Senova is a defunct
automobile
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...
marque
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
owned by the Chinese automaker
BAIC Motor
BAIC Motor Corporation Limited is a Chinese automaker headquartered in Beijing. The H shares (foreigner share in offshore market) of the company were traded in the Hong Kong Stock Exchange. It was part of BAIC Group, itself a subsidiary of Beij ...
, itself a subsidiary of
BAIC Group
Beijing Automotive Group Co., Ltd. (BAIC, formerly as Beijing Automotive Industry Corporation) is a Chinese state-owned automobile manufacturer headquartered in Shunyi, Beijing. Founded in 1958, it is the sixth largest automobile manufacture ...
. It was launched in March 2012.
History
At the end of 2009, BAIC Group acquired the intellectual property rights to the Swedish car maker
Saab's
9-3 and
9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.
The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.
The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.
In July 2019, Beijing Zhida X3 started pre-sale, and the word "Senova" was no longer used, but the letter "BEIJING" was used instead, indicating that the Senbao brand will soon withdraw from the market. On May 15, 2020, BAIC Group announced the official launch of the "BEIJING" brand to replace the Senova brand.
Products
The current Senova range comprises the following models:
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Senova D20, a subcompact five-door hatchback and four-door sedan
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Senova D50
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Senova D60 (Discontinued in 2017)
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Senova CC (Discontinued in 2017)
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Senova D70 (formally Beijing Auto C70G)
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Senova D80 (Discontinued in 2017)
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Senova X25
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Senova X35
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Senova X55
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Senova X65 (Discontinued in 2017)
File:Senova D20 hatch China 2016-04-13.jpg, Senova D20 Hatchback
File:2016 BAIC Senova D20 sedan, front 8.3.18.jpg, Senova D20 Sedan
File:2015 BAIC Senova D50, front 8.9.18.jpg, Senova D50
File:Senova D60 IMG001.jpg, Senova D60
File:Senova CC 02 China 2017-03-28.jpg, Senova CC
File:Senova D70 China 2015-04-06.jpg, Senova D70
File:Senova X25 China 2016-04-13.jpg, Senova X25
File:Senova X35 01 China 2017-04-05.jpg, Senova X35
File:2016 BAIC Senova X55, front 8.4.18.jpg, Senova X55
File:Senova X65 China 2016-04-13.jpg, Senova X65
File:2018 BAIC Senova D50 (2nd Gen) in white, front 8.11.18.jpg, Senova D50 II
File:Senova Zhidao 01 China 2019-03-14.jpg, Senova Zhidao
File:Senova X35 Zhida 001.jpg, Senova Zhida
File:Senova Zhixing 02 China 2019-03-14.jpg, Senova Zhixing
Concept cars
A number of Senova concept cars were unveiled at the 2012
Auto China
Beijing International Automotive Exhibition (), Beijing Motor Show () or Auto China is an auto show held biennially in Beijing, China since 1990.
2024
The 2024 Auto China show dates are scheduled for 25 April - 4 May 2024 at the New China Interna ...
, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV. Exclusively, the Concept 900 (S900) and the C90L are first prototypes of Italian design studio Fioravanti made for Senova.
Sales
The
Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year.
It was the first Senova model on sale in the period.
References
External links
Official website
{{Automotive industry in China
Vehicle manufacturing companies established in 2012
Cars of China
BAIC Group brands
Chinese brands
Luxury motor vehicle manufacturers