Sellers Bros. is a chain of

grocery stores A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, an ...

and

convenience stores A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...

based in

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. The company was formed in 1921, and its officers are George R. Sellers; Joseph L. Sellers; and John L. Sellers. Sellers Bros. operates 12 supermarkets/grocery stores and five convenience stores. In the 1990s Sellers Bros. used

direct mail Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The d ...

as the method of marketing to customers. In 1997 Sellers Bros. hired an advertising firm to promote the chain to

Hispanic The term ''Hispanic'' ( es, hispano) refers to people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to Vic ...

people. In 1998, the chain had eight grocery stores and six convenience stores. Most of the locations were inside the

610 Loop Interstate 610 (I-610) is a freeway that forms a loop around the inner city sector of the city of Houston, Texas. I-610, colloquially known as The Loop, Loop 610, The Inner Loop, or just 610, traditionally marks the border between the i ...

. Ronnie Sellers, the president of the chain, said that it does not advertise as much as other area supermarket chains. Sellers added that the chain planned to expand its radio advertising in a manner proportionate to the expansion of the chain. When expanding, the chain typically buys existing properties. For example, it acquired an Appletree market which opened in January 1998. Laura Elder of the ''

Houston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News ...

'' said that the opening had "little fanfare." Elder added that, at the time, executives from the company tended to be "low-key."Elder, Laura.
Independent grocers find growth despite gargantuan competition
" ''

''. Sunday February 1, 1998. Retrieved on August 17, 2011.

Gallery

File:SellersBrosHoustonGulfton.JPG, Sellers Bros. location in the

Gulfton Gulfton is a community in Southwest Houston, Texas, United States that includes a group of apartment complexes that primarily house refugee and immigrant populations. It is located between the 610 Loop and Beltway 8, west of the City of Bellaire ...

area of Houston File:SellersBrothersStellaLink.JPG, Sellers Bros. location along Stella Link Road Image:SellersBrosLogo.JPG, Original Sellers Bros. Logo

References

External links

Independent grocers find growth despite gargantuan competition

Supermarkets of the United States American companies established in 1921 Retail companies established in 1921 Companies based in Houston {{Houston-stub