Siata Daina - Flick - Concorso Italiano 2005
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Siata (''Società Italiana Auto Trasformazioni Accessori'' in English ''Italian Car Transformation Accessories Company'') was an Italian car tuning shop and manufacturer founded in 1926 by amateur race car driver Giorgio Ambrosini. Siata initially sold performance parts to modify and tune cars manufactured by Fiat. After World War II, the company began making its own sports cars under the Siata brand until its eventual bankruptcy following the first Arab oil embargo in the mid-1970s.


History


First production models: 1948-1952

Production of the Siata's first wholly original design the Siata Amica began in 1948 and continued through 1952. The Amica was powered by a Fiat 500 cc engine capable of producing 22 horsepower with an optional 750 cc unit producing 25 horsepower. The Amica was available in both two-seater convertible/spider and coupé configurations. A specially modified Amica known as the ''Fiat Siata 500 Pescara'' won the 1948 ''Italian Road Racing Championship'' fitted with a five-speed manual gearbox and a modified 500 cc engine producing 40 horsepower. Only two 500 Pescaras were ever built with only one surviving model. The surviving car also competed in the 1991 Historic Millie Miglia.


Daina and 300BC

The Daina was based on heavily modified
Fiat 1400 The Fiat 1400 and Fiat 1900 are passenger cars produced by Italian automotive manufacturer Fiat from 1950 to 1958 and from 1952 to 1959 respectively. The two models shared body and platform, but while the 1.4-litre 1400 was Fiat's intermediate of ...
mechanics; the frame was reinforced and shortened while the engine was tuned by Siata. The Daina could be had with a 1.4L (1,395 cc), 1.5L (1,500 cc) or 1.8L (1,817 cc)
overhead valve An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located b ...
I4 engine A straight-four engine (also called an inline-four) is a four-cylinder piston engine where cylinders are arranged in a line along a common crankshaft. The vast majority of automotive four-cylinder engines use a straight-four layout (with the e ...
, all of which were sourced from Fiat. From 1950 to 1958 there were approximately 50 Daina Series cars produced. However, only a few of the Series were produced after 1953. About 20 Daina Sport (coupes) are thought to have been built, only six are known to exist today. A cabriolet version called the Gran Sport comprised most of the Daina Series cars. The Gran Sport had a steel body with an aluminum hood designed by Stabilimenti Farina (3 all-aluminum-bodied Gran Sports were made as well) but when they closed in 1953, Bertone took over production with a coupe model of their own design called the "Sport". Following the Amica, Siata introduced the 300BC Barchetta Sport Spider in 1951. The Barchetta Sport Spider was designed by Mario Revelli de Beaumont and built by
Nuccio Bertone Giuseppe Bertone, also called "Nuccio", (4 July 1914, in Turin – 26 February 1997, in Turin) was an automobile designer and constructor. He took over Carrozzeria Bertone from his father, Giovanni after World War II, growing the small business ...
and
Rocco Motto Carrozzeria Motto was an Italian (Turin) coachbuilding company established in 1932 by Rocco Motto. The company produced bodies from Cadillacs to Delahayes. In 1946 Motto commenced building aluminium bodies for Alfa Romeo, Fiat, Cisitalia, Bandini ...
. Around 50 production models were created and predominantly featured either a 750 cc
Crosley Crosley was a small, independent American manufacturer of subcompact cars, bordering on microcars. At first called the Crosley Corporation and later Crosley Motors Incorporated, the Cincinnati, Ohio, firm was active from 1939 to 1952, inter ...
or 1100 cc Fiat engine. During this time Siata also created the Cucciolo ("puppy") motor sold in kit form by Ducati and later used to power Ducati's first complete mopeds and motorcycles starting in 1952.


8V Fiat engine and the 208S: 1953-1955

Siata introduced the 208S in 1953 featuring Fiat's 2.0 liter 8V engine. 35 cars were produced between 1953 and 1955 priced at 5300 dollars and available in both convertible and hard top. The car rose to prominence after actor and race car driver Steve McQueen purchased model BS523 from Los Angeles-based Siata importer
Ernie McAfee Ernie McAfee (1919–1956) was an early hot rodder who was a member of the 90 MPH club and the SCTA Road Runners club of Southern California. He was killed in a vehicular accident in 1956 in Pebble Beach. Early Years of Racing Mcafee's main c ...
in the mid-1950s. McQueen reportedly re badged the car with Ferrari emblems and dubbed the car his "Little Ferrari".


End of Siata: 1968-1975

In 1968, after a detailed
market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...
among Italian youth, Siata launched the
Siata Spring The Fiat 850 (''Tipo 100G'') is a small rear-engine, rear-wheel-drive car manufactured and marketed by Italian car manufacturer Fiat from 1964 to 1973. History Overview Its technical design was an evolution of the successful Fiat 600. The interna ...
, a
sports car A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...
based on parts from
Fiat 850 The Fiat 850 (''Tipo 100G'') is a small rear-engine, rear-wheel-drive car manufactured and marketed by Italian car manufacturer Fiat from 1964 to 1973. History Overview Its technical design was an evolution of the successful Fiat 600. The interna ...
, with a front end styled by
Enrico Fumia Enrico Fumia (born 16 May 1948) is an Italian automobile and product designer. He is widely known for his work with the car design firm Pininfarina, helping to design and package a new sports car version of the Alfa Romeo, which included front-whe ...
in 1966. The Siata Spring was produced until 1970, when Siata went bankrupt, but the assembly line was purchased by a newly formed company called ORSA (Officina Realizzazioni Sarde Automobili). They moved it to an assembly plant near Cagliari, where it resumed the production of the Spring, which was now based on the SEAT 850 Special. Because of this the engine displacement increased to 903cc with 47BHP, and it gained disc brakes on the front wheels and a higher top speed of 125 km/h (77.6 mph). Due to the 1973 oil crisis, sales of sports cars in Italy declined, forcing ORSA to end the production in spring 1975.


Models

* Siata 300BC Barchetta Sport Spider (1951–1954) * Siata Amica (1948–1952) * Siata Amica 600 (195?–1958) * Siata-Abarth 750 (1959–1961) *
Siata Daina The Siata Daina is an Italian car produced by Siata from 1950-1958. The Daina was available as a coupé or a convertible and had custom bodies by Stabilimenti Farina, Bertone and other coach builders. Performance Like all Siata cars, the Dai ...
(1950–1958) * Siata 208 CS * Siata 208S (1953–1954, 56 produced) *
Siata Spring The Fiat 850 (''Tipo 100G'') is a small rear-engine, rear-wheel-drive car manufactured and marketed by Italian car manufacturer Fiat from 1964 to 1973. History Overview Its technical design was an evolution of the successful Fiat 600. The interna ...
(1967–1975)


Racing

Siata raced in the
Mille Miglia The Mille Miglia (, ''Thousand Miles'') was an open-road, motorsport endurance race established in 1927 by the young Counts Francesco Mazzotti and Aymo Maggi, which took place in Italy twenty-four times from 1927 to 1957 (thirteen before World ...
and the Italian Road Racing Championship in 1948, 1949, 1950, 1951, 1952 and 1955. A 1500 cc
Siata Daina The Siata Daina is an Italian car produced by Siata from 1950-1958. The Daina was available as a coupé or a convertible and had custom bodies by Stabilimenti Farina, Bertone and other coach builders. Performance Like all Siata cars, the Dai ...
driven by Dick Irish and Bob Fergus finished 1st in its class and third overall at the 1952 12 Hours of Sebring.


References


External links


Ferrariexperts.com: Siata webpage
{{authority control Defunct motor vehicle manufacturers of Italy Turin motor companies Italian automotive pioneers Vehicle manufacturing companies established in 1926 Vehicle manufacturing companies disestablished in 1970 Italian companies established in 1926 1970 disestablishments in Italy Sports car manufacturers Italian racecar constructors