Simrad Yachting is a manufacturer of marine electronics for the leisure and professional markets. A member of the

Navico Navico is a marine electronics company providing navigation, marine instruments and fish finding equipment to both the recreational and commercial marine sectors. The Navico Recreational Marine Division is one of the world's largest provider of ...

family of brands, Simrad Yachting develops, manufactures and distributes

navigation Navigation is a field of study that focuses on the process of monitoring and controlling the movement of a craft or vehicle from one place to another.Bowditch, 2003:799. The field of navigation includes four general categories: land navigation, ...

systems,

autopilot An autopilot is a system used to control the path of an aircraft, marine craft or spacecraft without requiring constant manual control by a human operator. Autopilots do not replace human operators. Instead, the autopilot assists the operator' ...

marine VHF radio Marine VHF radio is a worldwide system of two way radio transceivers on ships and watercraft used for bidirectional voice communication from ship-to-ship, ship-to-shore (for example with harbormasters), and in certain circumstances ship-to-ai ...

chartplotter A Chartplotter is a device used in marine navigation that integrates GPS data with an electronic navigational chart (ENC). The chartplotter displays the ENC along with the position, heading and speed of the ship, and may display additional inf ...

echosounder Echo sounding or depth sounding is the use of sonar for ranging, normally to determine the depth of water (bathymetry). It involves transmitting acoustic waves into water and recording the time interval between emission and return of a pulse; ...

radars Radar is a detection system that uses radio waves to determine the distance (''ranging''), angle, and radial velocity of objects relative to the site. It can be used to detect aircraft, ships, spacecraft, guided missiles, motor vehicles, ...

fishfinder A fishfinder or sounder (Australia) is an instrument used to locate fish underwater by detecting reflected pulses of sound energy, as in sonar. A modern fishfinder displays measurements of reflected sound on a graphical display, allowing an oper ...

s and a wide range of other marine technology.

History

The Simrad name has been in existence for over sixty years. The brand was established in 1947 by

Willy Christian Simonsen Willy Christian Simonsen (13 September 1913 – 4 December 2003) was a Norwegian engineer and business founder. He was born in Kristiania as a son of chemist Einar Simonsen (1867–1918) and Alice Sophia Andersen (1877–1969). He finished his s ...

, who set up his own wireless company called Simonsen Radio. Initially he focused on the production of radio communications for fishing vessels but a few years later coined the name Simrad to encompass a wider range of activities – namely the design and manufacture of navigation, communication, auto-steering and fish-finding technologies. In 1996 the Simrad Group was purchased by the

Kongsberg Group Kongsberg Gruppen is an international technology group headquartered in Norway, that supplies high-technology systems to customers in the merchant marine, defence, aerospace, offshore oil and gas industries, and renewable and utilities industr ...

which, following a decision to focus on the industrial market, sold on the Simrad recreational product range to

Altor Equity Partners Altor Equity Partners is a private equity firm focused on leveraged buyout and growth capital investments in Sweden, Denmark, Finland, Norway and the DACH region. History The firm, which is based in Stockholm, Sweden, was founded in 2003 by a te ...

in 2005, creating Simrad Yachting. Simrad Group and Simrad Yachting are therefore now entirely independent of each other, with separate owners and distinct product specialisations. It was the merger of Simrad Yachting and Lowrance Inc in 2006 that went on to create the

Group, now the largest leisure marine electronics manufacturer in the world.

Product range

Simrad Yachting produces a range of navigation instruments designed to withstand challenging conditions and provide navigation solutions for both leisure boaters (via the Simrad Yachting range) and coastal mariners (via the Simrad Professional range). In 2008 the company absorbed MX Marine – acquired as a result of the takeover by Navico of the marine electronics division of Brunswick New Technologies Inc in 2007 – into its Simrad Professional line-up, further extending its position in the commercial

GPS The Global Positioning System (GPS), originally Navstar GPS, is a Radionavigation-satellite service, satellite-based radionavigation system owned by the United States government and operated by the United States Space Force. It is one of t ...

and

DGPS Differential Global Positioning Systems (DGPSs) supplement and enhance the positional data available from global navigation satellite systems (GNSSs). A DGPS for GPS can increase accuracy by about a thousandfold, from approximately to . DGPSs c ...

sector.

References

{{Reflist

External links

Simrad Yachtings official website

Simrad Commercial official website
Marine electronics Norwegian brands

History

Product range

See also

References

External links