baronet is mentioned as early as the 14th ...

, of

Solihull Solihull (, or ) is a market town and the administrative centre of the wider Metropolitan Borough of Solihull in West Midlands County, England. The town had a population of 126,577 at the 2021 Census. Solihull is situated on the River Blythe i ...

in the

County of Warwick Warwickshire (; abbreviated Warks) is a county in the West Midlands region of England. The county town is Warwick, and the largest town is Nuneaton. The county is famous for being the birthplace of William Shakespeare at Stratford-upon-Avon an ...

, in the 1922 New Year Honours for his patronage of art and for donating paintings to the

Houses of Parliament The Palace of Westminster serves as the meeting place for both the House of Commons and the House of Lords, the two houses of the Parliament of the United Kingdom. Informally known as the Houses of Parliament, the Palace lies on the north bank ...

. However, he died a few days after the Letters Patent were issued for his baronetcy.

Death

Alfred Frederick Bird died on 7 February 1922, aged 72, shortly after being run over by a car in

Piccadilly Piccadilly () is a road in the City of Westminster, London, to the south of Mayfair, between Hyde Park Corner in the west and Piccadilly Circus in the east. It is part of the A4 road that connects central London to Hammersmith, Earl's Court, ...

, London. He was succeeded in the baronetcy by his eldest son

Robert The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...

, who also won the March 1922 by-election to succeed him as MP for Wolverhampton West.

Acquisition

The company continued as a family-run business until 1947, when the American company

General Foods Corporation General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate ...

acquired control of the company. Birds remains to this day a major food brand, although its products are no longer made in Birmingham.

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd ...

assumed ownership of the brand in the mid-2000s.

Burial

Alfred Frederick Bird is interred in a large family vault within the grounds of Robin Hood Cemetery, Streetsbrook Road, Shirley,

Notes

References

Oxford Dictionary of National Biography The ''Dictionary of National Biography'' (''DNB'') is a standard work of reference on notable figures from British history, published since 1885. The updated ''Oxford Dictionary of National Biography'' (''ODNB'') was published on 23 September ...

: Bird, Alfred Frederick by T.A.B.Corley * *

External links

* {{DEFAULTSORT:Bird, Alfred Frederick 1849 births 1922 deaths English businesspeople People from Birmingham, West Midlands Baronets in the Baronetage of the United Kingdom Knights Bachelor Conservative Party (UK) MPs for English constituencies UK MPs 1910 UK MPs 1910–1918 UK MPs 1918–1922 Road incident deaths in London Pedestrian road incident deaths